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. “ ' ‘ Ii I Iin JJJIJ .
'. . v ll JJ J-JJ
' ‘J'lllfl
J :J J J
J? Jr” .
1 F. . ,. Wild-J» .,
r, 1938 December, 1938 "lHE KENI UCKY PRESS Page Three I JiIJJJiJ-II _ g
V n .:
‘ 1 . II II I?” J .
. . - ,. - ' ' ' >~ - ' v, (101)., (urinr a $1,051 JJN '
. J graphical Violation ratlici than upon Unlon OlflClalS iiiiIlcstestI ot iVIlcckeiIlII ( l' I ii lit" JJI JJJ, ill I.
gothucs the composition of the style itsell. Read I'CCI'Uitll’l blinding snowstonn iuist ay 1 g . III J I I . ‘2‘
.' - T ' . " - ' . ‘ l l are g Such a head may not appeal on first I‘lJIiv‘lJJlJ“. .-
ive SYm , the followmg delense oi iocket sty e an( k . . 1 JJ5 IIIII III
radition- then form your own opinions. We re- added bac lng glance to an old school editm, but tie III IIIIIIIIIIJI I _
I \ . - . . ... r. . I IIIIII..I.III: __
ShOUId )roduce the sample heads in smaller for the United AutomOhlle pubic IWill not criItICie the past tense 01 JJ: } J I I :1}
)lague. l; I— from necessity. Workers 0 f t h e Paelfic the a in the last line ol the head. I . IJ'J-n .
I type coast, havmg moved from The dependent clause may be used to i 'J' JIIL'II I I
I Defends Jim/mt Sly/(3 Long Beach to Rlchmond, advantage. A head may read thus: J ‘J I 32 , .'
Fimes is ' _ Calif., in quest of new pledges for J. J I" '1 .'
te word I In an article in the New York Press, support in the event Ia. strike is Sentenced 0n III III
makeup J Editor Alexis McKinney, Alamosa, Col- called against Henry Ford. 131" d fig 8 IIIIII I . , -
ame. It I orado, Daily Courier defended the new U S potato buying 1r 0 he i IJIII
notation » 'rocket style in these words: . - '. , d drunk (1erng JI‘II IJJI .l .
rapidly Many years were required to develop 1S being COIltlIlll'e charges to which he plead- I ll J'u‘: II .
‘ . _ _ o . . - _ I H J” I . i. .
1 Whole, J the accepted journalistic style ot today. on l'eVISed schedules ed guilftytersterday in Jui I III; I J I
teryears. J It is not to be thought, therefore, that in th San Luis valley and ace 0 S ahpel’lceSuiiglllt, JJ JiJw‘ifli
in my « Rocket (tame as an inspiration in its per- 0 t h e r potato - prod-Hung ville :gd‘grestarllgh a tgrm of 90 days I} III III II
J fect form. Since the first rocketed edi- areas, according to inftIiIr- In the county Ian JIIIIIIIIIJ
lschool I tion of The Courier, hardly a week has matlon released today y . . . II.I1 IIIIIII , I I. JJ
. . , . . l' l . not bi‘ou lit some re- « the county agricultural agents Of‘ Use lower case in the headlines Just IJI 'JJJJJ’
IlJElICVC x passed tiat iaSI g ‘ fice in Alamosa. ,Is ’in the bod' JYPC according L0 the II, JJJJJMI‘JJJ

~ ‘ , 4 ea soni - . III , III II III
tal iules linement ol the id , e new concepI . :st ‘le of the nelvs yr )er Since the head- IIIIIIII III
the best 3 tion of its possibilities, or a new prool Tsmgt-ao plants II) I . . b i. I, III E the stor' there III IIIJIJIIII‘I

l d J f it‘ ’l))llC£ll)lll[\" and acceptableness. d b J ine 1‘15 ecome 1M1 0 - Vi _ at '1. .JJJI izfiIJ‘i
mat a L 0 s (11 I . owne y apan is no reason for unnecessarv ca )italiza— J‘JJ .' IJJJI
3 a com J There has been, too, an earnest ellmt to _ b b d '. c . . . 1‘ II f I~ . . III I J: 'JJ I ,
:ed head create a catchy, foolproof, attractively W111 be 0m e tion. The lowei case ines aie ai came I. III J .IIIJ I
ting and . modem newspaper technique. From the by Chinese forces ““19? to read, t00- . . . JJ ,II I III
' J ‘ ’ ‘ i i ‘ i d Rocket Orders 0f GerallSSImo C 1' In the larger stories it may be a little I I "JJJJ
Ye 'lbllOI nationmde iecognition ieceive , , I , II II II II
Jeeiming J now may be s'iid to have achieved, to a ang Kal'Shek an “filconlflir: more difficult to write a lead that 6111— I JI J III
' . ( I l L . . ’ ' J l. l' i ’ ll J
; super- J remarkable degree, that aim. t dmed report said in S ang a1 bodies both a large-size head and a drop- , JJI s II JIE JII
nuouslv ' i 1 ‘ 1iss l(l€'l Of set 0 ay. head. But a little practice will make it ‘ “J J I E iii}
1 ~ , - - 21] l' c A ' . . . ‘ . .J I J; IIII II
ies and . ROLkeLIll .nO. IIIEIOLI ’111 I neWs Story It will be noted that datelines, which, easy. But to get the big fOICC of the I % II J l L IJJJI
d heads. I ng J1?“ Jul “OI“ :llin: ii '1 headline. after all, me monotonous and unneces- story in the larger head, usmg the drop JJ l J J I III .
is more 1“ 1‘” ge [EIPQ aml. Cd tigth intelligence sary have been eliminated, yet the locale to give some modifying information that I I I J}; . I I
‘ ‘ 2 16 V ‘ ' . ’ . - - .- .. n . - . . Mi.
e ti‘adi- 5 {:1 1Ems-Lt ifnépfimre difficult to handle is established clearly to the satisfaction rockers the leader into the body type. IIIIII IIIII I III
, ,I ~ < . . . . 1 J Hi 5
t1 1i 6’1111' other st 'le of headline writing. 01' the reader. Credit lines for ere 5531' Take a recent war story. The follow- I; zJJItI J. II IE
7 [rater- it]?i iil tya sliorteiit or 'U‘l excuse for slop- vices, and by—lines ‘10 show authorship ing rocket headlines were used in The , JJJJ I J IJI
‘camline J "11:35 O i may %”0 at the bottom 0f the story ‘15: Courier, leading into the story itself. I III 'JJJJJ :
' )1 .S. .k ,. , . _ ~ - .SII'a'iI‘I
id more - J : 1 I_ I _ lifiettions must be (United Press), or (By John HenneS-fie): The first was set five columns forty-eight J II-JIIII: JJ III
ble and The 101 oytiilg dim” {I . written Roc- Daily News Staff V\71‘1L€1‘)_ Century, the drop twenty-four Century, I I IIIIIIII, IIIIJ
1p. 112165161“ J0 Fake It Clinictli‘nxing power The headlines above, it will be ob- followed by the straight matter With a JI. ‘IIIJ‘Jp IIIJII:
JI IICl leictelltglllllg of [hp story It must Served, are not of the stepped variety, lead ol loui lines 0f. lOUItBCn-l)0lnt bold, I I I "2}: JIIIIIIIIJ
”in J hensrsimwfih. “mm; .15. part of the but are set lliish. Thus, a Rocket paper indented at the left, then straight ten- I .I, II I J' J}! J .
..;‘ . l.~( v w (_ _ . . _ .. . . . I _ IIIIII I IIIIIII
lCiewsg lead e teiice shut the reader will not resembles m general [YPOnghlcal 3P” 130ml givmg way later to iegulai 56‘6“ IJJ." 11', JJ‘JJJ I
i I J l K K ' ” ' ‘lJ In :01 ' I, ,.
’1 l S n r . . )earancc the “streamline newspapers. point. II I, JJ.‘ I :I‘ I.
sad. It J erperience any sense ol unbalance 01 1 , *I . . -. 1 I fit.) [his head- IIII III IIIII II
Dd typO- : bmken thought as he reads from the In the above examples the heads had 1 ie tinic iequiiet 0 w c ‘JJ‘ III II J} IIIII

1' ' ' ' , -1 ll . . . . .- - . . 1 lead was no longer than would have g-III I-IJIJIII
ttractive J headline into the body type. It 51011 t the same chaiacteiistics as the accepte( k l . . l te) )ed” head dro I J‘ t J II J: ‘lJ'i
d good .‘ constitute a concise thought, SO that, non—Rocket ones. They were written ‘4‘ CJJI°1a_lIequI'I:I ,5 fJJII it took, rob}? J IIJI
II Most J read as a headline, it can “stand alone with that in mind. But that is not al- and pyraniic .( ecI , in Iae , _ p to I III .I I II ‘J I I
ablished : in its own right as a heading for UK: ways possible, 01‘, for that matter, deg”. ably no iiIIme .uIInIL“Lt1an IIICCCZSIZIJ head ‘JIJIJJJ JIJJJJJWJJ .
3‘3 Cal’i‘ J “017- able. lll Rocket we first must maintain PM“; a we WSW“ S ream ine J‘J IIJII J [I'JIIIIIII .

' - ‘ ~ , _ or tie same 5 orv. :. I J) 3"i ,
nit pre— J To meet these requirements, the edi- the flow ol meaning. We cannot con .’ . . . . JIIIIIIII II IIII ,

s to be V [01 must 1‘ rget a few of his old ideas tiiiue properly a sentence starting With Rocket style is so logical that it 15 I13? III II I .
., II ~ 0 - , , . ., . . . . .I _ , I _ I ”W. I JriJ I :
le, gOOd but retain the best of the old ones. He the headline: unlnllfllhgn Illa V2215 not ddOPJCd and "C ;.JJJ IJIII‘ II I_ .

. .4 " ‘3 l . "r‘ _ II; J I. J I ‘. .
1‘d5_ma J cannot leave out articles and pronouns .Sleeen person U1) a h g . . 1 II IJJ JéJ :
‘6 titles) J as he did before, for these are necessary killed instant/y PCOPJe who iead newspapeis aiedtIiose J! ' IIJIJIJ JJ lel

. to the smooth flow of his leads. At the in plane (ms/1, Who buy the commOdlllf’ W616 1:3” ‘J i I JJJJJJHJVJ JIIII
' ., ' . ' ‘ ‘ - 1‘ :"¢-‘.=i'»!'|"":"
:lent Iin E» same time, he must; remember that head- But, It we make the head read: nianufactuie, or prepaig or sale It: IIIIII III III III III I
mating lines ”5911” the $1017 beneath them. The Sir/6m persons a long time we have een givmg t e JIJJJJJ JJ JJJJJJ' ;
apily t0 J punch muSt be )resent in Rocket heads * .’ I . I/ public what we believed it should have, t III II. II II M I
. . . c - . . . . ! tit: . t 2‘ 1
turned I 1 fl,“ ”In/(177 ) I not what its dictates showed it wanted. I; ‘JJI J , II JJIJ '.
i i. ' J ' ' H V’ ' ' “‘JJ f-‘It'ta:
)sitivelY, J It is surprising, though, how man) In a [Mme was I . 1 It took the modern news inagazmes Wltll I. :JIIIIIIJI" l I} ll}? J
11 good heads can be made to ‘read like the we can make the following comp ete their terse style to establisli a new trend II IIIIIII IIIIII I
. . . . . u . _ _ " i,i , ';. ’
n to the Old style ones and still be entirely ROC- sentence, using the head. Sixteen per in news presentation. Yet the papers III IIIIIIII III ,III
is typO‘ ket, Take the following combmed heads sons died instantly in a plane crash on . I» I III IIIII II JJ‘J‘ i
i and leads: the west slope of Mount Baldy, thirteen Please Turn To Page Five - III III IIIII J
J J .!
2" if JIJQJEJF -'JIJt;§_ J
2: ..‘ Hill J?”
I j‘ui 'J J”, II‘
,I ,.

 I - ‘ December’ 19 1
_ ’ I. > . I . I \ 1_
.. _ KY PRESS . I Penalueb to} U” I C
. I I. 'w 7'. “IA-,7; 'ENTUC I l 0 )lnlon. I fines of not 7‘ —
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. 1,1311 Oflf’md 5/10). nm‘C [han 3P ’ , I0 wars, 01 3 u:
t 3131-1 a 6 Four \v(,u.51)a/)w‘~‘ . ‘ 7 We than L“ ' t
. :7 £133: P g ‘ “hm/ismg . n of A111“ not n *u-‘TO‘ has never A I”
, I v, 1 W: O” " _ i113 Fedel‘aItIlO Series of litol' is one WI 5 offended I ()1
, 2 ‘ e 1 AamflS heir htth . in 1 mod ec . ,1 0 never ha m
I “is he 11m '6 metal t 101‘ use . ‘ 0 make, “ 1 r ht; Who can ?
’ : "11%;; ’3. [$338 crica has 1311 lldvel‘tiwmthS C been (113’ mad€ a 111 hO is always Uge time he is T h‘
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t 1 11:; 65 i , . nvaslfilpCrsv ewspflPerS 3;“ Iés These 1we two 1 fence with 1301 right thing 1 (h
, ‘ 5 . A to n “ - ta - .I . in“ a ,. 3 me . v -
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I 1; W: - tjon 0? . 1 quhou- I fight 110 1d the (7'1‘0Und' ‘ . . who :1 . litician I L1
:K 1:1,; 1 . . 1 Pubhca oclauon In" a k6 che I ueSt :11 .e, .- rht time, 1.1 ~ht po 1 h
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1‘ A t' m erne I . , 11101 ‘aUOI I I , _ I . “711:1 I ., ~ been 1
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; ~ u 1 m - nce anon, , 42nd t races. ,1 1mm 1
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" ' I? 11-251 1 dleY: VZ’PI‘eS” engel‘: I if V01 " 3 ten [11- - 1 erS #111 e . \ \€
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. 1' .1 '35“ J. LaM Runde Sea-Tm -1 1 F 11; has )311’ 1) ,, 111051. - ,9 kEPt 113 1'11
' 1 ‘2’ $3” Thomas Alcock' me - \Ir. a to 51111 4 . them A f the V rllway ,. (
t H is . mm' ' man' ‘ rlztd - 11111 One 0 . ~ knew ‘ the
I j ‘3 £3 J~ Curt We 0° - 0113“” r - be g v nt t0 0 ~- Vel - . hen
' ¢ ‘- “11¢ Exec“ ddyvlll‘?' - Tyle m“ ‘ - 1 ev “a 50 . mlst C v lollt W
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t i t , Hera ette. Arm _ . gene e [21 . , 11115 I Hunt 1 to s 01 t w
_ 11 j agiii graceanLMé fi$§2§¥fielgg6rgfiifielglfe Y§226I1316Nh2£§& wuh thlsne‘mpapers. E: be used In J shOP UPC“ 011I :1 (11119 [0 [owlnenl when :11
' ‘ J 'ti‘ ‘ y ‘5 ocate: LouiS" 1’ Her3 ' Cate, - then“ ' ‘ e n C , can - 1112“”) ‘I . "th t1 .x
A 1 I E11? Harf rd Adv Journal! 1 h crea' Advo S 111 and L8 T116) I "11 1301) 11911; “1 - ned
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* ' t, CO“ Glasgow' on Ric Kentucky thia'fla' trordS 9‘ v 10 1“ vspalDe . ~ thele .1wa\~5
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w '1 9111* H0638 . Victor wilson: -ntsv1“e' 1 Dye ' SP . , 1161 5P bu , (1101 l ‘ next 1 to ,. - 1
: 1 me. _ T. 1d PM. Russel, mm 11 51113 . type, , 1 1 1116) 7 )qpel me 11 i ht
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> ‘1 Lem“ roWOO' t Ash t L- , De 156 mu tage ~ . 11ers 1“ 1])01 “ - , ~1ab1\
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' t »'- - Indep 60’“ v 91163 ttel‘ et 0 -. y the , t 1 c111
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