xt7fbg2h9w90 https://exploreuk.uky.edu/dips/xt7fbg2h9w90/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1944 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1944 Vol.15 No.12 text The Kentucky Press, October 1944 Vol.15 No.12 1944 2019 true xt7fbg2h9w90 section xt7fbg2h9w90 .1 _ "T'Lv'i'.",7::'::'7.:‘,‘,:';,'t.’.";' ‘ " .-:’:-:1' '14:. '.‘ ' ' ‘ ‘. ' -, ‘ -,ii___,...—~ ~—‘“‘\ ' «~A._._,..-,...-.Raga-.24....:~: f‘ué‘rt‘w
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E VOLUME FIFTEEN 1 NUMBER TWELVE 44, .
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“‘“k‘ Post war Plannin I s EdttOT 5 Challenge 5
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Because there is no, assurance that the (By H. R. LONG, Manager, able as the opening of a bright new era Eli-1'1 15E ‘, E 1’
.nanw men and women we hope to see coming Missouri Press Association) in the life of your town and its sur- . E.” lift: 1
'll be hack to Main Street soon from military rounding territory. :Ej 1‘5.
sei‘Vic ' i *n o tn ' n th‘ (1 lense a real challen e to C\€l meichant and . 2 4
h , e f” d L ml )1 ent l ,t e , g Y 4 . , . , Welcoming Center Proposed 1E? ' .1“
Of er industries are going to be satisfied With to every banker and to every piolessmnal , l ‘44.. -
indus- the old home town as they left it, post- man and to every property owner. It IS 1—Clearing house for veterans: Set up » il‘E‘ E E
WOt‘k- E war planning is a challenge to every a challenge that goes double for the edi- a welcoming center fOr the boys who are l4_' 1.: l ,
E village and small city in America. tor and his newspaper. coming home. Be prepared to give them : lEui' 1 -
For E‘ 1 ' ‘ - an local information the need and to ' i-Ez' «E 1‘72 ill -
the (It iation, at le ist, some of our Natural Job For Editor Y . . y _ ' r 0,2‘ l .
d 4' rural counties have lost up to hall their 1161? them Wlth the” applications for . 7 ill? 1. l l
“ea Y E population. Others have lost thirty and The cities will take care of themselves. any type of government benefit to which ‘ a Ill “5 : E 1
St-WClr forty per cent. Losses of twenty per cent Chambers of Commerce and spec1al they may be entitled. 1; la 1‘ l '
iurces, , are quite common in communities that committees have their stafis at work on 2—Employment: Make a survey of 1 EE E ..
ierolly E failed to attract defense activities. Are the postwar problem. If you have no the job openings and business Oppor- 1 5 l. .
these wandering sons and daughters paid Chamber of Commerce secretary tunities. Have a record available for 1, EE ,,l v
. comin home? Certainly ther are com— who is doin this work in your town, the returnin men and women , :4 41, 1:2,} 1
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h mg home. But it Will be as vlSIt()1~s only, who indeed, in the rural communities 3—Industrial. Prepare Information . ill l ‘1 :.
- - ' - - . . . 14"'-:.,I:m, :
muc E unless something 18 done to hold them. which are so short 01 piolessional lead- about factory Sites, raw materials, trans- . EE1 /E E‘
nd We What can your town offer to fifty or to ers, is to take the lead in planning :1 portation and labor. Make a list of ; El. '1‘ {EEE
all on E five hundred strapping young men itch- lasting homecoming for the boys 1n the small manufacturing opportunities in i ":4 {zl’ 31‘. . ,
‘ . . . . . . . - ' fl ‘ ‘ ‘ I ,. ‘ ' . .. - 3:111 ,
Main 1i mg to make their mark m c1v111an life? service if the editor tailsr Xes, this Job your community. 1 i“: E1 ‘:1
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’1 They were your boys once. Now they 15 a natural for the CounErY IleWblum- 4—14inanc1ng: Try to encourage local 4 E ;,;L E {1 '
are men. They want jobs with security Here is the one institution that serves capital to invest in poflwar ventures, El E El
l and advancement. They want a chance all people in the community. Here 18 making it clear to the substantial people 7. . E Ill ,
i [0 go into business. They want decent the one medium that goes into all homes logical backers of the community's de— : 1 l‘, ‘ E ‘ 1
l homes and pleasant surroundings for and iS able to appeal f0" the SUPP”L 0' velopnient. Many of the men and wom- E411 l": 1 l
5 their families. They have seen the world all. You reach farmers and town’sPeOPle en coming home will be personally and li' 1' ‘1 1
. . ,. . . E. 4 .§. . -
1 and they know they can find what they alike. You can state the case. hou can financrally qualified for a reasonable 1i E 1: .‘
~ Eieed elsewhere if you do not have it build discuSSion. You can stimulate ac— amount of financial support. 1 E1141 :34; ‘E
l or them. tion! Just as the rural press set the pace 5—Housing: Make a survey. If your g l 4 ,
Edilors A") Challenged for home front contributions for the community is typical there will be a ' E‘Esli
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E1 ) “'31 “To” 50 can the country newspapers shortage. Just as soon as restrictions are EElll "I i'tl ‘
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E h1 ostwar planning in the country town, lead the way to sound peacetime econ- relaxed there must be a campaign to , , “El 1:1 E .
EE us calls [or more than a bid for retail omy in their respectlve COmmunltleS- improve old residence properties and to ill 1
1 rade and the baiting of hooks to bring Here is a senSible, both-feet-on-the— build new ones. Your town will lose ; 1 El rm, 7
, «more Saturda showers to Main Street. around no am based u )on ten )OlntS ' , v , ‘EE; Elgl 1," p
B' Y 11 n 1 PF _ 1 you ont. EM.
E kIiild the klnd of community that will which, if properly worked out in your / , E14 El ‘
1 . . - ' ) ./ 1 .1115. is ,1» Y
(61) your folks at home and the retail community, Wlll go a long way toward TH’d‘ "011151 Be HEIPEd , 4 ,-
trade can't ossiblv ‘et awa'. Here is he] )in' to make Victorv Dav memor- G—Trans )ortation: SUI‘VC the roads ':.i'iil11'"' -~
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3;: 33L :‘L 3 Page Two THE KENTUCKY PRESS October,» 1944 L 03
' 3:33 "33 :3 :
' L L L LL of your trade territory. Start a move- Advertising Methods on how to write copy and make layouts,L ——'
L- 33 3 .3 LL merit now for needed improvement. In- To Be overhauled and works In full C00peratlpn With mer- L
. L] LL L ] vestigate the poss1bilities of air trans- Overhaulin of obsolete or defective chandismg departments in planning.
. '3; L portation. 'd rt" gth d i3 u t d t all events: and in making sure that met.
3 .LL L 7—Markets: Does the farmer have a (ltvél 15mg me 0_515 S ggtesft d9 t _ chandise is on hand when advertised.”
33 L. L‘; satisfactory place to sell his products in if :iiderls) Hiha 5360;116:130; 11; n: 21' A few other excerpts suggest: “A gen-
3 ‘ ”,1 ‘ ] ,‘L your community? Can the people of the D:veelo y en: ognzlmilz :le an a corivglec eral renew to polices, methods, per-
- ] 3 LL community obtain necessary goods and non r53: nbn iliticfil a: ociagon of sonnel and budget to enable the store’s;
3 3 3, services without going elsewhere to busiEessm’en AEsociations 50f retailers advertismg to make a strong impressionL
. L; , . Ll shop? If either answer is "no” here are are coo eratin with C E D in lacin 0n 1tS_c0mmim1ty for the changing days1
' f U3 '1‘ opportunities for the boys who are com- th "HP db E f R t '.l ‘ 1p , g that lie ahead. Recognize that honestLL
3 ] LL ing home. 3 an 00 or _e ainers, P anning and conSistency in advertising have the -
. : L .3 t the future of your busmess in the hands same effect as honesty and consistenc3
3 L V 'yL Eliminate Health Hazards 0f merchants as a key to post-war plan- in the character of the head of the bus)-
] L. 3 . . _ ' ning. A companion brochure is avail— iness." ' “L
1 L ] 8—Health and Sanitation. Men and able to wholesalers. As the recommen- CED th fi 3
LC 3 3 3:3 women m the armed forces have become dations may influence the sales promo- . .- . argues at a store may ndL
;‘ ‘3 L (3 accustomed to the best medical care in . t'on olicies of these local a dvertiser‘ that 3‘5 customers have changed m3
L i ‘ the world. A minimum requirement 1 P 1 h 1 b . 3 Changing times, and WOUId welcome 0f-
‘33 3,333 33 3 . - - space 53 esmen 5 0“ d e acquainte ferings that the store has not been in
33. ._ 3.3 iii your community Wlll be competent with all ro osals b rcadin the re ort . , ,
. LE 3 3 3 . . d d . . ,, . P P _ V g_ P the habit of supplyinv. They recom-L
33 33‘ pliysiCians an entists. Youi postmn and b followm the adv ertiser's reac— ,h _ .
1] 1: L ’2 - . l d f 1 . Y . g , ~ . mend a test customers receptivenessto‘
3 .3 3 : world must me u e a sa e water supp y, L
,3 3 3 . _ , tion. This handbook is available only d - - 3
3: . L . 1 _ . new goo s by means of limited offerings, 3
3 33 .3 sewage disposal and all POSSIble 6 1m through your local Committee for Eco- with dis la 5 and l ‘ t' - - d L
L] .33 3 ination of health hazards. Can you - P Y acverismg,asagu1eL
3] 33 1 3 . . . nomic Development. to eneral olic
: L3 Ll“ ‘ 3L swmg a hospital m the future? Various local associations of mer- g P ' Y. ' ‘
3:;]3‘ LL a _ 9—Education: Investigate the possi- chants are ex ected to s onsor meetin 5 Some qugstions. have been raised byL
. L1 ,- “ bilities of widening the scope of voca- for the interrchan e ofp ideas lannegd practicalf thertlsms men as to the ML
3 i f tional instruction in your public system around the handlgmok Thesep discus eifiralcly 0 dt 6 advertising ”“05 averagLedL
1, L o I a . 3 . A
‘ L: ] L‘ _ and of eventually developing a program . 'k 1 . )3 a “3 es and percentages 0f net sa. ‘
.3 33] 3 3 3 , of adult education $10115 are 11 C Y to have an important in the tables printed in the booklet en-
3 fL3; -: 3 [3 . ' bearin on news a er advertisin . ' “ ' ' .
3: .L,‘ L 30—Recreation: Be prepared to fix A g h 11:13 dg 11 Fltled deie inffluence 0f 512C Of “3111de
31.;‘3 L3, 3333 LL ] up the old baseball park. , If you we t rpong tugsu Lects guggistel toAad ity a: 31.1? 0 store ggggperaung an 3
LL, L 1 L L ceed in keeping the returning veterans, re ai ers is iVing an vei an “to - mere an ismg ratios, . ]
333: .331 L :3 . vertismg. The report states: Adver- _———.—__———— L
3 333. 3 - L you are gOing to see for yourself that _ . .
33] , L 3 ' h b 'ld Th 1 h tismg should be looked on as the v01ce . 3
3L ‘ L V ‘ t e army 1“ 5 men. 6 peope w 0 of the store the re resentative of its Ed'tors Attend Game L
L“ Li I 3 have been away from home In the ser- ersonalit enterin I)each home in its M r th t K k d‘tors‘
3 ‘ 1.} j L‘§3 vice and in industry will have learned p . Y, g . . 0 e. an. .wenty entuc y .6 l.
3,3 3: 3 L 3.5 ., trading area. Alert aggresswe advertis- and their families attended the Michigan
’3 33] 3 ]~ , 3 3.33. to play as well as work. Your commun. . . .
33. 3 ] L . 3 L . . ing Will be the first notice served on the State-Kentucky football game on OCLO-L
3‘3 .3 33, ] ity Will have a greater need than ever , . h ,
L3 3 .L' - L :33 3 . store s clientele that the management of her 7 as guests of the athletic department
. l 3 3 .33 before for parks, athletic field, a golf . . .
~33 , 3- 3 3‘3 . . . . the store is fully competent to meet the of the University. They saw a well-
] 3 3 -3 fi' 33 course, a gymnasium, a sw1mming pool, d f . . . . . .
] 3 . ; 3 . postwar emands 0 its customers. Ana- played game With Michigan lucklng 01"
L .333 a good theatre and meeting rooms for 1 d . . k . . '
L ‘1 i3 3 733 3 l , . , _ . » yze a vertismg to ma e certain that it the home team by the score of 2-0. '
3 3 .. ] :3 ] tie veterans organizations. . _
33 ,3 1' . meets these reuireqments, presents news . . 3
3f .3 L if. , about merchandise that competes favor- d V II E ,
L3 3L ,3 [LL O.P.A. Takes Over ably for interest with the news columns, Son Y C _e¥ nqu'rer
1“ 3 L Truck Rationing appears in media that reach the store's SOId BY WlllIOm Bagby
3L 3, 3 3:313 Under an agreement with the Office actual ‘0‘” POSSIblF customers, considers Because of labor difficulties and “LN
L33- 3, L}, of Defense Transportation, O.P.A. has all available med‘a:‘nC1“d1Pg handbills, editor’s absence in the Navy, Lt- Wll‘L
. 9'13 broadened its gasoline rationing pro— outdoor, street car, motion picture liam R. Bagby has disposed of the en‘L
L ]‘ gram so that applications by commer- slides, class1fied advertismg 1“ news- tire stock of the Sandy Valley Enqu‘re“
-] .L .‘ (tial motor vehicle operators for tem- papers and telephone books, makes {“11 to Lloyd Hockley, Grayson, and T. 03L
3 L f3 porary and non—recurring rations will use 0f_ cards 1n one department calling Prichett, Ashland. Mrs. Bagby has been
LL _ 1 5‘- be made to O.P.A. local War Price and fittemlon W 9th” departments, bases publishing the Enquirer since her hus-
33L:1 ,1 , Rationing Boards rather than to O.D.T. 1? appropriation 0” a. carefully deter- band entered the Navy several m0mh53
Ll. ‘ L LLL‘ district offices. These rations will be ml’LEd percentage of ”6’3 salesi and 76‘ ago. :
L3 . L“ issued by local boards and any appeals mams mszde that figure but ‘5 5” up The new owners are experlenced3
L‘s . ‘ *3 from decisions of the boards will be 50 as to allow for spam“ events, makes printers; Hockley was employed by thCL
LI L; handled by O.P.A. The change is ex- an appeal that fits the StorCS’ actual Globe Printing Company of A5hland,L
‘] . L3 pected to improve service and be of class of trade, not too high or too low, and Prichett was an operator on ILLLCL
I much greater convenience to commercial takes advantage 0f every event on the Ashland Independent. We join II! b" ~
. ‘3 '3 motor vehicle operators, since operators Calendar, seasons, 11011daY5, local events, ding the new publishers welcome to the»; .
' 3 .‘ ] ’7 will have available 5,500 O.P.A. local etc., makes use of other stores’ advertis- Kentucky Press Association. I
.‘ ,‘L . boards as compared with 142 O.D.T. ing, mail order catalogs, wholesalers’ The Bagbys expect to reenter tit ~
3 L 3 3 district offices. and manufacturers’ catalo s, to et ideas news a er field after the duration. ~
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944 E October, 1944 THE KENTUCKY PRESS Page Three E, E
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1 with mer. ‘ ' Hy; ‘ g '
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s that me:. . E, ,
advertised!“ THE F ’r E '
Est: ”A gen. R] J ITS , .' _
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3 the store’s; Win-'7‘; ; . 1..
mp...“ OF BETTER E
anging days: . ' IE. '-
hat h0nestyE ' ,. 'g,’ -
- DISTRIBUTION
consistency - I ' ELIE :E .
of the bus- I, ‘EI E _ .
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'e may find‘ * ' IVE if. =
changed in‘ E E E. '
welcome of- .. ' V , EE‘ E: I E
}1‘:‘ been "1 Every Victory gardener knows that food picked ripe is far ' ‘ ,
”2:635:33 superior to food picked green and then allowed to ripen. But it E ,f’ .
ed offerings,E has always .been common practice to pick the perishable com- ‘ f: E '
;, asaguideE merCIal fruits green for marketing . . . so many days are con- :2; I E
E sumed in getting them to the ultimate consumers that they ripen EEE E _
n raised byE en route. ‘ lIIEI "CE:
i to the am Now, however, the University of Illinois, the Illinois Agricul- EEE},
lOS averaged; . . . . . I. E: ., .
:of net may tural Extensron Servnce, A&P and other chains are cooperating In ' E1"; ,1 .
booklet en, . an experiment in marketing tree-ripened peaches in St. Louis and , , IE ., E,
ofcommunE Chicago. Growers are sending in daily shipments of fruits that E q ‘ 21
Ierating andE have been left on the tree for four to six days longerthan usual. IE, E , _
’ I Peaches of differing degrees of ripeness are being marketed to EE E «E 1
—— E - determine consumer preference, and at the same time a study E‘, E -
I of damage suffered by the fruit in various types of containers is I IE E ‘
: being conducted. 1‘ 7' EU, I E} '
ucky editors , _ . . . .. . . E , HIE ,
he MichiganE Experiments of this kmd may well result In the families of I :. El 3
ne on Octo-E America being able to buy even better and more nutritious fruits. ‘ Ei“ EE ,
“Sgipafr‘IEZEEEE ’Such advancements in food marketing depend upon the E EE 1,
[luckingOlll ability to get foods quickly and economlcally from producer to . 3. E: .l
of 20' E , consumer. Because A&P straight-line dIstrIbutlon methods cut EgEE. .E I .
, out so many in-between steps and handlings, foods get to con- ~ EE?’ ./E .
sumers faster than under old-line methods . . . with direct bene- ; :IEE E El j‘
I fits to producers and consumers. ,3 E I’VE/5E E ,
Les and [th . ltEis. because of these continuing efforts to increase market- . E}; 1 EE
WY, Lt. Wil‘i mg efficiency—to provrde better food more economically—that - EE .‘3 E EE I;
:d of the en-E today the men and women of A&P are domg the nation 5 most [=3 . E9 .I
[lay Enquirer efficient job of food distribution. E ‘ EE
1, and T. 0E E IE‘E‘EEE'LE 2,51,}
gby has beenE , E ‘E E i V:
ince her hus- * EE‘ ii” 1 I E
veral mOfllh’E EE E Eli 3.
E E E E“ I
A P FOOD STORES '
o: Ashlandr: E E :I .
on III ' EIIE I
: join in bld‘: . . , . [EE .
elcome [0mm ' ' E‘IIE' E E53111 :
1. Eu: 1: ‘. :“3 ~ - v,
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duration w’ E I. ‘ .i ‘ 3‘ I: _
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 JJJ .JJJJJJJ J‘JJJ 'J J 121-11“, .J... .. ,. .. J JJJ J
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JJJ JJJ J - 1 Page Four THE KENTUCKY PRESS October, 1944 Dc
1 I1 111 J1 ‘ ‘ f 1 J
' ll} J 1 , 5:1
J J J a ,J :2 - J ' ' 11
. JJJ JJ J J - J J J. Mack Wynn, promotion manager of These surveys give accurate informationl New C!
5 1 1 1 1 . . - . . .
' if? -‘JJ J 1178 the Louisv111e Courier—Journal, new on the value of a paper in its C0mmufl'1ProdUC!
J J J. J K t . P X‘ member of the executive committee, was ity as a news and advertising iiiediiimJJ
‘ J ._'J 1 J} en ,- 2 3» - l" 1’ 33 named chairman of the program com- It also includes a survey of the market A men
J ~ ; 1: J . .
. J Jth‘: .1 J .J » ' mittee. area covered b the 321 )er, lt‘ _‘ and mor
' 1 J ‘ J J Official Publication or the Kentucky 7 J Y J l l 3 Plerhas . rin
1 . J Press Association _________.___; mg power, industries, and other perti- mg P
J 1 1 f ‘ J __._____———— nent information relative to the tradeJ ill“ “a“
' 1 ‘ . J11 Victor R. Portmann, Editor-Publisher The Sixth War Loan Drive With an area. JJ JliatJ can
. . J r. 1 ——————————-—— overall quota of $14,000,000,000 Will Financing of the Bureau will be done! in v1indi
J 1 J J: Printed On The Kernel Press. Lexington start November 20 and Wm continue on a membership basis, each pllblisherJ aJccorJ It;
. » .J _ . _ _ __ . . '
' : :JJ 1 until December 16. S, in r ‘ i ' , 10mIa
J 1 Kentucky Press Association Oflicerl Se r g to pa [1C pate 1333’ng «InnualJ Invent
» 1 J J Joe Richmson___,,___..,._,____.___.___.______.,.._____mes, Glasgow ____._______ ues based on the Circulation of his
‘ 1 ‘ .1 “951““ news a er El' 'b'l't f b ' Angeles
1 J 1 l Chauncey F0rgey___._._.___...___.____.._._...Independeni, Ashland J ‘p P ' 1g] 1 ll yld or mem erShIP; 15 said u
‘ 1 Vice-President ' IS 0 en t ‘ ) 1 g _ ‘l
, 1 1 Victor E. Portmngn....E.._....i&.........U. of K.. Lexington N’E'A' EStabllShes maturing pgrgiisers 10 lng SCCOHd Class 11 work ne
J lJ J 5 acre ary- anagel‘ 1. J
I 1 J J J J J' J Executive Committee, Districts ResearCh Bureau 1 methods
41 JJ Fred B, Wachs. Herald-Leader, Lexington (Sixth), . ““—"——‘.-——‘— ‘
J J“ : §< Chairman; First. he Lagore. Suz-ggmonclrat. gadIJ- A Weekly Newspaper Promotion and duction
J J» J J J‘ 1 11', Second, John B. Ga nes, Par 11 em. ow - - . ‘ 1
J: J 1 J i f‘ icxig Green; Third, John H. HogéifindhCourier-Jozérnal, Research Bureau based on an eight- Paper Inventories mg plat
‘1 J 'J. , J‘V 1‘ Louisville; Fourth, James M. s, essenger, ran- - _ 0 1' S
J JJ J JJ damn,“ mm vgmlJNPikSanvdrersfi aims-Beggarfi, pomt program fm the betterment of Must Be Reduced JC fakeiil
‘ ‘31, J1= Cerrollton; Bevent . B. er . 0 insert, era , , - lS
‘ ‘1 ; i; Paintsvllle; Eighth, J. w. Heddon, Advocate. Mt. Ster- the 51.11311 town pressJ Of America was With inventor ceilin of 0 J b 1 fl] t
‘ J J‘ 1:1 JJnBIlenih-Tfllaiome-mggwfifécfigpufiféthgg: established at a meeting of the board Y g5 C0 CF 11 MS C
- .J:. J JJ ems urg: y e n , , i . . . . . . 3 ‘ J
‘3 ’ state-at-Lerze: tsiymgui B. goodnéaimt. 'gztzrgrggg. of directors of the National Editorial 1944’ :‘15 a base, commeicial 1mm?“ alldJJOH: and
, : 1 — - r ; me ae s - ,. . . . '
, ‘11 J ‘ ‘ JJJ 511:???eifliitiiognhi'smaeii1tr‘but,EcgoirrieT-Journal, Louisviiie. Assoc1ation at the AdVisory CounCil ses- graphic ”$5 _lmb115h€_r5 are reqmred LOJ separatit
J JJJ J J .J J Kefltucky :eSSdegmm: bomb P Jde J sions in Chicago October 21_ redige [11:611‘ inxCIJentoriesJ 1J)JyJ fivelper ceiitl under 0
' " ‘ J 1 J 1 ' Miss Mary E. Hutton, era , arm 5 urg, res n z ‘ J _ J , 1n CtO er “1 an a( ( itiona .J
: JJJ 1- i J Miss Mildred Babbage, Breckenridge Nerve, Clnvgport. '1 he board took the action organizing cent in Novélnbel in an effort [1: 1(3):! J c013)!“ 1Jp]
JJ ; i ' . . 0. Y 7 y X r ~ C I
,1 1 ' 1 mm Vice P’ESIdent'M.“ J funge 3:552: powgfi the Bureau after more than 100 pub- . . ’ . llilc mm
JJ . Second Vice President, Mrs. Ma y H n . J J J l) _ 1 . J
‘13 1 J1 -“ Record Stearns Third Vice President' Mrs. J R. 1- .' . d . 1 SCIVC Printlng PaPCI Y 16(UC1ng PdPCT -llV€S, P
J 1 r J , ' ' ’ _ ishers representing 30 states ha urget , J
1 . .J J Wallace, Advertiser, Walton, Recording Secretary, _ _ _ _ purchased during the shortage. Illiprovmg
J JJ "i 1 Miss Urlth Lucas, Independent, Maysville, Corres- in the AdVisory CounCil ses51on that . . . . L . . J '
1 ‘l ponding secretary: Mrs. J- L. Bradley. Enterprise. . . amending s1x printing and publishingl Oiera
J. 3JJ‘J :!J action be taken at once to formulate limitation orders October 13 WPBJ I t
J J -___.___,‘——a__—_—_ . J . JJJJJ J,
:1 .' 11.1 1 such a bureau. It Will devote its efforts stated curtailment was necessa1r to re J 118%“ am
4:: ‘J1 'J J J . . . ¢ ' -'
11111 1‘1 1 1‘J NATIONALEDITORlAL— to promotion and research Within the 1. 1 _y1 E' Whlte ca
JJJ J J ' J J- / OClATlON J n 1d 1 .11 ieve tie overworked paper mils. x-J color se
:u :1 1 »» .J . ASS - small town newspaper e ant Wl not . . J J (1 J
J JJJ JJ 1 1g “fine , . . ception is made to the acceptance an J iece 01
J: JJJ J 1‘; l l / function as an agency for the selling or d 1' _ f . 't 00 P
1 1 J ‘ placing of advertising. ' e ivcry 0 any paper m “farm on JfilmJ m
J. ;J J M”; J J tober 13, 1944, which might increaseJthOgr
J-1J J J1,1 X“ Thls action marks one ofAthe most inventories above the new ceilings. [dark m
1J J: 11 11‘ ‘ 1 11 7'1"”.- ' I . , . . . . 1'
JJJ JJJJ JJJ JJJJJ MEMBER 511%?) forwardllsfticips iakenf in N.(IJEf hIStOCJJY speCifically printers and publlshCiSJchemica
J :J‘JJJ J J J ‘1 1‘. '11. - “es-1% as ltdWI at. ong— E ttlnee orncopr :1 will be affected as follows: Commercial tives an
: J‘ ,J‘JJ nate romo ion 0 e sma 0w . . , J J -
J "J‘ JJ J JJJ JJ K . TUCKY PRES P _ printers and duplicators, o p e1 21 t 1 ng Sturd
.J JJ ,J J J; J: newspapers, locally and nationally, lend- under Limitation Order L 941 must d d
i 3 -1 J‘iJ‘J‘J ' ' 1‘11 - aate
J: 1 , J J J J ASSOCIATION ing encouragement to the adoption of lower their paper inventory ceilings 101w gragher
- J. 1 ‘J IJJJ ' ' ' f .
JJJ JJ JJJJ “cum“, “HA” ,u, standardized better busmess practices by October, 1944, to 95 per cent 01 theer parts OJ
'; J all newspapers in this field. total inventories as of October 1, 1944,J The 131
J J ‘ J J? JJ Volume Fifleen, Number Twelve The eight-pomt program adopted is: or not more than 95 per cent of a 6011hamper1
J ' J J J #~——~————i~——J~— 1- Research and productlon of prOmO- day supply, whichever is less. However. pOSitive
i1? 11 ‘ 1. J‘ Executive Committee tion material for the use of advertising no inventory reduction will be requiredJ Work si
J JJJ - _J. JJ - _ _ J 1 r
111. '1 1 3.1" H ld F H M t. agenc1es and manufacturers W110 are na- of a printer or publiSher Who has 161151-33he de
5 .J‘J O S C] ee mg tional advertisers; 2. Accurate Circula- than 30 days’ paper in inventory. SUd1lative u
' J1 .. . ' . , . .J ' - . . . ~ 1 ‘
J J J J The regular fan meeting of the KPA tion statements. Urge membeiship in a printer or publisher is permitted 10 various
‘ 1 1 Executive ommittee was held in Lex- the Audit Bureau of Circulations; 3. build up his inventory to a 30—day Sl‘15'1 S'
J-J ‘J J - 1 J J ington on October 7 with routine busi- Uniformity of advertising rates; 4. Pro- ply, Some latitUdC is provided also when 11 ”Ice
'J J _ 1' J ness being transacted. It was deCided "Id? a merchandismg SEIVKCJ 5- PUMP a particular type, grade 01‘ SlY—C OfPaPe1 “165 01
JJ g to hold the annual mid-winter meeting cation 0f standard rate cards by all is required Within 30 dayS, 01‘ (IChVCTYJ JJOred‘
J .1 J ‘J 1 and war clinic at the Brown hotel, Louis- papers; 6- Supplying 0f information is made in standard unit quanllUCS ac, 1: the
J , J . .1; J . . . , - , _ - (0
J Ville, on the third week end in January. dbOUt trade [CUIIOFY by dll papers, 7- cepted in 1941. 11h or W
JJJ: ,_ Plans for the streamlined program were Better Prmtmg PI‘HCUCCS: SUCh ’43 FCPYO' _ e . J ey m
1"; 1J 1 discussed and some departure from the dllCthn 0f CUtS: 8. Maintain a year— J I’11in
1J1" J programs of former years was adopted. TOUHd program prOVIdlng material for The American Library ASSOClaJlon Comma
J1 . {J A luncheon was tendered the com- the PuthhCr to promote and adVCTUSC condemned recent abridgement 01 [1'56” Plains '
‘ J1: ,J initteemen and their wives at the La- 1118 bllSlneSS Wlthm hls 0W“ trade [61‘1‘1' dom of the press and announced a .Th‘mla
1’ :J . . . J
; JJ lJ layette hotel by the Lexmgton Herald t0TY-‘ national Freedom of the Press Week 1:1 Partmei
. . J Leader, following which the group at- One of the principal functions of the be observed by public, collegemeJ‘ dedal‘e:
i 1 1 1‘5 1 tended the Michi an State-Kentuckr Bureau will be the romotion of reader— school libraries durin the week 0t M1 [1”)ka
J J J J g l J P g J _
1 J , '1' J toothall anie. shi) surve s ainonO' weekly )a )ers. vember 19-25. nemal
JJ .JJ J J .1 J g I Y e . l l
: IE , 1
JJJ J . J2 ' J

 I II II '-~ "’3"“'I‘T';':;‘.':."";'.':‘..‘:‘.'.::1'."" '31:".57‘. .-5.*"?:31‘:'I333f7‘?.3.I':;"':""'..'..:{I" If}; Q 'I' -I . » . I ._ ,.,, V ..,> U , _ _. OI '“'I-’7I . ’_
' '5‘le Iii :‘ '
944 October, 1944 THE KENTUCKY PRESS Page Five I I
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i; :l 11 ~-
i' _ . . . . . . , 'r‘lfI I:;_' l 2
nformationI New Color Camera 111? Inventlon of the high speed Job Douglas McMurtrie Dies .. it, 33;" I .
2 s . ' )rintin resses. . . '14:; II '
[S COmttiunI PrOduceS VlVld PhOtOS I g p Douglas C. McMurtrie, typographical "ll ii I .
la mEdmm‘ A new color camera and a quicker —*—0——— expert with the Ludlow Typograph I51: I ‘ .
i z . . . . I . I II it .
It: mikfli and more inexpenswc method of mak- Earl W. Kinner Purchases Company, Chicago, passed away Septem- : I .
Inhgurcns- ing printing plates for reproducing in West Liberty Courier ber 29 at his home in Evanston, 111. He
l r perti- lull natural color any scene or object . . had been connected Wllh LUdIOW for i it 1" .l I
) the trade Earl K. Kinner, part owner and edi- ., , I - -, :II _ .
l ht can be photographed may result . , _ . many years and was deeply interested III; _,
.[a _ ’ tor of the Big Sandy News, Louisa, lor - - - h" , 1 . I h 1 Fr ..
~11 b [in viv1d color news photos after the war, the ast nine: ears has severed his con 1” printing MOW dm 19563“ , iav- Iii. 1?? '
' ' ‘ ' ' ' . 1-. mm
VI 6 done! according to a recent article in The Cal- I ti) n 'th yth' t, d 1 ing written a number of books relating . .II. 1.; .' I.
h publisherI 'f nia Publisher ice 0 W1 ‘1_ newspaper an I135 to printing history Including a volume I. ‘I
ing itnnualI ior d b R h d Tl L purchased the Licking Valley Courier, on the early printing in Kentucky. II III .IIIII. -.
of his Inn. I. I; a. W OS West Liberty. , .
membershipIAngeles SCICIHUISL [ e new color process Kinner acquired the 35-year-old Cour- P . . M h’ {IIIl I I' .
second-class In said to eliminate mach of the handl- ier from the Rev. Roscoe Brong, Baptist rtntmg ac Inery III I-
lWOfk necessary 1“ ordinary color plate minister, who has been editor and pub- Order MOdlf'ed I I "
‘methIOdS- Sprifd andda fmaterizlil cost-re- lisher since the death of his father last Printing Trades Machinery and Parts , I I ,
duction Of t. fee an h' 0113C?) or pil‘m- Winter. The Brongs operated the C0111" Limitation Order L-226, as amended II ‘ I
' ‘ ' . . . . II, t _
mg plates wll be ac ieve y ma ing ier for ten years. discontinues the requirement of certifi- :! III. I .
l F01“ separations when the photograph 13- J- Galloway has been named EdItOT cation from members of the graphic arts I ‘I I
lls taken, with perfectly matched color 0f [hC Blg Sandy News ‘0 succeed industry as to disposal of scrapped parts . I1; j;~ I
EOctobcr l,Ililters to give a complete spectral cut- Kinner. when ordering repair parts. However, II l‘ .
Punt?” EdeOHI and proper timing to each C91“ . manufacturers may still require the cer- I I
required tol separation Iimage. In four hours time, tification as outlined in Controlled Ma- III I I
five perceiitlunder ord1nary shop conditions, four— Editor HOy‘l’ Moore, terials Plan Regulation 5 under Main- I III : .I Z
)nal 10 perIcolor process plates have been made, Fulton Leader Dies tenance, Repair and Operating Supplies. I Iii," .‘ 'l
-' ' ' ._ ' . . A III;
EOT‘ to con Iincludmg the making 0f screen negal H It Moore 56 ears 01d editor and \IVPB-1319 applications no longer lI _;:‘ 1
ucmg papertnesi printing to metal, etching ant 91 ’ y ’. need be filed for purchases of equip- ' I I" .
tortage. liilpioving. publisher of the Fulton Daily Leader. I. . t . . III, I;
131' 1. i . 1' d dd 1 f h art 'ltta“l( at his nieut costing $200 or less except as out- .. IiII. .I_
l pu liiilisgl IOperating under the same kind of I16 5“ 5n )brm‘zchl 1b :iill [or lined in L-226, as amended. For exam— I,
13’ V‘" ' ll hght and SPCCd as an ordinary black and iome on cto er ” ' . 91;“ C.“ 1 ple, “any single item of new machinery i. ;,
essary to gem Whlte camera, the camera takes the four- In?” dmogthél but Wis 11:11JIr10v1ng, 2111( having a sales value of $200 or less," 1' II i I I
r mills. )‘(Ilcolor separation negatives on a single “5 ea; came unexpe; 6f Y. 'tl his officials explained. Purchases of used .I III I I: I
eptance 531 Iplece of smgle emulsion panchromatic Ml' 1100‘: want {.0 1396(9)” W21 1 1 graphic arts machinery regardless