xt7sn00zsh1x https://exploreuk.uky.edu/dips/xt7sn00zsh1x/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1950 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, February 1950 Vol.21 No.4 text The Kentucky Press, February 1950 Vol.21 No.4 1950 2019 true xt7sn00zsh1x section xt7sn00zsh1x . 13-39,...J:.::::::;£;:::::§t:Hue—:15 agar:i-T'i?:'.".‘"""Z‘TE‘.Tt'f'fri‘f'é:"T“‘Ei"“:‘=‘ "'"”' Tffiwfi'y'T5:‘~c“:7"7‘5”"3 3'3“?“ 'T.‘ rxT'T""‘Tl"'M' "TI’T‘T'HTT' "1"" T . T‘ T H ‘T T T'.“ J T .2 T 2”“:‘555495'4
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1‘11I1. - I .I I . February, 1950 I
III 1 I J’IIIII Page Two The Kentucky Press I}

1. ”II I. ' I . 7 fl
1111 1IIIIII1II1"1111:1I1I1:I - ’ The Newspaper Office . I gill"
I II I " New Ruling Upholds Newspapers of 5.ny Years Ago I g
1 1111111 11 1 11 . ' . ' Sixty years ago, the plant of .the Solon, I g
1 1111 11 1 11 1 1 R1 ht To ReleCt Any AdvertlSlng lowa, Reporter looked like the illustration. E
I IIIII‘ I I » g _ _ . that appears on the cover of the Press. The I E
. I1I1 1, I .‘ By Albert ‘Voodruff Gray relations With any person whomsoeser: picture was taken October 14’ 1899. It was I1 E
I1I1I ,I itIl‘g‘ V: . Member of the Bar, Supreme whether the refusal rests upon ieason 01. found among some papers and forwarded ‘0 I g
1 I1111111111 111111113 Court of the United States is the result of a whim, caprice, prejudice 01 Professor Leslie Moeller. director of the E E
1 11111 11 ‘1 " 1 . - - . l d b tl e Su reme malice. \‘1itl1 his reasons neither the pub- State University of Iowa School of Journal. . E
I II 11‘ 11 I ‘». '1 I "Ihe iminunlty accorce h yp 1t 'indDHen lic nor third persons have any legal concern. ism. The pix was loaned to the Press. I E
I III II 1I I. Court of Massachusetts to t e (:5 (ns )iracv It is also his right to have busrness relations The picture sliO\\'S Grace Beuter at the I E
Ii1IvII1 ‘ ,‘1‘ 3:31 ald in Boston from a charge 0 (1:0 I . d— with any one with whom he can. make‘con— press, V. 1.. Beuter at the desk and L. Gram ., E
II III‘ I 11111 based on the” refusal Of cut-rate lqum a , tracts and if he is wrongly deprived of this liawver standing. 7 E
1 II‘I1 1 ‘11 I ‘ I - "61"“ng makes a healthy supplemefnt 1? .1 right by others he is entitled to redress.’ D]; Lawyer, Iowa City dentist for many 2
11I11I11 I decision of that court a QUartflh‘)‘ 11:6; It is this principle of law that still gov- years. started his business career as printer I) E
I 1111II 'I . tury ego that a news-pflPei Dub 151.61 11:1 r _‘ erns the right of a publisher to refuse adver- and publisher in 1887 when he was 18 years 2

I1» 1‘ u I . to “31‘?Ct any advertismg he fincs un esn tising that for any reason whatsoever he may old I E

1 1111 1 ablt 1 1 not “1181) to carr 1 1' ., ‘ 2 ~ hat vear became art- E

IIIIII q ‘1 I ‘ I This Boston liquor retailer complained Thus determifiing the unquestioned right "01:12:13eliwtisiglfnetgggner: Bauer, [hCPOkL I E
II11 ‘-1 1 - he was the victim 0f the {ff-flisaleS- He of the publishers of the Post and the Herald er avas editor; Lawyer did the floor and I E
. 111II ul 3- : it, could find no market for a Pditicular brand to refuse this advertising. there still re- C's work I 2
11111111 11 1 Of rum foisted upon him in a markup fr01-11, mained the contention of the liquor dealer Piliheir etiuipment wasn't elaborate and it I .2.
. IIIIII11‘ 11 I the wholesale price. Seehing to unloa(l,t1h[: that the refusal to carry his advertising under probably wasn’t expensive. Carroll Cole- I E
III I I : ‘ stock he prepared advertismg for a'cut1rd ‘ a mutual agreement was an unlawful mo~ man State University of Iowa typographer, I E
I1I1iI . I = I campaign and submitted the advertisements nopoly and restraint of trade. said 'a No. 3 \Vashington press, similar to E
1111I m7, ‘21 .1 I to the nCWSPaPerS. _ . The court pointed out that other methods the Reporter’s, cost $200 in the Cincinnati I E
I11I1 :Ii .1 1 I I 5 According to the contention of the ad- of advertising were available, that the pub TV )cfounders camp)“ for 1890‘ 1 E
IIII I Vet-tiser, these advertisements were refused lishers thus refusing his advertising were 4116 catalog also siggested 150 pounds of I E
111'I1I‘1‘1‘ 31;? 1; ' by both newspapers under 'a mutual 21g";~ not seeking to dominate his business nor the 10- Joint Romany thC and 100 pounds 0‘ . E
. ‘III111 ment not to carry Iatli'ertisggnesiitswtf“:3: liquor trade, they were not seeking to sup- 8-ploint Roman type for use in the small E
III 1‘ ‘5: brand at afiprice less tifanh- I blishers in press competition nor was this particular, newspaper shop. These fonts cost $103.75. I E
IIIIIIIIEQ‘ "7 fifths-quart: The 3(t 0 t e Pu‘ d h! li- brand advanced in price by their refusal ot Or the Primer could purchase a complete I E
111 1 1 1 1 1 Tefusmg this advemsmg Fom-th-e [ 6- this advertising, nor were they discriminat‘ Omfit including press. type, stands and other t'_ E
III II III ‘1 j, .1 v quor merchant, thwarted in his price-cutting ing against this particular dealer. A mi )mem for $43493: II E
111 111 1 11 1 1 campaign: was a monopOly and combmauon Refusal Of publishers to carry advertising LqT1116 printer of that day could spend less I E
II III 3 in restraint of trade and a fraud on the and their effort to deter the institution of a r 16' md “in publiSh a Six-comm" new I E
III I :I ‘ public in thus interfering Withthe right of price-cutting campaign were well within 1113):”). ‘For $176.10 he mum get a $60 Army : E
111 11 1 1 1 1 1 the victim to carry on h1s busmess. - - their rights guaranteed by the Constitution. lirtlzss 75 )ounds of 10-point type and 50 E
1I 11111 111 1 Some years ago the legislature in [hls Merely because the refusal of the publishers bounds of18—point. The press was similar I E
11111111 111 1 1 State'enaaed a 181? that, Ab'iy huelispfiiiilr- may have been through self-interest wasno lto present—day broof presses, Coleman said. I E
111111 111111 11 1111 Temsmg 0r “68]“th ’EO P1} 15 t e ". ground for juidicial interferenCC.—Edlt0r The Press would be interested in rePIO' I 5
11111111 1111 mg51 decrees or “once? 10f ‘11 State 6:511:18: And PUbHShCL ducing pix of oldtime Kentucky newspapers E
1 111111111 11111 1 $101“ at Tegurflr ad‘erusmg space m ”—————*.—————-——‘ if any editor would have them in his ar- E
1 11111111 11 1 gmhy 0t icnlgneion Transcri t refused to ' chives. If you have pix of old-time shops, E
111‘1111111 1 11 (‘aiiijyteiidvierfiisinogs of this chargcter and the What DO Customers “.6 would appreciate the use of it together E
IIIII11I 11 Commonwealth brought an action to recover Wont In Advertising? with a newstory background. E
11I1111I '1 1 1 ‘ the penalty prescribed. \Vage earners read ads, are interested in . E
1 1111I111 1 1 The Massachusetts lSupreme COP" held ads, and followadvertising, according 10 a ("gill Mailing Card suitable for sending E
I11II‘1 I y‘ . I the statute unconstitutional and pomted-ofit recent McFadden survey of a cross-section of Anhtmnce; of small amounts through the E
IIIIIIII I » ‘ ‘ that a publisher under such a ‘law. ring t the country's working people. re .1 .S mémuftlcmred bv the JOlm N. Spies 3 E
. II IIIIIII ‘ 1' ‘. readily become subject to a liability £01 Most of those queried said that advertis— T‘” .. 2 ‘Urin ‘ CO Wa.t€n0wn’ N. Y. hi. I E
1II II'I1 I i I _ damages for libel and be involved-in‘expen- ing, however, is not comprehensive or speci— 1 Jim“ at the: $6 if) for l 000 to $5.65 Per E
111I1III1I1I ‘1‘ sive litigation he would neither inVite nor fic enough in certain respects—particularly as (1263033112): 25 000 .with (he, flap blank and f E
I III IIIIII‘1I 3 1 ‘1 I risk had he been left [0.1115 own volitioni to detailed specifications and prices. f1:0m,$8-25 [gr 1000 prinwd in one COW E
1 11111111111111 1 “He may “0‘ “am to Pr‘m 1119:6933“: The things that interest readers mOSt’ in to $6 00 Per 100 for 25,000 printed in one I E
1111111I1 11 11 1 1 matter at the rates commonly ‘(1 arget a? order of importance, are: (1) helpful sugges— color: Newspapers find me com cards E
1 11111 1 11 spaca ”6‘ may net “am to Pr”: 1! :aw : tions, (2) new ideas, (3) information, (4) convenient for classified and circulation 1‘9' 1 E
111 1 mice? Nevertheéessf undgrtsuczrra ads 1p prices, (5) news 0f new products? mittances through the mails. E
111 1 1 l’Ubl::1i‘:: :E‘lbis e or“? Y Nearly all of the wives interviewed re— . E
1111 1 11 "is? 1 1 i ‘ ' ' ‘ d that the look in the stores for things . , e E
111I11111111 111 1 "I‘ilelgfll’re‘lle court Of the bmted 53m?" ilijyiehave seenyadvertised. More than half The firSt war correspénge11:31::1181fifaiiiifc I E
1iI‘IIII1‘ ‘1 1 i ha?- ie.‘ 1. f . man’s civil rights of them said that they do this often, while W. hendall of the New 7,1 t ‘ fimml”
IIIII'IIIIIE II. V V It 1's 11 part 0 every .- ., h 1 half said they do so occasionally. who covered the lVICXICdll \\ ar. :1”
11‘II1‘II 1I < 1 that he be left at liberty to refuse business 1 e otier 1 I I
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grapher, _ E Every week millions of American housewives patronize A 8: P stores. E J JJJJJ :J
milar to : E It would certainly be very damaging to our business if they believed all E J JJJ Ji
ncinmti J E the allegations of the anti-trust lawyers. Many of them would not want E— JJJJ iJ
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"W15“ J E that kind of people, we would not blame them. 5 J:JJ J J)“
runds of J E E J J J 1 J I
36 5‘1”“ J E While the anti-trust lawyers say that we should not tell the public E JJJJJJ J
”OB-’5' E our side of the case, they are making speeches all over the country and on E JJJ J J J:
”"1916” J E the radio and television, and giving out magazine interviews. They repeat 3 JJJ J JJJ
Jd Other J E ' all their charges, and they tell the public the reason we are able to sell food E J J J JQJ; 1
end less E cheaper is not because of the efficiency of our operation but because of E JJJJ J ,JJ
m news. J E ”unfair practices." E J; JJJJ :5ij
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321::ng J E We certainly do not object to them telling their story. But we think 3 JJJJJJ ‘Jn,
similar . E the people ought to know about both sides. . g JJJJJJ J J
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:JIICSSJO, J E We think we have a right to protect this 90-year-old business which E JJJ! J g
vapapers J E has made it possible for millions of Americans to get more and better food E JJJ J-‘J JJ
his ar- E for their money, which has provided high-wage employment for over a hun- E JJJJ J" J J: J .
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tog-ether E methods of distributing their products to the people. 2 JJJJ J JJtJ
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E We are going to keep right on telling the American people about E JJ'JJ JJJ JJ
- E this suit. We think in 0 Democracy you have a right to hear both sides. 2 JJJJJJJ JJ J'
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 3 333 ’ -

3"33‘33 ' 3 3 Page Four 3 The Kentucky Press February, 1950 g-n-"i’

3 .313 :3 3' . ‘ I r», 3 ,

3 3 33 3 33'33333333333i3 t3.

3 3333 ~ 33333-3. e “as r . . . 3w
3 3’ 3 3 ‘ he Kentucky Press Association recognizes the fundamental Importance >33 ReOC
33,33 3 3 ent P1;— 38 of the implied trust imposed on newspapers and dissemination of public 3
3 3'33 3 3 3 33 . . . . -

3 33333 ‘ 3 3 ‘ ' ‘ information. It stands for truth, fairness, accuracy, and decency in the pre- 3‘ S'Tdhe
333333 ‘1 3 .3 . . - I 3 '[ll

3 3333333 3 3 3 3 3 sentatzon of news, as set forth in the Canons of Journalism. It advocates : y

“33333.3 ' ' ' 3 Ofl'icml Publication of the Kentucky . . ' . . . . , seated

3 3333 3 ,3 3 - - strict ethical standards in its advertzsm column. It 0 oses the ublzca- - - .

, 33333. 3 33 33 3 Press Assomation g ongmi

3 33 _ 3 33 . . . . 3,

1 333333 3 3 33 333333 ———T— Man of propaganda under the guise of news. It3afiirms the obligation of a 3 3353363,!

3 333333: ‘3 ‘ Victor B. Portmann, Editor-Publisher newspaper to frank, honest and fearless editorial expressions. It respects 3 form
3 3 3 3 ‘ . u . o . . n - - 3
3 3. ' "‘ ' "_ ""'_ e ualtt o o Mimi and the rt ht 0 ever individual to artzcz atio ' 3 membt

3 33333 3 3 33 3 Printed On The Kernel Press, Lexington q y f P g f y P . I7 . n m ‘3

33 333333 . 3 3 the Constitutional guarantee of Freedom of the Press. It believes in the 3 R651

3 3 ‘, 3‘3 ‘ ‘ :" 33 _— . . . . . . ,

3 33 3333 33 3 33 33 333 3 newspaper as a vital medium for civic, economic, soczal, and cultural com- 33 Maw

33 3333 3 .3 3 Volume 2], Number 4 munity development and progress. '3 P39“?t

3 33:33: 3: ‘3 1‘ paper

3 3333333 W
3333.3 3‘ 3 W 3 been k
3.33 3 . . . 3 . .

3333333 ~3 3 Kentucky Press Association portance to readers as Citizens of the com» only intenSifies the confusion over classifying ~ 59 tha
33333 3 3 3 3 Joe LaGore, President, Sun—Democrat, Paducah munity. the state, and the nation. the thousands of releases which are Sent to ‘ fill it (

‘ 3333333 3 "‘33 .3 Douglas Cornette, Vice—President \Ve believe that a newspaper that goes newspapers as news matter but which have, 3 “NB

3 33333 33 ‘3 33 3 3 Courier—Journal, Louisvflle into the home Should publish nothing that the purpose of arousing a desire for the 33 It if
3333 I 3 3 3 3, “Ct” R' Portm3ann,3Secretary-Manager _ L cannot be read alound in the family circle products or services which are the subject 3 membc
33; 333 3 333333 '3 3. University of Kentucky, Lexmgton of that home 3 33333 f 31 3 3 re orts

' 3333333 ' 3 3 District Executive Committee W lel'e 3'3 th 3 3 f . 3 3 l “Moo 03 3m 3re3 :dses' 3, f 3 3 'fh 3.3
3333 3 3. 3. ' 3 3 B t R h Sh lb N to S l- e ) i v a news 0 crime, scania . 116 0 tie C ne arguments 0 pro essmna] 3“

33333 33 ' 'igggitlflgafht E2322). (1)238; Fain}? Eileen: 332:8- and vice should be presented in such a man- groups is that advertising is a form of com- 3 name(
3.33 3 3 3 sen r field' S c d h Gaines ner as to deter readers from attem )tin to inercialism. It is for that reason that ti v 3 income
3333 gs , May , e on , Jo n B. , l g 163 3

33333; 3 - 3 Par City News, Bowling Green; Third, Neil imitate the criminal and the vicious. frown upon advertising but resort to everv 3 naires
3333 . ‘ ‘ ' 3 Dalton, CO“”67'JOW”“I and T177193; Lomsvrlle; We believe that all )ersons and all or ani- trick known in the field of )ublic relat' n «I and no
3 ‘3 ‘ 3 Fourth Albert S Wathen Sr Standard Bards I g 3 10 S

3333 3 3 , . ., , — 33 . ‘2" . 33 . 3 _ . . . . *3 3 3
33333 -3 33 3 333- 33 town; Fifth, Charles E. Adams, Gallatin County llthlls ne entitled to fan pl 1) 1n the col to induce the publication of material that 50”“?

3 33333333 1 33 3 1f News, Warsaw; Sixth, Enos Swain, Advocate- umns of the newspapers. creates a (1851113 on the part of people for era] 1“
3333 ‘3 333‘ 3 33 '3 Messenger, Danville; Seventh, Thomas Holland, “’6 believe in the right of privacy of in- services or products. \Vhether it is enter- (“"3‘31”

3 333 33.1‘3 " 3‘ 13 3 ' Daily News, Pikeville; Eighth, ]- W- Hedden, dividuals in all matters not of )nblic con- iained bv )rofessionals. industr or busi~ 3’ The
33 3 3 ' 3 Advocate-Sentinel Mt Sterlin - Ninth Martin I ’ l y 3
333 33 3 3. 33 Dyche Sentinel iEcho‘ Londoii Statejat—large cern. ness, the idea seems to prevail that if no “SCSWI
33333 I i33 Williain Caywood, Sari, Winchester; Immediate; \\'e believe that no propaganda or pub- payment is made for advertising space it is emlly-
3 333333 .3 ' Past President, James M. \Villis, Messenger, licity matter should be published unless it not advertising. Silldy

33 333' 3 ‘3 ‘ 33 3 Brandenburg. contains information to which readers are As a matter of fact. advertising in its 50139:?!
33 33;. ' 3 U 3? ————_____.____. entitled, and that whenever such material is broadest form embraces any written or oral ' paper
313.3“;33 3 3 . . 3 . . . . 4 . . -

3 333333313‘ 3 3 ‘ printed, its source should be plainly indi- mention of the name of any individual or 3 11011 1"”
333‘33 3‘3 3 3 : NATIONAL EDITORIAL cated. firm dispensing services, products or ideas. 1 pate.
33- 333333 3 - 3 ' 33 :‘3 L33, lAstl‘O CHI-AW O>N \Ve believe that editorials should present Letterheads, return addresses on envelopes~ 3 If YO

3 3 33333 3 3' 3 3i. 3 “33:" my :1 \J the truth as the writer sees it, uncolored bv the cards carried bv )rofessionals, industrial 3 with ti

“ 3"3' 3 " 3 "" ACTIV'E' MEMBER ’ ’ 3
3‘ s3.:1 3 3 3 3 .' 3 ' ' bias, )re'udice, or )artisanshi). ists and businessmen in their billfolds, tele- HHOthEJ

3 3.33 333 333 3 33 3 1 .l l l 3 l 3 _

‘-3 33.33 333333 3. 3 333 We believe that neither the business in- phone and city directory listings all fall into Chlcag<
.3 3‘3‘33‘3 '3 33 " 3 if?“ Lerests of a news )a )er nor an outside in- the cate 01" of advei'tisincr. If a )rofessional 3 Chairm:

3 3 .333. 3 l 1 Y g l b l 3
3 333333 3‘ 3 We Believe ._ fluence should interfere with the publication does not desire an addressee to know he in 3 0nd for
33 3 33 "' 3 . r . . . . . . . '

: 33333313 3 ‘ 3, . . . ot the truth In news or editorials. professmnal, whv advertise the fact on the 3 3‘ '3 r6
‘3'333333‘. 3 33 i The following newspaper code of ethics . . ‘ i 3 ,
I 3'3 3 3 3; 3‘ . . . We believe that the nu mm of news )a )er letterhead he uses or the statement he sends arms a

3 3 l l l l
3 33333333! ' 3 was written by the late Prof. \3Villard G. 3 . 3 3. 3 f 3 3 3. .3 1 . f 3.033 3 333
33333333. 3 . 33 . . ad\ertising is to create a demand for com- or pio essional services. Tie in ormai . er
33 33 3 3 3 Bleyer, then director of the Course in Jour- . . . . . . .
3‘33333' 3 . ._ ‘. l . . . . . modities or services, to inform readers, not on the letterhead is Ol)\'lOUSlV intended to , I0 the
113333333 '3 3 3 3 _ nalism of the Universuy of Wisconsm, and . . . . ‘ . ~ ' 333 . 3
3313333333 3- . _ 3 , to mislead or defraud them. identifv the sender With the vocation m 3 . icliig.
3 33333'3 3‘ 3, 3 unanimously adopted by the Wisconsm Press . ’ . ‘ . .
3333 3'. 3: 3 , _ which he is engaged. “N 1'61
33333333 3 3 3 3 Assocmtion on February 6, 1925: , __._.____..________. - - ' ' ' to lo ‘
3333333 3 3'3 We believe that 'ournalism is an honor- If a correct definition of advertismg is r inc<
33333333333 3. '7 ' . J . ' What IS Ad 8 l" ' D , include onlv that information for which pa)“ gated
‘333333333 33 “ , able professmn, essential to the welfare of V l' IS'ng- . ’ . . . . f h -
33333333313333 . . t WI t , d 3.. P ment is made in the distribution thereo3 te infi
333 3333333213 1 “ some y' _ , la .18 a ver 135mg , . 3 thus giving it the mark of commercialism, 3
33333333333333 3 ' 33 3 We believe that the success of democratic That is a question which is as difficult to - hl L
3 3333 3.3333 3- 3 3 3 _ 3 _ then the free space grabbers have been rig 303m
3333 33333331333 3 . 3 _ government depends upon sound public define as an unchangeable definition of elec— l l d 3 h e been 3
3 33333333333333 3 .33 . . 33 . .. . 3 3 . 3 al aong an the newspapers av 3 3 1303335333.
3333 333333 3.3 - opinion, and that the newspaper should aid tric1tv. Time “as when it was adequate to . . . . . m
133333333333 3 _ 33 3 3 3 3 3 _ _ d 33 I 3 33 3 , 3 3 33 wrong in rejecting their voluminous con Kentuc]
333333333333, .3 3 3 in creating and maintaining soun public define advertising as selling in print, but 3 . Th 3 3 fi . . . robablV 3
33 3 ‘ 3 ' ' ' b bl'shin ' n'ficant ew a d u : ha 1 b t N l - muons' e recent ‘6' "mo“ '5 p ' "’h“ “
3333.3: : si 1 1a . I . .3 - n “ ‘
3333333 3333 3 .3 3 ”Elmo.“ 3y pu 1 3 g g :1 5 3n 5 (mg een ou grown 3 3or {065 1 correct With the word commerCIal deleted. 3 bated .
‘3 :‘3‘3 : editorial interpretation of news. “6 believe recent definition that Advertismg is ‘the . . . . - frmfi- 3
333.33 33 : 3 . _ _ . 3 3 In the final analysts, advertising is in 0 ' war 8
: 33' that newspaper writers and editors should commerCIal use of Signed oral or printed . . . . - 3565 y
‘3 33'1" 3 I . tion disseminated in any form which arol Pilier
3 33333333 :3 . be adequatelv prepared for the great repson- messages to inform people about products. . - or 3 l
3333333 33 3 3 3 3 3 « _ 3 3 the desxre of people for products, serVices 333333336.
3333333313353 3 ' Sibilities placed upon them. services or ideas and to arouse desrre for ideas '
333333 ' We believe that a newspaper should pub- them," help a lot in making it possible to
33333.3 3 3 lish the truth, the whole aruth, and nothing put a finer on just what is advertising. Use . ,- Benj;
333333 ‘3 3' 3 ' 3 but the truth concerning all matters of im- of the word “commercial” in that definition You can’t go wrong with ABC. '3"; newspa
3333333323 33 3 _ 3 3.» 3
3 3 3 3'3 3 3 - 3

" 3 ‘3 33 333”“3333

~ ‘3 3 3 3i‘3l3 I 3
3 (3: ' 3 “3333 .

t £33333 ' i . 3 "‘31
3 333333 33 3 33337331,. 3333333
332333.3333f‘l 33" . 3 ‘ 43;}; s

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2 a3 ‘ '11’1
0 ' February, l950 The Kentucky Press Page Five f‘~‘-1 l
' 1WNB Cost Study High School Papers Tiny Display Ads ‘1‘ '1“ ‘ 3.
’5" Ready For Your Use Win High Ratings Worth Special Sales 11 z.
1: i .The Weekly Newspaper Bureau‘s Cost Six lientucky colleges and high schools The small display ads, those tiny babies 111 11 -‘
165 1 1 Study for 1990 has been prepared and pre- won high ratings for their schools news- of ii to 10 inches, may well represent the 11‘ 1
‘ seated to NILA members by the “NB. The papers and magazmes in New York. difference between breaking even for the 11111
7a- ‘1 original form was printed in the first Pub- The Columbia Scholastic Press Association, year or enjoying a handsome net profit. 1111
‘a 11 lighers’ Tab and copies of the Cost Study sponsored by Columbia University, con-_ Such was the concensus of publishers in an 1‘11l 1“
:ts 1 form is available to all NBA and WNB ducted the judging of about 1,300 publica- advertising panel of Louisiana editors, ‘1111 ‘1
in 111‘ members at the main NEA office, tions from the United States, occupied zones. “A significant thing about looking over a 111‘ 1 ' ’
he 1 Results of the Cost Study will show a the Philippines, Egypt and India. copy of any one of the nationally famous 111i“ 1
m- 11 breakdown of newspaper income and a com- Highest Kentucky rating went to “'estern weeklies of the country,” said Division 1 11111 1}
plete breakdown percentage-wise of all news- Kentucky State College, Bowling Green, President John G. Gordon, “is to note that 1111‘1‘1 1
111‘ paper income and expenses. The form has where the school paper won the “medalist” every one of_them is decked with little local 1‘1111.‘l
= 1 been kept as simple in outline as possible. rating for printed newspapers from teachers’ ads—1x4, 2x3, 2x4, 2x6, and so on. Some of 111111 ‘1
assifying 1 so that a great number of publishers will colleges. thCSC pr05p6r0u$ papers Will have 50 to 100 1111‘ 11
'sent to ‘ fill it out. Results will be published by the St. Xavier High School won a first place of these tiny ads in a single issue, all of 11111 1 1
ich have‘ ‘1 WNB later this ,VCHT- rating among private high school magazines them with less than 16 inches of space." 1‘ 111‘ 1 ‘
for the 11 It is urgently requested that all \VNB for its ”Tiger Top-X.” In the smaller town, many local businesses ‘1‘11 1 ‘ .
subject 1 members participate and submit Cost Study First place ratings were also earned by just are too small to even consider using 111111111 1
1 reports with all information req