xt7cz892bv79 https://exploreuk.uky.edu/dips/xt7cz892bv79/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1997 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 1997 Vol.68 No.4 text The Kentucky Press, April 1997 Vol.68 No.4 1997 2019 true xt7cz892bv79 section xt7cz892bv79 )n the F (UK) LEX 405 April 1997 5 i
CENTRAL SERIALS RECORos ’ i -
3 0k0ut MARGARET I KING LIBRARY Volume 689 Number 4
UNIVERSITY OF KY LIBRARIES _‘_—“——. . . . i
I LEXINGTON KY 40506 The OffICIal PublicatIon
’ ' “ ‘ °APri124-25 ‘ . . _. . of the Kentucky Press *
ma» KPA Ad Seminar I " ‘ “ .- ' ;
""'lolidaylnnNorth SBNICG ;
. :‘t‘th‘ita-I Lexington :33":
. . ,m 54 THE KENTUCKY .
I ‘ NNA/KPA PhotoShop Workshop " i _
‘ , I Holiday Inn North ‘ . - i
I Lexington ; ' i ’
i 0 June 26-27 ? l
I KPA Summer Convention I _ ' » "
3 Embassy Suites .
' L Covington :
P hi h d b F l d f a 97 1 iSSOCiatiOH
Plane carrying KPA I fOI‘ StUdent , .
Board Member Teresa . 1
Revlett forced to make . Jouma lStS
emergency landmg d
By LISA CARNAHAN ,. . a approve ,
. KPA News Bureau ' V i 7* , _ . ' _ I
When Teresa Revlett took off in ,‘ “ w _ It S Offic‘al' A gaP in the educa- ' ~.
3 single-engine plane to get aerial (ti, magi ' 3 l “0‘? Of Kentucky hlgh school 501.1“ .—
shots of the flood devastation for . . 1*; "Shin T‘Pdem‘} W1” bifmgd' Wlth _'
her newspaper, she had no idea she _ f" . . ~ :1 Efrem?" 0 an f” E‘W'Zdtm" .'
would become part ofthe news. M Li L i 7 e licate ‘ t0 p‘re‘serwng . and .
' Revlett general manager of , enhancing scholastlcjournalism In »
’ - ' ‘ the state.
. The hficfpeil}? “C?!““ti’h News, "" "“ ii ‘ h A proposal to start the
?:rr::§ewhgrwa:tedgtott:ivlke aagoagjl: \ m , yam‘m Kentucky High School Journalism ‘ -
-. ) . WWMNK Association IKHSJAI was unani—
- trainees“::Ifizitszah‘ghe my a /—\
The paper's Staff writer and Above: A twin-engine plane carrying McLean County News General 5"” f‘ig“““$l“r?lftmfwk-‘j [I ”7‘“:
photographer Danny Martin Manager Teresa Revlett and the paper's staff writer and photographer, him-ll“: n ”m ."f I ”“m” “t ”i .
accompanied Revlett. ’ Danny Martin, was forced to make an emergency landing after going up to ‘ (”21‘th ";.‘T"i'ng‘ I , ‘ . 1
After about 30 minutes in the view the flood damage. The plane’s pilot, Danny Woosley, is pictured to 9 “ M” 1“ ”g 1“ " h'“ ‘
air the pilot h o a d e d we“ toward the far right of the plane with members of emergency crews at Owensboro See STUDENT- page 15
the: RumseV-(lalhoun bridge The Regional Airport. Below: The blue awning on the front of the building r--—A—~~-~—~~~~-——_~~_---~-~—3
, j .i j 'v . , _ ‘ , which housed The Falmouth Outlook is about all that remained intact after I KHSJ A Fundralsmo 1
plane s landing gear caught an . . t i
‘ unmqued fiber 0 tic cable th'l t wag the devastating flooding. The newspaper. which was located in downtown I . . .
~t it‘h ~d , . ,. g) R" , f .4 f Falmouth. is being operated temporarily out of the publisher's basement. 5, S‘DC‘W’11‘13'M‘fIrClLKPA mid U“:
. 1"“ tLht (blmbth ”(Ln TE“.- “1“: . __.____*o_o_______,“___,______.,,,._,,,..,_. , if o .1 \School ofJoumalism Foundation of
mg 9 ca “5 0 snap.‘ .9 ”“Pac 35“ K, I iKentucky Inc, have been seeking;
‘ ‘ ’ ‘ - '“r ., v . _ , a rs. m ‘a oun ations an I ’
_ Th0 plane's OCCUPQMS watched ‘ g , 7 i 'i p _, igsggciate Division members to help; ;
in hogrog; as Hf]: landingr gear tell ; f“ _. » 5 « :- jn establishing the Kentucky Highi
intot 0 Jreen iver. . . a 7 “’7: " .» _ “if 1 School Journalism Association. .
. After the wire pulled the plane , ' 5” 3;; I ' 1; " i Various “giving” categories}; '
f back it took a nosedive and was MW " T w based on the amount of the comm-pi .
' . headed directly for the river. i; Mi ' w :11 V. ’ h bution, have been established. As:
. ' The pilot was able to pull the 7 0f April 2‘ the following companies i'
' plane up before it would have "rt? 4 or individuals had made commit-
; crashed into the bridge. ._ ‘ '”' ..-, ments to KHSJA: '
Afler reviewing the possibilities ‘ ‘,- -‘ ' \ .. W if; " M FBlEND (UP *0 $99) — Fulton Leader,’
(the pilot briefly thought orattempt- x“. . - . ‘ 3‘ 2.. a . .. ~ file TW%W ma mom >
ing a landing in backwater in a field ~ ,4 ..i " . . —— Laurel News leader, Murray ledger 8: Times»!
, . in Beech Grove), an emergency .. » ' KentuckyAi’EditoIs Association, Guthrie/Mayer.
‘ . landing at Owensboro Regional , *5" ' gang RekhfiMofml Elnmpnsew‘mmmm’ -
, i See FLOOD, page 9 PATRON ($250 to $499) — Harmdsburg! -.
. _ HmkiGauClabesThe Farmer‘sl‘ride, Winchester
* ___________ Sun, The State Journal, Max Heath, CSX‘ g
I ‘ TranspmtatimKe-ntmkyNe-wfira. -
I I PowenTheAdilandDailylndependentnieOldhami .
, p . EalmlrmikCommm Newspapen. . l . I
.‘ ‘ ’ Kentucky people, pop-rs Chock out this year's Briefs are no small thing Now e-mail service may FELLOW «$1,00on 34mm —nl§ecorden i.
N .,r .l *0!) ,T (Ml : -.
p I in the noun i-ochool graduates for yfiur readers violate copyright law szlf’mffgngmggsh 2:253! gagnslf‘fi .‘
,, , 99'5- 5’ 1° . . , 99 , _. a, _ , __ _W:¢mj__, ., J ’.
I‘ ,- it... glfi
I ,, ‘ . .....-- , ' l I. .‘ " . ~ ,_ ‘ .. v..ia<.... .-I ".‘l -- .. _ .~ .p a“. i
"'9“ i ~ ‘- ‘i e .’ {fl-fl. _ . . ~‘i‘ ...‘ -.".7, ‘ . .. K I"-‘ ‘W .‘ A, -. “I ~‘ .i ~ 7“
’7 .V. .-, . .'{\ I; ‘ ~ ~. ) . t . " .. 1;} a _ a 1 x ‘ u , a. . I ‘ . ‘- _ ‘ < . ‘ ‘ y ' i" -, t! .1
Mos-i» . ‘ ' - .' . . - if. ' , ‘ " i 'r.."' >;~ ‘ ' .»I ‘ 1" l 1. "1' t A. ‘f i it . i . _
I4“ . . " . h p. ’_ w “' . «.7 . - . . .. i ,' i 5' iv a" ,i," i ' . ‘ r.
1., 4 > .. . , _ _’ .5 ‘ ‘ I , i. ' .’ " " .- -' g’ 4 ' _ . >

 Page 2 Th
‘ e Kentu .
K Cky Press, Aprn. 1997
entlmky PGOple paper '11 e
Gillln ' . - . the n W S
hm named cdltonul “um-d as ASSN‘mt m {1 ~
' u x x ‘ .. - on x . ‘ ( - N ‘ “H“Y'L‘M» \) ~. .
pclrL kdlIOI dt LCXIH‘YIUH “$211111 .mdlpnlmml rdxn‘tmw 2n Thv r1“ \\ up} ”1 ‘1 x1m\>’l)zl})vr tmmh' '1 i 1
\nm“ 1 (‘- L‘ > “mun ’th JIM . _‘ " -a1> mn‘wd m 1} . l , . '1“ nquirm;
. \, MH ; _ ‘ . Hum; "(111 . Y ‘ ) . k )Lhmvss ,- -‘
*\HlL‘iH*Hlli(it'V'~ “min; A Hilmmvr 11‘ \]\ml “AHMHNUH Tllmx {nwfihL AH‘ ]M H “11"“ ht‘ MM;- '1 Ultllnlt‘ :lht‘ A” ()““”\i)¢>l‘t» n'nn '
, ‘ ‘ ‘ Hlltj‘hm “ll . _., (77.§(‘(1 §i~ll.\\1\ _ “ ‘ ‘ *“ mm Hm: . , \ ‘1 » H 1v \ViH } _ , . ’ ‘ T. 5ppnun-
“ '1“ HJ‘ ‘11 \ , . Hm. 'I‘ ‘ ' 1.1111 mm mm , z “ "3 Ilh- ( “Ull- '1' N N’>})Un< } 1. * . . ‘
V , ‘ w mm.) ”1!; “NJ > w .11 n- ~ “‘lll"‘ ‘n .. "H 1‘” ‘l ‘s: «I
\\J\mh\_,,,mg. “m ”w ind I, In? ‘ Hm ,\\ m-mwm: m H‘Il'hh i' ‘! [h mld-( lH/"H HP “W'hmj (I k n Ilhllkt‘llll: mi" ‘P‘W'luln‘ H} m' ‘1'“!
“mm” H _ . {.12‘ ( l1;n-I.,p_,, “‘ “- rung-1W. 1? T w ‘ ‘H'. Hm‘ultH Hm»: (h . , M ”15* H“ W‘M'Inu >1 _\ I)ll)]|(~n11l”l_
\ “L" ”Hm” Nip”. “ “IN-n.4- .\ ‘ , ”w ( Hnr'imh. mliw . um: huh \(‘htun .nm > _\ \wrkmi (h :1 Him .
"“35" .1: Xf‘w i,‘ , , ‘ 12“)“: H" ""“H (H‘wIm‘: “‘1 ‘ “11‘1”” 'In' (‘unw-r' Emmi; ' (my
H .mm V ”Ell”: ““12““ Alb I)! {31in “TV“H‘L \Iin’m'hl \\nH'\ t1 h‘K'KPUI'I. I'M . “l"‘\ H‘
.., ‘ . l > ‘Hnlhl ’x ,1, ‘ >1 \' Ll:
"‘“mmi :11 1w \um} - ‘ ICthI 1&ka 10 w ) - \x 1‘! '."”"‘~“ d! W Mum.) . .
mun- umm‘ i1 .1' h h 1 ( ““1”": ' ! I ”515 ‘ ”'"m‘" “3“? ”““\§Mhm u i “1 Nhllllll‘d H' s
H'WVHHI” il‘yli : '(1; KWHHHI (“1111115 In RUSSCH Shrinu\ “(MW'Imnv-J v~n~uzlhun ‘11 I'M; 1; ‘h d" i dlnkd Flarliln \
‘ —~ - a u: mnml'ltmu 3' pm ml ,. \ ‘ ~ ' - ‘ l “""v‘i’d' ‘1 ') ‘.‘ ’
HUlh ,1} ‘ _ pr“. _' ‘ I‘ll] "‘11“ \( LL\ , ‘
mum :tmr ‘Igi‘nlnh' 1H”: 3H Manx H‘ I: ~ "A Alhwvhl h;1.~hwn nunmimi Emlslng mdnagcl-
“m 1: {tiff-hi film I\ 1}“. first th‘k I)”. 4;!) nmi pl'xhlhhvr 1)! 2m] 'l‘in- “WW“ [ LIV r0 ‘ . “UNI" M‘miml 11:15 “W, . <
"1-“ Di mu 1“. }{(|ruld'14(uidpr\- min“- hm: 1111?; 11mm Jnunmi m" ;l-‘h - P InulLd [U (1N1 ii‘Yiilll ii(l\'(|]‘til\lnu m'um ( I1 “(Illnf'fj
“ .« 3“ ’3‘" 'numx N -“.~ ‘ " ' . ~ , . dram Daily 1‘ -. k? , ( ‘5“, H 4 11w
111 hp" {hr H . ' Kn”? } 4. t\ ‘1[H(UILU]DLUI\'EI l) ' ‘ \l . ,I [.I.[( 1pm“.
Rldlipr \V H _\(‘.il,\‘ l” knwm. Ir “1 ‘ H “plat-(5 1m“, {31’1“ ' I) 1 _, 1 Llpl1\c f‘ ‘ ”H‘Ud I;1l\'v>u\'pr‘hP W) H
\ '\ i‘ n H ' " I] i‘ "'I ‘ V‘ YR & A - , r .'——'. . I - F H
Mailman (“\‘vridhmri“n BUTWHI. 1)]I‘l1'tl):‘)()\f"(i‘ “H mlj‘ ”MW“ 41> ihw "<‘Ilt'r":]t m 1*} hi‘ hm,“ PI‘Hnmxpd 1“ (3:11:13 ”3‘“ ILIIIPI‘1n-N‘ “‘U'Vm Bi)“
. . ' ‘ “'0 turn . , . ”Mum” «r ‘ .. "V ‘ ‘Ilii‘rfi‘l' f. - , <. v '\ W “' ‘H . k . ( ‘
ndtmnul pom,“ Rom‘nntifinp dim “lump.“ I)“H'inpmimfdhtuiwm and hIHvrpy-N‘ U [in Harlan I);u|_\ 'mmmu- “V” (lm 2:“ Hit \\ >1mpm- 1U
' ’ ‘d ‘ 5]. ‘ , ‘ ' 21 . ()n] x~\-. > 5 .2 “H In 5 z
( ( (”111111“an ( “HPL‘J‘, [\HH‘ . I} (1511 \ l‘lfiVt'iu‘ VVH‘I'QIH ()1. [h x ‘ I‘llliléird has ““‘l'kt'd “n. I} I it llln>
__ _ H 11. -JL pt-I‘. [an n. )l‘ . ( nvuSpa. pt'r gm. 21 .. 10 ”(‘Wspu-
e e K - I d((,\ puhhshvr ]- ' Man In \':U‘mu~ ‘ '
n 11C y PrBSS 01'th whu was promoted t "rm“ ”Winding- I‘vatizmi .1 1’ p.‘;f”'””’
Th»K, , _ H ——""— p051 m x -, > “ “'10) 5; | N. _ ‘ 5 ~ V 21551 It'd; ‘
hahvdtrhtgxm l rps‘(|55\-tX)Z3—U324)is pub- v),. I ‘ ch‘VRuhmnnd Rvmsu‘r. } w1 (' fmd I‘vtm] Hdvvmlsmu Sh“ h‘ui' ‘
4.55m m H m ”R’KmeckvPrL-x‘ “ ‘md 13 “1) ““5 Pmmutvd from [7“ f- on. “Wm-”l “Wards fur hi. ~ . 5“ v
.1; nanonx kenmcky pm» sér , ‘ ('1"“"Um\y\1aw ‘ ‘ _. managvr to businv‘” . ' U10 115 1142“] adwmS , H “(”‘k 1” :
Ilrlmilcal—da“ ““v 1m» ‘ ”1”“ * "Tk‘rpnw '1 - 1 1' ' “ m‘mdgt‘r m 1989 - ‘ ”1‘” I
KY40601 q _, p(‘»~.tagm>paidatFrankfort - ¥ ‘ m 1"“ Years lat“. the J ‘ ‘_ ' A hivl‘m” rvs‘id - ' E
hostmm{TabscnpnnnpnceibfifipeH-edr’ Ulstnct H manager dmm w(».- (”“113“011 (‘Uunhz Sht' h;- b h ( m ”f Harlan i
Kx (fr; "1d Chang“"faddrvsx m‘nfi 5”‘ar‘s‘mpwrx,l’ul k' - "t‘flMmih‘l' I H “‘1‘“ t“ hm‘ Harm" 1 ‘ ”n.“ ”mmwrohh.) 5
”Hugh I re» M] C ‘ 3” IVVt’t'k ‘ ”1‘5 and hpr I n ‘1“11‘ ( Iuh f ~ ‘
Fran” ‘ V ., omumer Lam. tuofi' .x . lilo ('haflflpd w- . _ _ m 10 wars 1 i »
‘ (my k\.44)tv() , , . _‘ ‘ 1U may)” ’01: I . ‘ . h <15 One N 1h“ f . , ‘ . ‘ H(
1r(“02)223-8821 ”Mr“ 15-A tmn -.' g g‘ ] n h” (“mm W“ erm k ”“1 “mm“ ‘0 win in
4 I 101 CL ‘ , ‘ 5 ""10“! m; i ,. . ‘. I I (i .V- ‘
Sihcers and Diredum n 1”dill,Levngtun Herald-Laid” ()vprsm‘ all "})(‘r'itlil(]ni}g( '~_1M,\ W11]
' t ‘ ’ ' , . ‘ ' ( 5 v ‘
Ln unk) Pn-‘wxflssm‘lation piSfrict 15‘“ I‘Jnu-rpnsu “ ”hm 1}“, DGJ' an prOIn t l
Pr-g'j . [um Moore, Sh ‘ A native of V ‘ A . y , , () CL
(ggicégtm R infurd lntvrmr qurna] her of the Vt‘rd‘i(1:(lid. lad) 1> a mom- {0 K13} r )d _ .
., ecmder NevvspaP-t’rs btate at Large PiironL’l‘oachcr bré;”_“’n$ilry School A p ( ucuon Cthf
_ ‘ ‘v . . . ‘ ‘Illzau k . z A A
Ereblflem Elect Mark N‘mflv Kentucky Post Hdfl‘m ( ”um" R"PUblimn‘;n S‘ilnd .th‘ motvglrldd I)(]Jan1”“ hm hwn pm
_, Hy atfield,L‘" , -_ _ ’ Lira ua x ‘ 4 ., , “ ‘ 1“ 13a , 0 prm uc ' . , V
mzen Mme and Tlmes Ed Riney, Owensbnm Mes“ 3110!] difdnts‘h‘ drts ”1gb School and kt‘ntucky P111)1isl1illt;:‘(i: 'n:inag0r at ?
Past President Ch' . >an€rlnqu1rer (‘OHogC a];(;)u}t{hvast_ (‘Om mu nitv ‘an0 10 work 111 her Clix"; h“ mug)”
John Del Santa, AShland Daily Ind dent 1P Hutcheson, Princemn Times Leader SChm] nuxwllo Busines}; as graphics designer for igfilvposmon
- I ~ ' ' PU licat' ‘ . ~ 5 5““‘11
Km PTeSident sham Tuminski WinChesterg H' Kernucfitméhdt Include The Wm
USSPowen . I ‘ “u“ ' ‘ I . r . ‘ 9W5. 'I'hx .. I
,Ashland Dally Independent Asmciatps Division le5 ndlned fetal] ad yvgnrl‘fin. The (Tarlislo (fourfiih’gncv
TreaSurer Barbara M . , an 9 1 Ni ‘ _’ 1 (st
CDan 1 man' . ( , “Wm Led
Marty Backus AP 31 Chi . Manufactun'n 18 [Toyota Motor ager (1t Pdducah In addition U d ":4 r-
‘ I P a mN€WS Express g ArnV HiCkS h ‘ _ I)(‘Jamatt Win ) Chlg‘nlng ‘dll ads
‘ ’ ' as x V . ()VO C x l ‘ - ‘
33mm . Advertising Division the Paducah Sun a9J:lxIt];d the staff of a“ the pub]iCatiog‘chpmdnctmn of
ham M1!Chell,Fu|t0n [Bader Tere5a ReVIett, MCLean Coun N manager. £ 1] adVeI’tlsing Cumingham Bahamian .r'PSIdent 0f
[1%th ty (Ms A native of Mamba] ‘ FGbruary 1995 Jomod KDI in
. . News Editorial - - - a r . , ‘ * 1Count and ‘ ‘
led D‘umglumDawson - JohnN Dmsm“ graduate of Mu . y 1
SPHDgs W65 elson,Pulaski Week UniVersity, Iiickq Work any State Widdrin . ,
gistficm y8ars for Landmarkfip Dearly five gtOI] JOInS Staff
ere‘aRevletmw . News - . /°mmunit , ‘
CLean COumy NewS g’ré‘ahsavn Education also “122235 1“ Ellzabethtown Sh: at MCI-Ban COunty NQWQ
Dis ' ' on Olfe,Ea 93 man: ( ' 'w L '
@2113; UNVersity stern Kentucky five newspapers in {gig er for d group 0f bandm. Stokes Widdn'ngt :n ~ th
0111113131,me Favorite ngSton,Tenn. “Etdrmptmmsn bookkeeper andlsl 9 1
' ' Generalc . . S managera Cas- E
Dusmct 5 I . ounsels Spencer 0111‘ . New: t the McLean (:0th
Enterp‘ ' town News Tafiantandc mene, Wyatt, tafl: WIddringt ‘
use Ombs S 31 M . , 0" prevnousl
CSSCngepln for the news y Worked
Dism'cte Kentucky Pres 3500-3 Ba 8 quCI‘ ment w ' paper as 3 590cm] assign- !-
Da - Kenmc SA tion . rry pencer has been Titer and PhOtOgTa h ‘
ve Eldridge,“er County Local David prim Service Staff :Pfiflal PublicathnS account c named replaces Jeanette Suthegl-er' She
. . , ‘Xecu ' l
. . Bonni H ompwnyhemnVe Director or tht Owensboro M ‘ . twe worked at the neWSpa rf n Who
K2113)? Wan-uck Calla . (310m Davis AdVem's’ ‘anager See PEOPLE
, , uncmm.y NW5 Lisa Camén New ans Director D .page 11
. , I S '
Esme» Rebatewiam, “”39 D‘C'edor eat S
Makang . ——__———————_—
Mm'Bad‘CoumyNews Ou Sue Cammack' Secretary oordmam;
A . “Wk Buffyfmmsmoome - . Roger L
DlStrict 10.11 Roxan Venable “var-‘8 Assxsmm R yons Sur ‘
MaflYBack . Dahli ' _ lS‘mgSalessu 0 er Vlvors inc .‘ . ‘
"S'APP‘mlanNewsEW Rachealnacacsfdvmfingdflk FPO” BOWlingg Geraynf‘ Lyons. 47’ Brenda Birdwell fiuge his wlfe‘
' Dmtnct‘ ‘ 12 Lindaslem “in‘¥PP‘“SDirector the Bowl‘ en' d‘ed March 5 at Green' a dau b y nb’ BOW“?!
. - PIChpplng Assist” mg Green Med' 1 ’ g ‘9?» Jennifer 1 ‘
mmWJadmmn-m Camil’ayttm Cli - t Ly0n~ - ma Center. and a Son K ' "yonb'
Em . meattyville Houngers'c‘ippp”.‘gAssistam County a. a (Illatlve of Barren bOth OfBo ’1' 8Vin Wayne LVOns i
' Ping Assistant 1 ' Was a istn' w mg Gree ' ’
AudraDouglas,CliPPingAssismm the Daily New. Ct managerfor Funeral service ‘n'
, department. ‘ CerUlatlon Hardy and Son Ffs were held at
‘ BOWling Green uneral Home.
. . _.M;~ .1.":'!"“:-',' ‘x. ".-,..,, . J _——
' l ' - -_“——‘--—:-—.—-——-—1___d_1 ‘
. .. . V I t x - u. y.
y I ‘ ‘ ‘ I J ’

 ~ l
The Kentucky Press, April. 1997 - Page 3
3 art rt d 1 Classified ad holds lesson
. p p My Uncle Bill once told me about .
' ° C 9 the time he ran a classified ad to give Ad'lle©
€11. own wrltlng alanns away a litter of eight puppies. But Video
they weren't really free. He adver< w W151
A friend was telling me he had tised the price as "a nickel per puppy,
read a column about how people rely coac h ,8 cash and carry-H Izgalllgihh 133%“ '
on the word "like" as a universal Q Of COUFSCr YOU know his target 9 ' i '
part of speech: "It was, like, 4 o'clock, ' ~ ' - market. He wanted those little pup— ’
and I was, like, looking for my corner '5‘ i\- pics to go to children. And he got a can even be a simple reader ad. So
friends, but they were, like, gone to, ’=.= see real kick out of watching each kid look for a different angle. Whatever
like, LA or something, so I'm like, By.Jim , ‘, scramble out of the family car to sec your idea. make it special. something '
'Are you serious?' " StGSIOIDSkl t them. After making a choice, each no one else is doing in their ads. You
Now whenever I say "like," an there ways to cut back condense child would cradle his or her now might even use a similar strategy of
alarm goes ofiin my head. I stop and save ideas for later?" If he decides‘to’ PUPPY in one arm and dig tiny fin" putting a small, attention-getting
ponder: Am I using "like" correctly, write a longer lead that's OK The gers into a pocket to find the nickel price on your advertiser's giveaways
or am I adding it the way an inartic— alarm is a suggestion not a .com- that had been set aside for the spe- .__., instead ofsaying ”free," like every-
ulate teen would? man (1 ’ Clal purchase. one else.
That reminded me of the alarm, Another reporter told me an cdi- It didn't take Uncle Bill long to Second. look at the ad from the
the device most writers use to keep tor humiliated her howling across place. those puppies in good homes. reader‘s point of view. Learn all you
themselves from misusing or overus— the room that she’had misspelled And it's easy to see why. By pricing canlabout your advertisers target
ing words, phrases or punctuation. "hors d'oeuvres." A strong speller she them at five cents apiece, he made audience. What are his or her moti-
For instance, I had an excellent vowed not to let that happen again I“ a.d Sand?“ from a“ the "fr“? "3‘0”? “W can your client8 prod-
high school English teacher who so she went to work creating a; puppies' ads in the newspaper. Plus, ucts'and services improve their quali—
l preached the evils of passive voice. mnemonic device to help with the his ad expressed a genuine under- ty of life? It‘s a fact that knowledge is '
l | When I use a passive construction, spelling. standing ofhuman nature. power. The ”101““ .VOU know about
1 an alarm goes ofl”, I look at the sen- She stared at "hors d'oeuvres" a From an adult's point of View, your readers. ‘thc more powerful your
. tence, analyze it, dissect it, then long time. Obviously "hors" is easy the ad was different from all the oth- advertising wrll become.
almost always find a way to write in But how about that second word" ' ers in the newspaper. As a result, Third. advertising should be fun.
the active voice. She said the letters aloud ch these puppies were positioned as The purpose of advertising is to sell,
: I also overuse the adverb "clear- there it is: Starting with "D .. every being speCIal. And on a deeper level. not to entertain. But why not try to
ly." When I use it, the alarm goes Off odd-numbered letter has a, long-E it'presented parents With an opportu— makc'thc buying process more enjoy-
(I allow myself one "clearly" per 00]- sound: "DEE—o-EEE-u-VEE-r—EEE- nity to teach their young child about able for our readers. our. advertisers
umn. An "obviously" doesn't count.) 5." Once she made the alarm into a money. . ' _ ‘ -~ and ourselves? That 5 what my
One writer used the word "ritu— game she solved her problem Now ‘ From a childs point of View, the Unclc Bill. did. He accomplished his
als" in five of the 10 stories she sent wheri she has trouble spelling a price represented a chance to be in task of glvmg away that litter of pup-
me, and she wasn't even the reli- word she has fun creating a formula control, to buy sorncthing'Wlth his or pics. And he madc it fun. Why don't
gious writer. She didn't know she to keep her from digging each time her own money. But this wasn't a we do the some? ‘
was overusing it until I showed her into the dictionary. ' , candy bar or a toy. This was ii real t1 opyrlght 1991 by John Poust.
y the proof. For her the humiliation of an live puppy, a dream'comc true. All rights roscrvcd. . .
"Rituals" had become for her a editor's howl was the incentive to . Now, lm certain that my lint-lo l—lU/III Irons! r‘om/Ilcl‘s (I(/l‘(’l‘l1.\'lllg
reflex, a catchall word. She still uses create an alarm. didn t conduct an exhaustive analysis N‘Ullllllg for [lilies/irlpers‘. , Hrs rid ,
"rituals," but when she does, she I'm not advocating editors use before he placcd‘hls'ad. He simply workshop lldm Baslt‘s of Layout
stops and asks: "Is this really the humiliation' in fact the school of thought it was. a lull idea. But his ad and (. opy ls being: 115771 ‘hy lieu-spa.
best word for What I want to say?" "Geez just yesterday I shouted at teaches three important lessons that pers from coastal-(wrist. f()/;III/(lrlll(l.
Often it isn't. him sb he won't make that mistake can help us create better advertlsmg. tion, «all or ll‘l‘lft'.‘v-/U/lll loner. Pg} ‘
Some writers are lucky. Jack .’ .. h' . ff t' ‘ . . First, an ad doesnt have to be Box [0861, Raleigh. iV(‘ 2760:), \
tells me when he hears peo l t lk- again coac mg Is as 8 CC we as a big to break through the clutter. lt phone 1.919» 834-2056. \~
, ’ p e 2.1 Sledgehammer in roach control. '
ing about usage or punctuation An editor should find time off—
£52238ch: 132;“;‘3lliggggz :bsorb deadline to explain to writers their
' , , eonce alarmin tendencies. .
overheard an editor “.911 a writer a Butga writer shouldn‘t need Video workShop can help /
punctuation “.119 requires a comma much help from an editor. After all,
. between two independent clauses: you wouldn't want someone else set- wur staff create better ads '
, The water was cold, so no one want- ting your alarm clock, so why rely
edtosw1m. on an editor to discover writing as .
' He had never before heard that problems?
rule, but now he's a fanatic about it. Most writers however don't 6
Every time he writes a sentence even read their, stories in the Amsduiwwm" ..._.,
' With more than one clause, the newspaper, so they miss the - w” 'V‘y "
alarm goes Off: He stops and looks chance to coach themselves. The ”all ‘ 5451‘”; T3 D
for independent clauses to place only time they lead a story is on \& 1 ~. ,
l, commas between. the computer screen under the I I "
Alarms come naturally to Jack. crunch of deadline, and that leaves '
The rest ofushavetocreate them so little time for pondering, for ‘
W940“ keep falling into the same searching out annoying trends or _ , ,. - . .- -- ' ‘ ' I l
writing mistakes. _ misused words, for questioning a . .
The best writers play tricks on reflex decision such as using "mm A last...a program that is tailor-made for newspapers!
themselves to keep the" writing als" yet again, Basics of Layoutand Copy is getting rave reviews from
Sham Every writer should create a list publishers and ad managers coast—to-coast.
,0ne reporter ”9“ me he used to of personal writing problems. Keep It’sa workshop, not a lecture.Your staff will be involved
“:1“ long, complicated 'leads- He it in a computer file, or just tape from the start—working on layouts, getting ad ideas and
:h :ulptiegn filial: 1.512111211511132. 1:) 2813?: troublesome words and phrases to writing more effective headlines. .
computer n. the llnomwr- . _ Find out how to train your staff the qu1ck and easy way.
I“ jusit“; Eguideline, you an der— like 3:13:12? alarm, and YOU 1‘9 mi Wnte today forfree brochure.
l stand. But once he hits two lines, Clearly. John Fousl Advertising Seminars
the alarm sounds. He stares at what The Final Word: we should PO Box 10861,Raleigh, NC 27605, ‘5' (919)8342056
he has written and asks himself: ocopyngmlosvmlohn Fons! Allrlghtxwrved
"Do I really want to write more? Are Sec ALARMS, page 12
l
l... l .
‘ ‘ - - . . . , . ' I
i \ , 4 . .
‘ I I
l ’ ‘1

 Page 4 - The Kentucky Press, April, 1997 '- .
__________________________———————
By ORVILLE HERNDON ‘S "Ct d’mwh or hhlhebriswe‘ Frfie “Mentioning the newspaper's web address in each -
AS the Internet Graze sweeps the counters a” a”? a 9 9“ t 8 print issue will attract current readers to the 5
land, newspapers are attempting to Internet. The counting servrce pro— ’ b ‘t 99 ,.-
become a part of the action. Vides the code which is added to the we 51 e. I w' .
Preplanning will result in a better home page to activate the counter. '—“— t” r .
product once on the 'Net. . . Orville Herndon g. “is
For more thah a year The Study the “snow . Murray State University . .
Murray State News, Murray State countlng “SHOP: to the papers
University's student newspaper, has hlpmifpage is only t e bebginrfingl or] based on the tracking service used address in each print issue will
placed its 0°“th online. Reviewing tbil ormagion t z’ithcan co f and the amount of information that attract current readers to the web
the usage ofThe Murray State News' :11 “:48 we Slte' e experience; the visitor's computer and Internet site. In order to attract a larger
web Site provrdes tips that can bene- e L urray State News srte show service provider volunteers when a group the site needs to be publicized
fit 00111111970181 newspapers as they that many users may not enter the page is accessed. on the World Wide Web. Directories
utilize this new technology ~ web Slte through the 1‘0?“ page. Tracking capabilities vary. Some and search engines can direct visi-
Links to the resources men- ”5er ”FY access lief“? posted Internet service providers will collect tors to your web site. Many of these
tioned in this article can be found at on the She “tho.“t ever v1s1t1ng the and make this information available services list web sites free of charge.
httpJmembersaolcom/orvillel/info. home page. In thls case they are not to the subscriber. Advanced page They make their money by selling
htm 01' from Yahoo! counted. Counters 82159 do “Qt differ- coding can also collect this informa- advertising space on their service.
entiate whether a v1s1tor only Views tion. Commercial services exist Subject directories such as
Count the ViSitOYS the home page or reads all the add“ which will collect and process the Yahoo! group web sites by topic and
The easiest way to track ViSitOFS tronal pages at the srte. 1“ the case data for a fee. subtopic. For example, weekly news-
15 to place a 001111th on the newspa- Of The News, the home‘ page's Tracking visitors allows the papers might be listed together. The
PQF'S home page. The counter allows counter recorded approxrmately paper to see what is being accessed. weekly group would join other
the paper's staff and VlSitOTS to see 8900 “Show for the year revrewed This can provide valuable reader- papers under a newspaper grouping.
the popularity 0f the W913 Sltfi MOSt While tracking statistics indicate ship information and can be useful The newspaper group would join
counters can begin at any number more than 100,000 files were when adding advertisements to the radio and TV listings under a com-
you wish; however, regular visitors accessed. web site. mon news or mass media grouping. 1
will be able to see the truthfulness of Tracking services monitor what Search engines examine, on
the counter by watching how quickly is seen, when it. is seen and who Publicize the site online request, their collection of registered
the number grows. Views the pages. The amount of - ;
Adding a counter to a home page detail available for study varies Mentioning the newspaper's web See PLAN, page 15 ‘
G (1 ° k h ' f ° ° t
00 wrlters nowt e importance 0 prewrltlng 3 age ,
i
By JACK HART explain something about the world, is from reporting to keyboard and try to cial repair. ;
What you do before you put your in immediate trouble. do what they were taught in journal- Polishing is important, of course.
hands on the keyboard determines Bill Blundell, former writing ism school —— immediately write a Once they’ve finished their draft,
what you do when you put your coach at the Wall Street Journal, con— lead from which all else will follow. writers should transform themselves '
hands on the keyboard. demns any budget line that begins This is folly. It works only by aoci- into merciless editors, ruthlessly com- ‘ 2
That simple fact, so long ignored with the phrase “A look at. . ."Such ill- dent or with short stories so formulaic mitted to making every phrase grace- '
in most newsrooms, is finally getting formed topics are bound to end up that the reporter has long since mem- ful, correct and absolutely accurate.
notice at writing conferences and rambling through a wilderness of orized the form. It wastes time by Line editors and copy editors must
journalism schools. These days the barely related facts. encouraging false starts and repeated approach their work with the same 3
emphasis is on the prewriting stages The best writers often conduct restructuring. It confuses readers by nit-picking exactitude. But the g
of the writing process. Hallelujah. preliminary research and then develop producing stories that dodge and world’s most skilled polishing won’t ‘
For decades, editors have been a simple theme statement that orients weave in directions impossible to fol- make up for a bad idea that never l
gathering over after-work libations the rest of their reporting and writing. low. And it causes mental agony for went anywhere. It won’t add infome-
and grousing about the copy they get The theme statement for this column, reporters trying to wrestle with a tion missing because of haphazard
from reporters. The inventory of com- for example, was: “Mastering prewrit— monster that constantly slithers out reporting. And it won’t make up for a
plaints seldom changes —- bad organi- ing produws stronger copy and happi— of reach. weak theme or sort out a chaotic jum-
zations, lads of focus, lack of revealing er, more productive writers.” Reporters trained in the writing his of information.
detail, loose ends, excessive length, Step 2 - Reporting: Far too process sort their notes, talk the Most of all, it won’t; make up for
irrelevant detail and, occasionally, many reporters rush out the door story out with their editors and pro- the agony experienwd by the reporter
problems withgrammaror style. without planning their reporting, duce a jot outline—a few words or who struggled to write without
The fascinating thing about that doorning themselves to delivering the phrases ordered into a basic shape prewriting or the frustration of the
list is that only one problem—the story no more than a glancing blow. for the story that will follow. editor who then tried to get the tooth-
grammar and style deficiencies— Instead, reporters should sit Step 4 - Drafting: The experts paste back into the tube. It certainly
occurs when writers are actually writ- down with editors to ask a few key agree that the final stage of the writ- won’t do much to make editing and
ing. Everything else—from loose ends questions. Who are the key players? ing process should have two radical- writing creative, fulfilling and fun. I
to bad organization—results from What other sources of information 1y different faces. The first of those By now I’ve asked enough 1
decisions made BEFORE writers may exist? What’s the logical order of —— drafting — is a loose process of reporters and editors how they work
begin punching keys and producing interviewing, reading and online discovery. At this stage, good writers to know that enjoyment of the craft
words on a saeen. searching? are relaxed and fast. They don’t stop comes from taking it one step at a i
In order to deal with truly signifi- At the very least, says Blundell, to futz with phrasing or move para— time. That means plenty of attention
cant writing problems, we need to writers ought to have a list of sources graphs, and writer’s block never to prewriting, which produces a far
concentrate on the early stages of the divided into those who will receive brings them up short. They plunge more relaxed and confident approach ,
story-building pm. Here’s an out- attention “earlier” and “later” in the ahead, guided by the rough direction to the writing itself. i
line of what leading writing coaches reporting. set by their theme and jot outline. That, in turn, produces writers '
suggest editors and writers ought to Step 3 - Organization: The real- Step 5 - Polishing: Because this like the one I encountered on a recent , ”.g
consider stench step along the way: ly critical prewriting stage unfolds final stage is the only part of the newsroom visit. I ,
Step 1 - Forming the idea and when reporters sift through notes and process that many editors see, it’s “Writing is a drug,” he said. “I t i
finding the story angle: Irrelevant mark them up with a coding scheme where they focus all their efforts. love it.” E
detail, excessive length and lack of that may be as simple as underlining Instead of collaborating with writers (Reprinted fiom the Feb. 15 issue i i
focus all stem from poorly formed or as complicated as Roman numerals all through the process, they spend all of Editor & Publisher. Hart is i :
ideas. A writer who sets out to and color codes. The sad fact is that their time rewriting copy that's senior editor for writing and staff , ‘
exhaust a topic, rather than to far too many reporters move straight already beyond anything but superfi- development at the Oregonian.)
\ , i i
. \
\ ’ i i
, i
’ .. ‘ I l
. l
l

 ‘r,
‘ 1 5,77 77 777 l
: (T GA ,
re h '7
Que e K "
me 8th p A I 'a , -
r ‘ ¥.
rel“ JO“ t