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16. Use Short Simple Paragraphs Test ,‘3,’ ’3“ ‘ a... w. ;e.€' was announcer
paragraph length )ust as you test sentence . «,“m‘e‘ gas r._ (I. , (w; % h D‘ news
length. For easy newspaper reading para- at ,;_ ’ ~ . . ‘ ’ 9.77. {it , ,2 ' : ethisnpurchasi

- . . . . » ‘ _ ' 9::4 :.in»i-‘,..i’71‘> .1 a???“ o ' . 1
3312111: should average no more than 42 Vi» Lest . we“ I.“ , . e ' ‘} interests in Oh

17. Use Very Short Paragraphs For Va- . I ' ' - ' I .. Alber E. l

_ . ‘ of the Martins i
riety and Emphasrs. Use long paragraphs ‘22:? . ~ _ ‘ ‘ .. Leader was .
when necessary but use very short ones to - _ ' ' I " ' ’ . ‘

g, I ~ _ . .I State Journal.

break the monotony and cut down the word 3 . . . , . _ .

c0 nt > . '5'- ' - .5.” all located in tt

u - 5 ' ' f ' ‘ ' ' if” Dail Recod

18. Use One—Idea Paragraphs. Test sam- '. v . '_ , » . ‘ ,5 'I the . . y 1 ’
. V - , < , . , .. I I , 1,, ~. ier, Deﬁance C
‘ ple paragraphs. Is each one built around . " l .a . . aw; a, Ferry Tim es—L e
' a single idea? Can you sum up the content "‘ _ , . . "V ‘ j . I i; z ,. I . “A!“ "g". four ”(11.0 and
of each paragraph in a single phrase or sen- *; . ‘ 3" . _.N f ' 1 ‘« ii :I . a j. 3;, .‘ . > ‘ Dix said the
tence? Several ideas in one paragraph 0011— r ' p' . »_ "- V' . ” ,~_ the personnel c
fuse the reader. '- '19: . ' : 5 if. i‘ - Perr ' ‘d

.. . . - y, 131681

19. Use One-\rewpomt Paragraphs. . I; . I, 1 ’3“: 3,553.. ‘ ' Company said
Here, again, you can test samples. See if . . . . , it ,1 I ' {va £43., I f leave the’publi:
each paragraph sticks to one viewpoint. . v ”ff ‘ '> 5,13: 2:: 3; ; ' ' . since all of Iohi
opens with the ‘we viewpomt, shifts to is» -. ' .2." , ' .. H - . , -- sense to concen

you, .the.n wm.ds up With they Here Gathered around an antique spinning wheel, a wheel of another type, KPA President The PelTy DI
the editorial writer or the busrness corre- . . . . - some 25

. . . John 8. Games, Safety Commrssroner Glenn Lovern, and George W. Gibson, duel ‘ news!
spondent is perhaps the greatest offender. . _ _ , land Delra ]

20. Use Paragraphs for Action Impact engineer for the Dodge-Chrysler Corporation, discuss the Kentucky Press Assocm- Bench F .y \
and Result. The points of greatest empha- tion's safety drive at the Mammoth Cave safety seminar. Stressing the "Sixth him éityolie

u - . r , es
sis in a paragraph are the beginning and the Wheel slogan for the campaign, Mr. Gibson urged the 127 persons present to keep New Smyrna B
end. Watch the words with which you close aware of the great need in highway safety, stating, "A regular, periodic safely. Beach. Other i,
it. Do opening and closing words in each check of every automobile is drastically needed. If, in the years 1948 through 1960, posing and En!
paragraph get QWI‘ the full force 0f fact, all states had traffic death rates as low as those that had state-operated vehicle the All-Florida’
emouou» or Ideal” . . inspection systems, 168,381 Americans would not have died in traffic accidents. In ry Printing Prc

121' WY‘te for "3 Sheff“? Purpose' In Slm‘ Kentucky, 5,187 lives would have been saved." The next safety seminar is being Potter. Atlanta,
p e news stories as 111- eatures, reports and held at Cumberland Falls, October 23_ Socrates, adverti.

memoranda. is a writer always sure he The Press bii
‘ . . . . . p . ———————'——‘-"—_ . I ' sine: ' - -
I knows )ust why he is u riting. Whether any ganizations . . _ P” It would be great fun read. about. Test thOIe. pieces of RI)! Ca family 11). then. 1
reader Will care? Does he have a specrﬁc . writing for their one idea appea. Albert Dix to t}
. . . to go back to a police beat and try out some . . . t' ‘
object in mind? A reason why? 01' does he f th thi s I ha e 'cked u throu h the the reader grasp one Single idea righ‘

just follow a routine? Here, again, test OquSeaS DE intelfl p g the start? Or Will he ﬂounder through I. .
every level of Wm writing. One large com- y i a opy \ ' _ hodgepodge 0f several ideas, h0t sure ‘th TOOkl.n9 For i
, parry used this simple test and found that 23' Talk to .That Person R‘ght Where T—Ie is the most vital? . . ”'th Safer}
more than half of all business writing was IS_' Talk to him at hls workbench. Behind 26. Write With One Viewpoint Shit“ Get the police
without specific purpose. Savings on this hls mahogany 'desk. AF :1 thh counter. viewpoint are confusing. You can do all"? in your city or (3
point alone were tremendous. Are you sure Over the I‘NaSIhmg machine. In the garden. every kind of writing from one Vienllu for all of 1961
that all you print interests at least 25 per- Talk to hlm 1n hls own language, m words or stance. With a little self-disclplhe' Categories: fatal.
cent of your readers? If not, question its he uses every day. writer can think and write almost ’9‘“ juries occurred:
value in the face of present newsprint pres- 24- Talk To Th‘dt Person in His Own thin