xt75mk656z8f https://exploreuk.uky.edu/dips/xt75mk656z8f/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1937 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, May 1937 Vol.8 No.12 text The Kentucky Press, May 1937 Vol.8 No.12 1937 2019 true xt75mk656z8f section xt75mk656z8f 337 o‘_ 3 3 33
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 E f Page Two THE KENTUCKY PRESS May, 1937 E May. 19
. l I_' ,_.—w!___._.,-______—__—_.——4__—_——. fif—fi. /
i ‘ Ddl' lEtddTJ 'RdThE
, . I ea me 5 x en e o une 7. ea 9 .xTentc
; l G E— E ' l P’ C ' L
2 I ‘ '* ' Ru es Iven -or ntrles n 1937 rue ontestsE For
jI E E W” —' Extra! The deadline for submitting the entries for the various Worth. E Kentucky
. I I . . l while contests in the annual KPA exhibits has been extended to Jun97%at the mid:
II: Entrles Wanted For COZIne Trophy so that the judges Will have a large number of entries on whlch to Work, zollowmg p
II .I Every editor is urged to submit entries for every contest. Especial‘rmlwrs have
-« E, ' ' ° , ' attention is called to the editorial pages contest which will be a free-for. ful and com
' ‘ CUP For Merltorlous EdltOfldl Page E all this year in that Warren Fisher is barred fro-m participation this yearE perience full
, .IE I _ _ . I . . I Notice, also, the job exhibit contest sponsored by President Thomas F, Besides tE
~ 1 K Mmm Wm as
, . , . . _. ‘ . . . 9 sent, on the meeting dates. ’ Utili 185 um
E theIIState adjudged {’15 having the best editorialeage. IIThe CO‘meIIME' Read, again, the rules of the contests and send in your entries DairShOUEd make
‘. 11101131 Cup was OfiEIGd 101 the filSIt time In 1935 through the genf‘filg’ not think that you will not have a chance. The judges will act on melll' show thls pr
i 1, ($1 wading/f .MCSSYI minaglng {if-EEO: OfF’tsrhe gllggflislllmgjlerscifymVEE/Ei' alone—your entry will always be judged solely on its merits. The DTOEI:
' . 19 W1 ' in a ye r was a‘r n i ers ‘ e ‘ ‘ . ‘. _____ ent were 0,
. i‘ Fisher won again in 1936 and, acco: ding to the rules of the contest, will ' . I . . . . . . . . I Wachs, Secr
; d not be able to compete this year, which leaves possession open to some (Ilall ls hereby issued for the 19371 awarded are. fiISt’ SEIV‘fl SBt' secs Kentucky Pr
. ‘E other Kentucky paper. prize contests of the Kentu-ckyI 0nd and third, certificates. First
‘ As the title implies this handsome silver loving cup is dedicated to Press Association. Every editor 13“ E. prize given by the courtesy Of The
’ . the memory of our beloved Ben Cozine, who made his editorial page an the Spat?! whether members of tn? E Lexington Leader. 1
. outstanding example of the best in journalism, and his editorials a far- assocratlon (they should be) 01 1103‘ Front Page Contest E
. felt force in his town and his state. To retain permanent posesssion of may EhtIel' each and BVEW contest. Factors to be judged ilicludi.‘
' the cup, the newspaper must win it three times. There W111 be SEVBh contests 1“ all. headline content, headline sched-i
f ‘ With the advice and direction of Mr. McCoy, the following rules were Please read the rules governing ule, type balance, make-up, iiamei 4:00 p. m.
I made to govern the selection or the winner each year: each contest and follow them to the plate and ears, press work and int-i 8'00 p m
E 1 E 1- Page content: the page must contain articles 0f literary. feature, letter. Any violation of the rules ing, appearance and illustrations ' ' '
E and editorial matter only. I . will result in the entries being disk-j (if any), and contrast. Each con-C
‘ 2. NO advertisements ShOU1d appear on the page. I-Ilowever, E1115 W111 carded. Send in as many entries as I testant is required to select twois-E
I , nIcIithar coifitestantsgsmg sIucIlIi IadvIerilsements, but said use Will count you please. The judges are glut— I sues of his paper from his filer 9'30 a m
_ ‘ ‘ against per $3.8 1011' eIe “‘0 e _ eow. . ,. m Q ,. ., . tons for punishment, and say “the from May 1. 1936 to May 1, 19le ' ' '
_ 3. Editorial matter. preference Will be given to LCI’l'lc-VVlltten edi- more the merrier” Please observe from which the judge will select this”
to " 1 1'1 “ca (1” ' 0"ial 'll detr' t. . “ . ” E ‘. ‘. 3 .“E
j‘ nisgigpeed ecliligfialgdég cornsnihlnitgeniture 133%an acceptable. the deadline. According to the I best issue. Prizes to be awarded ill-I
'. i, II 5. Features and Literary: features Such as “Twenty Years Ago.” standing rules, amended last year,Iclude: first, silver set; second Ialld
:‘ I syndicate materials such as written by Doctor Copeland, Bob Burns, etc, no newspaper is eligible to enter E third, certificates. First prize given,
. l ;‘ essays, poems, etc., will be acceptable. any contest in which it has won i by The Lexington Herald.
. 6. A column, whether serious, humorous, or a. mixture, will be con— I first place for the preceding two. Best Editorial Contest ~
‘ E . Sidered editorial page material. .years. E In order to stimulate the editorsE
; E 7. Editorial carItocgis IWill be acceptablte. d' . -t d IIII E Attention is particularly called to E in expressing individuality, liliEi‘i-l 10330 a. m.
. b .Eafizagélpgs’ 3;: $1 8511383133233 01 5 an lng depal merit hea s, “ 1‘ Ithe requirements that entries in the E tive. and leadership in this depal'l-
: e 39 i/Iast begs? thIe): tglpographical appearance the content and rela- Eeditorial, news, and advertising E merit which is the editor’s own, at-EI 11300 a. m.
. I I tion to the page as a whole will be considered. E contests must be each pasted on a . tractlve prizes are offered in th1:' 11-30
3 10. Art work: if any, will be given full consideration. Iseparate slip of paper, or cardboard, E contest. The factors which Will b.j - a, In.
. , _ 11. Makeup and balance: the page makeup with emphasis on balance, ' elsew1se the entry W111 h0t be 00h- l hChSlCEEYEGE 111 the JUdglhg EYE: SUb‘I
, symmetry, and contrast will be given close scrutiny. Extra widthlfildel‘ed- 1lect matter. thought sequencecqmn 1213013. m.
4." columns, in symmetry with the rest of the page, will be given special (5011— E The exhibit this year promises to munity appeal, rhetoric (diction,
E: , sideiation. be one of the largest and best since unity, figure of speech, punctual-I? 2:00 p. m.
,E 12. Subject matter: as a community 1331351‘ should emphasize com— the contest began. The committee tionl, and vocabulary. Prizes of“
- munity news and community interests, too much “outside" news will be is issuing this call for the newspa- E fered are: first, silver set; semi.
' marked down. _. - 1‘ . . - a l
. . _ . _ _ . _ 13615 to be entered, and, as in the z and thi.d. certificates.
II h13I Special atEeIntiOigIIIVIvilIED be glvgllItg the i‘hfeIttorlc, pfunctuathIn. “In“? past, valuable prizes will be offeredE Each contestant is required tOSC‘-E
. If; :hetjifg’foxrfile‘hssogf thisnpzihgoca u a.y, and ness 0 the subject are ' The rules and regulations for each E lect two editorials published in hlsE 4:30 p. m.
E 14. Each contestant will sabmit three consecutive issues of his news— Eccntest fOHOW' The papers Will be paper between the dates Of May E'E:
‘ oaper from which the judges will select the best single issue for com- 1 put on (11513an at the mid—summer 1935’ and May 1* 1937' Each edEE‘ 7.00
petition. lmeeting. torlal should be pasted on a shelf - p. m.
. . ' . ' ,iir.
On account of the time limit until the association meeting, entries to E Jill-Around Contest I 0f paper WIthI the notation 0:11am}
;his special contest may be submitted up to and including June 7. Entries % For smdance 0f the competitors of ,11§W5pap91’ date of 1‘35““, I}.
E should be mailed to Professor Portmann, U. of K., and should be plainly E the following Will constitute the WE'IteE 5 name. N? canned II‘IE .
marked as to contents. percentages by Which the newsDa— {Slipped editorials Will be conSIlfJEIIIIEIlE
In regard to the second rule, Mr. McCoy has written the following: persI W111 be SCOT‘Sdi E)“ thlsf contest. PrizeIIcontllblfIIIII
. “Several days ago I was sold decidedly on the idea of eliminating ad- General appearance, 30 per cent; dy‘ Pfo 6:431. Em? Giehaarmgfi: 9:30 a. m.
vertising and foreign matter from the editorial page, which is in ac— local news, 25 per cent; country cor—E ”COC‘ 0 Is prize was Grail-f
cordance with the best ideals concerning such pages. The idea still is respondence, 5 per cent; personal give}? as past President J‘ L’
good, I believe, but I have discussed the matter recently from this stand- iemsI 10 per cent; farm news or fcro m last month s issue. E 10:15 a. in
point with Kentucky printers and newspapermen (not by letter) and news pertainino‘ to the Chief indus- 3‘55 News 5’9“." Contest . '
the common viewpoint was ‘that Kentucky editors look upon the editorial try of the Caption where the paper At the request of a number cfeI‘E11_00 a
: page as a good advertising page, in many cases promising merchants is. published “5 3“1‘ cent' 0‘61’161';1 itOl‘S. this contest is COlltihued ‘OjE ‘ .m.
, preferred positions upon it. Probably such editors cannot be induced to ’ H K ”I’ II tE V 3. “I. '7, competition this year on the beszI
I change their opinions by just a contest.’ The suggestion was made that news, 5 p81 con I’ and edumtal’?” csmmunity news story, The factors1
. if the rule held, few newspaper‘s could qualify. The thought came to me F81 cent. Factors to be consrdeied to be considered are content, 5911' 5
that the ground was fertile for such a restriction—just as Indiana editors En scoring Of general appearance tence and paragraph structurtE 2.00
are beginning to eliminate ads. hooey, canned publicity, and plain tripe include make-up 0f front page and thou 'ht unit coherence Vocabu- ' p. m.
1 from their pages by the examples shown them in state contests.” inside pages, advertising make-Lin lary gthe loady, and comu'iity sell" E
E The chairman agrees with Mr. McCoy, but, together, we have amended and CC‘lTlDOSltiOlI, headline schedule, ice valu E ”Th, - . ludo' fli'st'l
‘ » - - - . ' «i - ~ . ~ l‘terar xcellen or r un't r - e' e prizes inc "'
, the rule to serve again for this yeai 8 contest at least. Let us have plenty 1 Y e ce, C hh 1 y se V silver Q t- Q 01 d nd third cell E Ofiici I h
z of entries! ive, headlines’ content, illustrations, fi t ‘86) “BC t1 ta I . iiil'DdE'E' a ote
. __—.~_.___..~_ typography and press work. ISIZCCIISIVOOEEERZDI:5:161:63; $1,119; i“\
» .. . , s '\ . 8 ~
5 A. new press to replace the 65- I addition, a product of the MiehleE Each contestant is required to se— published between May 1 1936. any“ hot (IContinu
11 year—old Cottrell drum cylinder‘IPririting Press Manufacturing Ccm— lcct two issues of his paper from May 1 1937 Each story is to DEE dat'atlonIOfE
E ‘ which has served it silice 1918 has . party, is expected to make the Citi— May 1, 1936 to May 1, 1937 from pasted’on a sheet of paper withtllé. nae of lssu‘
EE . recently been installed by the Citi- zen—Times] plant one of the most which the judge will select the best ~ ' v 01:18 0f th
3 zen—Times, of Scottsville. The newl modernly equipped in the South. issue to be judged. Prizes to be (Continued on Page Two) 11 to we
.E

 “)V H' . f‘ilih'fl'1'y1. I
. 1 ,1
1937 May, 1937 THE KENTUCKY PRESS Page Three 1 1"
\ /_ _#_7A_ M—Wm— 11
e T t t. P d Three prizes will be awarded to W ‘_' 1 .
n a Ive r0 ram A n nou nce Kentucky editors in this contest: $5 1.1 1 ' -
e g for best full—page advertisement; TR?§§§R2$¥§ED gag“ 111 11 I
1 0 P 0 $5 for best half-page advertisemerf, ‘ G E T 1 -. 1 1 ‘
asts or ex I ngton eetl ng $5 for best quarter-page, or less, ad- Throu h the c ourt f 1 . ; 11 ‘_
vertisement. Factors to be judged Thcmang Smith r .ggyt of 1 ‘ 1 :3
worth, Kentucky editors and their friends have a good time in store for them include type content. type arrange- th ‘L ”.5 511 P1 ;.pCeS‘ n o 1 1 1 11 '
, 0.1 at the mid—summer meeting at Lexington on June 24, 25 and 26, if the merit, value of illustrations selec— e . 0‘11 W e 9%le ompany, a 11 '
Junie. , . . . '. . ’ r eclal contest is c en for th . 1 *
to “1011’ followmg' program, as Guthned by the committee. is my criterion. Many tiOn of border and decorative mate~ “p. ” p . e .31. 1
Espemfi ,~ editors have never had the time and opportunity to inspect the wonder- rial, and fulfillment of the three editors of the state at the “1191-12. 1 1 :5.
rec-for- ful and complete horse farms in the Blue Grass and this will be an ex— functions of advertising—attention summer meeting. M1" Smith “”11 1,1-
115 "ea - perience full of information and interest. - - . ' F1 csent a handsome and valuable '1“ 1
, 1, . _ 3 3 _ 3 3 , interest, and conVlctlon. The en« ,_ . . . . 3 1
0m“; BeSides the Blue Grass tour, buSiness programs of interest have been tries are limited to advertise ents t..ophy fol the best EXhlblt 0f 1 ,~ 1.
' .. - 11 as delightful social r0 rams at M ll Pl th in ‘ 'ob int' ' t th t‘ , 1 i‘ "'1 ‘
110113. 0i- arianged, as we p g axwe ace, e that have been set in the contest— J pr ing a e mee ing. ‘1 "-
Utilities luncheon, and the banquet at the Country Club. Every editor t’ ffi ’th h . Every editor is urged to prepare 1 1‘ , 1 '
195. Dogshould make a special effort to be present, and the editor dares you to an s 0, ce, ‘31 er and or machine an exhibit, preferably mounted 1 <,
m merit show this program to the feminine members of your establishment. compo-Simon. 1 on a large cardboard for exhi— 1 ‘ j ‘3‘ 1 .
The program committee met at Lexington on May 25. Members pres- Each contestant may 5615“ any1 bition and judging (gm-ine- the 11" 1 11‘
out were Chairman Thomas R. Underwood, Gilmore L. Nunn, Fred B. 1 advertisement that appeared C1111" meeting a 1 1 1,31“
1 1, . Wachs, Secretary .J. Curtis Alcock, Judge Samuel M. Wilson, and the ; ing the year. May 1, 1936. and May ‘ - - . , _» 1:
.e“;e,“; Kentucky Press “113011 1, 1937; each entry to be mounted . 1th gollogingbittems 21,16 to 1’3 11‘," .
"of 111: ——-———————-—— on a sheet of cardboard with the, ltlclci‘iicfude e521“; 12:: 1:11: fig?“ 11‘13"1
. LEXINGTON, JUNE 23, 24’ AND 25 notation as to the name Of th'31 that printer who might nCt havé 11311111
. _ _ newspaper, date of issue, and name 1 , 't . . ' 11 3111
. Oif1c1al Headquarters, Lafayette Hotel of contestant. elm-V 1 em m ms files’ at leas“ ‘ 1 71111
lllcludr B c "ditor' 1P . eight of the twelve listed must 1 111111
(I ,1 x Thursday, June 24 6'1 '1' m age Contest be included' 1 . ‘ ‘ 111-
r1316“ This contest, again sponsored 1 Letter'h ad n 10_ 1 1 1: 1 i";
3. 113111“. 4;00 p. m. Registration and reception, Mezzanine floor, Hotel Lafayette. by Prof. EllOCh Grehan, University 2' Letter 11:35:31; 0;. linore 1 1 '1 1 ‘11‘
11mm 8:00 p. m. Reception by President and Mrs. Frank L. McVey, Maxwell 0f Kentucky. Factors 110 be judged colo"s ' 1 1 11. .1 ‘31
>13LlO..z Place, University Of Kentucky. include the physical appearance 0i1 3' Envelope—one color 1 1‘ 111
Chill?" F-'d 2 the page, subject matter and dual-1 4' Envelo e _ two 013 more ‘ '1 1
111,101,119 “ ay, June 5 ity of the editorials, subject matter 001015 p ; 1 1111 1
n: 19:: 9:30 a. m. Call to order by President Gozder, Red Room, Lafayette and quality 0f features, cartoons, 5 program 1 1 11 1.111
011111,] Hotel. forums, literary matter, syndicated 6 Bcoklet— four or more ‘ 1, 1‘ {.111
3‘30 1‘3 Invocation, The Right Reverend H. P. Almon Abbott, Christ matter, and typographical arrange— pages ,1 1 1 1"11111
“1911111“ Church Cathedral. merit. While advertisements are not ,7 Business card 1 -- 1111:
31133111 Address of welcome, Mayor E. Reed Wilson, City of Lexing— considered a detriment, yet tool 8' Calling card ‘ a 1“ 11 :11;
Z” gm“ R ton. V' P ‘d t J L B dl d much advertising not in “tone” with 9' Wedding invitation i1 11.1 11 1"
esponse, lce- reSl en, . . ra ey, Provi ence Enter- . ' - ' n ' ' 1 ‘1‘1
st prise. Zigeérpage Will be counted against th. 10' Statement or bill head. 11 11 1|.
.. .. 1* . . - 11. B1 . 1 11'“ 13°11?
2 echo [31.31301111111th 0f committees. Each contestant is required to se- 12 “filtltetr ‘d . . 1 11 VLEH
. 11,111,. 10:30 a. m. DiscusSion, “Newspaper Circulation," Harry Lee Waterfleld, lect two pages published between b t" b" a you 001151 e1 your 1 11: ":1 11'
depaii- HICkman County Gazette 011mm May 1, 1936, and May 1, 1937, from‘ es ‘0 ‘ T 11 1
owrrat, 11:00 a. m. Address, “The Newspaper,” Prof. Edwin F. Farquhar, De- which the judges W111 select the , , _ _ J r] 511.1 .1
in mi: partment of English, UniverSIty of Kentucky. 1best. The prizes include: first, sil- ‘1, "3111.1
1 will be 11:30 a. m. Awarding of Newspaper Prizes, Prof. L. Niel Plummer, De— 1 ver set; second and third, certifi—. CLUB T0 CELEBRATE ‘ '1‘ 11,1
,re: sub- partment of Journalism, University of Kentucky. cates. GAZETTE FOUNDING '1 111 1'11» ‘.
cc, com- 12:30 p. m. Luncheon, Hosts, the Kentucky Utilities Company, Phoenix Open to Every Newspaper "1 11111 1 .
(diction. Hotel. Each and every contest is open to A sesqui-centennial celebration in ,111 111‘ 1 1
)llllCill'rl' ,‘ 2:00 p. in. Tour of Blue Grass horse farms starting from the Lafayette. every weekly or semi—weekly in the observance 0f the founding 0f the i1 111 1, 1:
'izes 01- Itinerary: Bradley’s Idle Hour; U. S. Public Health farm state. The news story contest is Kentucky Gazette, pioneer Kentucky ‘11 11:1 "1 11
; secs-.14.} (hospital); Faraway Farm and Man O’ War; Dixiana open to country dailies. Every editoy r-ewspaper, will be held Aug. 11 in 1 l :1
1 farm and horse show; Widener‘s Elmendorf; Whitney’s ' is urged to send in his entries for Lexington, Judge Samuel. M. Wilson, 211 11
3d test-,1 Green Tree farms. each contest and every entry will be president 0f the JOhn Bradford His- ‘11 ‘ 11 3
d iii 11151 4.30 p. in. Reception by. the Bradford Historical Society at the Lexing— judged on its merits. Let us make torical Society, announced. 11 1 ‘ .1‘
3 MEI-1“ ‘ EfllgkguGblrlizcetlEibraryl. Exmblt 0f firstd C0919; 0f the Ken~ this 1937 contest the biggest contest A dinner commemorating the es- 1 ‘ ',
ach 6111:, 7'00 _ 13- eary ewspapers an prin mg' 3 of them all! No newspaper shall tablishment of the Kentucky Ga- 1 1 ‘
21f sheen - p- m. BangliéerzldLaefiéngtg: 1427;111:231 $23.61 1105351531316; $335201; be eligible for more than one of ze-tte will be held by the society on 1-1
0 main“ ‘. ' ‘ th . .- L .1 -. . 1 : , ,
$1.15. 2111111 the Lafayette. Judge Samuel M. Wilson, president cf1 6 above first prizes. , 11 e mg?“ 0f Augtll ailildbbefore 11111:" I ‘ 1' 1
led" 0:. the Bradford Historical Society, will give an address on June 5’ Deadline .me aliangemen 7 W1 e 00m e _ ' 1 1 1'
. 'sidei‘”(1‘ John Bradford. Music and dancing. All entries must be in the hands ed for the erection of a suitable » 1
Illi'bvtgd‘ of Prof. Victor R. Portmann on or 1 marker to the memory 0f JOhn and 1 ‘ 1
ml I‘llr‘ Saturday, June 26 1before June 5, Entries can be in- 1 Fielding Bradford, brothers and co- 1 i . 1
"311,011,,“ 9:30 a. in. Call to order Gold room. 1 eluded in the same bundle, but each 1 partners In the Kentucky Gazette. '1
'4 01351211,; Address, “Kentucky Press Laws,“ Attorney Clifford E. Smith, entry must be plainly marked as to Charles R. Staples was appointed 1 ‘ 1
- Frankfort. the contest. The package must be 1 general chairman of the celebration ! :1 1
i n 1 . . 1 ,1 , 1
test» 1 10:15 a. m. Round table discussion, “Job Printing,” led by Dave Griffith, marljed K. P. A. Newspaper gon— (3(tn1mlttee, Judge Wilson announced. 1, 1 1 ' 1
er cfed- ‘ superintendent, Kentucky Kernel printing department. test, and addressed to. PI‘Of- Victor ————— ‘1 11 1
med 50.1 mm a. m. Report of Kentucky Press Advertising Bureau, Hal E. Brown, R' Portmann, University Of Ken-- CENSOR ADVERTISING “ ‘ '. 1
the besii manager. tucky, Lexington. It is suggested 1
8 mm, Report of Resolution and other committees. that the editor write a, note 2111— Some newspaper pubishers grab . ; ,1; i
. 1 cell: Unfimshed busmess. 1ncunc1ng that the package has been up every advertisin . Scheme re- , - 1 1 1
'n-U‘ntkir'?" Adjournment. sent, to avoid delay and possible . d th‘ h th‘ g 1 , d1 . 1
1m“ ,. 2:00 p. m. ' ‘ ‘ _ , . 11 .~ celve loug c mal 01 ped ed ~ 3,1 1 1
Annual Handicap Golf Tournament for PreSidents Trophy, 055 Of the entries. . . . . , 1. .
vocallu , , from newspaper office to newspapel .
't' se"\"‘ Ashland Golf Club. Committee in charge~Jewell Mann, ‘oifice without uestion 0,. considera 3 - 1
13 f, Lexington Leader, and Robert Rouse, Lexington Herald. . q M‘ ' ~ ‘1 1
dc: filth Report at golf club. tlon cf the legitimacy of the propo- 11 . 1
‘d. 0311' Ofiicial hotels~L f . In celebration Of its thirty-third sition, the effect on the newspaper, 1'1 ‘1
iuired 10' a ayette Hotel and Hotel Phoenix. I, birthday during the past month, the on the merchant or on the reader, 1 , 1 =1 1‘.
S 5101-19.-\~ [m0 . . -_———-—-—- Clinton Gazette conducted a round— and Without due precaution as to 1 1 1 .
930211171! notat_0ritinued from Page One) 1cr1me stories will be barred from up of subscribers who have been where, if and when, the mOney is ,, 1 ' I
is to be flat lon ‘0f the name of newspaper, 1 country dailies in the state. Only getting the paper for 33 years. They coming from. Usually the income 1 1:1
wilhtlii nan: of 158116, name of editor, and this contest. First prize given by will be organized into a Third—of-a- from these ads is not worth the ;1 1:
0pc: 0f the writer of the story. The Louisville Courier-Journal. Century club. H. L. Waterfield is bookkeeping they require. Let us in 11 1 , .
Two1 to weekly, semi—weekly, and Best Advertising Composition the editor of the Gazette. the future say no and mean it. 1' ’ ‘ 1
11 5 1'
1.’ f ‘ .
1 ~

 Page Four THE KENTUCKY PRESS May, 1937 lMay,
. WW /_
i an assistant editor and cover his proved sidewalks, organized Enter. AVERAC
12% territory for circulation, advertising, tainment for children from 8 to 12 . 005']
; £5 and job work, he could find a capa- a hospital, the patronage of home
. _ ’ ble assistant in these young people. institutions, more paved streets. a; The B1
gm " Eflgg If you could use a presentable swimming pool, band concerts, a“ Harvard
" " ' ’ young man or woman, notify the better home contest Some of thee available
; “ editor of the Press. projects will undoubtedly become advertisil
:' | ____M realities and Burlington will bane; trade. 5
I ‘ ‘ Official Publication Of The Kentucky Press Association ADVERTISING READJUSTMENT fit. 7‘ items as
II. —-————fl — 1 The Grants Pass (Ore) Dailirr casting i
.. VICTOR R. PORTMANN.................Edi.10r “Advertising refinement" is one of Courier is running a series 0} catalogs,
' ' _—————————-——~—— the major problems ahead of the sketches and photo cuts, “Grants' premium
. Printed On The Kernel Press, Department Of Journalism, ‘ newspaper industry. Other media Pass People at Work.” The Cuts are not
.. . UanCI'SitY 0E Kemlle)’: LCXinglOIl are facing the same situation. Ex— are two column, showing the sub-' and spec
————————‘———~———— aggerated and erroneous statements jects at work in their particular study is
PREss ASSOCIATION Orricrzns being made by some of the national lines. A similar sketch might dig.“ firms, it
. Jodie P. Gozder President NeWS-Journal._Campbellsville advertisers in newspapers, and over scribe various civic projects Which all news;
'9 i: 333?th2321i“f__:::111:1::1::::::::::i::..7,’.‘CE's?£2€213“?..‘:_‘:_':_':_'.'_::'_'_'::-Eniiéis‘éfg‘c:“35333132 the radio, are going t9 cause loss of have been accomplished in the past
. EXECUTIVE COMMITTEE confidence by the public unless there and those who were responsible for Trade and
‘1 Thomas R. Underwood, Lexington Herald, Chairman; Gracean M. Pedley, Herald, 1'; a move to take out the bad SpOtS' the" “@655' .Thls IS another fea- Year
; Eddyville; Vance Armentrout._Courier—Journal, Louisville; Dolph Creel. Herald- No line of endeavor is without its ture which might stir up interest
. tHteasers?assassinsdealsin sienna}; wabiem of this name and that improvements that could be Departs
- Middlesboro; James T. Norris, Independent, Ashland; Victor R. Portmann. Ken- there should be a, need for refine- made today. ‘ Gene
. 32122057631335???ti‘s’i‘r’inlfdiitfféagiff‘iiofiii‘iifmd”’ Joe Rmhardson’ Tlmeh' ESSSI‘EZETS; ptetfu}Ia;0£?er:dV;1‘t;:1nfe- An intelligent attempt to get to L955
~ LEGISLATIVE COMMITTEE "ttacked e p u Operation in‘ a constructive news-i $1501
Thomas R. Underwood, Herald, Lexington, Chairman: Warren Fisher, Mercury, “ ’ _ _ paper campaign for community bet $300’(
Carlisle; Lawrence W. Hagar, Messenger, Owensboro; George A. Joplin Jr., Com- The national advertisers them- terment is being carried out by the‘ $500,(
y monwealth, Somerset; Francis M. Burke, Mountain Eagle, Whitesburg. selves should take the lead in the Centralia (Wash) Chronicle. This $7501
d AELEREISINGCXICWMITTE T W'l L C b. ctleagnup but time tllseyfwtig not then newspaper is running a series 01‘ $1,00i
Robert L. Kincai , News. Mi es oro, . airman; omas .' ison. og a in, j ecomes e jO 0 6 various fifteen articles on local industries. $2,00(
812335;“? S.“€353.Effieeyaiify‘sé‘itnliti‘fi’i‘iagitate Dmson' Oldham Em' La media. If the media carrying this A short article servies as a pream- ,i $4,00(
NEWSPAPER EXHIBIT COMM“EE advertising does not move in on the ble describing the series and its 010- $10.0i
' Victor R. Portmann, Kentucky Press, Lexington, Chairman; S. B. Goodman, Cen- prO-blem then we can exPeCt nething jeCtS. This preamble appears Ona- $20,0(
' tral Record, Lancaster; Flem Smith, News, Georgetown. l else but federal regulation of some the front page and calls attentioi Specialty
1V kind. .. .. .. to page 2, where the main signed and Acce
' —_————'——‘._———_ “ '* " iarticle is printed and where the Gene
, ————~—~—*—~ ———_— HOW TO PUBLICIZE YOUR ‘ advertisements of the fifteen indus- Less
. national, or state, advertising. The HOME TOWN tries involved are also printed. $50M
, flaws. reason why such advertising was —— The articles are in no sense mere? '
. MEMBER flag?) not forthcoming in volume wasI Frequently in the last few years boost articles of an individual but _"—
" W lfound in lack of cooperation betweenlit has been said that the small are to a certain extent instructive
. the editors themselves. This glar- town business and the small town as well as historical, dealin‘ first a
K TUCKY PRES ling procrastination is gradually be- paper were doomed. The fact that with an industry as a wholge and»
. ASSOCIATION 'ing overcome thru the KPAB, but after the past few years, which have gradually centering on the indivi-L V
yet many editors have refused to tested the strongest organizations dual firm. The articles are of value
”MM?” ’f‘””‘“- '5“ icooperate. Mr. Editor, if you want to the breaking point, the small to the whole community as Well as
— ________————-— ito build up your national and state t town merchant and the small town to its industrial side and are a .
, , !advertising, the opportunity is now , publisher are both very much alive demonstration of a method of get-
LEXINGTON‘ INVITES YOU' I! presented to you. Read the adv. on an: lzlilcking pi'oves ttlileir importance ting cooperation for a. newspaper in r
. an eir rea wor . its i ‘n ~ ‘ 1'0-
‘ If you can read the program for : page five, and write Manager Brown Many newspapers are featuring iriotlilatilijiligililll210‘sigvigtlile:.iii?“Blendiysgrv-._l
the mid-summer meeting in Lex- today! 7 their home town people and their ice Letter. 3
ington without laying plans for be- home town industries in a way l
ins “among those present” you lack NEWSPAPER COSTS RISING ‘which also draws attention to the SMALL PAPERS SHOULD SPEAKi
imagination and anticipation in anl —— paper’s position in the community. _ a The
astounding degree. 'Lexington is: Right now is the time to raise Now, having weathered the storm With national advertisers againx
planning a reception royal for the i rates, especially subscription rates. successfully, many industries are having larger budgets at their dis-i
KPA and bids you throw aside the i The cost of everything that goes beginning to look about for a place posal, publishers of small town and )
cares and duties of prosaic routine into the newspaper is costing more to expand. The newspaper can aid city newspapers should plan to pre- ' ,. f
and join your fellow editors on ! money and the top has not been both itself and its local community sent their case for greater recogni- I 7
June 24, 25, and 26, for a memora— reached. We believe rates should by constantly “tootjng a horn" for tion in linage placement. '_
ble trip thru the Bluegrass. Every- 1 be raised, but, we believe also that the home town and its opportuni- It is a fact that many of the} gift
thing that is implied in the slogan publishers must be mindful of the ties and consequently encouraging smaller communities have EXDEl‘i'
of Fayette county, “The Latchstring | quality of the product they are sell— such industries to locate in the cnced a greater inflow of mimet- ; “tog
Is On The Outside,” will be carried ing. Better news content, better community. proportionately, than most of the' $5
out to the highest degree. Come, ! editorials, better advertising layouts,1 The Burlington (Kansas) Daily large cities, yet national advertisers '.
and be thrice welcomed! better want ad departments and I Republican is not only interested seem to have overlooked this field. ‘ a
a a -- a -~ lbetter printing are more essential in telling the world what the home The tendency is to concentrate, 3%
JOIN THE ADVERTISING itoday than ever before because our town is but is also reporting what the linage in the metropolitan cen- l it’d?»
BUREAU! iccmpetitors. are improvmg every the people of Burlington would like ters. The smaller newspapers hare . fights:
’angle of their product. their town to become. In January 3 case——and a good one. There 15 if???”
The editor has been reliably in- * i" the Republican offered a prize of no reason why they should not pi'e- ; L4“
formed that the Kentucky Press GRADUATES AVAILABLE a year's subscription for the best sent it» In fact, good business wwld Hal
' advertising Bureau will soon place — suggestion to make Burlington a demand that they do 50' " The: Ma]
a profitable contract with everyl Several capable young men and better tCWD in which to live and to American Press. 1"
member of the Bureau that willlwcmen are bing graduated from the do business. Pfizes were also Of- * * * * *“ " i
more than pay the cost of member- i Department of Journalism, Univer- fered for suggestions fOI' the Com— A “Convention Special" Edition
ship with some profit besides. Asisity of Kentucky, this June, who mercial Club, the Women’s Civic consisting of 16 pages was issued ‘_
these contracts will only be placed have prepared themselves toward C1111): the B P. W- 0111b: P. T- A., On April 15 by the Princeton Times» l Ki
with Bureau members, it behovesiccimmunity journalism. If the com- and for Coffey County. A. W. Jones, publisher, carried a i
every editor to join Without delay.imunity editor, who could see his Some of the suggestions which number of interesting features and 6
, For years community editors haveiway clear to leave routine office might be offered for many towns facts about Princeton along witha
discussed the problem of procuring work and routine news coverage to were policed parking places, im- large amount of advertising lineage' -

 . _1 ..-..., .
‘ 1 1 1‘.
1937 May, 1937 THE KENTUCKY PRESS Page Five 1 11
fl___~—._———R\__m . :l
\ n l . . o . - . 1 1 1 1
enter. AVERAGE ADVERTISING SPA-“E. $2,000,000 01 mor