xt78w950kd4v https://exploreuk.uky.edu/dips/xt78w950kd4v/data/mets.xml United States. Bureau of Commercial Fisheries U.S. Fish and Wildlife Service 1963 bulletins I 49.49:T 83 English  This digital resource may be freely searched and displayed in accordance with U. S. copyright laws Fisheries Marketing Bulletins Cooking (Fish) Let's Get Hot With Cool Tuna: Load Up on These Hot Selling Tips for Cool Cash Returns, 1963 text image 2 unnumbered pages, illustrations. Call Number: I 49.49:T 83 Let's Get Hot With Cool Tuna: Load Up on These Hot Selling Tips for Cool Cash Returns, 1963 1963 1963 2022 true xt78w950kd4v section xt78w950kd4v I(“IIuIIIIIIIIIIIIIIIIIIIIIII

UNIVERSITY OF KENTUCKY
LIBRARY

 

 Let's Go-Go-Go with TUNA

This is an Industry- wide ”TUNA TIME” promotion supported by the cooperative efforts
of the U. S Department of the Interior, Bureau of Commercial Fisheries and the U S_
Department of Agriculture. This program will be supported by national newspaper and?
magazine advertising; national radio and televisiOn coveragewnatlonal food page
articles, pictures, and recipes. This is an excellent opport‘unitt;I to tie— in with the August
is Sandwich Month promotion and the September theme Back to School Time.

BANNERS AND SNELE TALKERS

Salespowerll A sharp, showy display is like a picture
. worth more than a thousand words.
Spotlight Tuna Displays storewide with attractive and colorful
point-ot-sale materials— banners and shelf talkers . . .
your supplier has ’em for the asking.

» .gdrffi ,,
JUMBLE AND AISLE DISPLAYS fl

. Sales Appeal Plus! Display canned tuna at end-of—aisle

 

with color price cards, posters, home-made signs or

 

recipe folders . . . stack eye level open cases of canned tuna

 

in center aisle with huge signs featuring a multi-can sale

 

. use a tuna-loaded canopied gondola attractively and 5%”ij llli ‘ 3
colorfully decorated. Net sales with nettulls of canned tuna. ", ‘ / "

'l'lE-IN SALES

A .Tuna loves company— especially fresh vegetables and fruits! — with signs exploit
X60600 tuna’s natural tie- -in opportunities—and remember August is Sandwich Month which

puc
$3. PRO will help promote Tuna sales, too!

. Versatile Tunai You name it—Tuna goes with it! Let Tuna speak for itself! Place
canned tgna'with other tie-products and use sheif talkers saying, ”l go with Tuna.”

 

 

misc strategy! Place shopping carts iumbie loaded with canned tuna next to
fast se’llIng ’go— -withs.”

 

 

 

/ .Create desire for Tuna with talking signs suggesting: "Crisp Cool Tuna Salad”.
”Delectable Tuna Sandwiches” . . . ”Tempting Tuna Casseroles.”

 

//

NOW isé’cTuna Time”!! The time for the big Tuna push is NOW — The time to display,
merchandIse, and SELL is NOW— Imaginative and aggressive tuna advertising PLUS
hard- hitting mass merchandising will pay off In increased sales and profits for you.

_/Lx'

Issued by Bureau of Commercial Fisheries, U. S. Fish and Wildlife Service and the U. S. Department of Agriculture as Part of a

I

Continuing Marketing Program in Cooperation with the Fishing and Agricultural Industries GPO 802-682