xt7v154drj59 https://exploreuk.uky.edu/dips/xt7v154drj59/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1948 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1948 Vol.19 No.12 text The Kentucky Press, October 1948 Vol.19 No.12 1948 2019 true xt7v154drj59 section xt7v154drj59 E , , , _ _ E7; ,;;;=_;-,__;i.::;:"_’;;;_‘i:;_'h' ' [IVE 1;._7_; 7.54-. 7;;77 __¥_WA::——'~:;wm:_fi—mi—“i " ~ ~77 ' ’ E' E. {EMEEfi—‘ll/E '
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3333‘ The Kentucky Press—October, 1948 -
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. 3 he Kentucky Press Association
33 3 3 ‘ (Iircul
33 333333 3 is an organization representing l60 weekly and semi— the placing of advertising in their papers more easy 3 newsga}
“ ‘ ‘ 3 - . . 2 " ‘
33 weekly community newspapers, 22 small dailies, and 7 and satisfactory. The Association maintains a Central ‘ 3:33;“;
333333 major dailies, whose publishers desire to provide for Office in McVey Hall, University of Kentucky, Lexing- l cii-ciilati
‘33333i333‘33 advertisers the greatest possible coverage and render ton, which provides for the all-inclusive plan of ‘ l"‘l’el"'a
3 ‘ 33 I’ll no
33 ‘3 3‘3 3 vcnt r16"
3‘ o o 3
3‘ 0119 Order - (inc Bllllng - (Due Check beyond;
33 “3 ‘ 3 l pOtCnua
. 2 .
3 extreme
3 33 3; 3 without additional cost to agency or advertiser. This insertion orders will be issued the same day from the “Win“
3 i 3 . . . ,
3‘ ‘33, 2 office through a complete file of its newspapers attends association office. No charge is made to the advertiser lMPSr’ 3‘
3 3‘3 33 ‘, to proof of publication through tear sheets and cares or agency for this service. 3 3 23:21::
33“ . , for the many details of placing advertising. Given a _ 3 3 I’vehi
3 3 3 3 3 list of newspapers to be covered with mats or plates 3 This office Will sewice advertismg accounts cover- ' incomei
necessary, the office will place the orders, check the ' ing all or any part Of ”"5 entire lls" The COS‘ 0“ cover- Maw?
33 publication, provide tear sheets, and render one bill for ing the community newspaper field, excluswe 0f the mice
3‘3 :93 3 the entire account. This eliminates a considerable ex— small and major dailieS, is approximately $64.00 a 33 andihe'

“ 3 .‘ pense T0 the agency 0" advertiser. column inch for a circulation of 385,000 readers, almost ‘ [3‘18 m0“
‘ 3 . . . , 3 . it me ‘Tnct‘
3 3 3 3 You can plaCe space in any number of Kentucky all on a cash-in—advance bOSIS. Seventeen weeklies are 3 3331mm

' ‘3 3‘3 ‘ weeklies, semi-weeklies, or dailies with a single order. members 0f the AUle Bureau Of Circulation; twelve l “l’lellm‘
‘ 3 3‘ Send us only a‘blanket insertion order, together with dailies are members. More than 40 applications for ‘ erl'ne.

3 3 1 I]
‘3 33. 3 mats, sterotypes, or copy sufficient to cover. Individual membership are now on fi|e3 ads, legit
‘3 3 3 supplies
'3 3 3 m , ‘VhO tak‘

3 ‘ ‘ 3 3 line, shc

3 . o o o o o o 0 will incl

3 3 . 3 N atlonal Advertlsulg Afflllatlng Servwe CW

3 33 . .

3 3 3 3 pay him
33 33 3‘ ‘ This Association is a state affiliate with the Nation- farms—no national publications, no national radio 3 When
‘33" 33: “ . al Editorial Association, and is an affiliating and co- hook—ups can reach him as Economically, as Thoroughly, 3 3° Pan‘
‘3 3 ‘33 ‘ “ operating member of and with Newspaper Advertising as Easily, as HlS HOMETOWN NEWSPAPER With maxi- 3 12."? m

“3 ‘1 Service, lnc., Chicago. National orders, placed thru NAS, mum readership—because "Mr. 52" knows the local 2333131233 :1

3 “ are distributed from this office to our state newspapers editor—knows all the merchants—knows all the other 33,3. 33:6
3‘ 3 under the one order, one billing, one check plan. subscribers—knows his Senator and Representative— 3 With“
3‘ 3 3 . While our state average is higher, in the nation HEW: T2: hlStHOfm:TO\;Y? newszager lilo wg'm' L‘v‘irt‘g‘ i isyoutn
3‘: 52% of the nation’s population, 70,200,000 persons, u n‘ par o ‘5 ie—an irec yin uences ‘ , “P ‘ .
33 ‘ live in towns of less than 10,000 population—only seven "Mr. 52" Hometown newspaper offers MORE local 3 Every 1"
‘3 ‘3 larger cities in Kentucky. This "Mr. 52" had $44,000,- coverage than all other media combined—he can be ’ Every
33 3 ‘ 000,000 to spend last year, 43% of the Nation’s buy- reached by One Package and One Check through News- , be a ‘30
33 ing POWGF- paper Advertising Service, Inc., 188 West Randolph, :38?“
3. ‘33. 33 . . . 3. ’ O (
33 3 33 3 "Mr. 52,, represents 6,000,000 farm families— Chicago, and through the Kentucky Press Assoaation. foods 3h;
33 3 2,000,000 electrified farms—60% of all automobiles, Remember "Mr. 52" and make him a customer by ‘ ‘heyiarei

3 ‘3 trucks and tractors—50% of all furniture—46% of selling him today through his own HOMETOWN NEWS- 3 Edit?“ :

33 . ‘ clothing—and the Nation’s highest percentage of Home PAPER. . generous

3 3 ownership—IN FACT, the greatest potential market for ' hl‘s week'

‘ 3 far-seeing manufacturers. 3 3 r‘l‘baTb.’

3 . 3 u u 3 For information, call or Write Victor R. Portmanni 3 {all ‘0 If

‘ 3 Mr. 52 in the past has been difficult to reach, Secretary-Manager, McVey Hall, University of Ken- 3 Displa
33 ‘ 3 ‘ living in 15,000 different small towns and on 6,000,000 tucky Lexington 29 Kentucky. portam

i “ I I l Partic‘ula
3 3 3 3 extend a
‘ ‘33 3‘3 ill—L"

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" .' October, l948 The Kentucky Press Page One l . Il ”l lll

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I C o ' I o n 3 ll ll l l .

l trcu atton 5 ways 1.781: 07151 eratw’n. . u :1

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‘ Circulation is the No. l essential of any This article by L. L. Coleman, publisher of lation to his territory. I’m personally sold on l Il : l ll

l newspaper daily or weekly, large or small. the Mobridge (S.D.) Tribune, condenses an the idea that it is impossible for a weekly . l H l ll

easy l \Circulation is the life stream of your news— address given before the liansas Press Associa— editor to compete with dailies or radio 011 l l l l ll
antral ’ Paperggjiust as it is of the human body. Poor tion at a meeting in \Vichita and published state or national news, but should confine ll 3 , I l l;
Exing- circulation will sap the vitality of the news- in the Jayhawker Press. himself strictly to his territory, except in i i ‘ l ll

paper, .as it does the illdiVidlllIl’S- ~————————- those rare instances when big news breaks ll I l l l ll

l I’ll not attempt to tell you how to .circum- minor happenings in your town. That news just as he is going to press. By us, national or l l i i" I'

l vent newsprint shortages, or other matters is almost certain to make up a larger share international events are handled only from l l l ‘

‘1 beyond your control that interfere with your ol' tllct‘opy you print. But good retail ad- the viex'vpoint of how they affect our own l l l l

l potential circulation, but only point out the vertising appeals to outside people as much, readers. 7 i . l ,l l

l extreme importance 0f PTOPCT RUCIIUOH and if not more, than to the residents of your Generous use of local news pictures, at- l l| ' l . l
n the l continued promotion to selling your news— town. Only through your paper will they get tractive headlines and bright display, all l 'i': . "I
. _ l paper, whether it be by mailed subscriptions, this shopping news. So while you are ring- enter into the sales fol your paper. That is .‘ l1 l: i f } I“ I
.rtlser ‘ carrier boys or newsstand sales. ing the cash register with local display ads, particularly true if you have newsstand sales l; Il i i ll

Circulation Gives Net Income you are also building up the subscription of consequence. ll l; i ll ’ ll

I’ve hit on the unique theory that the gross revenue. Don’t Neglect Newsstands l3 l; . l l l

:over- I income from circulation and the net income People Like Classifieds I think most weekly editors are inclined to . i ll : l l l
:over- . of a weekly newspaper are approximately the ' Classified ads carry a world of interest, It overlook the possibilities of profitable news- . ll ill . I l . I
f the l same. Perhaps that “’0’” how “P h‘ practice is amazing the way people will turn to the stand sales. They include not only your own i “l i l . l I
but I’ve seen it occur on numerous occasions, “for sale” columns, when they know darned over-the—counter sales, but all the newsstands ll lI I l t
00 a l and theipublisher who convinces liimsell that well there will be nothing there they want in your town, and in other towns over your l » l l l
lmost l the money that comes in from circulation is to buy. If you happen to be lucky enough to territory. I ‘; l l l l
‘S are l 3:: i‘IECLIn‘il‘tfed: 21.14,“ the lei” 11“; ‘1 '1’”? er. have a husband advertise that he wont bl: It is true that local newsstands will cut l : . l l l .

. i . b1“ qurte “ ht 0 hls ”I“ responSIble for his Wiles debts, or some pugi- down your Office sales, but they will 'sell I ;f l I
welve l able time to selling and holding his subscrib~ listic chap publicly apologize for licking :1 papers to many people who would never ll ll . ll . l. .
s for F ers. -. . . . . neighbor, the classified section will profit im~ bother to come to your shop, but buy a paper l l l il l l l

I The income lrom display advertising, want mensely. while they're in the‘ drug store on another Il ll l l :l

l ads,._legals,_job printing, “hd sales 0f office As thenon-subscriber hears his neighbor errand. ‘ ll ll ' l. l1

l. supplies by those merchandising publishers talk about “what I read in the paper," the We sell 475 papers a week at newsstands ind - 1 ll l i l

l who take advantage Of that profitable “de‘ desire to read your publication gets another Mobridge and in seven towns over our terri- , l ‘il f ii l

l llhl‘i3.5h°”1d Pay “11 the hlhs- Usually that boost. - tory. About 150 of these are in the outside l ll ‘l f [l
[36 i 12:1“???qu It reasonable‘salary to the PM)" .1 don't SOlIClt screwball ads, but I never towns, and only two 01 the seven towns are in l ll l l V l I l

I ,. qmva em to what 3011160116 6156 WOUId discourage them. \\’e have one family at Mo- our county. But we are located in the ex- l l . ,l j l I

l\ Pay hlm for hls SCI‘VICCS. bridge that is El boon «to our Classified page. treme‘ corner of our county, and because of l i: ll l l l
radio l When these other departments are made They put in the kind that get wide circula- om- geographical location cater to an “area" I: ll ll l (
ghly, l to pay the expenses, the circulation revenue tion for the exchanges copy them {or free. rather than a county. l II l l l .
fifixi- 1531.6! Income—before taxes, that 13- I don’t . Here’s one we published last week, for which \Vliether or not to allow “returns” from Il l; f. l :;
local l thinkva-weekly'publisher will be able to the young lady paid 50 cents, but it was your dealer is a debatable question. We do, 1 ll ill l llI
other saddle his subscribers With the task of paying worth $50 in promotion leadership for Tri» in the belief that it increases sales by always I I; . I 9 l l i
V8- : Offvglehcolileaor of internal rev'en'ue- bune classified ads: "Notice—to Whom this having papers on their counters, right up .to l 'l l l .
ving, l is 01113112: prznnsei that Circuljition revenue may concern. I am. not engaged, never was, the time the paper comes out for the next l l; I ll l I :
; it. ? jlP)’ , pro t, w iat canyou 0 to inCiease and Im not getting married. Betty Lou week. A surprising number of papers from II lil l

f : . Schlepp.” the preceding Thursday are sold on Monday I ‘i ll f
local l Every Department Helps Hunt Out Legals and Tuesday. Returns, however, are nein-_ ll l; ll lIl f I
n be l Every department in your newspaper can Legals have their place in building and gib16- . . ll [ll lI lfl
lews- i be a ham. It’s a cafeteria, which must pre- i'naintaining cirgulation. Most of us shove the . The bCSl price for your .single copy sales ll lli ll l Il l l
Diph, l 86nt=s0mething to appeal to every customer, 6-point in the least noticeable part of the 15 another thing eaCh, PUbllShEI‘ must deCIdIC ll ll; ll i . '
in. l’ and Of course there are bound to be some paper, but you’d be surprised to learn how for himself. We get 0 CEHIS, t0 21V01d practi- lI llll . '1 , .

foods that will be passed over by some, while many people hunt the legals out, particularly CHU)’ identical price for yearly subscriptions l "ll l. I l I '
:r by F theyme exactly what other readers want. The official proceedings. They have value other and buying by the week, since 0111‘ subscrip- ll Ill l I
EWS- editOI"s job is to provide each one with :1 than something for the linotype Operator to [ion price is $250 in our territory. The trier-I / ll Ell l l I

l $11.6“)th helping of the things he likes in set on Friday afternoons and the checks that chant PHYS “5 31/2 cents, and he gets 21/2 cents ‘ ‘ ‘l lll . ll ‘ if i l

l hls W'CCk-ly‘newspaper, while offering enough you ring up after you’ve filed the affidavits. for selling the paper. Thus we th $1.82 a ll li : lll ‘

. rliubarb,‘5pinach and hash to keep those who Your paper is the only place where they ap- year from “(h Of our dealer papers, With?“ l ll 1 ‘ il l f‘
arm, l fail to react in the typical way coming back. pear, and they're part of the public and legal the “’0“; "f maintaining ‘1 mailing h“, l Ill ll : ‘
Ken- l Display advertising is one of the most im- records of your county. stamping, wrapping and other work required l‘ l}; ll ll

POTtant selling points you have. This is There’s no need to say anything about the by hKhVidUEll ShbSCTiPtiOHS- ll llI l' lll

l Partiéularly true if your circulation area is to news your paper prints as an incentive to Doubles Newsstands Sales l l l ll l l

.7 eXleud out to the rim of your territory, where subscribe. That’s entirely to the individual We discovered by accident a method that l lI.l l l‘ll _
‘ people are less likely to be interested in the publisher. He must evaluate the copy in're- doubles your newsstand sales without hurt- l l” llll Il l' "'

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5 1:21, _ Page Two . The Kentucky Press October, 1948 , -».“:1’I , 7 C
' ‘ l1|1l111|'1"11 1“ l. ing mailed subscriptions, if you happen to for one dollar, good only as a part payment bales. The same farmers who brought in tWoc‘ 1‘." '
' 11 . ‘1 ‘ print your paper fairly early in the evening on a year’s subscription to our paper, to a or three chickens, a few dozen eggs or a" ‘ ’
1 1 ‘ but after the postoflice force has knocked off list of 600 non-subscribers scattered over our couple of quarts of cream to apply on their
V 1 1 - for the day. Just deliver them to the news— whole territory. Compiling that list was the subscriptions ten years ago, now pell a $2 1
: : 1 \ stands about supper time. When we moved most difficult part of the job. but we worked bill of a cow-choking roll of currency.
1 1 15 up press time in order to make trains leaving it out by checking AAA lists. telephone and 0 About ten years ago, I heard either Bill A, '
1 ,1: ‘ ’ Mobridge around the supper hour (or din- l'arm directories. and other sources against Sanders or Frank Freeman. then with the .
‘ ‘ ner. if that's what you eat at night) we started our mailing list. \Vestern Newspaper Union in Wichita. re-
‘. _1‘.‘ ‘ 1 to take the papers to our dealers around 5:30. This was in the early days of the war. be- late the experience of a publisher Who, back ‘ -'
' ‘ 1111511; but didn‘t deliver the city list to the post— lore print became so tight, and money so in those days when it ‘WEISIl't the Ordinary ,
1‘11 '1 . .1 office until 6 o'clock or after. Consequently. loose. But that check, with a good subscrip- thing it is now, raised his subscription rate to , -
- 1"1‘5 ‘ ' people could buy their Tribunes at the news- Lion selling letter modeled after some of $2 in the face of a competitor who kept his 1 _
’ 1 stand for the expenditure of a mere 6 cents Floyd Hockenhull’s creations, brought in 200 rate down to a dollar. Right oil the bat, "
1 ‘ and have their news tonight instead of wait~ new subscribers. More than 75 per cent of people began to believe his story that his
1 11‘ r ing to get it from the postofficc box or city them renewed at the full price a year later. paper was worth more than the other fellows, 1
. mail carrier the next day. Within a week or Now, five years later, 60 per cent or more are and new subscribers were added in droves. I
U ‘ 1 5 itwo, newsstand sales doubled. still regular subscribers. and they all pay like think “’rig'ht A. Patterson of the Publishers '
‘ 1 1 5 4‘ In a town of 2.000 to 4.000. I predict it will clockwork. They know they'll be cut off if Auxiliary was given as the source of the story.
' 1 52‘ increase your circulation income by $350 to they don't, [or we’ve been on a cash-in-ad- Frankly I don’t believe it. and toldBill San. .
' 11 ‘ 1 $500 a year by getting your paper out in Vance basis since that time. ders so. - i ,
I 1 1 suflicient quantities to supply your news Since they sent back that check and saved But I‘ve seen it hill’l’cn- Three years ago 1 .
- 1 ‘1 . stands just before the supper hour if the a dollar each, those original 200 and their this spring, we raised our price to $2150 in - 1.
l postoffice won't work your mailed copies un- survivors have paid me over $2,000 in sub- our territory and $3.00 elsewhere. We gave 1 i
1 1 til the next morning. Would it be worth step- scription cash. And they haven't cost me a subscriber‘s a month's warning, and I’ll per— ' - ,
‘11 1 .1 ping 111p deadlines to do that.“ you are now third of that, charging every possible expense sonally agree with the majority of the current 1 ,
‘11, ‘ printing later in the eveningr‘ against their accounts. _ Auxiliary 1,011 on the best time lag between 1 .
. ‘ 1 ‘ 1 Increased Circulation Is Net ‘Veeds Out Deadheads announcement of a rate increase and effective 1 '
11 3 Revenue from increased circulation is Another way to increase subscription in- day—one month. It put on 50 new subscribe. 1
*1 1 1 1 ‘ ’ blamed near all net. Your expenses vary only come is to weed the deadheads off your list ers for us during that month. , 1
1 11 5 1 1 slightly. whether you are printing l.000 or and get them to pay their way. We did that Contrary to most practices on a rate in, 1.
I 1 1 5‘ '. ‘ 2,000 papers. The same staff. with practically in the first year of the war. and the 50 free crease, we let them Pay as far in advance. as .5 -
1 1 1 '~ the same payroll, will produce that extra copies we had been sending to leading adver- they wished. Few had'doiie that, and not a 1 .I .
‘1 11“ ' ‘5 thousand papers. Even the way newsprint tisers, preachers, county officers and others great many took advantage of our old 1‘3“: .
1 1 11 1 41‘ prices have been zooming toward the strato- who seem to attach themselves to the free list for more than a year, but those chaps Who ' 1 ‘
1 1 *1 1 sphere. print for the additional thousand now bring in $125 a year that we used to paid $10 1-0,. [11.0 years eliminated all 'work on ‘1
1 1 1 papers, figuring eight pages for easy mathe- pitch out the window. There’s no increase in their names on the mailing list until 19491 1
‘ ‘. 1 matics, would cost only about $15.00. If they costs there, for you printed and mailed the and we had the use of the money: 1 =
1 11 511151 go on yourlonfiii11c,()1tiiit11.1tlie hostage 115 free: paper tr; them belore.1 1 1111 1 1 1 1 1 Raise Bring Subscriptions 5 i1 .
1 1 1.51 , while iii1tie 1st anc secon posta 1zo1n1es 1 1e1cia1ng1c-ovei was immcciate ant pain The week the raise became effective; new
111 .1- 5 g postage is only 30 cents a hundred copies in less.1V\e (lid it With a mimeogiaphed lettei1— subscriptions started pouring 1.111 The 1.11_ 1
1 11. . or 201cents a hundred copies in your own preferable to a typewritten one. to make it crease was slapped on 1111111201 and by 11111.20 1
1 1 1 1‘ .1 . town if you have City delivery service. appear that the quantity was sufficient to we had gained 250 new subscribers at 11% ad— 1 .
1 1 1‘ “ ' ‘ 1 Fagure your presswork at $912111 hour, add demand pruning. and also to make it strictly vanced 111101 and every one right in Our-trade
1 1 I 33132:? E31503.” fulfil-0.1)] SSE‘}:T1:‘..‘Z§"§I if} [53223132131515Till ‘23;.16123‘333551 > We he 1““ S“ 5mm“ '
‘l , very 1:01: comlmtinn‘ all wanes at today's hirrh call them subscribers. Not to make it too ”VHF m 1(‘irculatlon, livery10ne Of them paid 1
1 1‘ .1 I scale If I'our subscrci )tion rczite is 3‘) you’ll noet abru )t we 'ave each ’1 date of 4-1-4917 (with [th lull $2.50. It was unbelievable. One town i .
1i 1 3 5 1 l ‘ ‘ 1 I u) r -. 11 1’ 1 11 ’ g 1 ‘ ‘1 1 1 ‘ 1 of less than 600, but With good rural routes 5
51 1 . 11000. if its the more common 3);.30 local iate, the I‘ denoting that they iormeily were free) jumped over 100 subscribers in a couple of 1
1) 1 ‘5 you’ll make an extra $1.00 every year. That and then1ran them through the usual series weeks. W’ould you expect anything like that 1 .
1 ‘ 1 5 is worth going after. No longer is circulation of collections and letters. like any other sub- 10 happen? 1
.1 11 1 . income peanuts on a good weekly newspaper. scribers, Those on the list because they were 1 11011111111 either, but there is a logical . 1 .
. 1 1‘ 1 1 As I said earlier, it very likely represents your ' regular advertisers paid the bill in the most explanation. _ ,1
I 1 . 1 net profit in a1substai1itia1l investment in one painless way—simply by adding it 1~ight1in Three newspapers published 1.11 towns in 1-. 1
1 1 .1 _ _ of the biggest industries in your town. 1 the middle of their iirst-of-the-month bills our immediate trade territory; suspended 1‘ 1 , .
. 1 1‘ 1‘ 1 1 Here are a few methods of increasing cm the first of july . . . Deleting deadheads has publication one after another as our rate in— ‘.' i ' '
1 .11 _ culation which I've tried out. and found they brought in an extra $600 in the past five crease became effective, The Mobridge ”Hi 1
1 ’ ‘ worked. Some others didn't. but these were years. 1 1 1 1 1 _ bune was the only paper giving news of their 1.1 .
. successful. Good results are based on the I have no idea what a stunt like mailing 161111131 One editor went to war work, another g: . . .
1 1 premise that you-are publishing a paper that our check good only on a new subscription was drafted, and the third gave up the ghost 1 5 .
1 1 people Will want to read,1if‘given an oppor- would do in these days of free and easy when his printer-operator quit.
I 1 tunity and a Vigorous inVitation to subscribe. money. but} am pOSitive it would bring in Goes After Non-Subscribers f L" ‘-
j 11 :1 1 Sends Check For $1 1 an amazmg number of starts. at least in my When they folded, week by week. we 1 .
1 1‘ ‘ Most successful campaign-we made was by territOry. And from what I hear, the farmers , : .: I
1 ‘5 ‘. the simplest expedient of sending a check of Kansas also are counting their money in Please Tum To Page 5393" l.
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’"I'I‘QI » , - 11” I .
~- 2 vi 3
‘ I ‘~ It
. I: I, ‘ . I,
I ‘ I Page Four F he Kentucky Press October, 1948 C
: I 3 ‘ i ”I l ' I I
, IIIIIIIII "III I‘ [/7 T ‘ I s.w.405
I I I é, he Kentucky Press Association recognizes the fundamental importance Farm Bu
3 7 I . . Kgnfi .- _3 ’gi 83 of the implied trust imposed on newspapers and dissemination of public ty, et a],
._ 3_' , = ' information. It stands for truth, fairness, accuracy, and decency in the pre- speaklng
1 I, I " sentation of news, as set forth in the Canons of Journalism. It advocates “I“ th‘
3 3 Official Publication of the Kentucky - - - - . - - . 3,, 185 .
3 I33 . Press Association strict ethical standards in its advertising column. It opposes the publica‘ % )I’ressl 1'
III ‘3 ‘ ___._ tion of propaganda under the guise of news. It afiirms the obligation of a I ty‘ f
, 3 I" 1 _ . . . 3 mini y 1
I3 I3 - : Victor E. Portmann, Editor-Publisher newspaper to frank, honest and fearless editorial expressions. It respects nduct (
32,1,w: . .. . . .. .. . . ‘CO
3 ‘II‘II:,3II . “———— equality of opinion and the right of every individual to participation in I ,
W"I‘I ” d ' Printed On The Kernel Press, Lexington . . . . ‘ . 1)" and
II'I'I u 3 ‘ : the Constitutional guarantee of Freedom of the Press. It believes in the I validly 1,,
II‘3 . ————-——- newspaper as a vital medium for civic, economic, social, and cultural com- I m wherc
I 3‘ 1- Volume Nineteen, Number Twelve munity development and progress. edness l)!
33 3 3 } by scctior
, ‘I I1 . , . _ 3 7 . ‘ createdf
I 3‘ ‘3 Kentucky Press Association Officers hilton County News, should disclose the date oi each warrant; also I and debt
, I. I 2 3 - :3 Fred B. Wachs, President ' Gentlemen: I the name of the person to whom the warrant ‘ were not
I f: 3. '3 3 j Herald-Leader, Lexington We have your letter of September 18,1948. was issued, the purpose for which it was is I -,
I I I -I I James M' Willis” Vice President with res ect to '1 construction of Section 61 — sued cxce )t warrants ' I l t ‘ fli‘ , mied ant
I}: ”’33 . I Messenger, Brandenburg (x , p i 3. 3 ‘ . . , l n i pan .0 county 0 cers We [1“
, III I I3 3 , I Victor R. Portmann, Secretary-Manager .JO, lxentucky Revised Statutes. Theiein you or employees. The total oi all warrants ls» tracts or
‘ III I I‘ 3 ' I University of Kentucky, Lexington ask: sued as compensation 101‘ any county officer, necessarv
' I I :I I District Executive Committeemen “(a) Should the report be published with or employee for the entire fiscal year is the I after the
I 3 I Chairman, Joe La Gore, Sun-Democrat, Padu- each item of expenditure and receipt itcm— only statement that is necessary to be made I when tha
‘ I 3 , I Cah (Flat); sec?"dr J°hn 8- Games Pa’k ized? ‘ with reference to such compensation in each I l"'tioi(
I . I .City News, Bowling Green; Third, Douglas \ 7 . -. 1 l _ l' , i ll' .. .7 . , . . . . I “‘1 I
III‘ I 3 I I Cornett, Courier-Journal, Louisville; Fourth, (b) I\ hat is tie ast (ay 0 pu) icatioii to report or statement, and it is not necessary
I f,“ , I Albert S. Wathen, Sr., Standard, Bardstown; comply with the law? to state the particular purpose {or which the I '
. ‘ I.I 3 I F’Hh’ V‘rg31 P' Sanders, Nfiws'Democmt' Car- (c) Does Fulton (Jounty come within the total warrants were issued except for official
3 , 3‘ I rollton; Sixth, Enos Swain, Advocate-Mes- _ . _ . _ ,
I I, I133 I :3 I sennge,’ Danville; Seventh, Thomas Holland, Jurisdiction of the law: 0 or county sauce. 3
. ‘ I I‘ II .3 I News, PikeVihe; Eighth, J- W- Hedden, Ad- Your questions deal with the problem of Our answer to Question (b) is that the re-
' ‘313313, 1 vacate, Mt. Sterling; Ninth, H. R. Chandler, -3 - , ,, , ~ . , , , . .. . . - ~ _
_ , I I , .‘ I . Mountain Advocate, Barbourville; State-at- publishing in newspapers ol liscal settlements port 01 statemcnt should be published With .
II‘ .' 3 I Large, Earle J. Bell, Advocate, Morganfield; oi counties. In considering Question (a) we in sixty days lrom the end of the fiscal year. ‘
I‘ 3‘1 ' I ,State-at-Lafge, Wllham CayWOOdJ Sun, Wm: call your attention to one of the fundamental The statutory requirements as to