xt7sxk84n51d https://exploreuk.uky.edu/dips/xt7sxk84n51d/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1997 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, November 1997 Vol.68 No.11 text The Kentucky Press, November 1997 Vol.68 No.11 1997 2019 true xt7sxk84n51d section xt7sxk84n51d ' . t lummmv-AWMWMW...."M~ . .~-.. ,. r .. ,, . “- ,._’. ‘ _§ .. . . l‘ . , . _> _ -
‘ .. EX 405 '
____. on the $3211 SERIALS RECORDS November, 1997
i MehGeRET ‘ K‘NG viii/limes Volume 68, Number 11
.ookout New 0F KY - 40506 _____.____ —
-LEX‘NGTON KY The Official Publication
d...“ N '1‘“ 14 \ of the Kentucky Press
~, m ews Coverage _ g
.sm Wm, fortheZIstCentury Serwce -
‘ ‘ "Mir UKSchool of Journalism . '
H “mm, THE KENTUCKY
MHAWMW - .
&TndeShow .
~—~—r WMMW ‘/ -
i .
I one 18-20 ' ~
. 199lsxpm'm I i "
Joint Summer Convention i _:
Sunspree Resort/Holiday Inn .
Gatlinburg, Tenn. i
" N b °ld° ' d t f St t J 1
. By LISA CARNAHAN The brother and sister aren't .
KPA News Bureau newcomers to the business. Troy
For many at the Frankfort has been with the State Journal for
State Journal, it might have just about six years, working primarily
meant a nicer place to hang their with the paper's computer systems.
hat — but for the Dix family, mov- Ann joined the staff two years ago 35‘ H ' 1 ,.
ing into a new building was a but came to the paper after 1.0 years 5:" i
i dream come true. of managing one of the company's .5 . ‘ »- «wwvw , , ) .
The dream started for Albert radio stations in Virginia. ’ .315. . . '1 '_,, , . r‘- ' ' . V
Dix several years ago. And after "I just wanted to get back ~ 4" ~ ' W... a ,2 ‘ . g
' many failed attempts, some would home," said Ann. "I always told Dad - v- " , 1 . ‘ i
, I have abandoned their dream. But of my desire to come back to - "‘ ‘ ‘ ‘ \“2‘ ' ‘ ’ ‘ ,,‘_ I
not Dix. Frankfort — I just had to convince ff ‘ W :i' a _ .;,.-.'-- - " ‘ m, "
‘ . The now retired publisher held my husband." fer-1“”‘3mwr3fir'ijwm ' . .
' ' fast and the newspaper moved from Troy focuses on the technical, 3—... N- - ‘Wfiaz‘gmmgt j?“ .
its old, undersized downtown loca- production side of the newspaper _L,; 139*. .. i 7 . . _ i':'~.. ”ew*“‘
tion to brand new headquarters on while Ann's emphasis is marketing. 5735 i . ’ " if" ' 1 ’ *."*w~rf€ ‘ }
' . the east end of town. "We are very, very different. If I ' ' , a..-” i I I ~ "
7 .The move reenlted in heahly tom to the left, Ann Will turn to the The Frankfort State Journal moved into a new building in September
tWICe the Space for the Staff, Wlth l‘lght’" 531d TFOY- "Bet the unique and nearly doubled its office space. The newspaper had been located
. room to grow, and modern, teChno- thing is, somehow we end UP at the in downtown Frankfort in the same building since 1916. '
y logically-adaptable facilities. same place... we've just taken a dif— ’ \
" Dix retired last year and hand- ferent path to get there." Ohio, Kentucky, Florida, and ment.
, ‘ ed over the reigns to his children, "We've only had one serious dis- Montana. The State Journal's new build- _
i Troy Dix and Ann Dix Maenza. agreement since we started this and Wooster Republican Printing ing is just shy of 20.000 square
_ Troy and Ann act as co-publishers that was over wallpaper," laughed Co., The State Journal's parent feet, nearly double what the staff
' i and share the responsibilities of Ann. company, was started by Troy and had in two buildings downtown
_ . . ‘ running the newspaper equally. In addition to experience. Ann Ann's great—grandfather. "We had about 9.800 square
"It really works out quite well," and Troy have ink in their blood. Wooster Republican purchased feet in the main building down-
. said Troy. "Ann's strengths are my The brother and sister are fifth gen-a the newspaper in 1962 from Perry town hilt were forced to use an ‘
' ‘ weaknesses, her weaknesses are my eration newspaper people. The Dix Publishing Co., and Albert Dix additional 1200 square feet in the
. -< - ' strengths, so it really is a good com- family owns newspapers and TV served as publisher of the paper building heXt door." said Amt “The
bination." and radio stations in Maryland, from that point until his retire- See BUN-DING, page 15
. v - Nommatlons sought for UK State—At-Large Dll‘eCtOI‘S
~ ,~ Joum ahsm Hall of Fame to be chosen for KPA Board .
V ~~ Each year, the incoming president of the Kentucky Press
. The University of Kentucky lished in 1980, 96 journalists have Association can name up to four individuals to serve on the KPA/KPS
. . ‘ Journalism Alumni Association is been inducted. Board of Directors. The terms are for one-year and begin at the conclu-
, 72 t, ‘ ‘ soliciting nominations for the annual Plaques honoring them hang in sion of the January annual meeting.
' - induction of outstanding journalists the UK School of Journalism and State-at—large directors can be appointed for up to three consecutive ~
. _' . ' into the Kentucky Journalism Hall of Telecommunications building. years by the incoming president.
. “ Fame. . Deadline for nominations is Jan. Individuals interested in serving as a State At-Large Director in
. The Hall ofFame recognizes per- 16 1998 1998 are asked to contact Guy Hatfield, Hatfield Newspapers, (6306)
' ~ ,‘ sons who have some made significant ’ F ' h . f . b 723-5161, no later than Thursday, November 20. _ ' ‘
g , ‘ » contributions to journalism. Selection ‘urt er ‘“.°Tmat‘°“ may e _ — ‘
i a. ‘ is made from individuals, living or obtained by writing the School of _ . g 2 i
5 ". " dead, who are Kentucky natives or Journalism and Telecommumcations, ' a . - , :, 1". .
'1, who have spent a substantial part of University Of Kentucky, Lexington, " , _ . . .“ ‘
if their journalism careers in Kentucky. Ky.. 40506-0042, or by calling (606) p V. L; _' “ ‘ "j '
‘ ' Since the hall of fame was estab- 257-4360. . ' ' V, . _ , g .I ,, , @251;- ”we
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 ' I
Page 2 - The Kentucky Press. November, 1997
LCIO named GM at promoted to national co-op manag- to Hayes and Henderson until the gy. P‘inneseth will also serve as the
er. classified manager. retail iiian- end of the year and then will con— papers advertising manager.
OW'enSbOFO: Morgan ager and display manager. tinue to serve as chairman of the
‘ . ‘ ' H Before _]()lnln;_{ thet)wensboro newspapers board of directors. . ThOInaS named Cdll‘tir.
[0 head dd Stdtf paper. Morgan worked in retail and (yarter came to the paper iii _
Frank Iieto advertising direc- real estate sales. _1953. He was 19 and thought the GM at JaCkSOn TIITICS
tor at the ()wensboro Messenger- . ‘ JObjell’mg aids would only he tem}- Jack (I. Thomas has been
Inquirer since joining the paper in CZIITCI' retlreh. ”dyes. inst? it ”hr it 1“ If“: ( t( “23:31. named editor and general manager
1994. was named general manager I 0 H 0 h“ (I “I 9‘" 0 h (5 (,f‘Thp Jackson Times.
i s 1 3 ‘ ' ' ) 2 - n . ‘ A_ ‘ ' I 7 1': *3 i ) ~ A . _ _
1115“P“’"‘b9r- HLndLrhUn tdl\€ ()Vt’r irchitcctuit R“ if (3'5 I“?! h: A native of Pennsylvania.
Elaine Morgan a 12-year vet- I . . ' V ' “a“ running 9 a “pm mp” Thomas was publisher of The
.. .‘ ~ . . ‘ ‘ ' ) S . I ( i -. ' 2 I ‘ h “ i b h . _ ‘
eran ot the paper s ad staff. was tOp p08tS at H( pkln Vllle ‘mg m “619 ““5 n ”m d p“ Md‘ nt Hazard Herald for 16 years. He has
. . , V V - r ) x H . . i ‘ ,
promoted to advertising director. Robert ( . ( arter has an Mn“ ’f‘ ‘nl‘III‘Ig‘1"‘ . } owned Operated and puhhghpd 5m;
‘ I.eto. a native of Fort Wayne. announced his retirement as pub- _~ “(UV-N 'l4~ “ll It’Pfi‘k‘f’ITt I1“ eral papers in Kentucky for the
Ind. was display advertising man- lisher and president oi the Mill generation of hi_s family w ith past 40 years. Hp replaces Tim
ager of that city s newspapers Kentucky New lira. the "(“7”)”ka ”I" “”“d lamiql} (‘ornett who resigned from the
before coming to ()wensboro. He Taylor Wood Hayes has been has owned‘the ”PW-“PHP‘T “I" 1~4 Jackson happy to purgm. other
has a bachelors degree in business chosen as publisher and chicfexec- .V‘WV‘” and~( “1‘1“" Faith“ “13“! “NM" hughwgS “honing
' administration from Indiana iitive officer of the Hopkinsvillc llUVP‘HJI-‘ldi‘llit‘Iiinnl.\'1”h“kid1h"
Wesleyan ['niversitv. Paper and (‘harles A. ”(‘huck V0rp‘”‘¢1t10n. , ' , . ' ‘ - )y
Morgan Joined the Messenger— Henderson will be the president Henderson .IWW‘d 1“" IMP“I 1” Cd‘rlton hired db llteSka'
Inquirer Iti‘ I985 as an acCount and general manager of the corpo— 1946) as mmptroller and “MI” ”I“ BdIIOI. at HokanSVIIIC
executive. bhe was subsequently ration. (‘arter will act as an adviser ”NV management. “'1“ ”"WSVV 1h" . .
' day-to-day operations of the paper _ ‘ MIL'IW‘IV‘ ”THU“ '5 the “(“V
I h k k P and its subsidiaries, The New Era .s llf">‘t_"l(’-f (‘dltm' ”1 Ill“ Kentucky
6 en uc y reSS holdings include T\'_4;;‘ The Times- New Era in Hopkinsville.
, iy iv ).- .. y. .~ ('arlton, who comes to the
‘ The Kentucky I’ress (IS9\—tltl23-tl,"~24i is pub- Ihsti'lt’l Ii :f‘fld.‘ I H? Id] ‘3.“ “I’ll“ I'Ijl'tif .settt 1‘ paper from The (‘rittenden I’i‘ess
11410deth I“ theKentuelu PW“ tilenntrravManchesterIc'iiterprise imting. (m | lg” 10'. (l pd?“ ., l' . ,. g (i. [h , ‘ i K. '(I‘ , A
wamnom Kmmch Press Serxice, Int also has a contract to print the Port I‘ P <1“ -‘ ‘ ~ 4‘» ({m“ . (”M ay
I’ernx‘lieal-class postage ls paid at Frankfort, District 14 ('31npbp“ (“OUI‘IPIK g.rd.dUd.to I” ‘ I” I" d} Sl'dt‘
KY 406“] Subscription PriveisSfipervear s S I’ I k \N k L mV‘TSIIYy ( “Hum “'1” I)“ ”‘SP‘HI‘
- Postmaster Send (hangout address tiiil‘he ‘ tuart ‘ lmp“)n’ u (1‘ I “ Gl-d I] l ‘ ‘ V Siblt‘ It)!‘ the Kentucky NOW EI‘HS
lsentutkyl‘ress,ItllConsumerlane, I) l” \ l ewe assumes t()I) Lifestyles section and will also
i-‘ranktort,K\ 4iwi1,(§t12)22‘y-8821 "m“ “’ , ' ' , y ' . .' write feature stories. She worked
Tom ('audill,Iexmgton Herald-leader dd JOb In MddISOnVlIIC 'it The (‘rittenden Press for {our
OfficersandDirectors . H t - ) , ., . H (u‘ ‘ ‘ f H , - ‘ ), ~ v ‘
Kentut‘lu l’ress u\ss‘otiation ”Mn” 1;“ Mdun‘n 91”“ “‘9” ha“ lfl‘t n “Vs/(“‘5 and I‘d-h In (haw-3‘ ”I tn‘ . ‘
named advertising director of The Lifestyles section and also wrote ‘
l’resident Iom Moore, Stantord Interior loiirnal Madisonville Messenger. news and feature stories. ‘
treneL‘labes, Recorder \ewspapers \ I (Ilidewell previously worked at l
't‘ltv‘" "mi" The B'inner-Inde k d1 i '
. . . 1 pin (nt in r r, ,
llmmlt’m El‘“_ _ Sham" lum'n‘k' “”l‘ihmt‘lrsun Booneville. Miss. where she served Rlnddhl’ T‘IUIbee named
(an IIdl’lIt‘ltl,CIil/L‘n\tiltt'dntl limes . x . a“. ad director. I’t‘it)!‘ t“ that. she t() t()p p()StS at Hazard
Id Rmey,Uwensboro\ltssengerInquiicr served m the military ‘ls‘ “in Air
l’k"”’“‘"d‘"" 1}”GC fin'inci'il WWEW‘i ; ecialis‘t Mike Rindahl has been named
I‘m" ”45mm" A‘hl‘m‘l [)‘I'h lnd‘T‘Tdmt \tnrk \eilork I'Kt‘nttltls\ Post Sh .l ( i 1 i p . ' ' editor and publisher of the Hazard
. e ma_iored in marketing at ) . H 7 .
\- ._l, i, . . ‘ . ‘. . V . . Herald. Iaul DaVid Iaulbee is the
id rtsmnt ) Northeast Mississippi ( (immunity . . . ‘
Russ l)(‘\‘ ell, .-\shland I)ail\ Imlepeiit‘lent L hip Iluti ht‘stin. I iiiiietiin limes l eader ('ollege papei is new managing (’(Ilttii.
. ' Rindahl comes to The Herald
Treasurer c\sstitlrllt'sI)I\I\Hin . after 20 years in the newspaper
Ham Backus. Appalachian News I-xprtss Barbara Mti)aniel, 'ioxoia Motor Flnneseth named GM business. working at weekly and
Manufacturing daily newspapers as a reporter.
District] at News-Democrat . . - . . -
_ k ., ( rts w riter, ad re resentative, ad
William Mitchell, Fulton leader _ spi . P ,
Adxeriismg l)i\ Non Brooks pmmismh has been director and editor and publisher.
015mm: Teresa Revlett, MtlednLiiuntV Nens named general manager Of The A communications graduate
., led Dillingham, Dawson Springs Progress News-Democrat in (lai‘i‘ollton. from the UniverSity 0f M‘nnGSOta-
_ . . {Nt'Ws Editorial Dixision Finneseth, a native of Rindahl worked at newspapers in
District3 ‘ John Nelson. Dam'ille Advocate Messenger LaGrange, served as an advertising Minnesota, New Mexwo, Texas, '
Teresa Re\|ett, McLeanLounty MM" account executive for three years at, North Carmina and Florida. _
,. District-1 _ The Cincinnati Enquirer. He also ) Tau‘lbee. 3 {0-year r"S'd“I‘t_ 0f
‘ Charlie Portmann, Franklin Fawn“! Inurnallsni Education served as an ad rep at Advo, Inc., Ierry (,ounty, first began writing ,
Dr. Ron Wolte, Eastern Kentucky which specializes in direct mail for The Herald in 1986 while. he
DistrictS University marketing. was teaching With the county
DavidCreer,Eliubethtown Nev/s A graduate of Western school system. After 28 years of
Enterprise General Counsels Kentucky University with a dual teaching, he retired in May to work
Ion Fleischaker and Kim(}reerie, - y , - - .
- . ma or in advertism and s cholo- SeePEOPLE a e11
Dismcto . ‘ Dinsmore& Shohl J g p y , P 9
, ° 0
- Dismay kuucky State 3 recyclin g efforts pralsed
Kelley Warnick, Gallahn County News Kentucky Pr?” 59"“? Staft
David T. Thompson, Executive Director Kentucky's efforts to use recy- plants used record levels of
District 39 Bonnie Howard, Business Manager cled newsprint were lauded in the newsprint containing recycled fiber.
K9" MetlyBath (:"UntF’NQ'W‘ OUUW‘k Gloria Davis, Advertising Director October issue of "Resource The 42 plants in the state used
Dim“ 10-11 Lisa Camahan, News Bureau Director Recycling." 34.4 percent recycled fiber in 1996,
L “‘ . I i'., .‘ ‘h. k.’ . ' ; ' ' ~ ‘ ‘ 1' - j
Martv Backus, Appalachian News Express Reba‘mis Resean /Mar mngCixyrdmator An irticle in the newsletter up from 29.8 percent in 199) and I
.. , SueCammack, Secretary noted that in comparison to other 18.2 percent in 1989.
_ District 12 Buffysanls,B()OkI(l-‘PplngAssistant states, where use of deinked Only 3.7 percent of the
_. . [fluiseHMmakprJackmn Times/Beaimcmp Becky Whitson, Advertising Sales Support newsprint has leveled off or is neWsprint used in the state last
Enterprise Iam‘t Raisor, Advertising Sales Clerk declining, Kentucky's printing year was allux irgin fiber. .
-.‘ "A v‘. .,. . . . . ,, ,y..‘,«, .‘ ' ' t \ ‘ l 4
’ 1 Q \ ‘ ' ,
‘ , , in
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l The Kentucky Press, November, 1997 - Page 3 -
' ' ' . already announced a ma‘or end-of—centur ' ro'ect‘.’ It's called "People of the
Txlme IS nOW for plannlng? newspapers (‘entury' and will consith of six special Tin}; iJssues linked to six hour-long .-
ShOUld take the lead to celebrate event prime time .(‘BS news specials starting in 1998 and continuing through 1999. '.
It s time for newspapers to get moving! If no group or company in your com—
By WILLIAM W. CONE munity has started to think about this. why not take the lead and form a -
This is hopefully a wake—up call for newspapers around the world. In just 15 community planning committee? Tie in your NIH program and other Cornmu-
short months. we enter the final year ofthe 20th century What is your news- nity relations activities. Everything you do promotionally in 1999 could be
paper planning? What is our industry doing about it‘.’ tied to this. Build a year-long theme for your 2(1th century/millenniurn activi- " .
January 1999 starts the final countdown toward the millennium. Think ties. But don‘t delay. This is not a quickie special section project. It‘s the ' ‘
about it for a moment. We are near the end of what has been the greatest opportunity and challenge of a lifetime
century of change. progress, triumph and tragedy in the history of mankind. You can also help your advertisers get involved and participate. Most com— _
And we're moving into a century that will be driven by constant technological panies have not yet figured out what to do to mark this special time in histo- ,
change. So what are we as information leaders doing to recount and pay trib- ry. But they're beginning to think about it. There are enormous sponsorship
ute to a magnificent century and to point the way to a potentially even marketing opportunities for newspapers who create dynamic worthwhile pro- .
greater one? jects. .
Think about itl Newspapers have been around the entire 20th century We A word of caution -. don't overucommit. (‘ome up with maybe four to eight 7
have shared and documented the progress. the pain. the tragedy and the great ideas that you can turn into real winner projects and then execute them
enormous hope ofthe past century for our communities. ()ur broadcast com- well. Quality. reach and impact are much more important than quantity. i.
petitors can't say that. Most periodicals can't say that. The new world of Build your newspaper branding and positioning strategy into everything you
cyberspace certainly can't say that. launch.
Now is the time for newspapers to lead the way to a new millennium in a This is my call to action. We as an industry can take the lead in our commu-
way that only newspapers can. Through your words and pictures. through nities by remembering and summing up the 20th century and then helping to
your special ability to look at the world around us. you have not only the launch the new millennium. It‘s a challenge no other media can do as well.
means but also the responsibility to mark the ending of the 20th century. We've been here and seen it all. f implore you to push your publishers. editors
And in so doing you can launch your communities and nations on the road to and senior marketing manages to meet the challenge. Share your thoughts ’
an exciting new millennium. and ideas with INMA. Together we can make the most of this wonderful
Where do you begin? Start by forming an internal committee representing opportunity to stimulate public thinking and discourse And we can chart a
all areas of the newspaper. Involve staff of all ages and backgrounds and get path to a new millennium.
the ideas flowing now. Find out what your community is planning —— your (Reprinted from the ()c/oher issue of IDEAS Magazine. INALA member
chamber of commerce. visitors bureau, local universities and colleges. impor- William W. (‘one is- director of promotions and ere/1! niarleeling at Miamr-
tant civic groups. area sports teams. Special attractions. and. of course. your based It'nrglitr-lt’alrler Nercspapers. He can be reached by telephone at iii/)5;
broadcast competitors. Did you know that Time magazine and CBS have 376 3828 or by e-mail at a'r'one@lcnrglit-rrdrlwicmn.r -
WW
lemg the r1 ght webmaster Newspaper successful in getting
0 o w o g f t ‘ b g ‘ .
,‘ t IS key to effectlve SltC COVCra 6 Or 1 S OW“ 1 news .
The Tribane-Review Publishing ('ompany was preparing to break .
l By MARY 138- MORRIS . “Building an effective “Th site ground on a new $43 million printing facility The company wanted to hold a f, ‘ 7 s
l You “‘3'” t“ h”“’ ‘1 “Tb Dr‘ofes- ‘ . .. . i press conference where the actual grtiund»breakinjer would take place. ’/ K
] sional. not a webmaster wannabe. takes sume husme” kmw‘ledge‘ Staff sent out invitations within an envelope declaring. ”This envelope I
The big question is: How do you some artiStiC 59n5ihility~ and contains ground—breaking newsfl
tell the difference? It's not easy. some inter-activity skills." The event was a success.
but there are a few things you can Several notable political oflicials were in attendance to offer their sup- \ " /
do to distinguish the real thing . , . port for the new business venture by the Tribune-Review l’ublishing .,
from the dreamer. 1“;er [2.5. Tinrns ('ompanv. The attendance by the local press was iwerwhelnnng. All the \
Don‘t look for certification. mtemet and lntranet consultant major l\ networks covered the event and local competing newspapers car- '
although it is becoming more avail- —____— ried the story following the event. '
able. While many universities are W“ i” 11- but “WW." “"11 l”"1ll‘*»‘""1' (‘ontact' Janet K. (‘orrinne is promotion assistant at the Tribune-
rushing to market such a thing. via 41] needs 501”“ .ifl'iiPhlt'r' ”Mitiplllil' Review. an [NMA member newspaper at ll Station Square. l’ittsburgh.
weekend information training seni— 1”“ Skill“ ““"lmll 4” “‘41“ i” Pennsylvania. l3219. She can be reached by telephone at . 113 Si'iT—tltfltt. :
inars and full-semester courses. tweak color maps and place images
practitioner‘s ill'fillt‘ that “14) IN.” on low~b_\te diets.I'l‘liose‘skills can v .
nologies m.“ evolving M, attickh lH‘ evaluated best by taking a close “ .I ll‘ ‘ I. .' I I ‘v
that this years certification staiiv- “Mk “I 1h“ ”5" ”T ”V‘llhlc‘ '” ‘l ‘ A ‘
dards arehext years historic (“WW portfolio Web site. something that .
- ments. ‘ most experienced Web profession- ‘ . . O)
lrrstead of looking for a sheeD- ”I" should lw hill)”. 1” lmwid“ ‘ I. 3' l I ‘. ll 0 ‘h .
skirt. consider demonstrated skills. _“\‘\ WM] 1h“ l‘”‘”‘${"‘ “mm“. “h” F . .
keeping in rriirid that Web profes— will oversee a multifaceted endeav- , 9 ‘ . ./ '
i sionals must he rnultidiscihlined. or. (“(Wd'mm‘m.Sklll‘.‘ project man~ W6 r6 lOOklng fOI' a GCOrtCr WhO Can
Building an effective Web site agernent experience. and demon- t . ,
takes some business knowledge. strated leadership are also impor- §C()\/er government and beaklng news Q ,
some artistic sensibility. and some “"2135“ more tasks '1 site performs 1 . ‘ . , , . i
mter—actrvrty hklnkfmd If the Tm. the more important are technical lStones for a pnze—Wlnnlng communlty‘
moves beyond the simple publish- . 4 . . .w . ) x ‘ l l
in T aradi rm to databases and capabilities for theperson prtsid- d .1 T . f ed i
gt) t” . . mg over it. But while people often l 3.1 y. W0 years CXPCFICHCC pre CIT .1
behind-the-scenes applications. a . . . . . ' ' i
. . ask what programming language I . . 1
certain amount of technical savvy skills to require of their Web pro- iQuark photographlc SklllS a plus. i .
IS 3150 necessary. _ fessionals. that question is becom-- .-.-_.--__._. L:--.-.._ _-.- ..--._-._ _.Kv_.._-A---._.._---.~. ——~~ ...._-.-.-----v. -l
Despite the. avalanche 0‘ “9W ing less pertinent. As rapid appli- ‘ .
HTML conversion programs, plain cation development environments Contact Editor:
i 321:1tHVITTl/ilcli‘nsl‘llldf‘eazraieflg23321;); and m"d”l"“ “WWW,“W grow in The Winchester Sun, RO. Box 4300. Winchester, Ky.
_ ' ' '_ ‘ importance, they wrll increasmgly 40392_4300 _
skills. If the srte needs custom separate the developer from the 0 .
graphics, the work can be out- Or call (606) 744-3123. '
sourced to Web people who special- See WEBMASTER, page 7
a - i r ' ‘ ~ . ' . l . I 9
~ ' i ' . 1 . t s ,1, .
. , ‘ ~ . . J .. . ‘
. x y I ' > - . . ' ‘- 7 ' v

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Page 4 - The Kentucky Press, November. 1997
Don’t be tempted by The Job Shop
OIlSlaugl 1t Of 1: y p6 faces Take advantage of KPA '5
«A . ”The Job Shop. " List your
It 15 a COHdltlUn lurking ln lht‘ . . [wmw’uwl ‘Va :4 ’1‘)“'\l)(ll)(ir ‘\ l()l) ()I)(),I[’Ig) /(),-
shadows of manv newsrooms DESlgTI IS 3, l E P b . 7 '7 . . 7 ‘ 7‘
. ~ 5 . . . , . . i . . [mt $10. ()i, i/ \ (m are a
across this country It is insidious 0 - r . . _
and ert'idious. It weakens your W Z: . NEWS )(l )(’I‘ )I‘() (”SN/(Hull .\'(’(’k- I
p . .1 l l l .
lnowgpaporlwitmits slow but unrv— By Edward F. . »§;77 7 77 AN E int: llt’ll‘ ()ppUI‘IlHIlIH‘S‘, .Yt’lld
tintingr ons aug t. - ’ .1 , 7 7 __ 7777 7 7 . . .
h is 1V.pvdwi‘mr “Mm”... Hemeer ‘ 5i 7_,____#- ‘ US that tit/arnmtmn.
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dr‘ml" “"“."" ‘T‘lf‘f‘FUF: W17“, 7 yourself mm to think through the Assistant managing editor
b‘mwlmw” It 5 ‘l p ”t“ pa“ in design or” thiit f'miturii front. It The Kokomo (lnd.) Tribune is seeking an assistant managing editor. The
4‘ SPM” front. ()CC‘L‘WWHFV 1‘ “”1 “um. (it-signing I)“. pug“ (m dmd- assistant will help the managing editor in the day-to-day operations of the
, broaden 115 altilt‘k 1*” the “HY 1“ lino WU haven't planned propvrlx local news section by making story and photo assignments. and editing and
page 1. l‘:\'(‘n (m .1 7 mm“ {mm H dad'7 designing local pages. The assistant edits and paginates local news pages
You can recognini this syn» ‘ f l : k l ‘ . ‘ Saturday nights. and is responsible for opinion page with assistance from
dromo at your nt’WSpapvr lt'x'ou‘ro 11““ Pam“ “_“ “m t“ " l l" “”“f l” managing editor and publisher. OuarkXpress a plus. Send cover letter,
seeing “'9“ pm... that are ”0} pm PM” [hill “‘1” 1”“ on ‘1‘" mil“ resume and references to Kokomo Tribune. John Wiles. managing editor,
‘ ”f a“; “1“]de ‘M or up“ MM 11 «him! girls soccer all-stars. Di) w 300 N. Union St.. PO. Box 9014. Kokomo, Ind. 4690409014.
your paper. or il‘vou see it Ith‘ ltlt‘t‘ use mugs. ”r can “0 gm To km" . . .
whose n'ime \‘ou (“in't l't‘lnt‘lnln'l‘ together (or a 5"“.“l’ photo. I)“ “P CIrCUIatlon director
(much 1““ )ronouncw WWW .i 4W” 1h" PH‘IUY“ 1” ”1" gym or out Immediate opening for experienced circulation director for The Courier, a 6-
t' ‘ ‘7 l; l , 7 7 _ ‘ on thi- sou-or iiiildl’ llo mi hiiw day, a.m.. 11.000 circulation, award-winning newspaper. Expertise and
“”1113; H 159*." til-ll“, “n?“fm.‘ Ill 4 thvm m-ur their uniforms" If m. results rewarded with full compensation program including MBO, profit shar-
“’ ~‘.‘_ “‘ Will“ ‘ “l “l“ _.‘ Sim”! it mum)“ d” m, m 1., show ing. productivity bonus. all others and a great community. Send resume and
st‘itl‘t‘llt’s out ll> Victims. it looks for mm” m 70”“. kind ”1. ‘m‘i‘m WW” references to Circ. Director. PO. Box 887, Russellville. AR. 72811-0887 or fax
those who are untrained in design. 1. [.7 ‘-t. f, W} . {.7 (I . } .. ll _ 501-968-2832.
It looks for those who do not do it I, I. 5 T up .5 “NT; 2 l“ )“(Hl ”H
. . . . t t! 5'; ’_ . i q (l .
good tub of planning' ”1011‘ page.» It Him?" ( (7’ 7 1:: ‘17., ll. Ill “(mull 7131'.“ Staff Writer
looks for those w ho 1m] to find FHTS‘HH flan" n 5' 7 5 t' t} . I \ 1‘ The Henry County Local. 3 newly-redesigned weekly located 25 miles north-
othm- design iiplliins. it looks toi- ”I .m‘ ‘i mm. ”“5 U I H ”M“ 1‘ east of Louisville. Ky.. seeks a well-rounded journalist to help with writing,
tho“. U'HmM‘il M I)“. llt‘ that ”(n.7, “‘ lhmk if” "l 1h" ”mm-‘4“- ("'l layout and photography. The person who fills this position will get to cover
(llllt‘l‘t'nl h “H ‘11 Mk” I“ N no it’llt'lht‘l‘ “Uh “WHY“ 11””le I” government meetings and report on sporting events. write appealing fea-
, ‘ ‘ ' putting the storV and tho )llillil> tures. shoot photos. and produce issue-centered project pieces. This is the
itll\t' q l . . . .
TV find” ”m. '7 (i “rm-7 7m” ii. Search ioi- oi hm- iipl ions place for an aspiring wrrter/desugher/photographer to have the freedom to _
l . .‘t‘ l f) l _}‘ ‘ '_ ' ‘7 hi ()l'ti-n. l.\'l>t‘-dU-,IHIH‘ ”WU“ immm, help. continue the paper 5 renaissance. Only leaders need apply. .
”will“ U M“ Pm limit”! M” H 17 I)“. IN ”,7. m w (.n- .i H“. | Qualifications include: 1)Journalism or related degree: 2) Professwnalexpe- l
sun- to put _\'ot1 on lllt‘ l'tit‘lx'.\ Ti 7 I 1"l 7 t'illitl "' l U} .13} l 7“ rience. either full-time or internships. Sports experience preferred but not ‘
llut llll‘l‘t’ itl‘i‘ stops ~you mu 1‘ l) l” ‘ " ‘, _l ””cl 1‘“ l" required: 3) Computer experience - Macintosh computers and QuarkXpress.
in)“.1.,mm)“(it)“,”Hump,” ”“ "‘hlml \‘ “'1 ‘ ‘7' 1”“ lh“ l“‘“ ’ Adobe Photoshop and Microsoft Word a plus but not required; 4) The ability
1 “(warm/p [\.¥,‘..(iu-l(mr (M. will)" ith .“l‘l "l“ It‘ll “Uh "Uh .\*‘l' to work in a small. agricultural community. Background in community jour—
My” H 177‘ ‘l (“”5” I” Igwl (“7 lo“ nalism a plus but not required. Resumes should be sent to Matthew Tungate.
MT] \ {nil “(i (“1‘ H i; \ m 'l‘hm- nm in. .i t-nnoo- \\.i\' ii, editor. Henry County Local. PO. Box 209. New Castle. Ky.. 40050. (502) 845-
;i‘ii i :_‘(ll ->l;_’ . ll ' _
”Mbpqur ' ' .‘ii'mnzji- lllt‘ storx :lllll .lll illu~tr;i 2858'
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_’ l l.iii \Utll p.i_i in llt it Hi See TYPE page 10 Expenenced reporter 7
"‘W'" W— The Winchester Sun. Winchester. Ky.. seeks an experienced reporter who "
{ I - can cover government and breaking news stories for a prize-winning com—
., KICk Ads And munity daily. Two years of experience preferred. Quark. photographic skills a
plus. Contact Editor. The Winchester Sun. PO. Box 4300. Winchester. Ky..
T k N 40392-4300. or call (606) 744—3123.
a e ames Editor .
7 h 7 . , . . .1 The Daily Okeechobee News. located in Okeechobee. Florida is seeking a
' ‘ candidate to fill the position of editor of this 7-day morning daily. The posi— .
p A G E D I R E C T o R r tion is open due to the creation of a new Regional position which our current i
. editor Will be movrng to. The successful candidate Will lead a staff of SIX and _
. l - . . ' ' I ideally is now an associate editor at a daily or has a number of years experi- .
_ ences as a weekly editor. You will be working with an enthusiastic team of l
A d L a y o u t S y s t 9 m '0 ' M a c & W ' n d 0 w 5 l! news folks operating the latest Macmtosh equipment. Fax resume to Daily ‘
l , . . ‘ Okeechobee News at (941)763-5901. Attn: Katrina Eisken. Mailing address is
‘- 107 SW. 17th Street. Suite D. Okeechobee. Florida 34974. Phone: (941) 763-
CIassified Layout System 3134. ’
ROUNDHOUSE“ P 't' W t d .
1, l 051 10115 an e i
. Ad hacking Ad manager/GM
: , 7 Individual with vast years of experience in advertisrng management. general
j - ' i ‘ management. circulation and commercial printing. seeking a position of
3 - advertising manager or general manager with a progressive publication.
: & X 7° n s ' o n 3 Phone 712—325—8462.
l .7 ‘ 7 , , . _ , . .
i — Editor
| M = I Award‘winning veteran news leader with excellent reputation seeks position
i 7 , . ‘ as managing editor. news editor. city editor. editorial page editor or personal l
’ l ‘ ' ’ ‘ ‘ ’ columnist. Call Ted Truby at (417) 336-1145. or write to 124 Maplewood.
l Mitiittx’tilt' [Jilin ‘ liii .H‘wiv r A Lil Branson.M065616. ‘
LA. . .._.*___._..g_ a, . __.,.-, . iv o, 7 .. . W*___________,___.__w_ i
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The Kentucky Press. November, 1997 - Page 5
———————.—_—___________—__________
Ad t" 1 tbt tbfft‘ ’
There are a lot of trite advertising slogans. . V ”All” turns the line of copy into a lie. But leav-
' Lately, I've noticed one that keeps popping up in Ad-leS© ing out this word results in a watered—down '
different forms. It‘s one of the worst lines an ’ message ("For your transportation needs”). And
advertiser could use But like kudzu, our " " " ' ’ ' 3-; ' using qualifiers produces a weak statement ’
famous Southern plant growth, it seems to be .Q ~, t”l*‘or most of your automotive transportation
everywhere you look. By John FOUSt , ,v needs." t.
No doubt. you've seen this line in dozens of Raleigh, N'C' "’ The only sensible way to handle this copy line
newspaper ads: "For all your fill—in—the-blank is to get rid of it ~ - and replace it with some- .
needs." What do these lines have in common? None of thing better. You might want to try this:
There’s only one explanation for its Prolifera- them are ”119- Th“ problem is caused by ”19 lit' 1- Recognize 1h“ problem. Th” ““0 l5 4‘ sign
tion. I'm convinced that some advertisers study “9 word "all.” Take. for example. the auto dealer ofthe times, It s not unusual for people to make
out-of—town newspapers and copy the ideas that who boasts, ”For all your transportation needs." unsubstantiated. blanket statements. Teenagers '
strike their fancy. How else could we end up In reality" there's no way a car dealer can pro— MN ‘0 ”it‘ll P41111151 “I‘h't‘l'N'hOdF' “15" is staying
with so many variations of this theme" ”For all vide ALL of a consumer's transportation needs ”“1 11”“ Wh." “mi 11)“ And siilf‘~“l»““’Plt‘ 1“”
your transportation needs”..."For all your floral Sure, they may have a wide selection ofcars and prospects that their product is the best on the
needs"..."For all y