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F l ' “CF LEX 405 ;
. , I i F (UK) b .
M‘“ P E- S no t too . CENTRAL SERlALS RECORDYS
' ‘ " " J ' ‘ ' 3 MARGARET l KING L‘Bgﬁies January, 1997
, . 0F KY LlB
- r ' late! ; UNIVERSlTY 40506 Volume 68, Number 1 .
,. . :ihoudllt}: halt!“ i The Official Publication
_ 4 . “83 e “d: 3 of the Kentucky Press "
.. r; a” on t worry. You can still , Servi -
r g ., ,5 register for the KPA Qatbutgutou..rrr.»rrcris/MICROi‘Eii.
. ,.._. 5‘55" Winter Convenhon ;
. . .. ,_ , tan. 2244 in Louisville : THE KENTUCKY ..
-—— at the Seelbach Hotel. 1 JAN 2 lggl 5
Deadline for registering i
I 18 Thursday, Jan. 16. i '.’K LEBRAR'.’ “ER'OD .‘LS COLLECT'ON
_ 5 Call today! 1 -
i i l
. i i A complete convention
1 schedule can be found
1 on pages 14, 15
_ i___~.__ .
. __——‘__——_Cha—rf_1_"’m _____,.__,__.___.-,-,,,,, 17“" " " '
» Readers want ,_ . , ,
' 93.0 ‘ 5 5
more local news 83. g g
By LISA CARNAHAN 74.4 ' V '- ., §_
KPA News Bureau ? g ‘ 5 " . .- '5 ‘ '
The shopper/readership habits 65.1 . , I " - .7 f ;-j' , ,. ‘t‘.€§ ‘
- ., . . ‘ . 1.3- flailiaﬁhu" ‘ W353“ ., -; - .. ’5
survey, conducted by Preston- . _. , .2 . -, g gt. M. 7'21: Essay}... M’ft.’ l
55 8 " . , ' - .r". ' , l . . a..:$h'".'~‘-'§'=~' khrui’.‘ -‘»‘c lying} :H- — . , ‘zii‘égé‘ftz-‘r’n l ’
Osborne (formerly the Preston ' ; - .; 5: 1' 5 55-55:;359'51; 35,225? “m isgfgg-zliéﬁFE 92%;? astigt ‘ .
Group). holds mostly good news 46.5 i I)» 3' ~ , .1. . “a" 9‘” “t“ L: . » ' $1;
for newspapers. | 5 ~ , 5 '_.~ _5 .-.‘-."la;,,- 41‘; $1.2"? agar; ”3% I {T’Jgijfigtzl ‘ i . a
The survey, which since 1995 37.2 ., L , f ‘, ﬂue. tetra?” ii :‘i’i-zv was ’ “f - , r j; I
l ~ ," .. .* ,'_- M” 4J4”;- '..,; ~r= an?" r ’ 1‘13. f, mast/grit: ~. ' ~ xi
has been undertaken on an a year- '1" . , . ' ; ”its? $6 ,- .5;/7.557 J.-{.‘...:f;fgj::~.' .5;,;s,g, : _, ‘ g}.
‘ 1y baSlS, questioned 807 Kentucky ' l 3, «3‘: it ; ' ' 3.4%;‘5' «$33 ”3% " 5.3.553??? @335}? f ‘: g 1 , ' .7 5t .. 5
' adults about their shopping habits 18.6 lei-'7 _' 3’7? s: "“ it”. a, .1 $.51; . '
‘ and their readership of newspa- I ' 7' 5 " . ”l ;’535$ 33: .‘W ,7. is?;g,,',;_;;.j;; ~73; g, . :
pers. ' I\\\\\\\\\ ~ .\\\\\\\\\\\' .\\\\\\\\\\\ .\\\\\\\\\\\ .\\\\\\\\\\\‘ s\\\\\\\\\\‘ .\\\\\\\\\\\‘ s\\\\\\\\\V S\\§\\\\\\x s\\\\\\\\\\‘ 3‘
This Year, a new Phase was Local comes State Soo'al TV Court Edna Sports Coasters BLSIBSS .‘
. added to the survey to try and News News News , ' /r‘
determlne at what level of erosmn, 7/
t if any. newspapers were expenpnc- Newspaper section readership / '
' mg at the hands of Qn‘lme semces The above graph shows the percentage of respondents who read various sections of their newspaper all or /'—-\\
- and cable teleVIS‘W‘ news; I" most of the time. Local news recorded the highest marks at 92.8. The scores for the other sections were: .
, , response to the 01141118 (11168901), Obituaries, 64.0; State News, 76.2; Social, 57.0; TV, 48.7; Court News, 54.7; Editorial, 58.7; Sports, 46.6;
78 percent 0f respondents 33‘d It Classiﬁed, 51.4; and Business, 41.3. ' .
' was still important for them to
‘ , read the newspaper. And 74 per- level of importance the respondents editors shouldn't ignore. winner with almost 92 percent say-
. cent of the 76 percent who sub- placed on their local newspaper as It appears readers are crying ing they read it all or'most of the
.‘ s scribed to a cable or satellite ser- a source of information. out for more local news. In a ques- tlme. The closest finishers were
-. vice felt it was still important for And while the news from this tion which compared readership of state news and obituaries Wthh
themtoread a newspaper. year's report is primarily good, various sections of the paper, the ranked 77 and 64 percent respec- -
- , The survey also probed the there are signs that publishers and local news section was the clear See SURVEY, page 16
7 .' . iregssrﬁwﬁs“Writ“sagr”s“w”mtsﬁw«mm; ' , i g: , . t "
' . ~ g H _ 1 ; 3..- 161 L42; { it"s y f”: 95".“: -. p, Meetlng SCthUled lN .Jl l.) l ,
' ' / 27.59 .-. .7, is‘s‘;sétf%”«fae§.% 41,. The ofﬁcial business meeting of
I‘m , " t" .‘t ~, “was. as“ at; j"~ ‘o . .
- I I.- f" ‘ =— .» -‘ z- . 3* mam; f’wtg 3...; .3 the Kentucky Press Assoc1atlon Page" papers in the news
s 5 .. A -. ' -‘L ”I 5 _} .j, .. . , ’3‘“? f “ .«g; will be held Friday, January 24 at pg. ’ 2
_' ', ,. ‘3.we”;.y‘ﬁjqﬁﬁ,t1“‘u-.7‘“;5.."'?T’-i=-psj the Seelbach Hotel in Louisville ,
. 5‘ 8.7;} 1:51.54 35,455.55.,1.,5 2,5555%»... .1 ’**“*Wa,r. :; 2; to beginning at 8 é-m- . Mastheads are an important _
" 3:313?ka ‘4; is 3‘"“,&‘4lg.‘-41‘3¢4w‘c:- '4’}?ng cahanLV'w-r ‘ n. if, as _- w At the buSIDeSS meetlng’ VOt- part Of your newsPaper
'- i ., a ssé’: his *- ’ ing members will consider the pro- pg. 4
v. 3511?iT51;'1':ij,“':‘*."‘;f’?‘"r*~w‘v‘t t with , We” 4’? ‘3’ " d 1997 b d ts f r th
.5519.” ._ . . «a s. J ,. .,__,..3. WW _ Wt , P038 u 89 0 9
:~ ~ a“?1“"isd‘t"ﬁ.i‘a'rsj.‘2’~':f*«"‘ii"‘v’i’*~’?t=‘ii’m’éﬁssﬁiaﬁfﬁseﬁii" ”mm - 3, Kentucky Press Association and Employees show team effort
,3 . , . . a'.t,t,?"i‘:~*3.m‘ e:.i’.%p,ﬁ‘;;§-ft't?~1‘x’sugfs‘mén, .. Q's? it ‘ " " . the Kentucky Press Service as to cover major story
' M‘is“mafr§s§%w%% is“. flﬁme: _.;;_.;~;:"»‘ ,gi": ~ h“! ' I -I adopted by the board of directors pg. 10 .
l f . QM”, .5;-525%,»... WWW ##3g93?” k“~ f‘ 5“ a on Sept. 27, 1996, and will vote on
' is" r ‘Hrt‘rs‘srsi ‘ss .1 2" h 1' 0mm” for 1997- lnde ndent contractor status
‘ ' ﬁwﬁ #3“ i 1* iii. .f‘Lftaiég p -3“ 5 f ”a“ ”.01.! Those Ofﬁcers indude: nowpneiore secure
. u _ g =;-’:':&;- r17 ‘ iEké‘aylr’Ci‘.’3r’;: "ﬂiikﬂnvﬁz‘t‘ﬁﬂzgv 19¢ . 155$}? ' ’dk1“f{;:;’/A,:gf: .' ‘v President _ Gene Clabes
.‘ éwf‘ *‘fygﬁmwfv’rxlwﬁw g ”*3"; ’ ' L ‘ W in President-elect— Guy Hatﬁeld pg. 10 I ’
‘ ‘ 2 WW» Li‘ifEfiii;-“‘?l{"" “fiiﬁf‘i’éf$$ﬁf§ﬁﬂ$§ﬁ§ﬂ 1“?" m ‘ Md Vice-President — Russ Powell . .
" .. '5 g emswti‘ttamtwmm’stm «2-4;, in, t 1’ I |,..l~'i' ‘ Treasurer -— Marty Backus it you‘re in "'9 m’arket ‘0 3°" ‘
Wﬁﬁtwa twat w, Wﬁw‘g. " 'L‘.“‘5;;.j' u ~ 5 ‘ Past President — John Del VOW Pap". here 8 some advice .; -
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