xt7g7940vw0s https://exploreuk.uky.edu/dips/xt7g7940vw0s/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1948 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, April 1948 Vol.19 No.6 text The Kentucky Press, April 1948 Vol.19 No.6 1948 2019 true xt7g7940vw0s section xt7g7940vw0s I. > I. I I - I ”I ‘ I l M I- - I v , _, _ ,, ,, . ,WV“ 7,.‘77, 77_,,7.A if II I ‘ I
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3 OUR 1948 PROGRAM '5' IIIIIIIIII
I E “—— E ; ‘I ISILILILII’IILI
L . ‘2 Kentucky Press Sports Fund g ‘j “ III III
E A continuing program E I I II, II
, VOLUME NINETEEN E 5 ‘ ILL IIILI
I NUMBER SIX E Highway Safety Campaign E L L ILI II
L E Starts May First g . L II L‘
I . E Mid-summer Meeting, Mammoth Cave E ‘ I IIIILLI
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I Publication Office: '51: The Dates: June 4 - 5 - 6 ‘53 I III III] IL
I Room 64, McVey Hall fillllllfllllllllIilllfllllllllllIIIHIIIIlllllllllllllIlllllllllllllllllllIlllllllllllllIlllllllllllllIlllllllllllfi ‘L 3 I I III I
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, Officzal PMIDIICCIUOH Kentucky Press Assoczatzon ,

 I The Kentucky Press—April, 1948
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' l . Th K ky P A ' ° ~G0
. E . , e entuc ress ssoclatlon «
.l ' : is an organization representing 160 weekly and semi— the placmg of advertismg in their papers more easy bound [c
E, E weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central E stores. 1-3
E”), E ‘E major dailies, whose publishers desire to provide for Office in McVey Hall, University of Kentucky, Lexing- , $327113:
‘_ E ii f . advertisers the greatest possible coverage and render ton, which provides for the all~inclusive plan of l LRetailg
E . - the heavy
E l ' o o , vertising
E , ; 0119 flrtler - (Inc Bllllng - 01113 Check . Us, for m
. i I I. The
' E , 1 without additional cost to agency or advertiser. This insertion orders will be issued the same day from the l 1131:: (I:
. E f ‘ office through a complete file of its newspapers attends association office. No charge is made to the advertiser l more m;
. . to proof of publication through tear sheets and cares or agency for this service. [ElllAdYEI
ll. ll ii for the many details of placing advertising. Given a l “SM-Ed
. . l l . . This office will service advertising accounts cover- (Prentice-
ll EE list of newspapers to be covered With mats or plates . f h' . l' Th f , 9 The
l E ‘ necessary, the office will place the orders, check the mg all or any part 0 t '5 entire [St e COSt 0 cover- : positive \
l 1 , publication, provide tear sheets, and render one bill for mg the community newspaper held! excluswe Of the netVSPapCi
; the entire account, This eliminates a considerable ex- small and major dailieS, is approximately $64.00 a is“ “1‘
E - 1 CW8 Pl )6
‘l E pense to the agency or advertiser. column inch for a circulation of 385,000 readers, almost a hfnglb
. E lE You can place space in any number of Kentucky all on a cash—in—odvance basis. Seventeen weeklies are E f\(l9)\'€:‘/tisin
ll ‘ ' - - . l . ' 2
. , . HE weeklies, semi—weeklies, or dailies with a single order. members 01‘ the AUle Bureau Of CerUlOllOl", twelve presenfstu
EE E Send us only a blanket insertion order, together with dailies are members. More than 40 applications for l The layou
. ‘ i .‘ mats, sterotypes, or copy sufficient to cover. Individual membership are now on me. printer; it
. 2‘ l 4. Sell 2
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i E .ii ‘3 Just one a
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E E l l determine
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E i N atlonal Advertlsulg A 1 latlng ervwe E
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E " -. l; E , . . . . . , E which the
i ; .EEEE; This Association is a state affiliate with the Nation- farms—no national publications, no national radio l This can E
E E E l al Editorial Association, and is an affiliating and co- hook-ups can reach him as Economically, as Thoroughly, E advertising
. J E} operating member of and with Newspaper Advertising as Easily, as HIS HOMETOWN NEWSPAPER with mOXI- E 7. A ca;
: Ell l“ Service, Inc, Chicago. National orders, placed thru NAS, mum readership—because "Mr. 52" knows the local E Chants is
‘ i are distributed from this office to our state newspapers editor~—knows all the merchants—knows all the other play ads 1
E' ,1 K under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— E that the n
7. l . . . . . k th th' H et w ews e '5 Warm, Livingi amiiversari
E a While our state average is higher, in the nation l:flhv:nti:| ('1er :fmhisoliflen—anflogirbétla influences it. l 8. Study
5 . 52% of the nation’s population, 70,200,000 persons, p y , hilly. It 1i
l l, E live in towns of less than 10,000 population—only seven "Mr. 52" Hometown newspaper offers MORE local l taions, but
5 1. larger cities in Kentucky. This "Mr. 52" had $44,000,- coverage than all other media combined—he can be 9. Subsci
. E ‘ 'El ill 000,000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check through NeWS- Papers—sci
E Eli}, ing power. paper Advertising Service, |nc., 188 West Randolph: ‘E’hel‘efto
i "l u . Ch” th h th K t k P Association. (Eparimen
. u l "Mr. 52 represents 6,000,000 farm families— icago, and roug e en uc y ress , hasa prac
g i i” 2,000,000 electrified farms—60% of all automobiles, Remember "Mr. 52" and make him a customer by l and then, .
E‘ E. l trucks and tractors—50% of all furniture—46% of selling him today through his own HOMETOWN NEWS— l the countr'
E l . . clothing—and the Nation’s highest percentage of Home PAPER. l for a short
l I .l . ‘ ownership—IN FACT, the greatest potential market for E 10- Wha
‘_ ‘1 : far-seeing manufacturers. . . . . [0 “Her to
i E" For information, call or Write Victor R. Portmanni E the comm
f ‘ El "Mr. 52" ll" the POSl has been dlffiCUlt *0 reach, Secretary-Manager, McVey Hall, University of Ken- l with the b
i V 3. it living in 15,000 different small towns and on 6,000,000 tucky, Lexington 29, Kentucky. “““hiion-
E . ' ‘ valuable in
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J Good heck Ltst For Adverttsmg Salesman JJJ J : J‘
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J The present nation-wide strike wave is and more profit. Many ad accounts have been lost through ,JJJJ J J J: i,
easy J bound to delay delivery pf merchandise to 11. A visual presentation of the news- sloppy work in the back shop. Make your JJJJ J' , J
antral J stores. However, economists generally fore~ paper market and the newspaper itself will layouts conform as closely as possible with JJ-JJ J J JJ JJ
inng- J cast that 1948 WI“ seera continuation of the be helpful in selling the skeptic. The same the production Job. desired. JJJJ J J J J J, J
1947 high level 0f 16ml] sales. presentation can be used to promote na— 24. Make alterations cheerfully. If you JJJ _ .J .J J
J Retail advertising continues to provide tional advertising through the local dealer are not charging enough to enable you to do . JJJ JJ J JJ
the heavy proportion of the newspaper ad- and local distributor. a good job. ante your rate accordingly. JJJJ' i JJ
vertising lineagle. Here is a handy check— 12. Advertisements clipped from the ex- 25. Newspaper readers are looking for JJJJ JJ JJ J
J “$1 for newspaper salesmen: changes may be pasted on sheets 0f paper newsAfor facts. Informative advertising JJJ J’ J .3 J
J l. The newspaper advertising salesman and then shown to local merchants. This COPY gives the atmosphere of NEWS, and JJJJ J JJ J
J should know the fundamentals of retailing device may be helpful in soliciting space hence adds to its reader interest value. JJ‘JJ , pi J
n the J if they expect to be successful in developing from non-advertisers. 26_ W'rite for men. women, and children. JJJJ J J ‘ JJ ,1
thiser J more retail advertising. A good text: “Re- 13_ Print proof sheets stating at the top: Remember that newspapers are read by ev— JJJ :J J JJ I
‘ tail Advertising and Sales Promotion," Char~ \s advertised this week in The erybody. JJJ ,J J‘ J
J les M. Edwards Jr. and VJ’VilliHm H Howard 27. People buy merchandise only for what JJJJ ‘ JJJ J
:over~ J (PI‘Chtlce'Hah, 1110) 14. Print dummy pages. exact size of your they can get out of it. Hence present the JJJ- JJ ‘ J
:over- J 2. The 58165111311 5110111d 8150 know the newspaper, with column rules and the title copy from the readers’ P011" of Ylew’ not lJJ J‘ J , .J
POShh‘C "311165 0f the newspaper—why the OJ your newspaper at the t0P OJ the page- the merchants’. Remember. there is no rea— JJ J, ,J J J
f The newspaper is the dominant medium for 15- Print P10171030n ShPS containing '4 son in the world for buying merchandise JJ J, J J ‘,
00 a retail advertising. \Ve recommend “The breakdown of your newspaper circulation except for the satisfaction to be had from JJJ J, J,’ J
Newspaper as an Advertising Medium." by towns and rural routes. Use these as buying and using jrr Advertising should of- JJ ,, J“ J
Imost J a handbook published by the Bureau of envelope enclosures. fer those satisfaction benefits. J J‘ J J J
S are J Advertising, A. N. P. A. 16. Prepare a sample book of the type 28. Spread optimism. Advertising is based J JJ J J“ . J
welve f 3. Visual selling is most effective. Hence available for retail advertisements. on faith. The salesman who kills interest JJJJ, ,J JJJ J J
present your advertising idea in a layout. 17. Get testimonial letters or statements by pessimism doesn’t belong in the adver- JJJJ J JJJ J , '
5 for J The layout is not only a blue print fOl‘ the from merchants who use advertising space in [ising business. V JJ JJ J‘
J printer; it is also an aid to salesmanship, your newspaper consistently and get good 29. Take an interest in the merchants‘ JJJJ JV JJ J J
4- 5811 a package 0f ads at one time—not TCSUJJS- The JSSthOthJ letter is always ef— community problems. Cooperate with the JJ J‘ _‘ JJJJJ j‘
J just one ad for one issue. fective. chamber of commerce in promotions. It JJJ JJ J JJJ J
5. Study the files of the newspaper to 18. How about a series of monthly news- will pay big dividends. JJJ J: ‘ JJJ :J , J
J determine the I‘egular advertisers, the h" paper promotion letters . . . bulletins . . . 30' Sell your own product—yOur news- JJJ ,J J‘
r J‘ngJJflT MJVCTJJSCTS and the Space “59d by memos? Some daily newspapers are using paperAby accentiiating the positive. Ignore JJJJJ JJ,‘ J JJ
[39 J each. the “Retail Memo" bulletin of the A.N.P.A. your competitor in talks with your adver- JJJ J JJ JJ
6. From this data prepare a worksheet on Bureau of Advertising, converting it into tigers' Sell your mm product, your news- JJJJ JJJ , J
, J which the groups of advertisers are listed. their own promotion memo and mailing it paper. If you need a better product—a JJJ 1 : JJ J 1 J
rOdIO ‘ This can be utilized at an aid to soliciting out each week to merchants. new “model" _(vame some study to how JJ JJJ - J
Jghllll J advertising, picking up copy, etc. 19. Assist the merchant in promoting you can improve your newspaper. The best ' ,- J’J JJJ J JJ JJ
naxl- 7. A card file of information about mer~ sales of advertised goods through point-of- way to improve public relations of your JJJJ JJ JJJJ J:
IOCOJ J chants is another possibility. Many dis- sale displays. DCJVSPHPET J5 first ‘0 improve your news- JJJ ‘; 'J1 J.‘
other play ads have been prompted by the fact 20. If you want ad—volume you must be paper. JJJJ Jl 'JJJ, J
iveA 5 that the merchant was due to celebrate an willing to draft 75 per cent of the copy, be- The above selling practices are not new. JJJJ ‘ Jl JJ J J
ving, J ahhiVEfSarY- cause the average merchant can’t and won’t. They’re fundamentally old. To these 30 JJJ,J J J J, J J
5 it. J 8. Study your mat illustration service care- Hence a study of store merchandise will.be ideas We might add the following: “The J; J JJJ JJ JJ
, fully. It is not only a catalog of illustra- productive in attaining good advertismg best ideas in the world are worthless until JJJ “ iJ - J JJ
JOCOJ J taions, but a helpful guide for copy ideas. copy. The old rule still holds. “Advertise the," 111“? P“t ‘0 work.“ ‘ JJ J JJJJJ W
n be J 9. Subscribe to a dozen or so good news— what people want to buy, and advertising ————————O—————————- JJ]j J J IJJ' J
Jews. J papers—some in your territory and some else- Will pull people into the store.” An increasing number of publishers, and JJJJ J JJ J)“ J
Jolph, J Wher'ETJO CheCk Oh what other advertising 21. Retail advertising cannot succeed un- other firms. too. are using postal cards for J J JJ J ’;J J
)n. J departments are (10mg. OHC advertising man less it has the cooperation of all depart- routine correspondence. and are making JJJJ J J JJ JJJ 3
C has a practice of sending a dollar bill, now ments of the retail store. Do the clerks know sizable savings. Among them are such as JJJJ ‘ J J~JJi ; J
er by J and then, to newspapers in various parts of about the newspaper advertising—its mer- Time. Inc, and N. “7. Ayer and Sons. JJJ’J J i 'J
EWS‘ J the country, and subscribing for the paper chandise offerings. prices, and so on? The 3c postage. plus letterhead and en- Jin J JJJ .
for a Short period. 22. Don’t undersell newspaper advertis- velope. make even a short letter cost at least JJ'JJ J JJ: J J
J 10. What has your newspaper market ing. It must be used continually to be ef— 4c in the mail. On a postal card. the stock JJ‘ J; J; J
J to offer to the retail advertiser? A study of fective. The one-time shot in the arm isn’t and postage both are only 1c. JJJJ J JJ J J
tan”, J the community’s buying power, together advertising; it’s an artificial stimulant in- The saving of at least 3c per piece whenJ JJJ ,3 JJ JJJI JJ
Ken. t with the buying power of the newspaper's stead of a course of sound treatment. postal cards can be used satisfactorily mean JJ J JJ J JJ
Circulation-trading area, should uncover 23. Early advertising copy will help the a saving of $30.00 on every thousand pieces JJ J J JJJ ,lJ J I:
Valuable information. Many merchants are newspaper printers to develop good com- of routine mail. In a year’s time this runs JJJJ‘ JJ JJJ HJJIJ .
unaware of the potentials for more sales position and will minimize costly mistakes. up into a lot of money. _ J’ J J ‘ 'JJJJJ J
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11||11111 mm- Page Two The Kentucky Press April, l948 l A;
t l T PMG Recommends Holliday Conducts flees-St”): that the Paper be able to show that 1
" 1 Postal Rate increases Readership Survev 1‘ ‘3 ge.“‘,“'gf€§“lts' ‘v.
1 ~ ‘ “This is difficult," he notes, “because few .
1 Postmaster General Jesse M. Donaldson Want to know what yottr readers are people will announce that they bought be 1
1 on March 24 recommended to the House. thinking? M. W. Holliday J12, publisher of cause they saw it advertised and in the i
1 ‘ Post Office and Civil Service Committee an the Jackson Times has found out— and it 1.111.211 areas, the weeklies can’t cause [111101113 . ‘
.1 1 -» increase in most postal rates. In a letter to costs him little more than $1 a week. m rush in for a one-day sale. The survevg'
l: .11 . 1 Rep. Rees (Kans) Chairman of the House It all started when l—lolliday received a the 111151111111... ' i '1”
' l . 1 H 1. Post Office and Civil Service Committee, Mr. copy of the Advertising Research FOUlldtt _
. 1 1‘ 1 '1 I Donaldson said that POSC OHiCC OX])€T1ClitUl‘C\' tion study iti Hancock county, Ill. It gave “Ox 1 -
1 l 1 l “are exceeding revenues at an ever—increas— him an idea which he has attempted to C 1 , N 1
_ 1 ingpace.” “translate in a concrete plan for building Ol’l’lljhlflflll‘y ewspapers
. 1 1 11 Among the recomniendatioiis ‘of the Post- prestige” for his newspaper with advertisers Are Blg Busmess _ 1 1
1' 1 - ’ master General are increases on newspapers and interest in the ads among readers. In the average country town the Weekly «
>1 1 11 ‘ and magazines going outside the county of Holliday had one-cent post cards printed newspaper, by comparison. is more or less 1
, ‘ publication. Religions, educational, agri- oil a bright colored stock. The card lists insignificant. from a material and financial
, 1 cultural and fraternal publications are ex- news items and ads [01- the week it c'overs. 111,11“ 01' view. One 01. 111.01 01. perhaps 1
l 1 ‘ « (ludcd “5 Rt PYCSCHL N0 Chang“ i5 rem“? It also asks how many are in thc family half a dozen, families derive their incomes
. 1 . . ' 1 mended for newspapers delivered within the surveyed who are over 12 years of age. from this source in every town enterprising l
1 1 11 ' 1 county of publication. He sends l00 cards weekly. His returns enough to support a newspaper. That is l
. The Postmaster General recommended in- run between 26 and 38 per cent per 15.51101 1 small potatoes in comparison with litany 1 ,
creases in second class rates for newspapers Each card is tallied for the ads marked other industries. A 1
and maga7incs outside county of publication as read and a total 01‘ each ad reached. The In the aggregate, however. countrv news
1 -1 1 as follows: average number per family is secured front papering constitutes big business. (Wages ‘1
l » (PI‘CSEUWPW’POSCd the card and the results create figures to and salaries of 9500 weekly newspapers 1
I l 1 Rate) Rate) show advertisers. paid to more than 40,000 owners and em-
I (1’perlb.) (per 1”) \‘Vith a subscription of about 1.000 in the ployees totals $lll.67~'l.400 annually. l
' -. ‘ Reading Portion ll!” 2" trade area and an average of three mem- This would indicate an annual income 1» -
' ‘1" 11:1 Advertising Portion: hers per family more than 12 years old. of almost $2600 a year for every publisher,
, 1 l . Zones l and 2 lléc 2C Holliday calculates that he has a potential every printer, every pressmaii. atid every 0f-
. ‘1 1 Zone 3 2C 3‘: readership of 3,000 persons capable of under— fice girl in the land. '
1 1 ' . Zone 4 3C :1C standing the ads and helping formulate Not often do we speak of country news- .
t ‘1 740“": 5 4c M buying plans of the family. paper people and millionaires in the same 1
l 1 1 I Zone 6 5C 6C An ad which draws a 50 per cent reader- breath, but the investment of the WCClilt' 1
' 1 “ 1 Zone 7 (3C 7C _ ship. he reasons, can be estimated to have press in physical equipment and real 65- 1
1 '1 Z0116 8 ya 1C 8C reached 1,500 persons of buying age. tate very likely exceeds 200 million dill
l 1 ‘: , Publications having 9/” m One ad for a local bank drew a Ell per lars. figuring a $5,000 investment for enClI .
1; l1 ‘ i ‘1 165? advertising " ll“ 2C cent readership. From 50 to 70 per cent is person engaged in the industry.
1" = 1* 1 1 Publications 0f l]f)1!-Pl‘0fi[1l't" not uncommon, the publisher has learned, These facts and figures should cause US l
1 1' ~11? ligious, educational, scien— and few drop below 5 2per tent. all to stick our chins otit a little further. _
l , ‘1 l V ‘ Ufic publications, agricul» ' As a selling point to an advertiser, Hol- and hold our heads a little higher. Even ii .
‘1 _ 1‘ 1 rural, labor or fraternal or- 1 , liday takes the results following a particular our own plant occupies an unattractive and
i I 1 ganizations or assoctations. 1112: .11“: edition and presents them to the ’space obscure building. even if some of US are
‘ 1 ‘ Senator Ives (N' Y‘) on March 23) “I‘d thflt buver. In the case of the bank ad, the aver» not as modern and up—todate as we would .
V . ‘ postal employees deserved a Sllljsmntlffl. m- age family that week was 5.5 persons. giv- desire, we can take pride in the fact that we '
‘ 111‘ crease in pay in view of Current conditions. ing a potential readership 111. 31500 on the are P9” of an industry that can well be
1 . . Senator lves spoke to a (1616;721th repre- basis of Times circulation. The 91 per cent ('lllsscd as “big business."
‘ senting the Jonit Conference Of .:\H11mt.e(l readership meant about 3185 readers. The ‘ i
1 ; Postal Employees of New York City which _1 , _ 1 1 11 1 _________._____.__ 1
. 1. 1 _ 1 , _ , 11 eight inch .id cost 132.230. 1.
l 3. 11 IS seeking legisléition to 9:1"? postal wotk- "Break this down into cost per person and Effective April 1, General Electric C0111“ 1
1 4 ll . ers at least an i 800 a year increase. the figures speak louder than any sales talk." P3113" Will pay 50 P€1‘ cent and the distributor
l ‘ —-———-———0———————— Holliday bCIiCVCT‘V 50 per cent of approved advertising costs »
t ‘ i l Experts “‘1' that most accidents happen Holliday has compiled a chart on which for GE refrigerators, home freezers, ranges.
1 1 , l ‘ in the kitchen: but wise husbands eat them he lists the results of each week's survey. water heaters. home laundry equipmens ;
i 1 l . anyway. He takes it with him on his ad solicitations. kclishwashers, disposals, electric kitchenfi, an . .
11 ————~.———— The practice, he has learned. has helped laundries. See your local dealer! '3
1 1 A fire in the Louisville Courier-Journal build opinion among advertisers and has - ' __ 1
1 j '1 rotogravure press room, April 9, injured a created interest. '_—_——__.—_—M‘ 111
l l ‘1 . pressman, Frank Phillips, and destroyed He intends to follow it Up with reports Sign in {1‘01“ Of a Chlll‘Ch ill Richmond! .‘i
‘14 j‘ about 50 pounds of newsprint. Mr Phillips to foreign advertisers and agencies. Va.: “Need Exercise? Try Kneeling!" 1 .
ll ‘ 1 / suffered slight arm btirns. Pressmen reported “Most weekly newspapers meet pretty “711911 I boasted that our son got his iii-1111
» ‘ l » cleaning operations on one part of the unit stiff resistance from advertisers, even local telligencc from his father the Wife replied . "‘
11 “mm “Ii apparently ignited naptha used in the ink. ones," Holliday concludes. ”To sell. it is that he must have. because she still had he” 1, 1 '
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1? April, 1948 , The Kentucky Press Page ree '1. I II :11 I _
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that 1 I . . . . . . . . , .1 I1I
few. , I . 11 1 I I
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They Followed 1 en . I I 1 1
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' P t t To Market ~11 “1
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eekly 111 1 1 III
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Chaps 111111.11
{111.1% Recently six youthful farmers from Sumter County, South Carolina, 2111 1I 51111 I I
151118 , packed their bags for a trip to Washington, New York and Boston . . . the 111 I1| 1
iit’ml: ‘ first trip north that most of them have ever made. ' 111 11 1
I 1 This was more than a sightseeing tour. It was an important part of ' 111 1 ‘ 1
“6““ 1 a broad program, conceived by Clemson College, and designed to help im- - 111 11 1 1
Vages 1 prove the agricultural economy of the state. . « 1‘1 1‘ 1 II
$1261: 1 The boys, ranging in age from 12 to 15, and the county agents were 111 1 1 1 1 11 I
1 - making the trip as guests of A & P, as a reward for winning a statewide 4-H III I1 1111111 .
1c0me. 1 - sweet potato contest. I11 1 1. 1 11 I
1151161" - In Washington they ate their own yams in the congressional restou- 5” 111 1 1 1 1 1
1‘1’of-I mm; in New York they visited the United Nations; in Boston they were ' 1111 11.1111 1
ms received by Governor Bradford; and in all three cities they took in all the I 1111 I I1II1II I
1 11. 1‘91111‘1‘ 1
same VI 1 sights. ' _ 1111 11111 f 1
veekl)’ ' But the real highlight of the trip came when the boys watched their , 111 11111111 1
a1 e5- I' own yams unloaded from a freight car, trucked to an A & P Supermarket and 111 1 1 i11 I I I
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we 115 ' and learned, at first hand, the variety and grade and pack consumers prefer. 11 1 111111 111
”11161; 1 \ ' Through such far-sighted form youth projects the agricultural colleges 1 1 1111 1 _1 1,
W" :1 ' of the nation are making more efficient producers and better businessmen of 111 1 111,1 1 I I
1: 3:16 the farmers of tomorrow. A 111 1 111111 1
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l l , E K l
: "mm mm Page Four The Kentucky Press April, l948 ; A
, l : E 7 he Kentucky Press Association recognizes the fundamental importance Call F
‘ “,4“ g . . . . . . , u,
1 i ' Kgn ;’ $38 of the implied trust imposed on newspapers and dissemination of public In l91
‘52 , «is; - - ~ .
l ‘ ,. v -- - ---“- information. It stands for truth, fairness, accuracy, and decency in the [We Call is
- ‘ ‘ k sentation of news, as set forth in the Canons 01‘ Journalism. It advocates and ever
. “ Official Publication of the Kentuc y - -‘ , » - - . . .
fl Press Association strict ethical standards in its advertising column. It opposes the publica- l [0511me
'. , i l . ____ tion of propaganda under the guise of news. It afiirms the obligation of a j ment of
'3 l , , Victor R. Portmann, Editor-Publisher newspaper to frank, honest and fearless editorial expressions. It respects l. summer
-:, i‘ ' , m t equality of opinion and the right of every individual to partzczpatzon in Please
. . Printed On The Kernel Press, Lexin on o . . .
‘ . ‘ _ . g the Constitutional guarantee of Freedom of the Press. It believes in the “St and
' -——-_ newspaper as a vital medium for civic, economic, social, and cultural com- ”“0“ :f
l ‘ , , ~ ' ' i
l 2- ' Volume Nineteen, Number SIX munity development and progress. l being I
, " y as you p
l i , '—_“' " "" _ ' - _ "WW I rule that
is y , Kentucky Press Association Officers merchandising and advertising departments; tours on l'unds squeezed ironi prospective ‘ the All-a
1f ‘ Fred B. Wachs, President l. by closer cooperation with national ad— employers. It is not a U'ood idea l it has 13‘
‘ “ Herald-Leader Lexington .4 - , ‘ a t to Send '
‘ . . . ’ vertiscrs; oi by better lollow—up on adver- money to any printer who is attemptinu years “'11
. - James M. Willis, Vice Preszdent 1., l A ‘l . 1... tl ‘ n'l . ‘ '11 1,, u . 1‘ ‘ . c , emtior
_ y: = ‘ ‘ Messenger, Brandenburg isec men iantisc nougi iinpiosct ('is- to get, to youi shop to rounder or accept 0P ‘
l , Victor R. Portmann, Secretary-Manager plays: and b. by more accurate and scientific a Job. If he is interested, he'll get there, your ent:
- ‘ ‘ ‘» University of Kentucky, Lexington measurements of results. ll you are willing to pay his expenses for l Attenti
“i ‘ District Executive Committeemen 3 G g is 2111 iliterview trip, just Oiler to I‘Cimluirsc quiremer
: a ' Chairman oe La Gore Sun-Democrat Padu- , _ . . him when he sho Y" 3 ‘ u ‘ . and adve
l ‘ - ’ J. S d ’ h B G ‘n ’ Park Sponsored by retailers ol the nation, the H ‘ “3 up lm [ht liiteiueu.
, « cah (First), 909“ i J0 n - '31 es, , . . , . , 100 many lellows never show it) alt ‘ on separ
l 1 ‘ City News, BOWhng Green; Thlfd, Douglas U. S. 1 rcasury Departments Security Bond . . “ . I ‘ l ‘ 61 elsewise
‘1, l Cornett, Courier-Journal, Louisville; Fourt , ., y . . 7 .. Vs s, . _ receiving transportation ;i( vances. '
, , . Albert S. Wathen, Sr., Standard, Bardstown; campaign opened Apiil lo. luo spctial l The exhi
, , 1 l , , I Fifth, Virgil P. Sanders, News-Democrat, Car- portlolios ol ad mats are being sent to news the large'
1 ‘ ,1 ‘ rollton; Six“; Enos Swain, Advocate-Mes- )1 mm ~\d sires v'irv P'ivroll deductions It is ho Jed tlrit ever ' ' i , - l ‘
il' ~ . ‘ ~- . --- s 1- ‘, i , ediu (. z. , i
. ' , wl w, , sennger, Danville; Seventh, Thomas Holland, 1 11 l 1' ’l ‘ 1 . .. l ‘ ’1 l . k' . ‘ l _ _ l )1 h I? been 111 [L {J All (‘01.
M 1 ‘ News, Pikeville; Eighth, J- W. Hedden, Ad— anc )onc—a-monti puicrascs tnougi )an s mg plans lor the inaugural ol the KPA , package.
I T ‘l goats; Mt'Agtfgigii gigging/lull: (33:11:13, are emphasiicd. . . . Taxpayers Will soon Safety Highway Campaign for the “kickoli” ‘ separately
i i ' ‘ 0"“ am i ’ ' ' receive beneit of the rec uced income taxes ' ' , , an ‘ , ~ ,
. i‘ , Large, Earle J. Bell,‘ Advocate, Morganfield; . ' . ' issue of the first wch in May. The pioduc- tached [1
_ o .i" , State-at-Large, William Caywood, Sun, Win- in the form of lower Withholding taxes lrom Lion kit ()l ads and news and feature mate~ the judge
I ‘ l i I fiestferii imagiilgeMgasatnfiggeS‘de“t’ Tyler payroll checks. Here is an opportunity to rial should be in every office now. If you ' in this.
. ; , r . - , - - .
1 :l ‘ un ° ’ ’ g ~ invest ta x savings in government bonds have not received your kit, please notify Open to
‘ ‘1 “viflm_*____wfiA- which grow one~third in value if held for the Central Office immediately. This cant» Each a
‘ l l ten tears. ;‘ ~ ' u . n . ~ - -
, w ‘1. NATIONAL EDITORIAI y p iign is a natural because public opinion “ weekly or
‘ ; r113. ;‘ \ i . . _ will be 5 uarel bel' ‘~ t . ' .
1 l - at .SSOCIATION e s »2 : q .Y. “Dd “11> the? “m
‘ 1 ‘1‘ ‘ «at—{Wynn} . l' / ’ ‘ does not capitalize on the poss1bilities of Every edi
, , I, l 1"“ Don t lorget to make your Mammoth Cave 1 ,, - - . . -
‘ ‘ , ,1: _ . . «_ l' 1 If I . 1 tie campaign, Will be making a serious mis- , for each
,. i, re istratio inn 2 . ' ‘ r ~. A ‘ . a - n . . i
I : ,1 3 1, . _A,___w_—i—~——~— g _ 11 ll rec ”1:6 l lmft C ml: lilmjlljlm take. We hope to see a kick-off edition for I judged 01
i a: , meetin ‘ on tie wee n( 0 un ’- . i . . .
» , :4 . _ ‘ g . C .l e . .e every newspaper in the first issue in May Contest tl‘
. ‘ u , A bill to compel newspapers to print the program for the mid-summer meeting Will Y , - - l
, y H , . . _‘ . . . our cooperation is expected. newfipa )e
i ‘l ,2" , , name and address at the writer of a public be announced in the May issue of the Press. I l
I l ‘l ' i
i l l 3 letter to the editor was passed by the House . . O . . . . . one of ti
‘ 1 l ‘ 0f the Rhode Island Legislature 0” March 1 N ‘X N . _ _ L The federal law pertaining to political DiSlnteres
‘ 19- Newspapers violating the l’rOVISlO” _ Tm h‘ QWDPEM iomnutteehis sec ' advertising is now in force. It provides that _ Compet
l , ‘1 5 would be subject to fines up to $1,000. The ing “film”? “I”? ate at“ on t e “6W no person shall publish or distribute any emT165 in
i y 3 , bill carries the title, “To Insure Freedom 0t Punt Situation 0 member PUthhCIS‘ It political statement relating to a candidate , 51W 0f get
‘ “ , .. needs 5 ecific exam )les of news )21 mm which . . . , ,
the Press. p . I'll _ l