xt7fbg2h9x08 https://exploreuk.uky.edu/dips/xt7fbg2h9x08/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1930 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, May 1930 Vol.2 No.4 text The Kentucky Press, May 1930 Vol.2 No.4 1930 2019 true xt7fbg2h9x08 section xt7fbg2h9x08 , 1111 1
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. 1311 Volume Two MAY, 1930 Number Four 3 '1 - 1; 1 1 1
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girl‘s- ‘1 ‘ page Two THE KENTUCKY PRESS May, 1930
l3 , .
' l ,i '; field manager of that state that in the I
“’g ‘§ f T H E K E N T U C K Y P R E S S not far distant future the company
31;; f' ‘ would demand that the newspapers
.1] ‘ ———"——_— _ _ with which it deos business present ‘ '
Hg]. ‘ 3‘ Ofiicial Publication of the Kentucky Press ASSOClatlon audits of circulation. In a competitive "
l ‘— ‘: —————'————— field, where the audited newspaper‘s
-‘ ‘ ‘ VICTOR R. PORTMANN, Editor-in-Chief circulation was smaller than the un-
' 5g . if FRANCES L. HOLLIDAY, Assistant audited newspaper‘s claimed circula-
; 'y‘g . ‘ ________ tion, the oil company chose the audit-
3m‘5-f‘1.“ ;' Published by the Department of Journalism, University of Kentucky, Lexington ed papergwitll the smaller circulation
I; ll“ ‘5 ‘3 Printed by The Kernel Press Beg/f“: they knew What they were .
_ WI ‘. uln.
. ; l 73;” i ,5
2 l :5 _.—_____—.
I. gI-r‘gi ‘_ ,3 Application Pending for Entry as Second Class Matter :l: i; e ‘1
, . 2.”?! .; ,fi; 5 __._____‘ -_.—g_sa*~—»———--~crew—-'—Av'— (EDITOR’S NOTE: We clipped the . '
5: .;[;=,j;,' ;. g“ ' . PRESS ASSOCIATION OFFICERS . following editorial from a Kentucky
. “.15" ll HERNDON J. EVANS, Pineville Sun, President newspaper—and promptly forgot which
I E?‘ ‘l‘ JOE T. LOVETT, Murray Ledger-Times, Vice~President editor tobiredf 1:5 excellent material. \ ‘ .
‘s‘l‘ it t ‘ * JAMES T. NORRIS, Ashland Independent, Chm. Exec. Committee 3: Z: 311:1. 1:: 12:0: illotgleeZaEeh?:dhiggilf ,
gt 95%? h ‘ ‘ J. CURTIS ALCOCK, Danville Messenger, Secretary-Treasurer work) g ‘ .
we w ‘ '
,‘ ‘ ‘ —-————-————-——————_— THE STATE PRESS
‘ .: W
‘1‘“ } ‘ , 0 fit t
“‘S‘H‘h“ i. ; MEMBER jig? nee upon a ime the Ken ucky
{1“}; i ‘ Si} 3,- , , , Press Association devoted a good deal
4: ‘Z ‘ ‘ W MCIIIDCI’IE 1930 of its time to junketing and in that
5.153.938} . ; ""‘_' “ “= . happy day of long ago passes were to
PM; ‘1 ‘ K ‘ TUCKY PRES NA—____—__T10NAL EDITORIAL ASSOCIATION be had for the asking and travel was
3“,.“ l g
p, 11%ng f g ASSOCIATION made at once cheap and pleasant. r
it‘s lg: ‘ ‘ But today its Winter meeting at all
' ”Wig “ » ORGANIZED JANUARY 1863
"Fin-H“ g ‘ ' k— events is devoted to the good of the .
lggg ,‘ “ “Th—Na“ order and, for all that some time is
.2.l_,‘1§,e . . '
‘1 high ‘ ‘ JOIN THE KPA TODAY volume of national advertising is taken uh .by W01.thy gentlemen. Wl_th ‘
if giifi‘ ._ - handled. The bills should be in the axhs t° ghhd’ Whlle the 901136516519” . ,
g‘tlifi ‘ ‘1 The value of press associations will nlail as soon as possible after the last cfilveh are fnot 3:101” dIVOICed fiom ‘
ii" iii; 5 “g be quite evident to all those privileged issue of the paper for the month is t e idea 0 gra 1 ude as a sense 9f ‘
.~ ‘i‘ftig‘i' V .to attend this or Similar meetings. delivered to subscribers. A uniform favms to come, 'the dISCHSSIOI’lS- ale
., ‘i- t l a t do With atte‘ enti'el
x‘ Eight" g“ The members will discuss frankly plan for handling checking copies and sum 5 0 . m .k15 1‘ y
9'9 3"“ 3‘ ‘ ‘; their various problems. Successful invoices cannot be devised as the wish- germane to busmess and h Elyhtot p1:—
‘- “‘ 1‘“. ‘3“ plans that have increased circulation, es of the agancies vary, depending on fit those membels luck enoug o e
‘3 in“: ‘F‘ sold more advertising space, or pro- the size of their accounting stafis’ plesent. . ‘
v; fg‘g.‘ ‘ ;‘ duced more job printing business will number of newSpapers served, etc. It 9190“ officers, and W}? desn'e t0 ‘,
‘ ‘lj‘u . g‘ be divulged. 01d friendships will be Here are the rules offered by H. z. congratulate our young .friend, Hern— ‘
g; gig“: “ renewed and. newlines. formed. Bus“ Mitchell, who two years ago spent don EVEILDS, 9: ”:6 PineVille Sun, :vho,
it“: ‘ -“ 11955 men W111 30m Whth the h‘hhe' several weeks as a missionary of the agieeaby W h he rule 0f rota 1°.n' .
”It: i- “ town editors to entertam the VISItmg National Editorial Association calling succeeds J: M- Allen 0f Cynthlaha 1“ i
‘3 ig‘m'i‘ii“ ‘ publiSherS, and a better understand- on the agencies: a post which has been held by some ; .
. ‘ Hi»: . ” - '11 re- . . . of the most distinguished men in the
'H=:’:h?; , l; lng between the two groups w1 _ . .
1“ gunk“ g “ sult. The women folk, who play such th: 34:31:; tfisgfilftlgédual lequests Of history of a Commonwealth which has
‘- 33‘2"? x “ an important part, often behind the ' , , always, and Justly, held the newspaper ‘
. f a). l .‘ , . . 2. Use the N.E.A. Standard inVOice. ., .
; 3:13:97; 5‘ ‘g * scenes in the publishing of the small- This is important man high.
: r; hr“. ‘ , - - - . -
7 l‘fi‘i ‘ er newspapeis, W111 'enJoy a day .Of 3. Make out individual invoices for HOW many people, we wonder, ieallze
. ‘5"“""1 ‘J recreation among friends who realize each account no matter how many the place m the community held by
: 13‘2"“ g r‘ the responsibilities usually resting on are sent out by the same agency ‘de the State press in cities below the ten
g : ll,“ “ the shoulders Of wives of newspaper mail in separate envelopes “See, thaf thousand rating?
,‘v 5"“: ‘i 1 ‘ ' J .
.- {l ij‘lgll E 9“ men' Ahqlf‘bgvefau’ hit}; thegef; 21:3 the name of the account is on the out- It is much more than the exchange
g , 5‘51““ t. “ “70.1518?“ the 53:2; ean: stiles of side of the envelope, of local news and the discdeet retailer .
g ‘ gill‘ f Sp‘e. 1.0m t e d a el, 4. Where tear sheets are sent send of neighborhood gosup. Often enough,
‘: "“lh‘j’. ‘Y “ pubhsmng he mo er.n néwsp p ' them first class mail. on matters of local importance, it -
‘9 ““g i " The unfortunate thmgs ‘5 that these 5. If the agency permits send all casts the deciding vote, and there are .
~.‘.‘=“lw E“ benefits WhiCh are 5° self'eV’dEht to tear sheets attached to invoice at the happily instances where, its worth and
1‘1““ “‘ those who attend, are “hkhOWh to end of the month. Some agancies, its weight by no manner of means
5 ‘ ‘g‘fg “‘ those non-member publishers who W1.“ however, prefer the tear sheets at the determined by its circulation, it in-
‘ ' "lilgglb “‘ nOt attend Even m0“ “gramme 15 end of each week but all would be fluences public opinion the whole ‘
‘ ‘ gg‘gl “ the fa“ that m mOSt cases, they are pleased to have the double method State over and is more truly the vows
‘ Wig“ " “ the very ones Who. “hum be benefited used if the publisher desires: That is, of thinking, independent people than
: 5“ {7‘5“ ‘ “i m0“ by memberSh‘p 1“ a press 355°“? to send the tear sheets at the end of many a journal, the efl'ectiveness 0f ‘
:1 "fig” g“ tton‘“mghhghts and Shad°wsi Lou‘s‘ each week but at the end of the month which is in inverse ratio to the
‘ 5 ‘gl’l. ‘ I2' Vlhe- send additional tear sheets attached number 0f its readers.
‘ “Mi“ ’ " r r :- to invoice. Show us a town, Show us a com-
i ‘ l‘g‘g’g ‘ CO-OPERATE WITH AGENCIES * g; * munity which -supports, in the full
l I-Ellgg‘g , — AUDITED NEWSPAPERS WIN sense, a first-rate newspaper, daily or g .
‘ : lgg‘i‘fi " ‘ ‘ It takes an intelligent bookkeeper to —— weekly, and we will show you one in
, ‘_‘g;“i“ ' ‘; properly handle the billings in a news- The advertising manager of an oil which it is a privilege to live and a _
gt ,llgflr‘ 1;? paper office where any considerable company in Colorado indicated to the proud thing to be a citizen. ‘ ,
I" 5;:3‘“ “ . w -
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May, 1930 THE KENTUCKY PRESS Page Three 11; 1 1-1
1 .1 .1 1
1 ‘ o 4‘ 1 ‘l
. N. E. A. Begins Second mum IN YOUR 13er Program Announced 5: 1 ‘ 1 '1
11 National Research For Somerset Rally ‘ i3 ‘
1 ___ This issue of the Press is placed E 1 :1 1
,- There is no way to determine the in your hands a few days before the Somerset is already making prepara- 1 ‘1 1
1 degree or value of any success or suc- regular publication date. As Post tions for the mid—summer meeting of , 11. 1 .1
1 cessful enterprise except by compari- says, “There’s A Reason!” The 010$- the Kentucky Press association which 1: 11
1 son. For success means accomplish— ing date for entries into the newspa- meets July 17, 18 and 19. In numbers 1 .4 ij '1
1 ment, the opposite of which is failure. per Contests for the KPA is fast ap- this meeting is expected to eclipse all 1 11 11
And between the two lies many degrees proaching. and very few entries have others. Entertainment features are ‘11 1‘1 1 .1 11
1 of performance—good, bad and indif— been received at this writing in any being planned that will make the stay 1‘1 1 1
1 fereilt. Success in any line of busi- or all the contests, The contest in the Pulaski capital a most pleasant ‘1 ; 11
1” HESS: h0W€V€F1 must be measured by chairman anticipated a large entry 0119- 11 ;_11 11
- certain standards of accomplishment. list in each contest, but, so far, only The opening session will be held on 1 f1 1 11 :1
And such standards in many lilies about ten entries in all contests Thursday night. A reception will be 111 {‘1 11 1 11
. have never been established. So many have been received. We believe that held for early arrivals at the hotel. 1. 1 11
1 business men go thru life believing the Kentucky editors have faith in Friday morning the editors will be ‘11.: 1 1 1
1' that they have been successful and their papers, and courage of their taken to Cumberland Falls where they 11 1 1 1'
have done the best that could be done convictions that they are publishing will be guests of the Courier-Journal 1 1 1 1
1 when in reality they have- not even a worthwhile and better-than- and Louisville Times at a luncheon at 1% 1; 111 1
.1 scratched the surface of possibilities. standard newspaper. The only way the Brunson Inn, overlooking the falls 11 1 1
1 Just a few years ago there were that they can express these convic- ' Friday evening the annual banqiTet 11 ‘1 1
practically no concerns earning a mil— tions is by entering their papers in will be held which will be followed f 1f 1
11011 dollars a year—but we have be— the contests. Let the contest com- with a dance. The banquet speaker 11 1 1 ‘1 1
fore US 130C133? a I'EPOI‘t 0f the Ford mittee have your entries, the field will be “Dusty” Miller, of Wilmington, 11 1 1 1‘ 1
MOtOI' Company for last year showing is open, and the best man will win! Ohio, noted humorist. Hon. Edwin P. 1 131111
over $31,000,000-00 earned in one year. Send in your entries TODAY! Morrow will also be a speaker. 1.3 11.1
g In like manner, the publishers of i There will be a golf tournament and 111 1‘. 11
1 country weeklles and small. dailies in luncheon bridge for the women. The 11 1 . .1 11
1 , years past were satisfied Wlth 2.1 bare ever before. golf course will be open to the editors . 1 1 1 ‘1 11
1 exgstence and were delighted if the And this year the Second Annual and guests at all times. 1 1 , 11
1 re urn for any year reached fOUI‘ 0f Survey will delve still dee er into the - - 13. 1 i 1. '
five thousand dollars. But the National vital facts of the publishilhg business Somerset ls eaSlly reachiill froml 1115):: 1 1 '1 . 11
.. Survey, Sponsored by the National and it will show for the first time in am semen 0f thetslfate V131 3:13 enth 111 1 .
Editorial Association‘s Research history whether we are as progressive highway from 0 nor. anb 5011f 1' '11: 1- 1
. Bureau, has taught us that it is pos- as we think we are or whether we are Drlve down . and ebnioy esau l u 1‘ 2-1. 1 . .
1 sible for a few to make $10,000, $20,- just marking time. scenery. Halls G?“ e ween omer- 1 i; 1 ‘
1 ‘ ‘ ' set and Stanford ls a scene you Will . 1. 1 1
~ 000 and mOie—a condition certain to The year 1929 will be definitely not soon forget. 1 1-1 1 1‘ 1
1 Eéi‘vledimfflsudficgiggfs to Others to compared with11‘928 as to increase 01‘ Make Your plans now to attend this 1 11 1 1 1 1
1 1 1 ‘ .1 decrease in cnculation, advertismg, meeting. Come early and stay late. 1 i 1; 1 1 1 11
So it is our puipose to set standards Size of papers, subscription price, con- 1 1 1 g 1 11
of accomplishment in the daily and tents, revenue. cost, net worth, a 1‘ 1: 1 1
1 weekly newspaper business for the roll, rates, etc,. etc. D y SECOND CLASS ENTRY NOTICE 1 1 1
' guidance and encouragement of enter- Almost any fact you Want to know f— . . . 1 5 1
prising publishers thru the information about small dailies and weeklies and Despite the warning DUthhed 1n the 1 1; 1; 1 1
contined in the Second Annual News- their true significance and compari— N'E'A‘ SerVICe Letter for July, 1929’ ‘1 ' 1- 1 1
‘ paper Survey—and to show the pro- son, will be contained in the work. Wh1Ch. appearedin many state press as- ‘1 1‘ 11 f 11
gross that is being made by the suc- A New Feature for Small Dailies soc1atlon bulletins Since, .a number of 1 ‘1 . 1
cessful publishers of America. . 1 ' publishers fall to publish in .every 1 . 1 11 ‘ .1
These figures will be so graded and A. new section Will be devoted this issue of their newspaper the noticet 1r(13f 1 111
departmentalized that every publisher yeal to a comprehens1ve study Of daily second class .entry lqulred by e 1.11 ; j1 1 11
- 1 havmg CHCUIa-tlon under ostal regulations. Here is what 15 re- 11 4 1 1 1
1 can compare them With his own and Eggggapié . p . :1: ‘1 41 ‘1 1 1
1 find out where he has won out in the ’ I .lke. the section devoted to quired: _ . . . :1 I .1 1 1
, . klles it Will be comparative and of “The follovvlng lhdlc1a shall be con- 1;;- .11 u 1
management of his own busmess as rife . , _ . t 'i . 11
compared with others. e utmost value to1the executive of spicmously printed on one of the firs 11111 11111
every small and medium-Sized daily. five pages, preferably on the first page, 1115. 111 1 1 11
Reseamh Bares the Facts- Special Study of Job Printing Prices of each copy of publications entered 1 1 111 1 11
Hundreds of publishers during the As a filial and most valuable ad- as 5900119 class matter:_ 1111 1
past year have expressed their ap- dition to the Second National Survey (a) Tltle 0f publication. 1 1i 1
. preciation of the value of the First a complete study of prevailing printing (b) Date Of “5118‘ , . 1.11 1 :l V _
1 National Survey—and many have al- prices in thousand and layer lots (0) Regular period Of 1551191 that 15 111;. ' ‘ ‘1‘.
ready placed their order for The for job work in different sections of to say, frequency. 1 1‘
Second National Survey which is now the United States has been made. (d) Serial number. _ , 111'. 1 ‘1 ‘
' in preparation. This covers such jobs as letter heads, (e) Known office 9f publication. 1'1 {1 _ .
Last year the weekly newspaper envelopes. circulars, etc. (0 Subscription price. . 1 1 '1 .. 1 .
b ' ‘ - . . . (g) Notice of entry, reading as fol— 11’. 1 1 1 1 1
usmess of the United States was This valuable work Will be ready for lows Entered as second class i 1.1 1. 1
measured for the first time in history. distribution in June. Many publishers matter (date) at the post 1 1. 1 13 11 ‘
1 The First Survey gave us a picture of who purchased a copy of the First office at under. the act of 11.11, i 1 1
1 the industry different from any we had Survey stated that it was worth five ,, 1'1‘. ; 1 1 1
ever thought about before and chal- times the price and the new survey 1111‘ 1111
lehging to every publisher Who studied promises to be much more valuable — 1'11 11 1 1
it. Because of it more publishers have than the first. Publishers who wish nesota. The cost per copy will be the 1 11 1 1 1
thought about the cost of doing busi- to place an advance order for a copy same as last year. One dollar to mem- 111' ll
ness, the profit to be made, the money may do so by notifying the N. E. A. bers of the National Editorial Associa- 11 ; 1
invested and the return expected, than Research Bureau, Northfield, Min- tion; two dollars to non-members. 11111 1 l 1 1
.‘ 1 1 1;
1 11:1 1 11 11
11:1 1
111', ,1 3" 1'11,

 .1333 .3331 3 —\‘“ " "‘ ' ' ' ‘ ' ‘ '3 ‘:. :.:‘.':.' 3
: 33:33-33; -33 ‘ '
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3- 3 2‘ 3
i 3 3 , Page Four THE KENTUCKY PRESS May, 1930 3 .
: : 3 ;
:33 3 3 - ADVERTISING POINTERS anld inki etc, schoolt 1Llpennaniis, StChml WELL PREPARED 3
‘--.<§,-.;.::~':‘3' 3? _: 3 co ors, c ass pins, mo oes, 0w 5, e c. —
33, 3‘3 3 FOR JUNE BUSINESS Father’s Day—Pictures of Dad, his An advertisement should do about —
33333 .333 June is a fighting month. Summer pipe, newspaper, etc. . . ‘ four things. It should attract atten-
333 3333 merchandise is in demand, but effort out'Of'DOOYS—Vacatlon and similar tion, interest, create desire, and sell. 34
3' 5,33 3' must be made to sell it in volume. Mer- SymbOIS (see Jull’il, 51301435, fllowers, out— 3If an advertisement is well written .
3',,='i,§'73 3'33; chandise that adds to comfort during door scenes Of a ”1953 0‘33 scenes d : ll tt 't .11 d th' -
' 3'."5-f;3,33 3 333 the summer season should be pushed. 0f parks and places of interest: ' an “8 g0 en up, 1 W1 0 15‘ .
333'»: 3’3 Sales with attendant price-cutting be— Flag Day—Patriotic decorations in Every merchant who has spent his 3
13:3 3 ' j gin. June is in reality a “tween which the flag stands out preeminent. life in his business can write a good 1
. j"333333333333 3 3 season” month but fun of opportunity A picture of Betsy Ross making the advertisement if he will give it the .
‘ 333,333 3 for the aggressive merchandiser. flag may be used. necessary time and thought, and if he .
5 “339333333 3 June Sales Events Summer Comes Will Write as if .he had his customer -.~
:3l ‘3 White Sales; June Weddings; Grad- Summer comes to the home just as beiore hm‘li telling hlm 0f the $0061
3 33 3.33 33-3 uation and Commencement Exercises; soon as the boys and girls are through pOints 0f hls merchandise. ‘
- 3397332331 Vacationists preparing to leave; sport— school. Plan vacation and tourist sell- To get the best results from an ad- 3
.3 333 3‘3 ,3‘3 33 ing Goods and - summer Furnishings ing early enough to get a goodly share. vertisement it should be carefully writ—
33:3 ,333 . for Porch and Cottage Sales; Semi- The changed needs of people who ten. Thought must be put into it if ‘3’
33 V33, 33:3 3 3 :3 Annual clearance Sales; Traveling will now live out of doors for a couple sales are to come ‘out of it. -
3!," 31-3 33.‘ ,3 Goods, Bathroom and Toilet Re- of months should be noted with par- An advertisement that is hastily
,‘iwll§‘,33,‘:i§ 3 3 3 qujsjtes, Cameras, Bathroom, and all ticular care. The changed mode of or poorly written will not bring re-
‘3321, 3.23;; Summer Goods in Demand; Summer living will bring many new lines into sults, no matter how large the circula—
.W333335‘ 3'3 3 Dress Goods; Fourth of July Sales; demand—Compiled by, and printed tion of the medium in which it is run.
§33 3 33‘! 3 Bride’s Sale Featuring Gifts, White here through the courtesy of The Ad— On the other hand, a well written
,3“? 3 3 Shoe Day (June 1); Fourth of July vertising world, Columbus, Ohio. advertisement will bring results if only
3 3‘3 £333.“ 3} ,, 3 Sales; Flag Sales; Father’s Day Gifts; ——————— fOlll‘ 13801316 read it. _ . .
: 333533,: 3 Summer Apparel; Baby Week. STOPS FAKE ADVERTISING Sales lefiort put Into 'an advertise-
, .' 3332,43 .3 3 Advertising Pointers merit W111 invariably bring customers 3
3 333 333 3 I33 Summer; Sports; Touring; Vacations; Ute Independentz—The Independent to the store. , f
33:33:: :3 Summer Homes; Hot Weather: Wlnte hasten , comm d th F d , 1 -——————-— , - .
i ,5 ,.,3.- :3, 3 '3 ,3 Sales; June Brides and Girl Graduates; S 0 . n _ e e 613“ ‘ ROVING MANAGERS
3.; 3:3“: 31;: 3 ‘33: the Great Out—Doors; Awnings, Swings, Trade Commlssion for its work in pro— —
3313 33% f 33 Porch Furnishings; Summer Beauty tecting the pubhc against advertising .The’Pennsylvania lNewspaper. Pub-
3 3,, 3333333 3' 33 Needs; Bathing GIrIS; Weddings; Dress frauds. Recently it was announced lishers assoCiation ls. considering. a 3.
THE 3 ,1: : Accessories. th t “E 1_ h B d 1 th ,3 ’t b plan to hire a rovmg Circulation .2
:' 33333133333; 3,‘ 3 Events Affecting Business a rig ls. roa c o 5’ musn e manager who would be hired to spend .
. 3,71,33,33 1,,: Weddings; Graduations; Travel and madeof nat1ve cotton, and stopped .an a few months at a time on each of 3
,3 5,3,33,31,33: 3:3 Touring; Summer Sports; Exodus to American mamflacturer from 180081ng the papers seeking help. It would be 3
33 3333333 3,33 summer cottages; ‘ Vacations; Hot an immense amount .Of COW)? fabric, his duty to study the circulation set- .3"
3 ‘33‘33333‘0' 3 33“ Weather; Out—Door Living; Summer made in American mills, as “imported up on the papers he serves, make 1
3 3‘ 33:13??? 3 3 33 Camping. English Broadcloth.” changes in the system in vogue, if they 4
, 333333333i3, ‘31i Symbols Have Sentiment This commission is right. It hit the se‘em advisable, put collections on a
3 33333 ‘3 3333 Natal Stone, Pearl of Moonstone; mark again when it took up the case proper basis, carry on promotion, in—
3,33', 3 333 Talismanic Gem, Emerald; Guardian of a New York mail order house, crease the subscription list, lay out 3
32,313,333: 3 33 3: Angel, Muriel; Special Apostle, Thom- which advertised “an overcoat free a year’s program and train present ,3
,3 33,3 1 i3 3 as; Zodiacal Sign, Cancer; Flower, with every suit.” Investigation ShOW— employees. The suggestion was also 3_
’3 3353,33,, .. ,3 , Honeysuckle; Astral Color, Green. ed that the seling price of the suit made that a roving classified advertis— it
f 33:33; 33 33 Tho’ the pearl’s charm the happy years covered both garments and the so- ing manager be hired. ,
3‘ 3,33% ' 3,: Ne’er see June’s golden sunshine to called “free” was a fraud. . _— :
; 3,“! 3 l3 tears. Good business men, who believe in Reports are that Firestone tire is l.
353333,, : 33 3 June Window Suggestions advertising, will cheerfully uphold 'such launching the largest advertising cam-
, 33%.: i , 33 Flag Day Patriotic Display; June action, as Will newspaper publishers— paign it has ever sponsored. See your
: 333,33: ,5 ,33 Brides; Graduation; Vacations, Sum— Mapleton, Iowa, Press. local dealer.
'3. 33333233, 3 mer Sports; Wedding Gifts; Summer _ _ ‘ ____ ,. . .
3 ,: ,3,3=,3 E 3 ‘ Wearing apparel; Baby Week; Father’s .
4333 3:, Day; Cameras and SuppheS: Sportjmg The New $250,000 Hotel at Somerset Where the - .
, 5:33;,ku :1 ,3, Goods; TOilet and eBauty Spemalties; . '
3 3333333 is. ,3 3 Homefurnishings for Summer Cottages; K. _P. A. W111 congregate _3
3 2‘; 3333333,: ,‘3 3, Traveling Goods; Fourth of July. , £2 5, 3‘3 ,3 ,1 .
3 .‘,' 333333: 3 3 ‘3 Try These Decorations iii; iim‘;_7sn« .
3 3,3323%, 3,3 ‘3 Weddings—June Brides are made fin.” m Mfiwgfijfi $32 /
, 3,3353,t'33§,, 3 3 most of this month. The usualy wed- . ggeg‘gx: E Egfi‘fi 231%,de
,f,.'33_5§333333@ 33 ding symbols relate to the wedding . h%:5,;~2ginlnwl~§, -
3, 3.3333 3 ceremony, hence the altar and other figfiigighfiffififir‘fi 3
' ' 333‘ 3,33 .‘3 3 church scenes, brides and grooms, also ”riff‘;§ ,éfi,z
3 :"33 . 3: attendants and guests. £2,535 :4
. 3 3f Cupids, hearts, bride’s bouquet, ‘g ”~”M,2'{“CZ:{"§” 54¢, 33,3,”
3 3533333,: . 33;, . orange blossoms, bridal veil, doves, ffiéfiéwfififiigfiéfigfifiw . .
3 333333333 3 3 3 confetti, old shoes and rice, “Just 2 ,2 / eggs: i
3 . W34, Married,” etc. ' 3:: .~ ES? 35% Wi'i‘fi%§ 3
3 3 3333333,, 5 3 The brides of other years should not ,2 “£7 -zdfig»-nn-Wé‘{“~}h
3 4333333 "1,3 :. 3 3,3 b 1 k d 4%”“r ’ .w,m%fijg,y 3 ; “£23344“: ,
I' f [33,! 53 333 ,3 3,‘ 3' 3 9 over 00. e - 3: aggggnw add-Mi L13 “Wrxsmga‘wége _ ,
3 3333,: ,3: 33 Graduation — School and college 33 - ~x.:.,.:. :~..:;, : r fiesta
,,,s,",,:33:3333 3 '3 3 , -- scenes,‘ pictures of graduation, gown . ' .
3;: 3,1,53,33, ’ 3T 3‘ and cap, honor roll, school books, pen ‘
, 3.- 3.1.3.3: . 3. ‘ : ‘ _ ,
3 33333333,: .3 3 '
3333333 ’ 3 ‘ - —
- ..;:‘33-: 33.3333: 3. .1

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3 May, 1930 THE KENTUCKY PRESS Page Five ' 1 1.1 1,
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1 ’ ‘ ' ' ' . 1 1 1' 11 8““... Lew r.""*4“"§33¢36’ 1.: 1‘3 ‘ "‘1' 1
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, Somerset s Beautlful ngh School and Carnegie lerary .9, 1; , t 1,
1 l1? 15 ‘1 1
Maw 1’ ‘ ‘§ i
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0 O boro; J. L. Newman, Frankfort; an extra dollar or so for advertising 3‘ .l 1 H
Emanuel Levi, Louisville Courier— space or printing. But wait until he ,f i 1‘. H
‘ Personals | Journal; Eliot Mitchell, Paducah; and is elected and gets a crack at you ,3 11 ‘ l,‘
. O O J. T. Norris, Ashland. when some important newspaper ,1. 1; 1 “
r.- 1.1 1; =1: :1 measure is up for. consideration. He 1, .I, I ,,
1‘ One of the items which was missed Dr. Walter Williams, dean of the may injure all the papers in the state, i; :3 ‘ ‘
was the fact that J. Curtis Alcock, in School of Journalism of the University Wt ‘90 gec even Wlth you—016 Buck l1; ‘ I , . .1
addition to his already multitudinous of Missouri, has been elected president F3181?! Manager, Nebraska Press A550' 5;; I I; , i.
‘ duties, has been named chairman of of the University. He will continue his oration. Ii.‘ :, 1 ; ,1
, the Danville Boy Scout organization relationship with the School of Journal I I * .1. 1. I j: 1'1 3. i
for 1930. ism, retaining the title of Dean of the Wlulam G1 Schroeder, who has sucI— 1‘ ‘,‘ ‘
* >1: 1: i. School. Prof. Frank L. Martin, who CEEdEd John L- Meyer as editor and d1” I, 1 1} 3,1,
The Corbin TimesiTribune, J. L. has been a member of the faculty of rectorIof the National Printer-Journal- :1, ,
Crawford editor, has just installed a the School of Journalism since its 15131 MllWaURee1 15 W8“ known an? hes -f z, 1; {,
heavy duty Trim—O—Saw completely organization in 1908, has become as- many friends among the fratermty in II1 ; i, I
1 1 11 . 1 our state. When Herndon Evans left ' 1: ;
. equipped With router, Jig—saw and other soeiate dean. . 1 1 31 1
attachments the Associated Press at Frankfort to ,1. 1. 1,» 1.
' The function 3f ’5 nkewaspaper is not establish his own paper, “Bill” Schroe— 1‘, .1 ‘ 1 I.
The KentugkyA‘Sfinaara, w. s. Wa— only to report- the days news but to §§§11§Pgieidigaltllrfil fiifihzlvsvzageclfigfizi 1‘ :1 1-,1 1 l‘
' then editor, Bardstown, recently in— guide public sentiment towards com- his many associations and fiiendshi s i ‘ “ 1 “1
stalled a new electric saw trimmer, munity progress. It W35 Abraham Lill- made dlfrin his so'ourn in "GO§S 1 :I 3: ;‘
made by the Hill—Curtiss Co., Kalama— coln who said: “In this and like com- Countr Keitucky""] We bin in wish— 17 ,1 1,; I I
' zo, Mich, which will add to the ef- munities, public sentiment is every— in huff and the nPJ eveiy continued ,1.} 1 i3 , g 1
ficiency of that office. This office is thing. With public sentiment nothing 5,150,355 1:; . g , i i
now equipped with two 10x15 and one can fail; without it nothing can suc— ' I1,;I -. 1 I, ',‘
14 1-2x22 C. and P. presses and two ceed. Consequently, he Wh0 molds . *. * * * .* 1, ‘2 I ;
revolution cylinder press with Omaha public sentiment goes deeper than he in Galifomla the E‘gh 90“” hai ,l‘ ; |
folder attached. who enacts statutes, or pronounces ru 9d tha a so-called ShoIpplngInews ,,,I1 .‘ ’.‘1 1‘ 1
1 decisions can be barred from free Circulation to 31 , . i; ,;
. J Earle Btu" formerly with the ' the homes, doorsteps, etc., under an ;;j; I‘ ti ‘1
I 1 . 1 * * ' ‘ ‘ ' ' 1,‘ ,1 ,‘»
‘ Sturgis News, is located permanently STICK to =I‘yoiir *quoted advertising giggggfigfi, 51.33131123113ch fthail ijgglslscgsgfi ,,‘I 1‘ I; 1,
With the Union County Advocate, rate ALWAYS An agency that tOOk an ordinance is worth while where the 1‘I ' ‘ H
. Morganfield, as associate editor. Mr. over an account going to country news— hand bill nuisance is so pronounced I,I,I11II, 1‘ . ‘3
Bell served as editor of the paper dur— papers recently had a distressing ex- 1 ' 13;:z ‘ 1 i
ing the absence of Tyler Munford, who perience when it discovered that several Don’t send sample copies of your ‘1‘": 1‘ $11
was Union county1s representative in hundred newspapers quoted aI lower paper unless you know that the person ,3; I .1 ‘l
the Kentucky legislature. rate than the one published in the or firm asking for them should have ,1.; ‘ ,1 1, 1 1
1 k 11 i1 :i- American Press Association’s Directory. such copies. The “send 25c for a neWS- I ,I,I I ,i ; 1., 1
Among those who attended the A. P. This exhibition of lack of backbone paper clipping concerning yourself” 18‘ ,1 II 11 ,
and A. N. P. A. meetings in New York, plays havoc with the entlre country gag are out in the open again. Warn it}! ., I15 1‘.
April 21-26 were Robert Breckinrid e newspaper rate structure. your readers not to fall for this kind i313 - ~1 ,‘1 1,4
g ’ . 1'1’.i ‘ 1 ‘ 1| 1
of the Lexington Herald; Fred B. * * * * * of stufi, and help make it tough for W, , ,1; 1, I
Wachs, of the Lexington Leader; L. You may think it good business to this sort of schemer by refusing to I; , 1; 1 1
W. Hager and Urey Woodson, Owens- charge a candidate for the legislature send sample copies. .‘ .; I‘I" j
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