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n45 , ") Official Publication of the Kentucky Press Serv1ce - Volume 60, Number 9 - September, 1989
’ P t t G It k tKPA
. . '. T'liii‘i‘t. . .. TheKentuckyPressAsso- convention in Louisville. Frank session. KPA hopes to have other
‘ ' "9 J "9": . . h nf' d U S P t willbethe featured speaker at the Postalofficialsavailablefollowing
, ‘ ,7: .1 cration as co 1rme ' .. OS - January 19 and hasagreedtoleave the luncheon to talk with circula—
master General Tony Franks ap— ' ' ti n directors from around the
1990 KP A winter time for a question and answer 0
pearance at the state about Postal problems. That
I ' part of the convention will be
Board 3 reSOIUtlon may get more scheduled for the break-out ses-
. sion Friday afternoon.
Defense Dept. ads In newspapers The eeveeeee we]; be
sifion was also sent to Ken- Eddknliary.18:fioagftheRa?ls:%n ,
Efforts by the Kentucky tucky's Congressional delega- Hall“ mI 0111135“)? on??? te
Press Association and at least 11 tion in Washington. bol ton Lnn ast ”Br 0 urs -
otherstatesmighthaveabearing The proposal by Con— ume ane.
on more Department of Defense gress that the Department of
advertisements being placed in Defense spend more dollars in Green elected
newspapers around the country. newspapers is expected to be
Congress may order the presented soon and would re- to K PA board
Pentagon to look at spending quiréthe department to justify
more of its $200 million ad how it divides its ad budget Jim Green, director of
budget in newspapers, accord- among the media and analyze human resources for the Lexing-
ing toarecentreportinAdvertis- how increased newspaper ad ton Herald-Leader, has been
ing Age. spending would affect recruit— elected to the Kentucky Press
At the January, 1989, ing. Association Board of Directors for
Board of Directors meeting, the The legislation was ini- a new District 15A.
KPA board unanimously en- tiated after 12 state press asso- The district was created
dorsed a resolution calling for all ciations (including Kentucky) from a reorganization of KPA dis-
armed forces to use newsPapers, passed resolutions urging an tricts that was approved by the
particularly more community increase in the $9.5 million (five membership at the summer con-
newspapers, in their recruiting percent of total ad dollars) spent vention.
campaigns. in newspapers. Last year, 29.7 Previously, District 15
The resolution by the percent of the budget was spent was the largest of KPA's districts,
KPA/K135 Board Of DiI'ECtOTS on television. covering 17 counties with 22
was personally given to Gen. A Rand Corporation newspapers.
Michael McRaney, one Of the report on the effectiveness of Under the organization
convention speakers, and sent to Armyrecruiting ads, concluded recommended by the KPA Mem-
the Secretaries 0f the Army. that newspaper and magazine bership and By-Laws committee,
Navy, Air Force and Marines. advertising appeared to be District 15 was split into two dis-
Copies of the resolution more effective, in producing tricts and four other districts were
1 l ' ' KPA' - ' ' .
anda etterexp ammg SP0 enlistments than TV and radio (Continued on Page 8)
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