xt786688km3z https://exploreuk.uky.edu/dips/xt786688km3z/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 2006 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 2006 text The Kentucky Press, April 2006 2006 2019 true xt786688km3z section xt786688km3z Mtg? ' Volume 77, Number 4 [TRSSTPSTZA
. «if 23% “— t 3 'i ‘31, 3 M33 3 Kentucky Press Association ' ' 05 ge
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April 2006 - Published by Kentucky Press Association/Kentucky Press Service , 7.
o , . s
McClatchy buys t" e ,E
Knight Rlddel‘ er
he ”hr ‘
The McClatchy Co. is making its The Southern Newspapers Publishers 1
biggest bet yet on the future of the Association / Newspaper In Education has honored the 2’ I?"
newspaper industry by agreeing to Kentucky Press Association’s literacy project — ”Rockin’ 3i ». "x i 1
. . . . , . . 3.3-“:- ‘i 4" 5
pay $4.4 billion in cash and stock to Readin Revolution 2005 — With a second-place award {23% = l

3,3 . acquire Knight Ridder Inc., a major in its annual contest recognizing literacy programs. . ' ' ;;;‘ '
newspaper publisher more than The KPA program featured a 10-week serial story, i, .
twice its size. "Tails from the Bluegrass," written by Kentucky author it"?

Gary Pruitt, McClatchy's chief Leigh Anne Florence. firm '

. , executive, said the addition of the The story was about her two dachshunds, Woody ., g ,
Miami Herald, Fort Worth Star- and ChIOe, and what they learned about the 3'“ . f” f '
Telegrami and 18 other papers in Commonwealth of Kentucky as they traveled about. "e33 , aw -- . . .. i
fast-growling cities is less risky The KPA paid for any newspaper that would publish 7“" ttiwt W
than it seems. All are dominant in the 10—week serial story. 3 "t
their matkets and ripe for rapid The story was written to help elementary school stu- ,
expansions of their Internet and dents learn more about Kentucky geography and to .

. . . . . . PHOTO SUBMITTED
direct—mail busmesses, w1thout learn to read good literature in the newspaper. It also . . . .
. . j . . Southern Newspaper Publishers Assoctation Literacy
requiringi deep cuts in budgets, he was a way to encourage newspapers to experience a Committee Chair Hunter George executive editor of the
said- 3 _ ' . sample Of NIE work and to encourage them to conttn' Birmingham News, presents Kentucky Press Association :
BUt Pli‘ultt IS also countlng on ue. President-Elect Kriss Johnson, educational and community
paying ‘down acquisition debt KPA President-Elect Kriss Johnson said the project outreach manager of the Lexington Herald-Leader, with the
quickly biy selling the Philadelphia was a huge success. SNPA second-place award in the best statewide project cate— .
Inquirer, the San Jose Mercury- "The author, Leigh Anne Florence, and Woody and gory "1 Dallas 135‘ week- Thls award was iOT'KPAS State/Md“? ?
News, Akron Beacon Journal and Chloe contributed to the success of this project,” Eteracy pittgecfi thE‘Afeatuigfd setla' 5:)?in dTla‘ti fttlj’tf" TS
nine other Knight Ridder newspa— Johnson said. ”Not only did she call newspapers to we‘fiirasi: 81 Sims: “2:525:53: :15“: ngngzregr by ,
pers. Those properties don't meet encourage them to run the story, she visited over 30 LG &E/KU eon companies andtKPAK ‘
Sacramento-based McClatchy‘s schools during the running of the story and did a spe- 4
growth-niarket criteria or in the cial show for kids about how to write better and be a the story to school districts by writing letters to super- . -
case Of the St‘ Paui Ploneer Press, better person. 3 3 intendents and included information about the project , :
compete directly w1th McClatchy's The dogs also were part of the school ViSIts. KPA in their statewide newsletter to teachers Kentucky ’
Star Tribune in neighboring promoted the story via letters to publishers, e-mail Teacher .. ’ ,
Minneapolis. pushes to editors and publishers, fax messages and per- KP A worked with Knight-R1 d der Productions to , ,
The “Fewer would be the 59:0 sonal phone calls. h 3 3 3 h K have the story written and illustrated, scrapbooks cre- '
0nd largest in US. newspaper his- Information on t e prOject. was included in t e PA at e d and printed, and online learning activities written. ,
tory, topped only by the Tribune newsletter that is sent statew1de. ' Each newspaper paid for the scrapbook shipping costs '
Co's $6.5 billion acquisition in 2000 Each newspaper was given three house ads to use to independently
let readers know about the upcoming story. , j
, The Kentuck De artment of Education romoted , 7'
See People on Page 12 y p p See Award on Page 11 ; .

 Page 2 - The Kentucky Press, April 2006
PASSINGS - THE KENTUCKY PRESS w
Award-Winning journalist The Kenny Inns (rem-inn 939) In _ ' , g '
‘ _ published monthlyby the Kentucky District 12 - Donna Carman, Casey ;
. . . 5 Press Association/ Kentucky Press County News = ‘- '
L1V1ngston Taylor dies at 75 Service In IIIII cnsn postage In ' . ,
' paid at Glasgow, KY. 42141. District 13 ~Don White, Anderson
Livingston Taylor, an award-winning journalist who reported for The SUbSCription price is $8 per year; News . I
Courier-Journal of Louisville for 26 years and was inducted into the 1308311313331“: Send-chang‘eof address to ; , . ’ ‘ ,. . .
Kentucky Journalism Hall of Fame, has died. The Kentucky Press, 101 Consumer District 14 - Teresa Scenters, Berea
Taylor died of cancer March 19 in Frankfort. He Lane, Frankfort, KY- 40601, (502) 223- Citizen r , , ; '
was 75. .n 8821' State At—Large I _ 5
Taylor w0r1k9e8cl7 fpir the paper ffm 1f96hl iéntil his OFFICERS Tom Caudill- ; ..
retirement in . e was a mem er 0 t e ourier- /,r . = Lexin on Herald-Leader
Journal team that won journalism's highest award, the www“ KENTUCKY PRESSASSOCIAHON li gt 1 _ Oldh E
Pulitzer Prize, in 1966 for a series of stories on strip izwryg re l en .ce ouse, array _Dennis Hetzel ~Kentucky Enquirer
mining in Kentucky; M b j d 1 tans Edger?“ it?“ ” . ' Chip Hutcheson — ’ ,
Tay or a 30 wont e Gera L09 war in journa ' i i » ~= . " ' ' I " = . , Princeton Tunes Leader
ism in 1974 for his reporting on intefiest rates of state i j“ President-Elect— K1158 Johnson, ' l ' .
funds in private banfsé h 1 Ill d d f k; Lemgton'fiemldieade? = .; Division Chaim“. -.
Tay or, a native 0 ar eston, ix gra uate rom 3'. - - . '. ' , ' . , News Editorial Division—Mike? =' ..
Northwestern University in 1952, then served as a LIVINGSTON ,5-V1ce Presrdent-Elect ~Tay1or Hayes, .Alexieff, Bowling Green Daily NeWS
navigational instructor in the Air Force from 1952 to TAYLOR . Kentucky New Era . ' “ .; 3 3 g I '
1956. He joined The Courier-Journjl in its southern : _, = , 5» ’ ., 7 7 ' _ Advertis'ii'igDivision—SteVe , Z"
Indiana bureau after working at he Star Press of 'Treasl’rfrfiEdmml‘dShery . .1; WheatiethzabethtownNews '
Muncie, Ind. BeamflelfinteTPnss; ., ' i p i:- Enterprise 2;: s. - . .
Taylor became the first chairmin of Gov. Brereton Jones' Executive 15;; ..“3i‘;“r5";§; 5"; ,_ . = : .
Branch Ethics Commission of Kent cky after retiring from The Courier- P3“ halaem‘fllarhe?0mmbiCiraflationDIVismrh Jamie. ; , ...;. :51;
Journal. He held the position from $92 until 1995. Ffallkhn 1 Favorite 35;; fizz: SizemoreEhzabethtownNews
Richard Wilson, a retired Courier 'Journal reporter and former colleague 1;; 5'3 Enterprise _ '. 55:
of Taylor's, described him as "one of ihe most ethical, honest, persistent and ff;.V‘;.::;;;:._:".'.}3;;‘3'5; 3.5171" 15:; 5;:
perceptive reporters I have ever known." ‘ .l _ ' BzardolfDét‘eTior: , AssociatesDrwsion~StanLampe, C
"He said if lawmakers came up liwith bad legislation, someone would IDISFC‘Ct1~ OYd._-..‘?r II, . Cirakef j KentuckyEducahonCabmet 2'
say, 'You can't do that - Livingston lTaylor will find out about it,"' Wilson News,CalvertC1ty ., '1 ’ ’_ '_;;: j 5;;
said- ‘ " r IonmahsmEéucattonReresentaave .
Taylor is survived by his wife 'of :2 years, Sally Tignor Taylor, his sister, Eisrgctéged Ellinghamr Dawson ParnJohnson, Weétengntucky .
three children and three grandchild n. PgS gm Umversfly . :
Sierra Wilder, long-time columnist Emmenjobeguflemmy Kenmdqmmsmmw
Sierra Wilder, 65, Rosspoint, died March 22, 2006, at the University of 5:5,; ' _' 5.1;: TeresaRevlett,DuectorofSales
Kentucky Medical Center. "D DadereenMemberServrces
She was a long-time columnist for the Tri-City News in Cumberland Cffimgofinalea’Lomemm
having penned the column "Junction 119" under the assumed name 0f A-R- :Iif‘, '1 = 7'1: 112.33 ,, JohnWhrtlock,NewsBurean
Reis. ' . . Director
Survivors include her children: Elena Creech, Rosspoint; and Mariln ESEWN8§ZHememGflam DavrdSpencesNeW Media;E
Enterline, Middleport, Ohio; her sEon-in-laws: Greg Creech and David =_:~ :. 525-5525;. Admirustrator ‘--ji
Enterline; two grandchildren: Erica‘Creech and Chad Creech; and many DistrictS—Ken MetZBathCormty BugysamSIBOOkkfiergASSIStant
Serv1ces for the immediate family were prOVIded by Milward Funeral g j ,2?" = if; Reseamih/MaxketmgCoordmator
Home in Lexington. . ' _ . Dismct9—LorettaTackett,PamtSV1He SueCamrnackAdmnustrahve
A memorial serv1ce was plannedl for all family and friends on April 7 Herald :53: I5; .‘5 ASSIStan’C
from 6 to 9 pm. at The Harlan Center. , . ‘: f =. f]: RachelMcCartxAdverhsmg
Eimniimdsmweuywmmmsnmok
- - - ”PM SIIrmmbersofiiceIInddzrctorI
Please forward any obituaries oji interest to the Kentucky journalism Districtll- Willie SawyerSLmdonWyflemChedbye-mflflusmgthemd”
communit to 'whitlock@k ress.coin . . V . .w ’ I g; ; midi; .;'S'fif$tilfl;liiqlnfid}1,1953?'9
y ’ W SWIM‘ .- ,. men/ream

 The Kentucky Press, January 2006 - Page 3 l
i The excitement is still in her 9,, ,.
voice. A year after she first ”read” on second %
a newspaper, Pamela Roarke- Thought BY THE NUMBERS
. Glisson still loves to talk about it. -—————————— film
3 ”It’s going wonderful,” she 4%” 3' .
sate. NEWSLIN E use has increased
Pamela, you may remember, has 52);)?” 11.1111?an in . . . .
3 been blind all of her adult life. She “mm mm ‘ Slnce leglslatlve agglstance E2
hasn’t been able to read a newspa- 5
per in that time. talked with Pamela. The language _ 3
1 She’s not alone. originally limited the service to Some facts and figures about Kentucky’s NEWSLINE 3,
There were some 253,000 blind ”daily” newspapers in the state. ' service: , ' . ' ._
. - . - But wanting weeklies to be able to ' NEWSLINE wasfirst available in Kentuck (s rm , "
or Visually impaired Kentuckians , , , 3 y P g .
who were like Pamela. participate as funds became avail- 1998‘); , , , . ,
That is, until Rep. Susan able] She and Representatwe - During the first four years of service in the Bluegrass,
Westrom, working with Pamela wesmm agree‘i to amend the lan' there Were an average of 3.5 subscribers per month. 2‘.
and others, introduced House Bill guage. . 9' tin.2002,,there.were 100 subscribers in'the 311
262 in the 2004 General Assembl . Wanting to understand a little '3 "" " i ', V ' ' 1 1",
About the same time Sen. Tom y morh about the service, Pamela Cehfongvgagthltozgezsetgceh til 1 : 1 ., .1 f1 V, 1 , . ;;
‘ Buford filed Senate B'tu 5a offered to let me use her access 30° “mg ”WW" »;‘?$1_5 3““ ' . , . ,e
The legislation began a new COd‘is to hear how NEWSLINE action,therewere438subscribersstatemdeI}a, ~.3’: ,3 3:? h
service for those Kentuckians reads the stories for the blind and 'InFebruaryZ5,mfiyiweKentuckynewspapersmthe :3
NEWSLINE. While some hadlpre— visually impaired. I accepted the Lomsvfiiecoumer-JeumalandLexmgtonHeraid-Leaden f:
viously accessed national newspa- systhm, and at the time only two wereavailahletoNEWSLINEsubscnbexs _~/3 3 ' I ' 3 j,
pers and some magazines through Kentucky newspapers _ the oAsefJutyl,2005,Withtheagreeenthetweenhthe , ‘ I ' ,;
NEWSLINE, Kentucky newspapers Comer-Journal and Herald- NationamederanenfortiterBritta»twain-commonwealth of '::
w eren' t too readily available. Leader — were available. The sys- Kentucky,eightmore'sjtate'iieWSpapers‘ Were avaiiable *
‘2" Whilemelegidafi” hadbee“ $3311.33 if t? 3”??? AazacmanNewsExpmssCorbm'rzmes'rnhuneRowena at“
ernment got the service started for I hhose sports and then it gave ’ 3 q e , , 3 1 :1: ;1
’ those Kentuckians. me a liSt 0f options including one andPaducahSun 9;, 3 n 3 33 3 '3 . I '4 ' ' 3' '3 '3
Even now a year after a Capitol about a story Of a Georgetown .ByIanZOJheIegistered numbcrr?f subscribers Steed at Z
Rotunda cere’mony only 10 College basketball game the night 60811: 38.1mm 12006;. those 608. subscribers made 796 calls '
Kentucky newspapers are avail- before. Since I had just read the tONEWSLINE V, i 3 ' I ' ' '
able through the toll-free service story myself, earlier that morning, : '35. .3131: january sahgofibasased a totai of 16,181 minutes, of
' Additional dollars are needed to I chose that'story and had the Service f V , 3 V. v , ' .7?
expand the service to include other Sewagapertfil frtont 0f me as It f '1}; The average, time used. per call has steadily increased 1:
t Kentuck news a ers. reai me e S cry. 3 lover the laS{ 0011'" he of ears to 20.32 minutes.
‘ The 12), are th: fouisville In its first year, NEWSLINE had ' ‘ ' ' " , p "y ' j,
j Courier- ournal, Lexin ton a price tag of $40,000 for the state. , , I, , . §§
Herald-geader Bowling Green Westrom had hoped for about 10 ‘ Education .Cabinet Secretary. we re on'thelcutting edge 1.
D .1 N P, d h 88 times that much Her HB 262 had Ginni Fox rev1ved the idea by find- now, she said. It 5 been stream- ;:
a1 ews, a uca un, ' - - - ' ::
Keniiick Post A alachian News devised a plan that would bring in mg $40,000 that could be use to. lined so that if you dial up the 71,,
E YC b" TPP T 'b two cents per month from each pay the cost of making the serv1ce serv1ce at least once each month, :l
x ress, or in 1mes ri une, ' a
‘ Mal) sville Led I d d t telecommunications line. available. . . the system remembers the phone ._ _
Y ger n epen en I That was looked at as a ”tax” b James Gashel, executive director numbers for us. No longer do we 3:
gxgghzrhlmfslejiagfln uirer the administration even though y for strategic initiatives for the have to dial or punch in numbers .
Kentuck ’s numlfer of (stews Ia- Rep. Westrom’s legislation identi- National Federation of the Blind, like we did a year ago. . v: i
_ Y . P ‘ fled the two cents as a surcharge. said the serv1ce is liberating for The state budget iemains some- :; ,
1 pers 15 the second highest, tOhOhlor Re "rdless Governor Ernie those who aren’t able to read a what tight and additional funding ‘1
I of an state artici atin in t e ‘ ‘gfl “W ‘ ' - 3 35 .
1 NEWéLINEZerviCE 8 Fletcher vetoed that surcharge, newspaper. . has not been found to add more ;
‘ O 11 h . . 1 . h leaving those interested with a Access to the'news 18 part of. newspépers to the serv1ce. The .I ..
. . ver a I t e nationa serv1ce as service but with no fun din mech— haVing a free soc1ety,” Gashel said. Education Cabinet said it costs J ’
. available 212 newspapers and a anism g “Those of us who are blind have $4,000 to $5,000 annually for each ,
fevwgfhiidiighzlilfsxflkllilnf tahe That’s when the Education the opportunity to join that society newspaper to be on the service}.1 ”If ;
zine A new featiire allows for tie Cabinet stepped in. With the line- now. - - a newspaper wants to put up t at ,3 »
- H I, . item veto no money would be Roarke-Glisson noted in the money, we ll make sure they get :
caller to request. the news 1“ allocated ’With no mone allocat- year the service has been available added,” Education Cabinet ,3
English or Spanish. . ed there 'would be no seZvice. with more Kentucky newspapers, spokesman Stan Lampe said.
When HB 262 Was Introduced, I I it’s become more streamlined_ :4
*— "———‘_ '——' ‘_"—’_— " ' '" . 3:7" 3, I, '

 Page 4 - The Kentucky Press, April 2006
Share your ideas for makin g Journalism trainin g program better
The Kentucky Press Association at» was in the billions which negates go to black during the overnight
will sponsor two one-day journal- Oh’ by the any talk about newspapers going hours.
ism boot camps in July. A July 20 way ... the way of the dinosaurs anytime One really must wonder what the
boot camp will be held at The ——~—-—— gets soon. myriad of Internet web sites in
Herald-Leader in Lexington while 41%} If you are a consumer of news, cyberspace would do for content
the July 27 event will be held at the By David Greer lie I you know that content is the name Without newspapers and all of the
Country Cupboard restaurant in KPAMember Services LA of the game. If you have content, tens of thousands of print journal-
Madisonville. Those are Thursdays. Director you’re in business. And newspapers ists across this great country who
Think of these as affordable, ered at both. The two—location for— rule when it comes to news content. write and edit copy, tell stories
close-to—home continuing education mat is to reduce participants, travel Turn on the TV and you see newspa- through photos, de31gn pages and
workshops for your newsroom vet— time. per—generated content on local TV so on and on. They would have to
erans. Both are the same locations as If you have an idea for a three- newscasts, national TV newscasts, substantially add to their staffs or
last year 5 boot camps. The registra— hour workshop, call me at (800) 26 4_ on the w1re servrces and all over the Just do W1thout. . . ,
tron fee Will be $20 per person, 5721 or send me an e—mail at Internet. ‘ . It 3 been said before but it s
which includes lunch. Those attend— dgreer@kypress.com. All sugges- Im not implying broadcasters worth repeating -- the newspaper
mg the Lexmgton boot camp Will get tions are welcomed. never generate their own unique industry should'repe‘at this message
a catered lunch ‘while the More details will be announced copy .or do their own original as often as pOSSible in as many-dif-
MadisonVIlle crowd Wlll be get to soon. reporting because they do. But they ferent ways and venues as pOSSIble.
partake in the Country Cupboard’s BIG SALE rely on newspapers for a substantial With a few exceptions, when it
smfully delrcrous lunch buffet. We’ve just seen the nation’ 3 s e c- number of their story ideas and comes to content, the Internet/does-
No topics have been selected yet on d-largest newspaper publisher, often for our very Icon-tent itself -- nt generate news content — it s )ust
but we are kicking around some Knight Ridder, sold to a smaller often W1thout attribution. W1thout another distribution method.
ideas and welcome your sugges— publisher, McClatchy. The sale price newspaper-generated content, the Let 5 shout that from the rooftops
tions. The same topics Will be cov- 24/7 cable news networks have to every chance we get.
_____________________________________————————-——————
Herald-Leader NIE program named best of the best
In presenting the grand prize to . . _, ,1 ._ _ , . . . .. _ . . I, , .. ., -. . .. ,.
the Lexington Herald—Leader, the V ._ 1., . . . I . .
2006 NIE Literacy Committee ' 'LI'VV:.:*:?3,',5:,' ', therawal‘ds WOnlnClude .. ‘ -. '_ ' .
judges had a lot of very good entries F. fBestfuse bf ."€1:e§trortij¢-,.‘f€Ch11010gY (Circulahon ;. Herald-Leader; .LexiflthnZ first place-for‘civics 2005;
to consider this year. All entries that 75,000~150,090)i£x1ngt0n Heraldieadenlaexmgton, fji; ° liBQSfit. NIE/literacy; idea '(Cifiéulatioh' 75/009“
placed first in any category were 2 second§Piasé1f9f21'iiecenneasmorfi';' :Vv __' 55 3:" 150,090).iiéxingitonisfierald-Leaden LeXingtomlfirsh
considered for the Best of the Best ' ;13.eSt’-téa¢hér;,tfahfing(circulation 75,000-150,000)place f3? digital'fémflY-‘éhld adtfltafiteméy program '
Award. 'Lexmgton'I-Ieraldieader; Seccfiind P13C93f01’7W0W’6m'".igngi"; fiesttystatewide'”award;-y Kentucky. ' Press

Here are some of the comments WlthGIkS/hopsh " ' I ' V. i J TEESASsOr-"iafiorif"Second" PlaCéOf, Rockin’ L' Readin”
made by judges who awarded hon- , i f7: 393?; 11590151911811 Curriculum: (circulatidn Giver Revolution 2005 V V j" , . y , .‘l I vi
ms to this newspaper in a category 150,000): The Courier-Journal,Louisyille) fire safetyazgy, ¢ Best new ‘cotnme:cial',,.9; tya‘rtdonzproduct £937.,
previously announced. r,,2005,:ggff':q, ..: '1 .. .. .. x ’; " j: NIE/literacy(slemenfsrylfithwlsla'Brain'.FI€?z}¢i pro~-

Judges in that first category made j .7 '1‘ Bestuseofmaterials Promming the 53de 915 The :sdugedby Knight—Kidder x Productions; »_ Roma:-
the following comments about this gECO'IistimtiOa[Isirculafim 750094501000); Lexington, 'rvPedneaflzKRP aficoimt Y¢Pr€S¢ntatiV€a ' ' ,, i”:
entry: , . I w : " j

- "Innovative with lasting effects. I I I I V I l I i I l i I, i I l I I l I 1
Great use of technology." on the local and state level are plac— geous than typical textbooks for Kentucky for 40 weeks.

0 "Digital copies are going to be a ing emphasis on early reading pro- teaching adult learners. They also - Providing printed newspapers
large part of the future and this is a grams. Because the rate of illiteracy wanted to teach basic computer to the Department of Kentucky
great start." among adults is 16 percent — and skills while teaching reading and Adult Education Centers in the

. "Very creative way of combin- many of those adults are parents — writing skills in their family and paper's 74—county circulation area.
ing hard copy and online to reach an emphasis also is needed on fami- adult classrooms. . Providing in-paper curriculum
adult learners throughout the state." ly and adult education. The project launched by the for 24 weeks with activities for

The overall mission of the The Herald-Leader entered a newspaper included: adults to do with children.
Herald-Leader Newspaper in partnership with the Department of ° Providing a minimum of two 0 Providing a series of work-
Education program is to improve lit— Kentucky Adult Education, which digital daily subscriptions of NIE shops to train classroom instructors
eracy in Kentucky. In the state of recognizes that the use of magazines newspapers to each of the 120 Adult
Kentucky, education stakeholders and newspapers is more advanta- Education Centers across the state of See NIE on Page 5

 The Kentucky Press, April 2006 - Page 5
S ° t ‘ l d '
prlng on OVCI‘ 0 annua a seminar :
Every time I go to a contest judg— . . -- from accomplishing their goal. the customers, political clients have
ing I get more excited about my job. Adverttstng .. “a Sometimes we get too caught up in been plentiful so far this year for the ’
I work With some 0f the bESt news- P1 '91:. ,5 deadlines and forget why we are KPS staff. .
papers in the country. The design us if ‘ Working. This session will help us Remember that part of the 5
elements in some of these ads are / riaalign our priorities. process means bending the dead— :
unbelievable and it always makes Then on Friday there will be lots lines until you think someone in 1
me happy to be a part of the process. By Teresa R9019” 3; df ideas on new ad ideas and more. composing is going to blow a gas-
You can enjoy the creativity of KP S D mm” of Sales ‘fter Jeff's seminar, the awards ket. We always try to meet the dead-
our world by attending the Spring ' i ' finch promises to give everyone lines of each of our member news—
Ad Seminar April 26 and 27. This . _ attending some new ideas. Even papers, but sometimes there is an i
year’s seminar will be Thursday dent Of the Newspaper 'Assoc1ation though the holidays stay the same emergency that comes up that caus- :
and Friday, April 27 and 28, at the Of America, after spending 20 years each year we are all challenged with es us to ask you to bend just a little. :
Holiday Inn / Fern Valley Road in as a retailer. _ c‘pming up with new promotions. I We appreciate the cooperation that /
Louisville. Thursday, the focus W111 be on the saw lots of creative ideas when the so many have already shown in this
Jeff Greene will be the speaker customer. In todays world all the jiidging for the contest was taking area. I 3
for the seminar. He has experience customer wants to hear IS Ican take place in Illinois. Come and be a part Have a great spring and I look i
from the retail world as well as care Of that and none Of the excuses qf it all. forward to seeing you at the spring I
advertising. Jeff was a vice-presi- or obstacles that may prevent us And speaking of taking care of seminar.
Newspapers experim nt with new models '
' ' ”They range in focus fromEidiences to advertis— The Record in Hackensack, N .J., and the North
SIX prOJ CCtS 100k at how to ers to building organizational capabilities. These Jersey Media Group, will rethink its online efforts 1
increase ad revenue web will provide living laborj'atories to ”from scratch” to deliver more informa-
’ demonstrate the innovation poten— , ., . tion and community-engagement offer-
Presence and readership fial that “is“ “0% “it—“Paper “t ings for a wider range of users, induct E
companies.” f ,9” ing people with little interest in news /
The selected newspapers, news- itself. ,
' igAliéings paper companies and j concepts «3 The Oregonian in Portland, Ore., part
' include Gannett Co., whic will pick 7%”, of Advance Publications, is working
Newspaper Next project, a yearlong effort to one of its midsize papers t develop $ With a newsroom team on strategies to .
re-energize the newspaper industry, has chosen an organization structure onducive 4‘” increase readership in a fast—growing : L
I six newspaper companies to receive help on their to innovation -- a struc re adapt- , suburb. ;
ideas for improving their businesses. able to smaller and larger apers, Media General in Richmond, Va.,
Newspaper Next, which is backed by more Other projects chosen ' clude one a plans to experiment with research tech-
than $2 million from the American Press from The Boston Globe, p rt of The niques to gain new, unique insights into
Institute, solicited proposals in February after a New York Times Co., whic wants to STEPHEN problems that Richmond businesses .
two—day meeting of nearly 100 newspaper execu- create new mechanisms a d models GRAY can’t solve with today’s advertising pro-
tives in Washington. The project will produce a to deliver profitable leads and sales grams. ;
report late this year, which will include lessons to businesses too small f0 traditional big—paper The selected papers and newspaper compa- ',
learned from the six ideas that have been selected solutions. nies, chosen from among 18 applicants, will {
for aid, and begin testing some conclusions at a The Dallas Morning Ne 5, part of Belo Corp., receive advice and consultation from the 1
daily newspaper by early 2007. wants to develop a one-sibp resource for busy Newspaper Next team, including participating :
”It’s a great group of projects,” said Stephen mothers to find trusted recommendations to help from Innosight, the consulting firm working with I
Gray, managing director, Newspaper Next. in parenting. the project. i
NIE family literacy classroomsi ers has been positive — as it has been from the f
. f 4 The paper also launched a state-wide digital staff and upper management of the Department i
Contlnued rom page NIE program. This was} their most exciting of Kentucky Adult Education. The most telling :
and tutors how to use the digital and printed accomplishment. They wanted a digital NIE pro— response is that the department has renewed its f
newspaper as part of their lesson plans. gram, but did not want to negatively impact print contract to continue and expand the program. 1
By implementing this program, the newspaper circulation for NIE. By adding a "new universe" So, for outstanding performance in an area ,
was able to expand its NIE program to include of adult education classrooms that are separate that is certain to attract more attention in the I, ,
not only K—12 classrooms, but also family and facilities from K—12, they were able to separately coming years, this year's Best of the Best Award »
adult education classrooms. This is where they run the digital program from the print program. goes to Roma Pedneau of the Lexington Herald- 7 -
were most successful. Approximately 240 news- This allowed them to test the digital usage, gauge Leader, Lexington. ‘; ,
papers (digital copies) per day were added to the how teachers would use digital vs. print, learn In addition to a beautiful engraved award, the 3 ,
NIE program and approximately 75 adult and reporting procedures, etc. Best of the Best Award carries a cash prize of f
family educators were trained __ all in GED and Response from most of the students and teach— $500. : _

 Page 5 ' The Kentch Press, Apr“ 2005 ”FEW”? ' $3 ' l The Kentucky Press, April 2006 - Page 7
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The National Newspaper Assoc1ation held its annual Government AflairsConference, __ _‘ 5 . 3f ‘ 5543;: ;
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March 8-11, in Washington. Attendees heard updates from several fronts, including 5 .5 . I 5 . ' '
‘ Homeland Security Security Michael Chertofl‘, Illinois Sen. Barrack Obama, Iraq war crit— I 54 '
10 Rep. Iohn Martha, and Republican Study Committee chair Mike Pence, who has filed , i '~ l '5;;-4.I':"j3‘5.5.
legislation for a Federal Shield Law. PreSIdent George W. Bush spoke to the conference 3 i 5 5' ' ”
March 10 and following his speech greeted many of those attending including Princeton .4 2 Q; t“ ' l , 5 5 5
Times Leader publisher Chip Hutcheson and his wife Karen, (far right) waiting for their i _ g M...”
turn to speak with the Preszdent. Hutcheson 15 Kentucky 5 NNA state chair as well as a “Hit "m 51% 4% 3 effifl '
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member of the NNA and KPA Board of Directors. The conference included a __ 5%. i453. “m” 3 ' iii ; Taxi ‘
Congressional lunch at the Library of Congress followed by representatives from various «3 '
states vzszting with their CongreSSional delegation. Kentucky delegates Max Heath, Chip a 3. 4 . gffieg 31“}; 3% ,
Hutcheon and David T. Thompson met with representatives from Senators McConnell 4 .. L .. g 3 i
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and Bunning and with a representative from Rep. Ron Lewzs’ office. Heath and Thompson @333 3%,:
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are shown with, top, Megan Spindel, senior legislative asszstant to Rep. Ron Lewis; 3 :4 * We},
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EXCEPT AS NOTED, PHOTOS BY CHIP HUTCHESON , i 5 5. . WELL... 1...? 1'5
PHOTO COURTESY JOHN FEARING ': .
5.175513 '1 ' ARIZONA NEWSPAPERS ASSOCIATION 5.

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