xt77m03xw95g https://exploreuk.uky.edu/dips/xt77m03xw95g/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1960 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, September 1960 Vol.26 No.12 text The Kentucky Press, September 1960 Vol.26 No.12 1960 2019 true xt77m03xw95g section xt77m03xw95g if , . ,1 . 1‘7 . , .V -: .1 1. 1 7‘ q , 1 . .> 1 . _ 1 ‘2‘ 11/2 1 1111111113"? 1.11 - .~ "‘>11“"11'3‘1§" -_.
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if; l l 1 L : SEPTEMBER’
: E l. Elli ElE 'IE I | To help meet the recent wave of “Chill;
11 llll’i 11‘! 1‘ -:- As We See It + otions and opinions against adittinl
E‘ ill 1 :t The Kentucky Press (an... 1
ii :ll 1 l-" Tll'lt little card tucked away in 3'01“ oritv of advertisers), the AClVCl'llSlngFedm Cum 6
I 1 II ! I . c _ I I ‘ . .I ’. . EE
, 1 1 1 . . bership card, puts tion of America is issuing a 56—page Ad
E ,ll llt l 3 her 12 wallet, your trade mem . n . 1
.II lli l E II Volume 26, Num you on the inside of an outﬁt dedicated to tising Truth Book for self-regiilat10n_ l
' ill" li‘ i ' ofﬁcial Publicatiqn helping you make more money OUt 0f your tip-dated version of the AFA’S origin Recor
llli‘ H" l Kentucky Press ASSSOClletlolhIchnC- huSincss' standards for advertisers, the “truth Ml
. ‘- 1 ' 1 i. e, - ' ‘ , .
. Ill ll‘: l :1 I Kentucky Press CW“: (1' It can pay dividends hundreds of firms includes (1) a restatement of the Alli h £011
. ll. lll 1 Victor R. PortmannI, E :32 r greater than the price 0f your mcml’CTShIP- standards for truth and integrity in adi (Note: t 6 ca
lIll l ii Perry J. Ashley, Assocmte i 0 Your trade association is a machine for rising, (2) suggested plan f0r formation slot] of a story Bt
E llEi' li' E1 i i" Member assembling the most intimate Vital facts of an Ethics Committee In all Ad (2111 County Neﬁs,t to
llii llli Il l i Kentucky Chamber of Commerc: business life and passing them around to around the nation to patrol the Standail bratlon oft af Bi
' 'EiE ElEl " l Newspaper Managers fsouauo the trade. (3) cooperation with Better Business ll; The CIlt.V O'th
'il 'l 1 E , . suf‘ﬁll‘ogﬁl‘ileﬂsgianon Nowadays, few businesses operate 011 the reaus to assist in policmg the standardw community 21a c
:l” ‘ ‘_ 1'1 1 “mm": . t Member total—darkness principle. Macy’s does tell (4) formation of Advertlsmg Panels [in] thefirst new 1: 1:6
.1‘11. ‘1. C216 . ‘ ‘ ' -- . " ' n
i'E' E" " E National NewsSIS>gpler Promotion Association Gimbel's even though they ﬁght. Busmess- 2111 advetismg interests F0 adininisteill 111g totiitrzeg‘fumbe
1E; tn l i‘ - Printed by The Kernel Press men reCognizc that there’s more to be code of standards, including Federal Till paper: . 1870
ii i ; tI ll l _____________I_ gained from exchanging know—how than Commission regulations, 111 COOPET‘JUOHlil 1mg; titlhew WEI
l i} E i l The Kenlurky Press Association rccogInzizesI Ills: from hiding it. . BBB’S and Ad Clubs. I and I3 of' th(
.i'i ifit ': l ‘1' flnidmllf’m"! importance 0/ the. "new - m It's not hard to see WllV small busmcsses EE is E, , l ﬁrst editors .
.iil‘éi. l9, ‘w 1 . 1 n Horus/mfwrs and dissemination of . . - II l' b. 1 HOWCVCI’, 1t WE
E‘i‘ “'t l‘ i " "”Imm 0 ' t of this interchange full 1g
‘ Elli“ li' l' i public infm'nmlioii. It stands for "1”", I’lI‘Tm'”: get more on . . . M .. '. ‘11 . ttl d tl 't (1' '. :1 er W0uld have
E'iill "‘"li 1' l ' accuracy and decency in the PresenlatwnI of ones do. A big bllSlIlESS, on Its 0WD, C311 rIlic lzlw is We 56 c M 2] \Ctllt PIP , in 18
l llEiE lII 9. ,» news as"?! forth in the Canons of Journalism. hire market analySiS or run resezerll lklbOm' meilts which are capable Of tIWO Illealllnt lhlscorIlIllﬂgcourII
1 iE‘lEi E 'E i H "'l7'"c"I‘ES “mu (”MIMI “William“ in-‘ls-adver‘ tories. Many small businesses can't afford one of wliiCh is false, are IlllIslcadlnglE'K Burkesw Cb dut
l'EEEE' E EE ' “Sing comm," 11 "mm“? [he lmblllttmii‘iniii such useful services. Enter the trade assocm— minds Earl W. Kintner, Chairman 0le Perms to e h.
; EliE‘ E1.” lii l ' Pro/mgwd” "mil; ”w gufmlfr, linwf':imk 3'0"?“ tion It provides those and many other SCTV‘ Federal Trade Commission. l i1“: 3 Emmi w 1.‘
pail, 15E , - [1' Nina rtm’wsmr : t . _ , , ﬂ . , ,. .1 . . 0C3 C01‘
l ill, E ill l :‘I’Iltd 0,1411%”; editorial expressions. It respects ices for everybody in the busmess regardless Retailers should endeavor to IiiiiE lcaIrIs ews aperpt
l' iii 'liE ' l E 'l rqimlilv 0/ 0/)1'711'0" “"d the right of {WW} h" of size, and it spreads the cost around. phrases wrtli double meanings in theiritl “til 11 tpunder
ii '1 ll Ell iii dinirlunl to participation in the Constitutional Small busiHESSt‘S win another way, too. vertising. . . . At the rlSk of sounding tIe coun 31d Th
i i" ii" 'E "Emm'me of Freedom Of [hie P1255. ”f beta/Is: A small timer tries to be a dozen kinds of trite I would again urge all those concemlil \ille HETHN '11 d
H», 1‘. ,Ig't ‘7' . ' i n or . ‘ _ ' ~ ~ 7’ . t 4. ‘ U
I El 1 E. :E .5: 1 n, [he frail/55535;? “aid" avi'ltilimilmcoiiimuni‘y 115- experts at Once. He may become really eX- to tell the truth even if it hurts. 'Il‘he court l1) A-SOId Itein I
l, 1 qt 3 PCOHOIIIIC, . _ . - ' . . . 0 00mm urll
. I1, Eh Eli ; irelo/mient and progress. pert in one or two phases of his business 10ng ago reCIOgnlLCd the power 1; Winks and iii-1
’1 ‘ ".i it 1:1,: 1 — But for the ICSt he plavs bV ear. By )omlng thC prlCIDg ll] persuading CllStOlllCrS to "E id 1 'nterest
t 1:. —. . , ’. ' ' , - -- .,.so 1151
1,1111: .Iqu; l, :i-. Kentucky Press Assocration, Inc. a trade assoeiation, he gets the best adVicc But such pricmg must be truthful, m1 l the publishing di
Jill 1:,“ ll l'EE '1 . , . ﬂ,” tinues the FTC chairman. . , , .
ally '1 ,E‘, ii: 1 w t helm ,Preszdent 1n the C C. . I . Um} this tim
iEl iii 1il ill Pa” 65 P g Fulton County News, Fulton It works this way. For each big problem “1 ell the consumer the whole StOEE'Eoilr iiiostlv under the
‘ll' Ea‘l lll ii w. Foster Adams, Vice‘PW‘idmt . . B a facing the industry, the aSSOClEltIOn SCtS UP your leftover merchandise is such aIIIg l and politicians l
ii'illlE'l ' ilEE E s tBeTICllllaSzitgzgn’ we '1 committee to seek solutions. The com- value, tell your CUStomers that fail itElK school superinfer
itll : l 1 - .’ t n, gcrea - ‘ . , ,, i ,, .. l ' nl~
; iI 1". IEEIE '5 I victor R Iorzlryliiiiersity of K’anckyI Lexington niittee is made tip of men who haeriInet of comparable value claimsIandICIISIIIIIIIl the picture in the
l illii '1E'1i'l; lli DiStrict Executive Committee the problem successfully or1 whOIhTI’C :C 6:115 tempt to “8:1 C(ilfnpﬂrlfions wtllhfiiel i'ouiﬂtl l- O. Ewing. T1]
1 11/121 tin 1 . . l' h it Thus tirougi 118 in 6 never existe . Von 101165 Y .‘ 1 i
i E.. ‘tl ill -. hn B. Gaines, Park City News, on how to IC - v. ' . . 111 made byaTom.
li‘ ll lE 1"" E1" g::117i2:nlcg;n (Fourth): First, William T. association, the small busmessman has some toniCTS have been missmg a g(I)0fl bl'is’l editing duties 111‘.
l} 1 l1 iii 3 1 l i 1 Davis,, Lyon County Herald, Eddyville; Second, of the sharpest brains in the busmess work- passing over these products, tel tieii (loll SC Strange ass1
ll'l'ili“ l" ' - 1'; l Larry Stone, Messenger-Argus, ICentrEﬂLCIZ; ing for him. that while making it clear that that l Soon after 1101
i iit .1, '9 ‘ ‘ ' . C urier— ourna, Olll - E .' I A I . . . . In ( E
l l 1i. ll , I .1 ll , TIliIird,F 15:21] gigﬁﬁmclsall‘} e110 Trimble Democrat, When you re up against a tough problem, never sold at higher prices . E purchased by an 2
tzliti‘t‘wr ie? , ' ’ . '
El li ii' ‘Illedford: Sixth, George Trotter, Enterprise; LC' holler for help. It 5 your trade assoc1£lt10fllIS 0 ii 0 I . continued the pu
1’s. i5? iii ‘ banon: Seventh, Warren R. Fisher, Jr» Memm” job to give you a boost. You Pay your air . . thisaﬁlill til 1920. In this
lt's‘. ii'l l l i‘li Carlisle; Eighth, George Joplin III. Co’f‘mon' share of the bill; so get your fair share Of Has it happened before, or 18 ditiii was changed fror
lhE'EEl "l i E'j wealth, SomersellzhlIVinéh, 17512:; 1341:3322, J]? the beneﬁts. And remember: Help is no So far as thls reporter 1st onclmsloéansi berland News in
M 61" t, s an ; i ' - ' ' ~ 81101 .
1 ill" .1 ‘l l l1. ZigﬁgenDZZy News, Middlesboro; State-at-Large, good unless you use it. ﬁrst, 311d. it Airings] tot ’I’HI‘I‘I\V1161'€ the W5 “er in 1912 and
:’l'.'il lir"‘1 ’ ' . “ a . 7
l'iill‘:1 ll.» 1' 1 Fred I- Burkhard, Casey County News, JLibertyI, II II . . BT11} leUCIn 3 CS 7 Weekly.
t it», 1 ,1 it: _‘ _ s. (1. Van Curon, State ourna, egins, e C. . l w~
E ‘.l‘» 1 l ‘1i E i State at Large, . _ . , . . [than 1th the purc
'1Ei , . P a President, Thomas . ‘ . 3101] to ether w .
ll ilti il l l 3212:2312, fizzzdzletjderaslsexington. A mispl'chCd headline on the wrong story t A chﬁhcnigllztt; be, ergs published “1il W' Tanner Ottl
i...;;,lE..g - , ' ’ , . - ,. ,’ r0 1- --,< - ,
Eli”: iii El‘ l' 7' Kentucky Press Service, Inc. which also involved a iiiisdeiiic.iII:/(I)r,Ircad1r}Ig siixinch displ'w '1 d in the PiOHCCF‘Rcl'EEE'.’ C\lI12nged back to
1,12“ : t '1‘. 1" “Mt Arrested For Carrying arnuana , ‘o ‘ .. 1 Dalolt tews the namer
Eli.” ‘ ' 3' M. Willis. President an . v . . . . I ,. I at Pliill I Soull , .’
l: . L 1 l E James Messengers Brandenburg led to a libel suit against a New YOTL 133136; ll CCU} lllclllspéperthat onlypin an ateawi‘fil DUbl‘ShEd-
Lii'i‘ ' . 3 l. i George M Wilsont Fir“ Vi“ PreSident . bv one Robert Trudeau. The Appellate Dl‘ It won seem . kiows everyone Bil" HOWEVer, the]
El ‘: . 1 ' ii Herald'New" Hardeburg vision of the State Supreme Court upheld a metlcaHy everyone lull-1' is ’l conimlllill to cease With the
t 1 a - ' .. . . . . - ‘ .I . 111 o .
i E ' 'E' Bennet Road}, Second Ii871:li'rzrlsflizziiitShelbyville lower court deCiSion in dismissng the Suit. could lhls th 1fpflen anch crountrv abouthills Ottley sold the l
‘ 1 ‘1 ' : 1 t . ' ' ' z 16 T' -’ -.
g; 1 1 l; Hm“. R. pornnunm sm-e/muiImmgn The Court said that there was nothing in in thIe ielIIrII OPierre 111d Rapid Cit)“ l 1925 and he anc
11. ' ' ii . I inerxil' o Kentuclr ._ Lexington . ine namin or identifying any per— way ,etwccn ‘ ' the publication
.4 I EiE in i f 3 the head g . .
l E i i Board Of Directors son and that no one was detained when the it . . ' I time of any pu
ii 1 ‘ 1 l' . Chairman, Enos Swain, Advocate-Messenger, headline was read alone. Reading the head— . 1 striouS sinceret art‘l The paper was t
ii.ii -l l l . Danville‘ Rumsey E, Garrison, Anderson New, line and the article together “any fan-_ Men who are 111(U d' ’ on theif‘m' “11955, a perio
li ‘i l t E E Lawrenceburgi Maurice He'lry’ Daily News, minded person would recognize the sit— honest Will have easy sled mg During this cc
ii 'i "E i MiddlestI‘OI Niles 0‘ Dillingham, Progress, 't' n '1s‘1inisﬂacedheadline.” [0 success.
it II E i ‘ 1‘" Dawson Springs; Ofﬁcers ex-ofﬁcro. no 10 ‘ c 1 -
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. i.iI,i- "‘11 l- .1 .~ I

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SEPTEMBER, 1960 THE KENTUCKY PRESS PAGE ONE E E
Wave of “ditty: E E .'
llIlSt adv
“EV a SmaEEEEEEEEE Misleadin Advertisin E E EE
F berla nd Co News H L - g 9 ' W
56mm um 7 . as ong ane Target or F.T.C. . 2
EergulatmE . . Chairman Earl W. Kintner, Federal . E E
FA’s on" R d Of C .I. 5 Trade Commission, in a recent address in E E
re “trutthEEEE ecor 0mmunl y erVIce California, said that misleading advertis- ‘ E
t of the AFA'E . . ing of guarantees and warranties is the tar- l . E
tegrity in adw (Note: the followmg IS a condensed ver— the type was set by hand until about 12 get of the commission. . E
for formatiol] sion of a story carried by the Cumberland years ago when the ﬁrst Linotype was pur— He disclosed a new seven-point guide E E
all Ad (3],, County News, Burkesville, during the cele— chased for the plant. It was about 75 years designed to protect the public from un- ‘
)l the Slandart bration of that town’s sesqui—centennial.) from the time the machine was invented scrupulous advertisers and urged business— E
:er BUSinessﬂp The City Of Burkesville was a promising until it was ﬁrst installed in Burkesville. men to abide by the publiShed FTC rules I »
re standardsurg community with 60 years behind it before Ira Shannon continued the publication of voluntarily. Those who don’t, he said, Wil1 E i
ing Panels h: the ﬁrst newspaper was established, accord- the News until his death in 1931, at which be subject to prompt corrective action. 1 .
administer“, jug to present records. That ﬁrst news- time his widow, Mrs. Annie Shannon and Released nationally from Washington, E ‘ El
g Federal Tag,- paper, the Cumberland Courier, began pub- other heirs took charge. Iames Shannon be— the new guide includes these points: ,
COoperatiOnm'EE lication in 1870. Two attorneys, Walker came editor and continued the operation 1. An advertised guarantee shall clearly E E
and Matthew, were credited as being the until March, 1955, when the ownership was disclose three things: the nature and extent .' EEUEE
[E ﬁrst editors of the Courier. changed to Clarence Martin of Tompkins- 0f the promise; the manner in which the
: However, it wasn’t to be long until the ville. He moved the equipment to his guarantor will make good; and the guaran- EE EE'E
i that advent paper would have its ﬁrst change of name, Tompkinsville plant and continue the pub— tor’s identity. EE ‘E
f two meaning this coming in 1878 when it was called the lication from there until the weekly was sold 2. When guarantees are adjusted on a ‘ l‘E
misleading,"K Burkesville Courier. Again in 1880 the pa— to its present owners, Ernest Lawson and prorata basis, the advertising shall clearly ; = E .E
:hairman oftl per Was to be dubbed the Burkesville Bulle— Harold Abernathy, in 1958. disclose this, plus the basis on which they . .E ‘ "
1. tin, a name which was to last four more At this time the publication was moved will be prorated. E g :
3avor to ng years. Local copies are still available of the back to Burkesville where it was established 3. Claims such as “satisfaction or your E E lluEE
.ngs in theirra. next newspaper to make its appearance in in a modern plant. The News now has an money back” and “10-day free trial” will E E EEEE
:k of soundirgl the county under the name of the Burkes— all time high of 2,000 circulation, does a be construed as a guarantee that full refund EEE EE
those conCemrtE the Herald. This publication was edited large volume of job and commercial print- will be made at the purchaser’s option. E E E‘ E
.1rts."Thecourt by A. E. Nell during the late 80’s, who in ing, and publishes the Kentucky Oil and 4. If “lifetime” or similar guarantees re— E hE Ei
wver of oomph tum SOlcl it in August of 1890, to O. L. Gas Reporter, the only publication of its late to any life other than that of the pur— ‘ u E E E
ustomerstobh Winks and I. J. Alexander. Alexander later kind in the state. chaser, the life referred to must be clearly 5 E E :E
e truthful, cor.- sold his interest to Winks who continued From all indications, the News is a far disclosed. E E 1,.” E
Ethe publishing duties until 1892. cry from the publication which Matthew 5. Advertising containing savings guaran— . ‘ E El E
whole storyllf Until this time the paper had been and W’alker established in Burkesville al— tees, such as “guaranteed to save you 50%" E EE EE E
is such agool IllOSllY under the control 0f local attorneys most a century ago. must clearly state what the guarantor will do l EEE E E:
that fact by ME and politicians, but now a dentist and a —————O————- if the savings are not realized. I EEEEE E;
is and dental school superintendent were to come into 6, A seller or manufacturer must not ‘_ l EElIE
xith prices whithE the piCture in the persons of I. P. Shaw and DUMBO“ Heads C'J advertise that a product is guaranteed when t‘El EEEI E
tly feel yourcm-l ]- 0. Ewing. Then the 1896 purchase was BOWEmQ Green Bureau he cannot properly fulﬁll his obligation un— EE‘iEEEEE,‘ A
3 EOOd but, made by a Tom Scott who remained in the Thomas D. Duncan, a former reporter der the guarantee . 1E EEE -, '
3’ tell them EEEEEE Edmng duties until 1903 when E' E' and for the Associated Press and veteran of 13 7- The manner in which a guarantee is . E E: E E E -.
that the goat: S. C. Strange assumed the editorship: years in the newspaper business, has been used often constitutes a representation of E E E EEE; E
. . .” E 500“ after, however, the paper agaln was named to head up a new bureau for the material facts; thus “guaranteed for 36 . ; ‘EE EE 1
E purchased by an attorney, Shh] A' Cary, who Courier—Journal in Bowling Green. He has months” ShOUld DOE be applied to a car E E EE, EE
' . '. conﬁrmed the publication of the weekly un— worked fOr the Lexington Herald and the battery which can normally be expected to EE EE *
or IS thisavﬁrstl hl 1920. In this period of time the name Lexington Leader, taught school at Clay last only 18 months. .
:OhcemEEd’EEEEE EEEES] changed fhhh the Herald to the Cum- and was a part-time instructor in Journalism . ‘ .
such sloganEEE Brand News in 1908, the Burkesvrlle Ban- at the University of Kentucky. He is a 32‘ W
Jhere the EEEE ER? 111 1912 and some time later, Carey’s graduate of Male High School in Louisville DuPont Co. has announced price reduc- 3, E 5
. E SEE/ME" , . and holds an AB. and MA. from the Uni— tions of 5 percent to 16 percent for its 1 E “
;etherw1thallqu W 1th the purchase of the publlcatron by versity of Kentucky. “Dyeril” photosensitive plastic printing . ;‘ iEl
S PEEbEESEEedE-EEEE hE Tanner Ottley in 1920’ the name was Duncan is a native of Dixon where his plates retroactive to Aug. 1. Price cuts vary E EEE ‘
PEOheeEERCEEEEEE C\Ianged back to the Cumberland. County father published a newspaper. His mother with thickness of plates. New prices range E' . j E E
., South DEEEE ECEEE'SE the nameplate under which 1t IS now now edits Kentucky Business, a publication from $8.75 to $10.75 per square foot. Du- EE
En 3“ area “E {E EEEEHESEEEd' of the Kentucky Chamber of Commerce. Pont said most commonly used type of E 5 EEE
E everyone CE E t Owever, the parade 0f publisher’s wasn’t Establishment of the Southern Kentucky plate was reduced from $10.75 to $9.75 per ‘1 E '.
is a commUEEHE 8t§€38e w1th the changes of the nameplate. Bureau brings to ﬁve the number of news— square foot. E;E
muyi‘aboul ( mey 301d the News to Ira T- Shannon in gathering ofﬁces operated by the Courier— “Dyeril” plates are being produced at Du- * E E El E'
Pid C‘hE' th 5 and. he'and his family were to COHEIOE journal within the State, the others being Pont pilot plant in Parlin, N. I. New plant I l‘ .E El 2
tin:epgphcatlon for the longest PCTiOd_ 0f located at Frankfort, Lexington, Hazard, under construction there is expected to be ‘ . . E E ,_
. 5, Th any PUhhShCI .srnce 1’53 founding. and Paducah. operating within a few weeks. . , f
us, sincere. E“ E, _ e paper Was to remain in the family un— . ____.___— ——-————O—— E. E E E E-
ng on their‘WE “E 195.5, a period of 30 years. Best way to get in the swim is to stay out It’s better to give than to receive—because 3 E ;
E Dunng this colorful history of the News, of the dives. it’s dEdUCtabEe- E E E
I
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1 1, ,

,1 111,111 111111‘11' 1 PAGE TWO THE KENTUCKY PRESS SEPTEMBER, 1960 srPTEMBEF

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411:1: ‘ p 1

1:‘ 1111 1 1 ‘ 0 ° ° ° d I 5 ° 3 . 1 .

1 : . Advertrsmg, Promotion Drscusse n emrnar erres Washing

1111 ' 1 . . . BY E

111 1, 1 1 1 ,‘ Advertising, news sources and promotion yet i? tell what the new’sales tax wrll ’yreld Hume, Stearns Record; Monte Tussey,Som, 1

11 ‘1, ‘1 1 ' 1 were the main topics of discussron among but it looks like we are In gOOd shape. He “561 Journal; 1311103 F- NOIFIH IL, Manchu ADVERTISID

11 11‘1 :5 1 I, newspapermcn in widely scattered semrnars said that to exempt food, clothrng and tcr Enterprise; er Lee Crawford, Corbin have adopted th
1 11‘ 11‘ 1‘ 1 ranging from the Breaks of the Sandy in the medicines as now being widely advocated Tribune; Robert Hall, Lexington Herald. of DemocratiC 16
1 11‘. 1 ‘E f Eastern part of the State to the Purchase would take 35 million dollars away from the Leader; Fred Burkhard, Liberty Nengﬂ. Three speeches
1 ,1 ‘ ‘ , 1 area of \Vestern Kentucky. Three two-day state general revenue, a sum which would ton Townsend, Union College; Frank M61. subject, the stron
; 11‘ 11:1 1 1 sessions have been held in the second an— have to be made up 1m other areas possibly chant, Union College; and Victor R. P011. Arthur E. Summ

3‘ 1 ,: nual Kentucky Press Association-School of by an increase in income tax or higher mann and Perry Ashley, KPA Central 01. inb Club of B81

- 1 1 1‘, ‘ ‘ Journalism seminar series. property taxes. ﬁee. eral Trade COIDI‘
: 1 “ 1 ‘ ‘ ‘ 1 * Hosts for the meetings were Morehead Scent pointed out that more than 80 per— Those participating in the Kentucky Lale Kintner struck t
11 1 ‘ ‘5 State College, Union College, Barbourville, cent of the general fund revenues is spent seminar were Earle Bell, Morganﬁeld Adm York and Minne
111‘. {1“ 1: 1 and \Vest Kentucky Press Association at on education, health and public welfare. catc; Paul \Vestpheling, Fulton News; W, The Post Ofﬁc
11 :1 1, 1 , Kentucky Dam Village. Each of the meet— He added that education gets over 60 per— T. Davis, Eddyville Herald; Al Meyers, then killed an ad
1111 , 1 1 ings was well attended by the progressive cent and health and public welfare over 21 Francele Armstrong and Walter Dear, Hen speech by Sumn‘
1 111‘ 11 1' newsmen of the area. percent. derson; Joe LaGorc, Paul Bouland, James‘ revised and rele
1 1,11 : , Highlights of the meetings were the guest Newsmen attending the Morehead meet— Duncan, Robert Grimm, Joe Mitchell 31111 50an changes w:
1 1‘ 1 1 speakers who addressed the groups. At ing were Jerry Ringo, Frenchburg Journal; Kay Barnett, Paducah; Ben Boone, Elihu was never issur
1 I 1 ,1 Morehead, Dr. Adron Doran, president of Mrs. Lowell Denton, Flemingsburg Gazette; Standard; John Gaines and Ray Gainer, speaker was Cfiti
11 .1‘; . 1 Morehead College, told the editors that he Warren Fisher, Carlisle Mercury; Earl Kin— Bowling Green Daily News; Prof. Lou Ed, mg a political
11 ,1 > :1: .‘ was extremely pleased and proud that More— ner, \V est Liberty Courier; James T. Norris mondson, Murray State College; George civic celebration.
1 11 1 1 1 head State College had such splendid re— Jr., .Ashland Daily Independent; Paul I. \Vilson, Hardinsburg Herald; Baster Mel The original
1 1 ‘r‘ lationshrp With the newspapers of the re— Lew15, megsvrlle News—Outlook; Howard ton, Sebree Banner; Niles Dillingham and to “a super—stat
1 13,111 .11 1 1r gion. He commended the area newspapers Green and Jake Heddon, Mt. Sterling Ad— Norris Dillingham, Dawson Springs Prog- Arthur Schlesing
1 - 111 on the ﬁne job they are doing and went on vocate; John \Vard, Pikeville News; Martha ress; Dan Coleman, Nashville Tennessean; “a federal tax or
1 ,1‘7' 1 to say that he feels that the newspaper edi— Comer, Maysville Independent; Albert Marshall \Vyatt, Benton Courier; Lain summerﬁeld del
1 ‘1 1 1 1,1, tors should do more to tell the public about Moore, Salyersville Independent; E. D. Mit— Stone and Amos Stone, Central City Timer to Prof, Schlesir

‘ 1‘ 1 1 111 their papers and the ﬁne job they are doing. tendorf, Russell Times; Jack Thomas, Flem— Argus; James Willis, Brandenburg Mes: Kennedy, but rc

‘ 1 ,‘11‘3. The following Friday night, Dr. Mahlon ingsburg Times—Democrat; W. Foster senger; Charles Welsh, Associated Press; tax.

_,1 1,” 1 1‘ 1 ‘ Miller, president of Union College, told the Adams, Berea Citizen; Victor R. Portmann, Landon Wills, Calhoun News; Homer The PMG 315

1 11 -‘ 1 Barbourville group that our national defense KPA Central Ofﬁce; Ray Hornback, More— Nich013, Princeton Times; Judy Magee,‘ of advertising i
1 311, ‘ should be our most important concern in head State College; and Niel Plummer and \Vicliffe Advance-Yeoman; Robert Carter, 111056 who offer
1 1 1 11 ' the future. He said his travels had pointed J. A. McCauley, UK School of Journalism. Hopkinsville New Era; Dan Matthews, Mar: rnent control ovr
1‘ 1 1 . [1.1 out the need for a broad educational pro- Attendance at the Barbourville meeting ﬁeld Messenger; W. Foster Adams, Berra canlife. The A,
11. 11 1“: 111,; gram in this area and that the newspapers consisted of W. Foster Adams, Berea Citi— Citizen; Bill Nelson, Benton Tribune can electorate—-
11.‘ 1 1‘1 1‘1 1 of the nation would have to take the lead zen; George Joplin III, Somerset Common— Democrat; John Hutcheson, Princeton again that adver
11 1, 1:1 11 11', in this program. wealth; Cecil Wilson, Barbourville Advo— Leader; Capt. Worrell and Capt. Koch,‘ Home blooclstr<
1“ 1 1 1‘11 ‘1 At Kentucky Lake, William Scent, State cate; Manuel Strong, Jackson Times; Rich— Fort Campbell; and Victor Portmann and1 weaken, not st
1: 111 . 11 1 . commissioner of revenue, said it is too early ard Littrell, London Sentinel-Echo; C. W. Perry Ashley, KAP Central Ofﬁce. moral ﬁbre of o
1‘ 1‘1", 1‘ 1 1‘ 11‘, ‘, W In a reference
1 :1‘ 1 1 1 g Inexpensive Method like any photographic print. If numbers or letters are incorporated in 111 1111112611300“?
1 1 1 1 1 1, .1 ‘A For Reverse Plates To obtain the paper reverse, however, you copy, simply enlarge original negative emul‘ ten?“ 1 A an a
1‘ 1 1 1 1 7 1 do the following: sion side up (shiny side down) when mal" “11C on merrc
11,11 1 1‘ :1": 'VVe re indebted to John Stegman, news Dam en 1 er ne ative 0 th t 't 1. ing paper negative. 1 NCVCI has the
11,:11,‘ 11:11" editor of the Reporter—Democrat at Em— ‘ P p‘P g‘ s a_1 cmgs . ,1 mois- grant condemna
1.11111 1 1:1 1: 1 , metsbur Iowa for the follo in x l _ to surface of a dry sheet of enlargmg paper to enlarging paper to TCIDOVC “c.5355 , of our free cute
1 11“, ‘ . 1: 1 ‘=‘ . g, . ’ . W g e p am .130 hi h contrast). Place a er ne ative ture 0f 1113t “30 a (er paper negative.W1111 -

1 111 , '111. ,1 tron of an inexpensive method of making f11 g . . P P g ’ _ -, ' - ,- m Klntﬂer was

_ z; '1 1. 1 1 . . ace down on the sensrtrve sheet and place dry P3Por HGthIVQ the TISL IS always P1559, -

11:, ,1 ,1 . paper reverses surtable for engravmg and b 1 . . f 1 t t H 1 ' aper 111 1131118“. He 51

1:11] I 1 1‘11 . offset work. Says John “We stumbled across on on. enlarging platform Of enlarger. O uneven con ac W1 1 en arglng pd b in: 01111108 Of gover
11 ‘ 11 1 it in our darkroom experiments.” Cover wlth plate glass 80.111211: b.0111 sheets Wind] case very ﬁrm pressure She‘ll 1‘11), lected the theor
‘ ‘ 1:1 He adds, “Many of our advertisers like to 3.16 perfectly ﬂat. (Emulsron facrng Emul— Phed to glass cover Wthh bulb IS on. 1 0 1 i119 buying YO-
1 1 I 1 1 use reverses when they can get them, and I sron.) 1 Press Assn.) 1 P031110“ 0f 1301
‘11‘ 1 imagine there are many others who do too. Move enlarger lamp housing “P on car- —————O—-——‘ 1111“: PTOdUCtiOH
.r : 1 ,1 You ﬁrst take a photograph of the black rier so that area of illumination covers sheet _ . ore err COHtrol, and ma
1 on white with any standard camera (Speed to be Prthd‘ Turn enlarger 131111) on for Newspaper advertising leaChes 111 Pm it not a good
1‘. , _; . . . ‘ h d .' ' _ )le than an other medium. 88% 011 ,. .
‘1 1, Graphic, Rollerﬂex, Lerca). seven. or erg t secon s, _or tune required de I . , .Y_ 6 day, . )o-yo productro
. . Developing the negatives for contrast, you pending on enlarger lens aperture and“ de- nation 5 famlhes get a newspaper ev ry . 1 1115 Which tenr
‘ 1 ‘ make an enlargement to the desired size on veloper temperature and strength. In 1957, 1,555 national advertisers CaCh 111‘ ‘ 1'0~3’os?”
11 1 a high contrast Paper (such as F—4) result- Separate paper negative and enlarging vested Over $25,000 in daily “315191111615 m 1 ”Taxation c
‘ 1 11 ing in a black on white paper negative of paper and develop enlarging paper as you advertise 3,818 IJTOdUCtS‘?‘l greater numhff 1 gest themselives
‘1 .1 .1 ‘ the correct size. would a normal print. Result will be a than ever before. The top advertiser 111' 5 1€Chniques for
1: :1 1 I11 1| The paper negative is ﬁxed and washed white on black reverse. vested over $52,000,000. Vertisingy" he P
1111:1111‘1111 -

 ER, l960 SEPTEMBER, 1960 THE KENTUCKY PRESS PAGE THREE E E
i , ‘v: .
~ . , with sufﬁcient arrogance to go this far Federal Bar Association meeting in Chi- lEl '
)erles Washington N OteS-- might also seek government control and cago Sept. 15 by the head of the staff of the l; '
allocation of all resources and government Moss subcommittee, formally desrgnated as 1
By EDGAR S. BAYOL determination of wages, prices and what the Special Subcommittee on Government E E
3Tussey,30m, ﬂ . _ shall be produced.” This, to Kintncr, Information, House Government Operations ‘ E
In, Mandi“ ADVERTISING: Republican 0 1 a.t 0 I S “would present a calamity of great propor— Committee. The subcommittee chairman . E
wford, Corbin have adopted the anti—advertisingEattiEtudes tion.” is Rep. john E. Moss (D., Calif). . EE
ngton Herald. of Democratic leaders as a campaign issue. The FTC got a bit closer to Prof. Scliles- Prof. Jacob Scher, an early editor of E
lty News;Mi]. Three speeches thls week dealt With thls inger in his Minneapolis speech when he NEA’ F01 Di est now on leqve fmm
:6; Frank Mei subject, the strongest by Postmaster General n ntioned “criticism of a dvertisin ema— N ' E5 U? Er . t ‘ h' f . . ,
7ictor R Port Arthur E. Summerﬁeld before the Advertis— 16. f h l' 1. ,, R gd f ort iwestern nnersrtyE 0 serve as C 16 E
A C ' . Cl b of Baltimore. More subtly, Fed— “atmg [011E] SC 0 ary quarters. u €21 CTSEO eonusel of the subcommittee, told the bar ,
entral 0[‘ mb u - - - the Schlesmger pamphlet 0“ PUVﬂte ln‘ group that a federal public records law, en- E
. eml Trade Commissmn Charminf EarlNW. dulgance" could not miss the intended tar— forceable in court, is needed. The present E E
(entuckyLaEE Kintncr Stm.Ck the iame $1.0m e ore ew get