xt7dnc5sbc8p https://exploreuk.uky.edu/dips/xt7dnc5sbc8p/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1929 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, June 1929 Vol.1 No.5 text The Kentucky Press, June 1929 Vol.1 No.5 1929 2019 true xt7dnc5sbc8p section xt7dnc5sbc8p . - 1‘ f 1

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1 Of, By, And For The Kentucky Newspapers 11

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‘ Volume One JUNE, 1929 Number Five 1

i, “‘5“ « 1 .

‘ M d P ' A P 19 bl T' ' l

As an romlses r0 ta e me For Every Editor 1

r

1 (By J. T. Norris) ' " '_ '-_———-H— 1

‘ Members of the Fourth Estate in 1

; Kentucky are planning to close their THE PROGRAM 1

> editorial desks, let thesecond in com- THURSDA 1, JUNE 13 fl: 1
gland or even th‘; de‘Iv 13111“ th? Off: Registration Thursday afternoon, Henry Clay Hotel.

: 2313;535:3253; 131201, ileS'esr‘i/gimer 8:00 P. M. (E. S. T.)—Opening session in ball room, President J. M. Allen, ‘
meeting of the Kentucky Press Asso- The Democrat, Cynthiana, Ky., presiding. 1
ciation. Address of welcome by B. F. Forgey, editor Daily Independent, Ashland, Ky. '

Secretary J- 0- AICOCk has already Response by Keen Johnson, editor Daily Register, Richmond, Ky. 1 ‘
mailed copies of the program to all Announcements 1 1

, members, and the host newspaper, the . , , . , . ,

Ashland Independent, is making every 8.30 P. M.—V1s1t to Aimco (American Rolling M111 Company). 1
preparation to show the editors some— -

1 thing new in the line of entertainment. . _ FRIDAY‘ JUNE 14 ‘
The choice of rail or auto travel by 9330 A- M.—Bus1ness 565510“-
good roads is presented to all those Address, “The Old and the New Court Parties,” Dr. A. M. Stickens, Western
who will attend the CODVBntIOH- Fare Kentucky State Teachers College, Bowling Green.

1 fortgragflrgguigid01385atgzaiedliglfis (311113 Round Table, “An Audit Plan for Circulation of Country Newspapers,” led by
lrsiake the trip in the form of adver- J. M. Lovett, editor Ledger & Times, Murray, Ky. "
tising to the full amount by the rail- Address. “A. B. C. Membership for Smaller Daily and Weekly Newspapers,”
road. W. E. Chandler, chief auditor, Audit Bureau of Circulations, Chicago, Ill. ' a 1
Many Will Drive Awarding of Newspaper Prizes by Prof. Victor R. Portmann, Chairman of News- ' 1 1
Nevertheless, many will want to paper Exhibit Committee, Department of Journalism, University of Kentucky, ‘ ‘
drive up the “Midland Trail, U. S. Route Lexington. 1‘ 1 1 1
:31; fig; 1312:5112: OfSJEfefoggggi ‘23:; 12:30 P. M.—Luncheon as guests of the Daily Independent, Ashland, Ky. 1
activity which (gm thusybe seen. The 2:30 P. M.—Golf Tournament or Drive Through Tri-State. . '1
route leads through the picturesque Friday Night—Banquet at Country Club by Chamber of Commerce, followed ‘
Blue Grass country, which is seen at by Reception and Dance.
its best during the month of June. In ~ g .
Montgomery county, the rolling foot SATURDAY, JUNE 15 1
hills .will take the place of the un- 9;30 A. M.—Business session, ' é '
3111131135 2913503323 ggtzsgugejveiiniofivhlgyl Address, “Snap Shots,” Miss M. Annie Poage, Ashland, Ky. 1 1
the blue line of the Eastern Kentucky Address,- “.The City Reporter,” Miss Mary Chenoweth, The Courier-Journal, 1 ,
mountains will 100m on the horizon. LOUISVIHEY KY- ' 1 1
When Owen is left behind and they Report of Committee on Resolutions. 1
$335; aRngaIt: cou?ty, “1:911 beautiful Unfinished Business. - 1 1 1
n o acco arms W1 give way . 7 1"
fully to a country of natural resources Adjournment. 1 1 1
of a difierent kind. 1 1 " 1
Coal, oil, as, shale, l , f' e, . . . . . . . ‘ J .
rock asphaltgand othercpigducfg :fsotrhe itors which they long remember. This Will EnJoy Visit 1 i 1
. 5011‘ replace the fertility and many of year part:c:llarly, Since the completion We, who are to ‘be hosts, feel that 1 1 1
the hillsides are still covered by val— of its two new, up-to-dat‘e hotels, it the members of the state press are 1 1 1

, 1 uable forests The smoke of industry has been recognized as a host city to going to enjoy their stay and to find 1 1 1
which makes. use of these natural re: conventions, which can offer a novel the entire trip both profitable and in- ’
sources will first be noticed in the vi- series of attractions to Kentuckians, teresting. We are sparing no effort to

f cinity of Morehead and the number both men and women. Its industrial bring about this end and will be at E '
and size of these plants increase as the plants, particularly that the the Amer- the service of our guests for any and . 1 '
vi‘titors come nearer to the teeming ican Rolling Mill Company, are known everything they may desire from now 1 ‘ 1
tri-state industrial section on the Ohio the world over for the modern pro— on through the convention. If there is ‘1 1
river. ' cesses that have been installed in anything at all that we can do in ad- 1 1
Wh th the _q_ , them. Plant engineers and steel ma- vance or during the convention to , .:

1? t: cuvmtors come by ”“1 keys from numerous foreign countries make the trip or visit here more pleas— 3 ‘
gri 3‘le0 83.7 W1 be “.311 repaid for th‘: have made the journey from their ant, you will indeed confer a favor {.3 _1
rhp hy seeing a portion Of the “it,“ homelands to this Kentucky city to see by o'illing upon us. £1 ‘ ‘1
gift“: many Kentuckians do not “”1“ this process in operation. The registration and opening session 1, ,1 '

‘ en. _ . . An entertainment program of sight- of the meeting are to be held Thurs— 1, 1

True Spirit Of Kentucky seeing, golfing and interesting social day evening, June 14, at the Henry 11 1 1, 1
In spite of the fact that it is pri— events has been arranged as a welcome Clay hotel, beginning at 7:30 Eastern . 111 ‘ E 1
marily an industrial city and rather to Kentucky’s editors, when they as- bczndard Time. Ashland is hoping to 11: f '

1 cosmopolitan in its atmosphere, Ash— semble in Ashland for their annual welcome a record-breaking attendance ,‘1

gr land retains in its homes and personal summer meeting. The business -pro- and if present indications are worth .11 .

1 contacts a true spirit of Kentucky hos— gem. also, contains many numbers of anything, we are going to realize this - ' 1.- 1

1 pitality and extends a welcome to vis- interest. ambition. 1 f1 ,1

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1 11111;;1 Page Two THE KENTUCKX PRESS June, 1929 1
1 . 1 ,
‘ ‘ ' i will be your key list and should be kept 1
1 1:113:11 T H E K E N T U C K Y P R E S S absolutely up to date. Then cross file
1 111 ‘ each kind of merchandise. On one set 1‘
‘ 111311211 —————-————— list all of your grocery dealers, wheth- 1
'- . 1 £11111 . . . . _ , er exclusive, chain or handled in con- , '
1 11"] Official Publication of the Kentucky Press Assouation nection with other merchandise, Don’t 1
1 1‘ ———————————-—— overlook a single line of merchandise. 1
’ 111212; . . Have them indexed so that with a 1
‘ ‘ 1 ' 1‘11 VICTOR B" PORTMANN’ Editor-in-Chief simple turn of the wrist you can tell 1
.1 1 11111 ————-—-——————— ‘ every dealer de hangiesficilglars, goblilc- 1
' 1'I 1‘11111- - - - - co, groceries, ry goo s, s ing ac e, 1
| 1 11111, Published by the Departnli’entto; :oTalisg, Uriivlersny of Kentucky, Lexington stoves, lumber, in fact everything. This 1
, 1 I 111211 "n e y he “me ”55 is the important list but there'is other 1
1 111111. ———————.———-——— information that you should have in 1‘
1‘ 13111111 . . . connection with it. Popula ion of your 1
| 1 1111 Application Pending for Entry as Second Class Matter city and of the trading territory and 1
1 ‘ 111111 ———‘—wm#>————»— how large that trading territory is. 1
1111111 PRESS ASSOCIATION OFFICERS Don’t stretch ift.tThe thickly fpéopulated ‘
' 1.- 11111111 - - trading area 0 en miles is 0 en more 1
11 11111 J. M. Allen, Cynthiana- Democrat, President valuable than the sparsely settled fifty
11 1111 1 J. Hemdon Evans, PineVille Sun, Vice-President mile area, but explain why yours is
1 111111111 Joe T. Lovett, Murray Ledger-Times, Chm. Ex. Committee either limited or vextens1ve, road con- ;
11‘ 1211111 . _ nections, both railroad and highway; ,
1 1 .1111 J. Curtis Alcock. DanVille-Messenger, Secretary-Treasurer bank resources; school population; pay
1 3 111111 rolls; agricultural drawing powers,
.11" 1:111:11 w such as elevators, creameries, canning
‘ 1 1‘1‘1 ONLY FOUR PAGES sell? How many times would you try factories, etc; churches; wholesale
:1 3‘, 11151111 - Because the editor has been more to patronize him if each time the anS- dIStl‘lbutOI‘S; manufacturing plants and
, 11 1 11‘21111 than busy with the incidents pertinent wer was the same and you had to wait Of course the information about your
1111 1113131 to the closing of a successful year of several hours while he rummaged own paper and its effort to coverihe
1‘ :; 121111 University school life, with examina- through his stock? Yet that is just trading area If 01056 to 3 “1811101913111“
1111 11“1 tions, and the excitement of gradua- exactly the situation that the national center get the figures on the 0111311113"
' 1111 1112111 tion week, and because we are getting advertiser finds himself in when he tion of the City papers 1h your trading ’
11:" 111,111 ready to attend that Ashland meeting, attempts to buy space from the aver— area in comparison With your own-
11'.’ 111 11111111 we are printing only four pages in this age country publisher. Too many coun- .oriov the number of families if POS-
1111. '111 Julie issue instead of the customary try publishers seem to have the idea sible, the number 0f electric light users,
1 11111 1 eight pages. that what they have to sell is the white ask your county agent for his govern-
1 1 1‘1 ‘11 1 The plans for the July issue include space in their paper. That’s a mistake. merit figures on the farm 5394131517105 Pf
111111 1111:: 1 the minutes of the coming Ashland What the publisher has to sell is his your t:ading area and the value 0f its
f 11"1151 , meeting, and a story of thgpgood times community and its prospects as an products, in other words file. every
i 31 11111 that we expect on June’ ’13—15. So if outlet for merchandise. The white pa- ...vailable item of interest that Will help-
. 1 21‘, 11;”12‘1 you, brother editor, are unable to be per is just the same in a hamlet of 500 convince an advertiser that your 10- 1
1 1k 1‘ 1 with us, you may read—and envy. as it is in a city of that many thous- cality will prove a profitable outlet. 1
11"; 1‘ See you at Ashland! _ 1 and but the rates are difierent. Why? Nov then, what are you going to do
1 1 ‘ ” * Because of the market. The experience ‘T'lth this lizzt after you have it? Don’t
1111‘ 51311;} EN ROUTE of association representatives, field sec- get discouraged if there are no im-
2 I 11‘ 11111 NOW is the time for all good Ken- retaries and advertising agencies clem— mediate calls for information you have
1 11 tucky editors to let the office go to onstrates that there is a woeful ig— scoured. If you are progressive you will
1 f1 111111 the “devil" and “hit the trail” for norance on the part of the country 3 1-, out a'neat booklet and send it out
2 :1 1111311 Ashland. Read all the good things in publisher as to his product, yet it is to advertising agencies, to prospective ‘
1‘1 1111[ store. for you. in this issue. “Jimmy” such a simple matter to secure this advertisers and see that your field sec-
; _ 11 .1111 Norris and his assomates are making information and so many Valuable re— retary and advertising representatives
:1 11 elaborate plans for your entertainment, actions come as 'a result of it. h we a copy. if your city is large 1
l 1 1.1111111 so let’s g0! We have several time outlined what enough you will find the list most val— .
L; 1 1 1121 P- S. Bring your g01f clubs. we mean by a town survey but we are u-ible to cover with a monthly blotter
1 1311311 * * * going to repeat some of it again in the or letter, keeping your name before the
i 1111111 A PROFITABLE MEETING _ hope that the field is more fertile than the bu'inesrzmen of your commmunity.
1 , 1 111‘ 1 Even if we can forget the entertain- when we attempted to sow our ideas '1‘1’19 information you secure can often
3 , 1 7131‘ ment and good times ahead at Ash— before. be worked up into clever little stories
1 , 111 land, the trip Will be profitable and First Find out who your businessmen for your paper. But the big point is
1 . 1 11111131 educational as outlined in the Splendid are and what they are selling. That that you have the information that '
1 N 113131 program as has been planned by Sec- sounds simple enough but it isn’t. We you should about your community.
1 i1 1 retary AlCOCk. We are all interested in don‘t mean a casual check of the city Incidentally this same plan should
.‘ 1.11.1; building better business and better directory or the telephone book and a be extended in time to cover all of ,
1 11 “5111955 methods for 0111‘ papers, and hasty jotting down of the informa— your trading area. List all of the bus-
1 ‘ 111111- Wlll be more than interested in the Lion contained therein; we mean a inesemen in it just the same way and ;
1 11-11 talk and round table discussion on the real SURVEY. Just how to file this ci‘rculal‘ize them for job work. Check 1‘
. “ 1 audit plan for circulation for country information depends on the size of the this outside list With your wholesale T
i ; _1311:,§ newspapers. community but believing that the houses so as to be sure that you have ,
1 111 11:11 This,‘ and the other parts of the methods used by the large papers are them all. You can be sure that they
1 111111 program, Will more than repay you seldom too big for the smallest, we keep their lists up to date, why should— ’
1 111111 or the tnp to the eastern boundary will suggest a plan that should be lit you? 1»
5 1111111 Of our glorious state. applicable to any city or village. Get The committee Will be glad to diS- ‘
‘ 1311111 See YOU at Ashland! a card filing system with plenty of cuss any phases of this survey with in- 1
1 ‘ 1111 ' * * cards. First list your merchants, all of terested publishers and to have im-
1 1‘ 11111 THE TOWN SURVEY them, down to the smallest corner gro— provements and new uses for the list
1 1 111111 (By H. Z. Mitchell, Bemidji, Minn.) cery and pool room, with names of noted. Next month we will endeavor to -
1 1 -‘ 1 What would you think of a merchant proprietors, store name, and KINDS of outline the next step in the survey 1 1
1 ' 11 1'1 ‘ who if asked regarding his merchan- merchandise handled. You needn’t get Work—Th e Store S th t .
1 111131 - dise should tell you that he would have into the BRANDS in your first survey, urvey— _ e mos 1m- ;
' ‘1? $11111; to go down and look it up, that he kept make a special survey of that under a portant and most productive work In
1’ 11:11 . it all nailed up in packing cases and plan that we will be glad to outline the entire plan. 1
1 111131 didn’t know just what he did have to in another issue of the Bulletin. This —The N. E. A. Bulletin. ‘
4 .22 111-511, . ‘ ‘E
: ; 111311 - .
1 1'1’:1 A
.‘ 3-41311111, . '
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June, 1929 THE KENTUCKY PRESS Page Three 11
, 1 1' 1‘:
value of .the publication. The balance subscription, lists reported by th‘flie 1 1
N-E-A- Annual Survey “1- arresting: artisan aghsaargstaams 1 1
——————— - fjrrcilrlltin; ver ismg price, wg‘flfi’hd'that the average pub— 1 1
In the northwestern section the re— lisher has in thetwo groups been suc— 1 1111
The first annual national survey of sults are as foiiows; cessful in collecting only 67.2% of the s1
the weekly newspaper DUthhmg bum” Total average revenue per plant, total amount of pos51ble or pledged 31
ness of the United Sttatest, (Eofi‘liu‘ige‘i $9,725.80; percentage of total revenue, :ubscriptieon dial/181111118 ltlhzgt) 83111012111; 151131128 1. 111
by the research depar men 0 e a- 10071 een rec W? a 1 a n1 1 1 _ 1 111
tional Editorial Assiciation under the Tdtal average subscription receipts scribers paid their subscription bills 1 13-11 1
supervision 0f HermanRoe, field dl‘ per plant, $1,478.32; percentage of total in full. 1 _ b ‘ 51, ‘
rector, and W. Clement Moore, indus— revenue, 15.2%, 1 1 Of course it is true that many pu -
tial business analyst and ECODOmISt, IS In this section the publisher gets lishers carry subscribers several years 1
rapidly nearing completion and some 19.20 out of every dollar from his sub— (some three, four and five years) be- g
startling facts will be presented to scribers, or about 2.30 more than in fore the bills are paid, but even such 11 1,
those who attend the annual conven— the northeastern section. This really a lax practice ShOUId DOt bring about 1 g
tion at Cheyenne, Wy0., July 20 to 24, means that in the northwest the pub— such a great loss of revenue in any one 11 $11
In fact, those who have given careful lishers have about 17% better results year, because the bulk of overdue pay- 1 i
thought to the preliminary figures and in subscription receipts when compared merits ShOUId take up the allowance 11 E
comparisons resulting from1th1e survey, with the northeast. Advertising and for those subscribers whose ciedlt may 11i
even at this stage, claim it is one of commercial printing furnish 343% of be good, but who fail to pay regularly. 1
the most important activities ever un- the total revenue in this seciton. When a concern is forced to Write
dertaken by the N. E.1A. They are firm Losses in Subscriptions Account Very ofi1 its books 32.8% of its total s1ub- 111,. 1
in the beliEf that If members W111 Large scription accountsrecelvable it is time 1 1
study and use the completed survey as The average annual subscription to find a way to improve such a con- 1 1
a safe guide in the conduct of their price or rate of the papers listed in the dition—because it costs real money to 1
business it will be worth hundreds of two groups above described is $1171 produce a newspaper and subscribers 1
dollars to every member. ( the annual subscription rates ranging. - should realize that a newspaper lihas 1 1 1
This article will present some ad— from $1.09 to $2.50 a year, properly av— " mlatthflgnbobllggtioniteas sanyo :1 tier 1 1, 1
vance information about subscription eraged gives the compos1te average and 51311-1 l ': 131:1] gut h a 1113- 105111; 1 1 1
collections which will give an idea of rate of $1.71 a1year for all the papers). 3111 11“” 151th 45b 1 1:: 1115131181“, ie 1 1111 11
the helpful departments of the survey Applying this average annual sub- 01 t e ”C “C ‘1 ma " _ 1 l 1
—all of which it must be remembered scription price to the total bona fide —The N. E, A. Bulletin. 1 11 1
are based absolutely on iacts, and not _ 1 11 _ 1 1 1 11
on theory. WWI-WWW?» a RIP-g 1 :31
The figures presented in this article g N ATION ALLY ADVERTISED 1313 1 1 1
may vary slightly Irom those which g PAPER 33 1.1 1
will appear in the completed survey, g 1 1111
because many reports are yet to be 1 2‘: 11 111111
analyzed and many calculations re- Mr. Editor: Your customer, a paper user, reads g; 1 ‘ 1‘
mam to be “1.51115- 1131110151 the tfihalure‘si‘ilflt about certain nationally advertised brands of paper in g , 1 11
igrgr‘l’frages W1 no “ ma 9’ la y every magazine. Do you take advantage of this adver— §§ - 1 1
_ _ 1 1 tising? Do you supply your customers With this paper ii 1 1 1
subscnl’t‘o“ Rece‘l’ts only a ,Sma" g on their orders? It costs you no more than the other 1.
Part Of Average Newspapers trade marks. Why not stock the advertised bonds and : ‘1
Total Revenue 1 ,
secure them from— 1 1 .
The survey presents some real sur- 1 1‘
prises in respect to subscription re— L. C. TURNER 1 1 1
ceipts, when We study it geographically. Lexington Representative 1 1 1 1
Either the publishers of certain sec- 1 1 _ l
tions of the United States are better '- WHITAKER PAPER COMPANY 1 1 11 1
iiifi‘fiiyuefii‘émmfife 233d it'll??? tt‘éii 0- A- WALSH FRANK FUND 1 11 1
s 1 1 5
newspaper reading matter in some Western Kentucky Eastern Kentucky 1, 1 1: 1
States than they do in Others) for the h'RJMWW'WWW 1 « 1
percentages vary considerably. 1 1 1 1
For the purpose of this article we % 11 '11 1
have chosen two groups of newspaper 1 - 1
reports—one from the northeastern Get Your 11 ‘1 1
section and the’ other from the north- ’ 1 7 1 1
Western states. All of the plants rep- IMPERIAL 1
resented in both groups operate com- Metal Direct From 1 11
thermal Prmtmg plants m.c°.nne°t1°n Cincinnati, Louisville, or Nashville Warehouses ‘ .111
With their newspaper publishing. 1 31111
The diStl‘ibution of subscription re- The Imperial Type Metal Company manufactures nothing but type 1 1113111
celpts from the total revenue received metals. This specialization has resulted in quality and uniformity, 1 11111 1
from all sources in 1928 by 33 plants hitherto unknown in type metal mixtures. 1 111 1
represented in the two groups is shown This paper that you are reading, the Louisville Courier-Journa1, the 11 1. 1 1
as fOHOWSI Lexington Herald and the Lexington Leader, as well as1a majority of 1' 1 1 1
Total average revenue per plant, other papers in the state, are consistent users of Imperial Metals and , ‘ 1
$10,518.76; percentage of total revenue, the Plus Plan. 1 1 1
100%. The next time you need metal, get Imperial and compare the results. ' =1 1
Total average subscription receipts . 1
per plant, $1,356.92; percentage of to- CINCINNATI LOUISVILLE]! gASHVILIC‘E 1 1111
tal revenue, 12.9%. McHugh Exp. 00. Robert Chadwe . 111511135231 S11); 1111 11 1.
(Note—Above figures are subject to 220 W 3rd St’ Trans]. & Star-ages €252 C't' 7951 ' 11 1
Change in completed national survey.) Main 1150 101 B way Te - ' 1 y 1 11
This means of course that out of ' I; 1
every dollar’s worth of revenue receiv- 1 Imperlal Type M16133] 00- 1
ed by the average plant in this Section Philadelphia New York Chicago Los Angeles 1 1 1
of the United States only 12.80 has . ' 1 .11
been paid by readers for the news HM?" ._,:::”L. ' 1 11
“N. 1, 1
1 * 11 1
1 '.‘- 1 1 11 ‘
i 1 1 '

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