xt79w08wd97w https://exploreuk.uky.edu/dips/xt79w08wd97w/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 2001 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, June 2001 Vol.72 No.6 text The Kentucky Press, June 2001 Vol.72 No.6 2001 2019 true xt79w08wd97w section xt79w08wd97w F (UK) LEX 405 v. ”
. REPROGRAPHICS ' _ _ ,
' UNlVEFiSITY OF KY. ‘ '
211 King LIBRARY SOUTH 39
LEXINGTON KY 40506'00
I, I Pr
Volume 72, Number 6 - June 2001 CS S
PUBLISHED AS A MEMBER SERVICE OF THE KENTUCKY PRESS ASSOCIATION AND KENTUCKY PRESS SERVICE
S rt 1 ' rt b' it t
The Kentucky Supreme Court ruled May 24 total of 18 audits against six retailers over a 30- in the state where the material was printed,
that newspaper inserts and catalogs sent year period and that the inserts, then, were not then the Revenue Cabinet will charge the
through the mail are subject to the state’s 6 per- subject to being taxed. retailer the six percent use tax on those inserts
cent use tax, reversing a lower court ruling and The Supreme Court disagreed, saying the and catalogs.
a 30-year practice. “doctrine of contemporaneous construction can- Revenue Cabinet attorney Mike Kalinyak,
The Kentucky Board of Tax Appeals and notbefounded upon an administrative agency’s who handled the case before the Supreme
lower courts had ruled that the Revenue failure to correctly apply the law.” Court, said the decision will not mean any lia—
Cabinet wasn’t allowed to tax inserts and cata~ The ruling will be used by the cabinet on bility or responsibility for newspapers.
logs because it had failed to do so for some 30 retailers who place newspaper inserts or mail “Newspapers will not have to pay the use tax or
years. Lower courts had ruled that cabinet catalogs when that material is printed out of
auditors had failed to assess the use tax in a state. If the retailer did not pay a state sales tax See INSERTS’ page 12
F b d °
Recycled rorn roa castlng to newspapers,
' B k d ° d1 't
hi d This year’s KPA g
is I'CCOI‘ President has broad ' _ .1 i ' ‘ “
range of experience , l ” {4
ercenta e nyuswmm «if ,
KPA Member Services Director ‘ ,. ._
Kentucky newspapers used a Marty Backus may h0t have
record 96.54 percent recycled started his media career 1“ news- - “
newsprint in 2000, according to a papers hilt he certainly bleeds "11“ $5 V
KPA report to be filed with the how- . _ ”“mm s
Kentucky Natural Resources and Publisher 0f the Appalachlan " p _
Environmental Cabinet. News-Express in P1kev1lle and .. , » “all;
The 96.54 percent surpasses this year’s presrdent of the #m , 1 >_ V. , -
the previous high of 96.209 per- Kentucky Press Assoc1ation, 575M “ ‘1’? - , . .
cent in 1996 and reflects a sub- Backus 80‘? h1§ start 1_n.radio. He . , _
stantial increase over 1998 and even worked. in telewsxon before . ' ’
1999. The report excludes four he saw the hght and entered the ' .. ,0 i,” ‘
Kent‘mky newspapers Prmted newspaper industry some 23 Appalachian News-Express Publisher Marty Backus is this year’s presi-
out Of State° , Soc BACKUS, page 6 dent of the Kentucky Press Association.
The report on newsprint and
recycled newsprint consumption . .
by Kentucky n.wspap..s 1s J omt summer conventlon nears
required to be filed annually
with the cabinet, following pas- The Tennessee Press quet on Friday evening. The
sage of House Bill 228 in 1994- Association will bring its members Tennessee group will be headquar-
That law required newspaper north to Kentucky for a joint sum- tered next door at the Embassy
publishers to file the report but mer convention later this month. Suites.
KPA has been collecting the This year’s meeting, June 21-23 There are 11 different sessions,
information and filing the report at the Marriott in Covington, fea- something for each segment of the
each year. tures plenty of entertainment newspaper business from circula-
The report will Show that the opportunities for the entire family tion to editorial.
42 printing plants in Kentucky and valuable training sessions for Things get underway
used 85,705.290 tons 0f you and your staff. And this time, Thursday with a trip to the
newsprint in 2000, with everything will be joint (Kentucky Cincinnati Zoo. Then we’ll have
82,739.060 containing some level and Tennessee participating) with
s” NEWSPRINT, page 12 the exception of the awards ban- so. CONVENTION, 939° 7

 , Page 2 - The Kentucky Press, June 2001 ,
t 1 O i t
KC“ lley pCOp 6, papers 111 116 IlCWS
Howard promoted a time. Eventually, he came back Kansas City Star. A Kellem is a 1999 graduate of
into newspaper work. Prior to his Indiana University Southeast in
at London—Laurel NJ promotion, he was sports editor at Walker named ME New Albany, Ind., where she
Mitch Howard was named pub- The Corbin News-Joumal for eight . received a bachelor of arts degree
lisher of the London-Laurel News years. at Murray dally ant 1:01;: mgr: 1cation. She has worked
, . . andard Since October
Journal in April. He replaces Don . . . . Er1c Walker was recently 1999
Estep, who served as the paper’s LOUISVllle JoumaIISt named managing editor of The '
publisher for five years. Estep pre- ~ Murray Ledger &Times. He previ— .
viously led operations in Somerset honored by hIS Peers ously held the position of sports carllSIC County NEWS
and Corbin. He’s now publisher of Nick Anderson, an editorial editor at The Mayfield Messenger. ' .
the Corbin News-Journal. cartoonist for The Courier-Journal Walker was also a former hlreS Newell as BdItor
“It was impossible for him to be of Louisville, won a Sigma Delta reporter for the Mayfield newspa- Brenda Newell was hired in
three places at once, so the decision Chi journalism award during cere- per, and prev10usly worked as a April as the new editor at The
was made to promote someone monies at Indianapolis on April 24. sports reporter at the Herald- Carlisle County News.
within the company,” Howard said. Anderson was honored by the Citizen 1n 'Cookev111e, Tenn., and Newell is a 1967 Ballard
Howard has a journalism and Society of Professional Journalists was the editor 0f the weekly SOUth Memorial High School graduate.
broadcasting degree from Eastern for his editorial cartoons covering Lake Press "1 Clement, Fla. She is also a Sunday School
Kentucky University. He began his the 2000 election, Elian Gonzalez teacher and a missionary to the
career at the Corbin Times-Tribune and the National Rifle Association. Kellem named PR Navajo Indians.
in 1988. He then worked at the Other winners included jour- , . “I am glad to be affiliated with
Corbin News-Journal for two years nalists for The Associated Press, llalSOIl at Bar dStOWIl Carlisle County News and hope to
before leaving to sell insurance for The Washington Post and the Amy Kellem, newspaper design lr’ltfiizkastomanykpet'fiietl‘is possiblei‘
' - v 1 _; leader for The Kentucky Standard th 8 “€31,311 3 99°F 9 go
I he Kentuckyrress in Bordstown. will take on the the ”‘3‘," ,1, a ffwfipapig
. '- '. . e; resPODSibilitiea 0f the Standard 8 Q“ ty ey ”pee ’ s 8 gal '
, . ' r Communications newly created
33%111?“ 20$“?me MWQW position of public relations liaison. UK grad Canedy
Amm/Igmirckymstsrman":1If?-f53:3IQ;;P;G,;:;;5’§3'a Kellem will coordinate speak- . Pul' PI‘i
smswcehgceaocnmnomn ins engagements for the Standard WlllS ltzer ze
“misstempampmaaapetywomdmmhm,mmwmam 811d PLG TV, in addition to her cur- Journalist Dana Canedy, a
Ewh‘waligz‘dodfa‘mmw “.7“ ”mm rent)” ’“meflities- . . 1983 graduate of North Hardin
, . . . -’ ,. . .e,,.. 119‘“ “may °f talented mees’ Pl'ize as part of a team from The
Kmmkyaeeeaociahsn schema ‘t be new“ graph“ d“““'-b'°‘d' °“ 3 “"88 aim“ "we ”lath” in
~ _ .J; . :1} o*a§*~,;ttfa%j%atfifiwigaé cast or Internet," Kellem Wd- “My America.
Pratt's-let! " = . strata; job is to coordinate speaking Caned has worked for several
. magma WM 99PM?” ‘0 share their expertise bachelor’s degree from the
» -* ' " i=3”, am ~ Wei-iiiamageee With 10681 organizations, groups
. ' ' ~ 3 ' 'i' ii’i'9-fi;:.ff'i-'AWOW35’?” D th

Vtimmplgremmxm WWW“... ea S

. * .t WW . .Wm ..... ———_—_____________.________
Harm g-“f 72-3161? “Mimi . . . .
«9...... n...» ‘ Mtg Michael Jo-eph Quinlan Ma‘s“; , b k m d
mew ; - ,‘mccte Swami? Michael J°°°lih Quinlallr a for. . “m a“ ‘m e ‘ °° ‘ °

Memamymoneonme pheasant from brain cancer April ream vrne, Ind. . _ .
: *.-?*.¥irf*W liiets’ce‘tii“ 20 at his home in Lawrenceburg. Quinlan, a Louisvflle native,

. amamawmmme Betore ill health forced him to treata- As a teen-ates he bred

mmtgein“ quit working last year, Quinlan “1 St- Petersburg, Fla., for a tune
assets worked for the newspaper’s and worked or a clerk at the sc.
“Wmmmwmmsefis Frankfort bureau. coves-inc health Petersbutt limes-

», m, M,,,,,,§,W,,,,,,W,,,,,a, care and social services issues He Sun/”m iaclude his We,

‘ mmmamo’s“ began his career at The Courier- filthy M38011 Quanlani his mother
'-;::-:l.<:,;:,:;.».,4555;444:2455:.g::.;:,.;:5;;:;. 35‘,._;;$5235.;.:.5E_;:;;Z;._:;.-r:;._'._-j>::j:;41,33:.5322;..g:;;'t;~-;,:;.g:j:,;.;>':;_:;.;Eg-Egij5:5235,§§$1r55; 1:5 .f Cer‘irnlqlzhl-“t‘xal"fifi’ti’iaiugwir’fi-t’uxé' ‘ ' '
WWi‘ “um“ “1 1981 8' a dark ““1 later 8““ "‘3 “m 3" °f .St'
metastasis-mantra was a general assignment and Petticoats: a daughter. Jennifer
Tmmiamwaaaesmhm police reporter and southern Quinlan oflomsville: and three sis-
Geri Indiana government reporter- ters-
“rummagmmrww we stands out to me about Contributions are suggested to
imze‘figeemwen Mike was that he was genuine and the Michael Quinlan Brain Cancer

‘1 mesons» didn’t Put on airs,” said Courier- Foundation. in care of Kathy
WWWMWWWWWWM Jamal "38‘0““ edit" Gide” Gil» Quinlan, 1 133 Ashby R0“,
9“me Quinlau’o former boss- “He could Lewrenceburs. Ky- 40342-9519-
sst‘m M get anyone to talk to him. He was a The foundation is to provide infor-

' mmmmmmwmmémmmm Mm» humiliate» regular guy. I think. mation and financial assistance to
mwlxmmmmmm in a profession that’s becoming brain cancer patients and promote
WWWWWWWWW “1'9““le °“t‘°f't°“¢h With ordi- brain cancer research-

_ WWWW nary people. He had the touch to Quinlan donated his body to
W135i? wwndvmm talk to anyone. He was a blue-collar the University of Kentucky Medical

. Stephan W 1. ,1. 3m 2M My 98”., f '1 j m j. Cami ffj .. f. i ‘ guy in what’s become a white-collar Center.

 The Kentucky Press, June 2001 - Page 3
MM
V iewpoint
. O O
» NNA membership offers Communlty 1nvolvement
1
multiple benefits, serv1ces a must for newspapers
B HI H T E O , _
y he}; 31°92'0ng if. at the “The NNA, an?!» * 0n the {if‘22,“it'é‘is‘itfihhffiefittfihii
National Newspaper Association al convention Is a f" Association p - -
_, *3 . ,_ , and then editor before anything
these days. great Place to see 1;, a % Front « ,t can be expected to trickle down to
The 2001 Government old friends, make y‘aflfiiiiigs -. fife“ . the rest of the staff.
Affairs Conference was the best new ones and , W If you're reading this wonder-
one in 40. years. gain valuable rt ’3'. , “:3 KPA Member it" ' ing what type of projects merit the
Presrdent George BUSh, 'd ServicesDirector ' 2 involvement of your newspaper,
Secretary or State 0011“ Powell I eas on how to make money m look for the ones that benefit: 1) a
and four memfiers of die cabinlet over the coming year. I'm devoting this space to one large section of your community or
were among e spea ers w o ,——'—— ‘ - ' -
traveled to the convention hotel ,Ch'p Hutcheson Of my favorite tOPtCS: the need for hiszdghthhf'halzfggf; iogfntdleectlogr
to speak With NNA members. Princeton Tlmes--Leader community service or community under served like minorities or the
Over 50 Members Of NNA State Chalrman involvement. , elderly; and 3) last, but certainly
congress joined US at the con- I feel very strongly that being not least, kids — especially kids in
gressional reception that was a leader in your community is one areas where there's little to do.
held in the evening atop the NNA members may receive 0f the primary goals every newspa- And speaking of kids (another
senate Hart Office Building. a free copy 0f the NNA 2001 Per ShOUId Strlve for — JUSt as one of my favorite topics), if you
Postmaster General William Public Policy Handbook by call- ‘mportaot 35. g°°d l°°al news C9“ become involved to some degree
Henderson was there to join in ing (703) 907_7900_ This valu- erage, hlgh CerUIatlon penetration with any project that benefits chil-
presenting the 2001 Benjamin able publication provides an and increased ad sales: . . dren, you're a winner no matter
Franklin Award of Excellence to overview of the key public policy If your newspaper 1sn t Viewed how you look at it. Whether you've
a POStmiStreSS from North issues that affect our newspa- as a {mm and Sheke’. 1n the com- invigorated some lack luster pro-
Dakota. pers. munity, your editorial V0168 IS ject or event for kids, spear-headed
If you would like to see what If you're not already a mem- moot. Readers won t respond to a fundraising drive to save a com-
the President and speakers said ber of the Congressional Action your calls for action on issues 'f munity center, or launched a sum-
about community newspapers, Team, just let Senny know that they've not seen any action on mer reading program for needy
you can get copies of their you would like to join. This your part. . _ children, you've not only accom-
' speeches by contacting NNA at grassroots network is a critical Community serv1ce doesn't plished the initial goal, you’ve
(703) 907—7927. - element in NNA's public policy have to COSt an arm and. a leg, but forged a relationship with young
Don't miss next year's GAC program and strengthens our admittedly, the really blg pr0jects readers.
— mark your calendar now for voice in Washington. can be expenswe. BUt many efforts These kids won't forget it was
March 20-23, 2002. NNA is also continuing to involve using what you have at their local newspaper that saved
There's still plenty of time to provide programs and products your disposal * ink and paper. A the only pool and recreation center
make plans to attend NNA's that enhance the bottom line. series of house ads prominently in town or gave them a framed cer-
116th Annual Convention and The new Community Newspaper placed and front-page coverage 0f tificate and put their picture in the
Trade Show in Milwaukee, WI. Handbook on Buying and Selling the project isn't gomg to break paper when they read 10 books
The convention will be Newspapers (call 703_907_7915 your budget. over the summer.
September 12-15, 2001. for information) provides excel- IS there a worthwhile project Relationship building with

The theme of this year's con- lent information on the buying in your community that's dying (or young readers is vital for newspa-
vention is “Genuine American and selling process. in major need of a facelift) that pers in their quest to survive,
City, Genuine American Even if you may not be buy- you could co—sponsor? What about more so today than ever before
Newspapers, Genuine American ing or selling a newspaper for political forums or voter registra- because no longer are we the only
Value.” several years, this important tion drives during election season? game in town. There are far too

Details on the program and handbook identifies steps you Sure, these type ofprojects involve many choices available for people
social events will be found in should be taking now. some extra work from your to find out what's happening in
upcoming issues of Publishers' Another new benefit is employees but in many cases, their communities and those choic-
Auxiliary and on the NNA web health insurance for community employees will respond enthusias- es are only going to increase. But,
site (www.NNA.org). newspapers. tically when given extra work that's column fodder for next

NNA continues to work on Information on this valuable that's community-minded. And time.....
our behalf on postal matters. new benefit can be found in the
The new Postal Handbook edited May 14 edition of Publishers' . .
by Max Heath provides explicit Auxiliary. NNA's libel insurance J Ob Sh 0
advice on how to save money program remains the best in the - ' . .- ' p
under the new postal rates. The newspaper industry -— and pro-

;pecial NNA member rate is tects your information in both

39.95 (call 703-907-7916 to the news a er and on the . , u ,,
order). NNA members may also Internet. p P 1‘ ‘7' x Toke advantage of K,PAS Job Shop.
contact Senny Boone of the NNA Take advantage of your NNA 1‘ \ ‘LP [313‘ your newspapers .105 opening for
staff for advice and assistance membership. In addition, why = F, JUSt $1.0 0r, zfyou are a newspaper
on specific issues. not encourage any non-members ,- l ' professzonal seeking new opportunities,

NNA staff can also keep you in your area to join the associa- I \ / send us that information. Call 800-264-
posted on the next postal rate tion? The more voices we have in j: I , 5721 or e-mail lcarnahan@kypress.com
case that is now scheduled to be our national community, the . -W
filed in June or July of this year. stronger our voice.

Protection of public notices As your NNA state chair, I Photo ra her/Re orter tography Photoshop QuarkXpress Photo
in newspapers and elimination welcome your input and ideas. Photogrgphg-reportereieeded for six-daya Illustrator. Macintosh computers ahd lay-
of the death tax (e.g. estate tax) Please contact me, Chip week newspaper in Western Kentucky out/design. Send samples of work and
are among the other issues on Hutcheson, The Times Leader, Candidate should have a degree, basic resume to: Editor. Murray Ledger & Times,
the NNA agenda. Princeton, KY (270) 365-5588. reporting skills. experience in digital pho- P-O- Box 1040- Murray. KY- 420714040-

 Page 4 - The Kentucky Press, June 2001
T we journalism students W1n SPJ scholarships N N A slams
Jennifer Rogers, a junior journalism major at “ d
Eastern Kentucky University, was awarded a $500 < ,, announce
scholarship from the Bluegrass Professional Chapter .. . ”,5? t t
of Society of Professional Journalists at its meeting 3-, W .53. 9’“ ' p 1
May 21in Lexington. it “e; g OS a ra C
The other recipient was Ashley York, a senior at git .,°” 0
the University of Kentucky and editor in chief at the f}: t 2., '
Kentucky Kernel next fall. York, originally from ' t” it Increase
Pikeville, is working this summer as a tape editor at w 9,: ” On May 8, the Postal Board of
WTVQ in Lexington. ‘ " Governors voted unanimously to
Rogers, a Lancaster native and graduate of ' “f increase rates by $975 million. The
Garrard County High School, was selected for her fl; 3.3}ng Board voted in a closed session to
high academic performance and for the recognition '_ - " modify the April 10 decision of the
she has received in collegiate journalism, the chap- :jf? j . j ' Postal Rate Commission that had
ter's selection committee noted. f ' increased rates in January. The
Rogers was news editor of The Eastern Progress g5. Board claimed in its release that
her sophomore year and won first place in the state the earlier rate increase was made
copy editing competition during this year's meeting ” ' on a “provisional basis,” because
of the Kentucky Intercollegiate Press Association. EKU junior Jenni“, 309973: center, 5, comm. the Board had allowed the rates to
She is working this summer at the Danville ed on receiving oneof two ”new.” spJ m take effect under protest on
Advocate-Messenger as a Kentucky Press ism scholarship: by national spJ vice msm AI January 7, 2001.
Association intern. m and 0mm WW0" Herald-Loader editor The impact on newspapers
Rogers Will return to the Progress staff in the fall Pam Luocko, who was the guest 0! honor at the using the P09tal send“ Will range
at EKU, where she is also a member of the Honors my 21 m In Lexington. between 1-3.7 percent in increases
Program. depending upon the mail prepara-
tion used by the newspaper.
Newspapers’ shopper mail
Ofll ° ° 6 h, ° a1 1 rates will also see an average
Cr OpthHS eXlSt, never squeC VISU C ements increase of 1.4 percent. This rate
hike is in addition to the 6-9 per-
cent increases that went into effect
M e , . .. in January. In-county non-automa-
gn ls / 5 5 tion piece rates increase by 2.01
' e ' . . percent. In-county auto flats
Everything , increase by 1.45 percent.
__ 555% H . l;§f§§f'f?g;,; Standard Enhanged Carrier Route
Edmund . ennin gar . v ' . ' j (E R) increases y 1.3 percent.
3;! F H . 5% - . ' » “This increase shows a disre-
' _ ' gard by the Board of Governors for
“OSt 20 Pounds laSt month! . . the needs of its smallest, most
I've spent the last 10 years or so struggling with . ” dependent customers. Mail service
my weight — a daunting task for us travelers. I've got .' . -- .. . for newspapers is down, the econo-
to be constantly careful: no heavy or late dinners, my is declining, and this Board is
avoid those vending machine chips and candies, no * ‘9‘: 3529:5355“ Met unilaterally increasing rates. No
airport donuts. The “'98" me The 'W' me one is taking responsibility for the
But last month, I lost 20 pounds in an instant! It inefficiencies and overspending
happened when the editor of one newsletter horizon- head's a tad to deep, a tad too shallow; we need a that have led to rising COStS for the
tally squeezed my headshot to fit it within the column smidge more negative space, perhaps a smidge less. Postal Service,” said Ken Allen,
— instead of decreasing the photo both vertically and So...we squech. NNA Executive Vice President and
horizontally. As a result, I “lost” 20 pounds. Wow! Now It's easy. It fast. All it takes is a tug with the CEO.
I can't wait to really lose that weight — I'm gonna be mouse and it's done. And on to another page. The Governors pointed to a
one svelte guy! Those of you who have been reading this column weakening economy, soaring fuel
All this squeching of elements is a mistake. Yes, I for some time know I'm suspicious of most things that costs and Personnel expenses as
call it “squeching” — the squeezing or stretching of are eas and fast But I'm not at all sus icious or hesi- reasons for another increase after
visual elements to just to make them fit. And it's tatin When it co to hin kan 't' fl t the January rate hlke- The Board
unprofessional. t k: k d dmes d siquec g — ow t 8 a ' has already asked Postal Service
Newspaper designers, first and foremost, should ou -H 00 - own- top-.ea wrong. hin . attorneys to prep are for another
‘ be journalists. No journalist I respect squeches the ere are some options to squec g. . full-scale rate increase request
facts. We don't squech reality -— we report it. We don't 1' when you reSize an element, be sure to do It so before the Postal Rate Commission
squech the truth — we protect it. proportions remain the same. , . . m July ' The Postal Service expects
But apparently some designers feel that the rules . 2‘ Edit the story so y ou' don t have to adj?“ Size 9f to lose $23 billion this y ear, and
of reality and truth need not apply to the display of Visual elements. If you dont have the authority to edit fears losing another $3-4 billion
visual elements. as you deSign, then you re not a designer. You're a next. year. There .appears to be no
Ah, but they do. And when we squech visual ele- paginator. If that's so, then work With the editor to detailed explanation for the losses.
merits — especially photos (and perhaps photos of adJUSt the story. ' . “Raisuig rates again 18 a knee-
people even more so) __ our squeching of the truth is 3. Rework the element that s at the heart of the Jerk reaction, not leadership. We
more obvious than if we misstate the facts in a story. problem. If the headline ls too short, fix the headline. justdwent thiiough a 10-month pro-
The visual is out front, in your face, but the misreport- If .there 5 too much negative space, inserting a pullout cee mg} c‘thmlltlathlllg in.a ITltie
ed data in a story may be lost somewhere in the thir- might be the answer. . gicregse orki e :85 jet-wig. e
ty-second paragraph. 4. Rethink — and perhaps redeSign. This may be t 0?: 18 as thng t tm'.” cus ":33
Type that's squeched takes on an ugliness all its the last resort, but sometimes it's impossible to fix the o 3:18 an: 'tser ra ? "in?“ ‘8
own. problem without redoing the entire package. $22k ue dled 0;“ :6 0t coutrsaglef
Squeching, I'm sure, does not come as the result of You may be able to conjure uP some additional the P:s?;eServ:cep:o:tiiiluec:sdown
some evil intent — no designer purposely does the options. Please do. this - - -
- . . . path, it Will see a dim future of
wrong thing on a page. But squeching occurs never- Dont be a squech wretch. s . l' -

. . . . pira ing rate hikes, bloated
theless. And it most often occurs as part of a last- (Edward F. Henmnger is an independent newspa- expenses and unhappy customers
moment fix to a package. Something just doesn't fit per consultant and the director of OMNIA Consulting examinihg all other delivery
right: the story's a bit too loose, a bit too tight; the in Rock Hill, SC. You can reach him at 803-327-3322. options,” said Allen.

 The Kentucky Press, June 2001 - Page 5
Are you and your computer Acrobat 5: Improvm g W1th age
9 ‘7 . . . .
ready for Apple S OSX . *w . misswn a qu1ck and painless mat-
° TeChnOlogy ter. With that in mind, here are a
. . . few features that folks in our
.. OS 9.1 b itself Wlll start in two ' “has . . . .

..,, « minutesyBoth OSX with Classic nps $3? industry mu find ofinterest. .
Dr TeCh OS 9.1 included starts up the com- —'.— " ...... °The methods for creating
. i . =5 puter in four minutes. While in By {(evtn PDF files haven’t changed much
—_— ‘w M the OSX mode the system can be Slump ‘ smce version ll Of Acrobat. If a
By ’h’m Jones switched to Classic which is OS . newspaper is usmg Acrobat only to
Parts Plus, Inc, i 9 1 While in this mode the Old Last year I was having lunch (treat? PDF files to send t0.an0ther
‘1 software works well but sbme con- with an Adobe executive in Boston. location, there 15 no pressmg rea-
Have you tried OSX? That is trol panels refuse to operate. I asked him about the exc1tement son to make the SWltCh t0 the

' Among the ones I encountered that must have been swelling up newer versron. . .

the Inew operatlng SyStem for e M d C t 1 St . around Adobe’s offlces With the .ACI'Obat DlStlller 5.0 allows
Macmtosh called OS 10- . w re 0 em, on ro . rip, release of several new products the user to create files which will

The promise from Apple IS Energy Saver and Kensrngton ' 1 d' 1 D ' H' print correctly from either version
that OSX will end freezin and Trackball. I would expect updates inc u .ing 11 951g” is answer . ,
crashing g to these. surpgseld me I? lllttle. He men— 4 or Zirsmn b5l of Acrclibtatc.l Ithaventt

' - - tione t at, w i e excited about seen e PI‘O ems re a e 0 crea ‘

_ That is very attractive. I have twogzldihsazlllclllgfff 3113:8233 InDesign and other new releases ing files and printing from a differ-

tried it and here are a few obser- drive Using the startup control coming down the pike, the future ent version in earlier releases of
vations. panelithere is a choice to start u of Adobe rested firmly entrenched Acrobat.

First, many software products as normal OS 9 1 or OSX p in Acrobat. With the release of ver- 0Acrobat 5.0 has the ability to
are not yet ready for OSX. The When running OSX. control sion 50, 1 see what he was getting save pages in various image for-
publishing world will not be mov- anels have been re laced b an at. mats, including JPEG, TIFF and
ing to OSX until PhOtOShOP, prle Menu iteih System The newest version will turn EPS-

Quark Xpress, Indesign, Acrobat Preferences This opens a folder of the world of paperwork upside OCatalog is now built directly
and several other applications are items for settings and one of these down. It makes it possible for busi- into Acrobat 5.0 and works almost
.. ready. If hardware is ready, load- allows choice of startup systems ness users to create files, send to identically to previous versions 0f
ing and setup is simple. About This operating system looks dif: other users who can mark the doc- the product. Catalog iS one Of the
forty-five minutes will have it ferent and some things are not ument with notes and suggestions most valuable features of Acrobat.
ready to run. where they were before such as for changes, send to another loca- It’s a shame more People in our

Second, hardware compatibili— Shut Down and Restart are under tion for final editing, converted to a industry don’t use it.
ty is also an issue. While Apple the Apple Menu. form (if necessary) and finally — ’_A new 10h option, "Convert
says hard drives formatted with We will be using OSX in the printed in final form. I received a Gradients to Smooth Shades," has
third party software should work future because Apple is headed in request from a company in Seattle Significantly Improved the results
With OSX, I could never get it to that direction. It could appeal to a few weeks ago to evaluate one Of 0f gr adient fills converted to PDF
recognize a Seagate IDE drive for- those who have been Windows their employees. They sent the files. . , .
matted with FWB Hard Disk fans in the past. There will be request (by email) along with a I Will be giVlng Acrobat 5-0 a
Toolkit. updates and upgrades until they form (in PDF format), which I com- good workout next week as I travel

It does work well with the get it almost right, then it will be pleted, onscreen and returned. It’s to a conference in North Carolina
original hard drive that came on time to talk about OS 11! amazing to see how far the PDF where my Staff WI” produce a (lady
the computer which is a six giga- Call me anytime with ques- file has come. newspaperf'on the road." We’ll be
byte Quantum drive. Startup time tions, Monday through Friday, Newspapers generally don’t taking dlgltal cameras, Titanium
for the systems is about the same. 8:00 am to 6:00 pm. use PDF files for the same PUTPOS‘ and G]? Powerbooks, and other

es as the average business user, neceSSItles to make thls effort rea-
N S f b1 d We want to create files that will sonably painless. We’ve arranged
A A ' offer perfect printing results at a to have our pages printed
' O t economy ame remote location, while reducing the overnight by a local printer. This is
d rt. 0 . file size adequately to make trans- See ACROBAT, page 11
as a ve 13mg spending
SlOWS in first quarter 0f ’01 Need technical advice‘75
i o 5
Newspaper advertising expen- slowing economy effected our busi- E 5
ditures for the first quarter of ness in the first quarter. From 2 _ . a
2001 totaled $10.4 billion, a what we’ve seen, the slowdown in 5 gtline -- :
decrease 0f 4-3 percent over 2000: spending, while disappointing, 3 " i
according to preliminary estimates isn’t a big surprise,” he said. 5 GOt a prOblem Nb 3:511; . . 5
from the Newspaper Association of Within the classified category umers : ,_ S
America. in the first quarter, real estate . ~T:.::'-fsf;_‘_i'§¥ 5
It was the first such decline showed a significant gain of 11.6 3 W1th our Mac? 1'8"484~1181 _ :
since the first quarter of 1992. percent to $745 million, though : y ' d'7078 5
Retail advertising showed the other categories declined; recruit- coe‘ - -
smallest decline, down 0.4 percent ment advertising was down 16.9 E =;}5fff§;_'§*f;f'ifffji.5*§i;f .. _» 5
to $4.6 billion. percent to $1.7 billion, automotive call the Dr, TeCh 859-823-388” :
National advertising was off declined 6 percent to $1.1 billion 859.624.3767 . , E
3.7 percent to $1.75 billion, and and all other classified decreased : . , , 'j.f.._f__'_. .__:§: I '. 5
classified advertising slid 8.6 per- 7.9 percent to $512 million. _ If?" if -:V- gig.
cent to $4.0 billion. “We expect the overall economy HOtllHC 1t S a '_ Mphm' . ' :'
“Obviously, it would be hard to to pick up in the second half of this 859'31“5146 * 3
match the incredible gains of last year and that should improve the : j; i’
year, particularly in national, comparisons,” said NAA Vice 5 KPA member 9mm; }._' 5
which registered an 18.7 percent President/Market and Business 5 5;) 5
gain in the first quarter alone,” Analysis Jim Conaghan. “The . ' tbne‘98920‘0%*com
said N AA President and CE