xt7v154drj7g https://exploreuk.uky.edu/dips/xt7v154drj7g/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1930 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, August 1930 Vol.2 No.7 text The Kentucky Press, August 1930 Vol.2 No.7 1930 2019 true xt7v154drj7g section xt7v154drj7g 1

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11111 Page Two 'IHE KLNI‘UCKY IRESS g , 11 1
11111-11 11 1 ~ “‘
- 11 3111 to serve as a pretty accurate index to V
11‘ 1 ‘1 . T H E K E N T U C K Y P R E S S the population trend of small towns.
.1 311 _ “Of the 5003 towns checked, 3395 3
. 11 11% 11 ——————————— . . show substantial gains. In fact, the ‘.
‘3‘, 111 Ofl’icial Publication of the Kentucky Press ASSOCIathIl gains made 'by these 3395 Itowns. aside 1
3.1.4.1111 1.111. . 1 _____.___——-———- fi‘om offsetting the losses in the towns 1
31-11111 ' VICTOR. R. PORTMANN, Editor-in-Chief that have less population now than in 1
11 3‘11 FRANCES L. HOLLIDAY, Assistant 1920, show a pepulation increase of 1‘
. 1‘.,.“E:3;§1 .11 _______..______——— 1,861,121. This is a 23 percent gain 1 ‘
I‘ ‘1“1 1‘ 1 Published by the Department of Journalism, University of Kentucky, Lexington over the population count of 1920.
1. 11‘, 1 1 Printed by The Kernel Press A very important pomt brought out
» : 11111131 ;111 1 ______________ by our analysis of these census figures 1
‘ 111‘ 111‘ . . . Second Class Matter is that fully 95 percent of the towns ;* ‘
‘ .‘1111‘1 1211‘ Application Pending for Entry as _______A,.i__n._~ that have a good weekly newspaper "
.~1.‘.‘.‘ =1 41,1 3 ‘. ”A ..,.__.Vh_._.,m.i_v A m, , __,.__ _ .___.__ ‘ . . '
1 1111511‘311111. PRESS ASSOCIATION OFFICERS :how appleCiable increases in popula- 7
f ‘1‘ I 1‘53‘1. ' '11 President ion. ..
' 11‘“ 1 “‘1‘ HERNDON J' EVANS’ Pmew eSun, . 'd t “Such decreases in population, as 1
13:11.11 .11, 1.3111: 11.11 JOE T. LOVETT, Murray Ledger-Times, Vice-PreSi en ‘ ‘ ' ‘
,.11_1.».-111 ., 'tt have appealed, occui fOl the most part
‘5‘1‘§“5‘ “‘11 ‘ JAMES '1‘. NORRIS, Ashland Independent, Chm. Exec. Lommi ee in the smaller communities and cross- 1
“. 1‘11“ 111 j J. CURTIS ALCOCK, Danville Messenger, Secretary—Treasurer road sections, which, it is apparent, the 1 1
1W1..." 111‘ ‘j ‘ ——.—-——————-——‘———'_‘—_——" people are leaving to move to the more 3.,
l ‘11 111 ———'——_— progressive communities which offer 14/
1719111 11' 1“?“ ER m better church, banking and education- ‘
‘1 ’11. MEMB 11:11; 111. I 21] facilities.
‘1;‘11;‘=1;‘5 1; 1 ‘1 11%? Member“ 1930 “Mr. Schneider, our promotion man- 1
11““1‘" ‘ ‘ ‘ “’3‘ ‘ ‘_ ager, has prepared a chart which lists 1
1E “1‘11 ‘ I 1 K ‘. TUCKY PRES NATIONAL EDITORIAL AssoclATlON . the number of towns in each state, ac- 1\
1 “1‘31‘31 “1 cording to population, and which also
~ 1 1111111“ 11“}1 ASSOCIATION shows the number that have gained or L
1‘311-311111 E 1‘ 11‘1 oRGANllED JANUARY. 18“ ——-—-—-—— last in population. In other WOI‘dS, it 1
‘-‘ 1111-111. 11 1*: 1 WM shows the gain or loss in towns having 1
‘11 ““J “ “1 ‘1“ . . ulation under 1000; from 1000 to 1
1 11111 1 111 11111 Herman Roe, field director for the cm students. We feel that the former 3033001Dfmm 2000 to 3000. from 3000 to 1' .
111 111.1111 1 1‘ 1111:; National Editorial association, sug- is far less liable to reproach than the 1 ‘ 4000 t 5000 This chart 1
-‘ “ 11““ “‘ gests a joint conference of organiza- latter. Preparation for the program of 4000 and f19m 0. - 1 . - 1
“ 1'“ 11 “I ‘ tion representatives to discuss rate dif- entertainment will go forward during together Wlth at (3161311901 ana 315:. ap 1
1 1“" 1 ‘" ferentials free publicity, and other im— the summer and fall, and it is hoped pears 1n the June issue 0; til; 1112151; 1
, 111111111 » portant n‘ewspaper subjects. This would that the burdens that it entails will can Press. which Is Just 0 e D - C1
“ 1:1,,1‘,‘ 1‘ ‘ - ‘ ' — t fall on the shoulders of a few, for “——
1 111.1, .. .1 .- be a ver practical application of or no . . , - . .
1‘ 31-:1‘1 “ 111 ""1 ganizatio‘r‘i service Too often publish- it is a part of the whole student body thOIef Buck, g9“: findsgéigg 1:33;);th , Q}
.141 . .‘1 ' . .. - er nie ‘ 1 .
11 1111.1 11 1 ers attempt to do things indwidually. 1:0 remember that these men W111 be e orm‘ . .. ‘
‘ 1‘ 1“" ‘3 ‘11 5‘ 1‘ or by specially created, or self-appoint— guests of the University, and that each gas tha’l’lg:‘rz‘idthhalsargrilagggdChil’gse 5:211):
11: -“.1. 1 11111 ’ ' ' ‘ 1‘1“ er ‘
’1 “ ‘E‘ ‘» “ 1“ “‘ ed committees which can better be one of us, as an 1nd1V1dual, 15 hOSt- ’ . . . . .
111‘ 1‘. 1 1. 1.“ v . . ~ ma aZlne,
11 111151 ‘ 11‘ 19,31 done by organizations. If an organl- It IS hoped also that Til: Kline: “71:11 :?vsay:C:V;:;e§él‘ 111$; $33501. Wiglliam- ..
1,“.‘1‘1‘? 1‘ - ~ ' ’ " c y
1“ 1111511; .1 : “1 zatlon is worth while it has a prestige, become a member of e. ' en u ‘1 1 1 .
“ 11111313 1 1‘ 2““ and commands a respect, that cannot Press Association, although it is strictly son, nOW use: :0 riggirttiehgegtstrird: 11‘ re
1‘ “‘11 ‘ 1‘ 1 be attained by individuals. After agree- a college publication. However, it shouélczlnrliQVfn 0th: (country if the first 1 ti!
1““ 11‘ 1‘11 ment is reached by an organization would mean recognition of the work 1211:4581 under the new editor is any cri- 1 th
‘.. 11111“: 1 11‘ 1““ representatives then each organization that the paper has done, and 15_ very 1 . 1 nd Ole fiuck on this 1 , at
g. ,11‘&=-1- 1, ‘11 1““ has machinery for carrying the word desirable as an honor.——University of teréonl. .We cogrréiiany on the excel 1 jo
1* 1 ‘11.; . . ' ‘ ' e, ‘
1 11111111? 11 1‘ 1‘1 on down to its membership. Again thre Kentucky Kernel. 111;:1 :a edistsolr‘ial giaterial presented so 3 d2
01- 4 '- “ ‘. - ' ‘.
“1‘11 11 ‘1.’ action and information carries muc —-— . 1 , its . co
1- ‘1‘" “ 1“ 1 more prestige and authority than is The American Press Assomatlon of ably and cretiiltgbly, as W611 as on 1 th
1. ‘1‘1‘ “ 1 1 possible for 'indivduals. One of the New York has again gone to the bat versatile con es S. 1‘ G
1 .11 :11 .1 11 1 ‘11 greatest weaknesses in newspaper or— for the small town newspaper. To off— PRES———S HISTORIES 1 bl
1 ‘. 3111;1‘1 “ ‘1“ ~anization work is the lack of appre- set the erroneous reports that the small 1 1 . fthe 1 g1
- 11111...11.1 . 11. ‘1 1 g . . . . - assin out of While the subject of a history 0 1 1
1. {11111111111 11 1 1 ciation of the pOSSibllities of the or- towns of Amerlgatlar: 13h 9; re Kentucky press was under discussion 1 is
.“ ‘11‘1; ‘1 ‘ ‘ ' ' service—Ole Buck. the picture, an a e census - . . , w]
1 11 1111111 1‘ 11 1 31 ganlzatlon turns are showing badly for the small at Somerset, it occurred toi the 23:31— ‘
1 1*;"11111'1‘11 1‘1 . OUR GUESTS town, the American Press made a sur- that thlS paper had misse an to the 1 th
1 1 11:11: - 1‘1 .2.‘1 . - f th latest census figure Their lent oppOI‘tllnlty to be 0f servme
‘ 111:1.31‘11 Next Winter the Kentucky Press AS vey 0 9. ' . 't f the state and at the same 1 th
1‘ ‘, ‘11W1 ‘1 1." .‘ sociation members will be the guests report indicated that the small. town is edi ors o. t aterial that will be of al
‘1 1, 111111 11 if; of the University, the department of still much in ev1dence, and this 15 the time;D prtltgestnto his readers. Accord- '1 th
1‘ 3‘ “1‘ 1111‘ ‘ ‘1 ‘: journalism and The Kernel, bringing story they sent to all of the leadmg area ltnh P g would like to print a 1 t1,
‘ 1 11111 ‘ 1‘1? men from all parts of the state to our advertising agenCies and space buyerst 1115135 e regs a er in the state ‘ to
1 :11‘1‘1‘1‘ :2 1" ‘ ‘. campus. These men, editors and pub— “With the publication 0f early cen— history Of eac :1 eWSIi’VI: will rely upon 5“
1 ‘ “1‘1 " 1‘1 "h rs of newspapers in Kentucky, are sus figures, the impression got abroad as a regular fea‘lure. and bi
. tun-11:. 1 1 I“ e - - fi 1 s 5 re orts would each editOl to give us a complete
‘ 1 “13‘1"" ‘ " in reality guiders of the opinion of the that the Ina cen u p 1 , h' t r of his paper which 1 Sh
‘1 1' 1‘1‘11 1 1 11 reading public of the state, and the show a falling off in the population of authentic is o y th art that the .: at
l ' ““‘ ‘ ‘ “1‘3 sort of impression made upon them the smaler towns. should .3150 Include the 1? i1 ding up of 1 p1
11111 3 here will be one which they will pre- “We have checked the census reports paper has played 1“ . enltor can be 111
1 1111111 1- sent to their subscribers when they re- made public to May 20 for 5003 towns its comrrillégttyhut‘li‘e‘rfaerrilsoer 32118 long- ec‘
11 -. 1:1 31.11 1 -: - havin ~ a population up to 5000. This ong‘ 01‘ S 1 1 . ’ . i
. 1.1. , g st n
1 “"i‘ . “‘ ‘ turn 'home. ' ' than one-half of all the towns er the better. Who Will be the fil
1 _ 111111131 11 . , It is all important that they gain a is more . 1 't , t send in his history?
‘Ir "1“ 1 ‘ 11 good impression of our University and of that Size, and of suffiCient number edi cl 0 . .
1..“- »:11E‘ ,1 . .- 1
. 1 .11.;111 . |., . 1.
52:- ‘7‘: @1111“ ‘1 I1 11‘
‘ a; ‘11" '11 ‘1 ‘. 1
11111 11‘. 3 ’
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 . 3‘33'
13 33 . 3.1. 3
3’ August, 1930 THE KENTUCKY PRESS Page Three 3% 1 3
' 3 4.3 32.3
Clean Up Your Shop and Office Today! “Ch ”Pics as “Business Management ‘3 . 3
3 v of a Print Shop,” “Measuring a Com- 3 3: x - 3
' . munity with a Make Up Rule,” “Job 3 ‘3 . “.T‘ 3
3 Printing and Its Relation to Country 3 33} 1‘ 'f 3
3 Newspaper Offices,” and “Cashing In 3 i 3 3 33‘ 3
3 3 On Your Local Advertising,” being dis- ‘ :i 3 3 33 3
3 _ cussed by leading editors and printers. 3 333‘, 3
i 3 Some of the best points made in the “ 3 3 ‘f 3
3, .‘33. , / I above addresses were the following: 33/3 3
i ' _ . /_,-.J/ I, Make reasonable advertising rates ‘33 3:3 33 3
,,_. g/M/ ;:___;»/,,.. «a ,?I and stick to them. 3:, ,33 3 33'» 3
33 / ,Rocfi’s Z’:’ fl, is Inconsistencies in advertising rates 1,3 333 33 ‘,
3 3 I 3 6“,, fig; hurt the business of national adver- 3 3 ‘33 ‘
i 3 7" i‘ 3 1? ‘§ 5% 3 tising, as agencies cannot tell the re- 33 ‘3";
3:. 3' /W”" 3“ @éa V liable ones from those not reliable. 33 331 5 .33
_ - 3_/_ - J \W‘“\ E?“ / One speaker insisted that local and 33 33333 3 -
3 ‘. 5’ .. WW\ 3” national advertising rates should be 3, 3333 3
s . , q 3 \\\\\\\,3 *3 n g the same. as agencies have never been 3 :3 333 3 - 3
t f 3333, :33) ‘3“ g’ able to understand why this is done 5' 3: l 3
3 ‘3 ‘W‘ ‘ i‘\.‘ and often refuses to advertise in news- 7‘ . 3 13
g 3 ‘\ 10/4 9‘ 3 .. 4‘ 103 papers Withtltflwfh dififerentltf‘lates.h ti; do 33 3‘ ‘3 - 3
3, . — “It“ 3 3_ no agree wi is view a oug er: :3 ‘ '3 r
3; 3/ / /ifii‘./// 33/{11 33-7 I 3"?» is some good argument in it. The 33 3 33333 3
_ I ,1/.;’_-_ WV- .Jr‘, ,__ speaker insisted on publishers being 333 3 3 333 3 3
3 R: $1.? 5 ’€;;’é’~‘,‘s fair and honest in their dealings with 3 33 3.3 333 3 3
_ 3 M =<~ adver isers. 33 3- 3 3 33 r *
s \ er €33{Ft\¥1§\‘(rv\ecofivrgoys3zz it‘s" One of the best speakers of the 3 3‘33 33 3
_ . 1,1" - \ »3~ ...'_»n'_"‘p1«d?%é;’ ”:23, afternoon was a woman, Mrs. W. W. 3‘ 3, 3 3
0 33 e. \ , ,9 2 3] 13.1.3331ngij Henderson, of the Home Press, La 3 3
3r 3: $1-1»va ' / V :1 ‘gife,;,,,5}1<§ , ”€33.77 Plata, M0,, who was speaking on the 33 33 ‘ 333 , ‘3
it 3, / 3‘ , ‘H @3 ‘E «Ew/ 35/1,. ‘39“. small country weekly as a community 3 3 ‘ 3 ’
g 3 , 4 5‘. ’ £22,": paper. She said the small town news— 3 :3 ‘3 " 33
o ‘ 5/ A /,’é- , 3 1" paper must depend upon the local mer- -‘ 3 ;
30 3. ' chants and local people for support 3 3 3‘ 3:33 ‘
t ‘ _ and not those in other towns. Publish , ,3 3 ‘ 3 33‘ 3
"‘ 1k home news and support home insti— 3 3. 3. 3‘ 3
3 3 \‘ohrt‘ . - 3 33‘ 3' 3 it: 3
3_ W , tutions and sell the paper upon its 3 33 3_ 3 3. 3
3n 3 own merits and not club with city 33. 3 3
3 .- . . . ~ . newspapers, she advised. No employe .; 3,33 . 3
)f 3 Courtesy of Couiiei—Jouinal EngiaVing Depaitment of the local paper, she said, should 3.3 3 333 3 , 3 3
r3 3" .;R_m,_wwsm_____h_#__w______ .; supply news to city newspapers. Local 3 3,‘ 33 g 3
3d 3 ’ newspapers should print farm and 3 3 33 3
)e 3 SECRETARY ALCOCK S N. E. A. REPORT home news and leave national news 3 3.3 3 ‘3 ‘j
e, for the city papers, she said. Mrs. 3 .3 3 3
1_ 3 ~— —4‘—#A—%'""fi‘r Henderson said she attended all 1009.1 ‘. 3 ‘ ‘3
1d 3 3 It was my pleasure and privilege to that took us from Milwaukee to Mack— community meetings 0f the ladies and 3 i 3; » ‘
le ‘ represent the Kentucky Press Associa- inac Island and Sault Ste. Marie—even 0f the farmers, and instead 0f working ' 1.‘ 3 .
st ' tion at the 45th annual convention of crossing the 800 and spending a few for factories, etc., she adopted a plat— ; 3 3;: .
33- 3 the National Editorial Association held hours in Canada, returning sober. form Of “Five cows, three sows and 100 3 3' 3,‘ ,3, 3 - '
315 3‘ . at Milwaukee June 16th to 18th, and to Business Programs hens on every 80 acres 0f land in her 33 3' 33 333 ; 3 3
31- join editors of weekly and country The business programs at the con— COUDtY-" ‘ 3‘ 33 33 . 3
so daily newspapers from all over the vention in Milwaukee were very much Mrs. Henderson said it’s just too bad ‘ j 33 3‘3 ‘- ‘
,ts country on an educational trip through like those of the K. P. A., except nearly for the newspaper that has no auditing ‘3 E ‘- 3 3
‘3 the state of Wisconsin and on the everyone on the program was a man system and that does not belong to the 3 . ‘ 33. 33 a 3
3‘ Great Lakes for a week following the‘ or woman of national reputation and press association. 33 .I ' 3
33 business sessions. I am expected to successful in the newspaper or adver- Another speaker on job printing said 3 3 33 “
he 3 give a report of the convention and it tising business. few publishers know the costs of job . ' 33 3 :3
an ‘ IS a difficult matter to determine just The first business sessions was opened printing and suggested using a good ‘ " 3 3 _‘
.01' Where to begin and where to stop. with community singing, an invocation cost finding system. E- ,3 ‘ -. ‘
31— ‘ I could write enough material to fill and four addressee of welcome followed John L. Meyer, formerly with the 3 ' 3‘ 3 ‘
he 3 the Courier—Journal or talk for two or by a response by the president of the National Printer-Journalist, who at one 3 3 3. ' 33 3.
ne 33 three hours, if I should attempt to tell NEA, L. C. Hall, of Wareham, Mass, time addressed the K. P, A., and is 3 ' 3‘ ‘3 3
of '3 all about the convention and describe who also delivered his annual address. now field director of the Mead Paper 3 3 ' 3. 3
:d- 3 the wonderful outing taken by the Reports of the field director and ad- Institute at Madison, Wis, talked on 3“ 3‘ 33 3g?! 3 3 . '3
a 3 two or three hundred editors in at— vertising committee were made and the local advertising problems, saying ' ';3‘: 3 ;‘ ‘
we 3 tendance at the meeting, but I as— convention was addressed by Hugh P. country publishers should not depend :3 ,3] 33 ' ‘
on sume you are interested only in the Baker, of Washington, D. C., manager so much on national advertising, but ' 3 3,3 333‘. 3
nd 3 business side of the convention and of trade association department of the develop the local advertising, which 3 3" .3 3
.ch .3 shall rSport a few of the things seen U. S. Chamber of Commerce, who will keep the newspaper going. Read ‘33. :3 3‘
me u and done at Milwaukee, although I spoke on “Newspaper Associations and trade journals and the N. E. A. bul- 3'33 ‘
of probably got more out of the educa— Their Opportunities." letins and keep posted on the best 333 . 3 13‘.‘ 33
be 33' tional trip mingling face to face with The afternoon business session was methods of securing more local ad- 33 33 ‘
1g— editors on our visits to other cities and devoted entirely to subjects pertaining vertising, he said. If the local mer- ,7; 3 3 33- 3
rst in talking with them on the steamer directly to the newspaper business, chants fail the local newspaper will ‘33, I 3“
3 ' , , 3 3:
' 3‘3 ‘ 3 ' 3
‘ 1% 3
3 3 3L; 3’ 3 3 3
333 .3 : ‘ ‘
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3 3! 33‘ ’
3 - 3 ,‘= £113“ .

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"357;? E Page Four IHIL KENTUCKI PRESS August, 1930
"1M1. 1;
1. W111: ,- :11:
ESQ-j? 111 ‘ . . . . .
3% A E E ' fail, he said, and urged the editors to Promotion Contest, our own Prof. Vic- SOMETHING TO THINK ABOUT
’.g N Eff 1E build mutual confidence among the tor R. Portmann of the department of _
. l H E 1E home people. journalism, University of Kentucky, A short time ago we were talking to
E‘l NEE: The second and third days Of the being one of the judges and chairman a man in a large agency who stated
. 1‘ EEE 3 convention were taken up with more of the latter contest. that poorly printed papers coming to .
' LEE 1 addresses on neWSpaper topics, reports I made notes on several other speech— the agency office for checking do a lot ‘E
f r11 ME -3 of committees and awarding of news- es made at the convention, but my re— 0f harm to the newspaper picture. He E
1‘ EE paper prizes. port is now longer than I intended it stated that hls agency kept track and 1
‘EEL ‘EE .. J. C. Brimblecom, of Newton, Mass, to be and I must close, but would like when three 0f “foul poorly. printed '
“*1. E _; made a. report of work being done by to mention some of the things the N. copies Of a paper came containing ads
‘. ;E:'1EEE ‘E; r the N. E, A. Legislative Committee, E. A. is doing, before closing. Elsicfld b: thlj agency, that pager was
E 1 - . - ~ , e' _ ' e no 0 ‘eceive any more usmess,
E 3’!“ E' E ‘ meitiitimgingh: patfiéculzieffglfrsltb 111115; The N- E. A- 15 the only national The advertisers and agencies go to a E
’ 9E1; {3EE make Oand esellin‘ grinted ‘ovelrn— organization representing the country lot of work to get up attractive ads , I .
i ‘E‘ E '13 3. ma tni’tam ed enveglopes in ccglmpnti— daily and weekly newspapers, and in and plates, and then to have them
[it E3. ‘3 "Fen . p . p ” my opinion is accomplishing much - .1 .- td th t
. -»I--l1x-‘* tion With the printers of the country . come In 50 p001 y piin e at hey
5 lEtlE‘E E113 ‘1 in lookin after le islation in Congress gOOd for them. To say nothing 0f the cannot be read, makes them feel that E
i {Ei‘ EE-EE g g . annual meeting of the editors from all the country publishers do not Want .
- "Su‘m :35 1.1 that affects the newspaper and print- A ' . . . _
1,1 mal- .:. . . . ovei the country, promotion of news— their busmess
11E” E E mg busmess. He mentioned a number 3a )er contests addresses by leading - 1.
“fit. V3121 ‘ 1 ' . of things the committee looks after 1 I i f . . , D We have been in some offices that
. ‘ l“‘.' ‘1 . . . . publishers, printeis and advertismg . . . . .
' :lz' ‘1; ENE in the interest of editors and printers. th . t t f the countr ub- use the spOiled and s011ed copies I01
‘3; -‘h.:‘3‘=3§ “ll 1 t M f Ph'l d 1 hia men, e m eres s O y p . checking copies. This is a serious error 3 ,
H21: .- iii .. W- Cemen oore, 0 1a ep ' lishers are looked after every day in . . E”
l. E; 1‘2? 1&1 d ~ t t‘ talk n “What and one that if being used should be /
WE! E, E: . ma e a very m- eres ing 0 . the year by competent men. (1‘ t' (1 Th b t . t d d
f,_‘.“EE; E . ‘1‘; ~; 2.1 the Second Annual Survey of daily and 1,560“ inuei. e es p.11“ e an E
E‘EEE‘E‘E E E.“- JE‘. Weekly Newspapers Reveal.” He said H. C. Hotaling, the executive secre— nicest 100k1hg paper pOSSIble should 1
‘J a; E E. ‘E . many country publishers are losing tai‘y, is always on the job, as well as be sent ’00 the advertisers and agencies, .
‘JEH. E ‘1‘ money by adopting poor systems or the field director, Herman Roe, who and real care ShOUId be exerCised 1h .
E3 hi“. 1! : having no systems at all and reported are doing much for the country press. seeing that they get this tYDe 0f .
- EEE Hf .15 many publishers have increased their They have directed the activities of checking CODY- If the newspaper takes r
. EE SEBEEEE E 13 business by having surveys made. The the Research Bureau, which initiated the money of an advertiser 01‘ an .y,
ESE‘i 3E1 ‘ general survey made showed that in the publication of the second annual agency for his space, he Should 'see 1
HE ‘E E1 i i many offices payrolls increased more newspaper survey, published monthly that what goes into that space 15 pl‘lht- E
3 'E‘E E E .33 than the increase of business. The in- the N. E. A. service letter and the N. ed .59 1‘3 can be read, and that the E
WEE“ ;;‘E If E‘ 9‘“: come, he said. should be one and a E. A. Bulletin, keeping the members of DeSItIOH IS SUCh that the advertiser E‘
“31‘ Eigli 3 E. 33E half times as much as the money put the N. E. A. posted on what is going WIH feel that he has. received 'hls ?
E“ “Eight 3 '1‘ _ E into the investment A simple account— on and giving many suggestions and moneys WOI‘th. There is no more JUS-
Eji‘i 11 ing system should be installed, he said, information that saves publishers much tification for a newspaper trying to get
EL ‘3'? '1 ‘ ‘ and every publisher should know where money. Also, cooperate with the legis— by by ‘selling a ShOddY DI‘OdUCt. than
3?» 3‘ 33 E‘ 13. he is going in his business. lative committee and establish a closer there IS fer the merchant to attempt ’ E
:.E 'lEE- EE ‘. One of the best talks on country contact with and. rendering servme to ’50 get paid. fOi Illnferl‘gl gEOdtS: G00: «
E1: EELt ESE ‘ it" 3. 3 newspaper work was made by Neil R. advertising agenCies that place adver- press wOI‘h 15 we W01 h t e ”he an
[E ESE-ii EE 1 Murray of The Herald E1 Monte Cal. tising in country newspapers, and in attention It takes, as_ your. paper is first
7% 1il EV who said a weekly newspaper should many other days help make the coun— judged by how it is_ printed, and 15 E
3 “L E . E .1 . hf 1 1,,_ try newspaper business more profitable. contents come along in the later Judg—
, EEKELEI EE ill be clean, accurate and tiut u, cs ing Insist that your newspaper is
EU'EEEEBJ‘ ‘E ‘ ‘ claring sensation has no place in a The N. E. A. maintains an engi‘av- ‘ , . _ .

‘l . |
in it. . ‘ . - , . . . neatly printed, and that eveiything ..
sEEEE E 131 ,1 . country weekly. He said he conSidereJ ing department, g1v1ng members a 40 th t h 1d rint does rint as it E
“We?! i it h‘ a er an institution of the town - ~ ' . 1 a S ou p p E
Hf‘ii'tiw.‘ 1‘ IS D D ' . peicent ieduction from the iegu ar should .

13131.71; E1 F}? founded on sincerity and endeavor to scale Of prices for cuts, and thereby ' 1 .
.'. my}... -, !:1 - - ' ~ In - ' '
' “ENS-E": 1: ,E EE make it constiuctive and compiehcn- saying members many times the ..
.i: lE,E§. 3‘E E‘E: sive. He never uses hls paper as .81 amount paid for clues. I heartily rec- ASK TO BE SHOWN E
Estg E‘ ‘5‘”. spite sheet, hesaid. and haS.f0r 1115 ommend that every Kentucky weekly —— ‘E
i, EEE‘E E E‘ 3E motto: “Clean, Constructive and Com“ newspaper join the N. E. A. Annual When a printing buyer tells you that E
. till, E E prehensive." C1118? are $5 a year, and our president, he has prices below your quotation ask
‘3 “We E E . Wm. L. Daly, representative of the Herndon J. Evans, of the Pineville to be shown. In other words, call his "
E. 51E E: l‘ f N. E. A., at Washington, D. 0., spoke Sun, is state vice president, and will bluff, for in perhaps most cases that
E SSE‘EE, . E3 E ‘ of his work at Washington, saying the send in your application for member- is what it is—just a bluff. So many
‘. .l “iii; i E3 E N. E. A. oflice in the capital city is giv- ship. salesmen get stampeded at once, and
I iilii’m 1" 1 . - - - ~ 1
E . EM. E 11? E I en a hearing on all matters pertaining I shall never. forget the wonderful the fear of losmg a prospective order E.
1’ iE-EEE“ 'E. E to the DUthhlhg busmess. He said t" t tl N E A co ve tion and causes them actual misery. If a sales- E
E l EEQE‘1 E I1E '4 government departments send 01113 1in O . 1e ' ' ‘ .n n man KNOWS the price quoted is based .
, WE: 3 El . ~ much propaganda that is intended to have gained many new ideas I expect on a fair basis; that the proprietor L
E - E‘EE‘L, ' EEE J influence public opinion, rather than to use in my own business and also by Whom he is employed KNOWS what I.
; 1%“; ‘EE ‘ as a public service. He mentioned a in helping to arrange programs for it costs to produce the work; and that E
E ‘ "EE‘EEE ’ Eli . number of cases Where the press had the Kentucky Press Association. I sin- the man who makes the estimate .
i SEE? ' E ‘ violated the postal rules and regula— cerely thank the executive committee KNOWS his work, then the salesman .
E3 iEEEk‘ :‘ “1‘ . tions and were settled by the Wash— for sending me as a dEIeg'ate to the can throw out his chest, hold his head .‘
E . EE‘E “ E; ington office of the N. E. A. N. E. A. convention and feel sure the up, and have the courage of a man . .
i” ‘lli E‘ i. NeWSpaper Contests information and inspiration gained who wishes to play the game fairly l
1 .' We " E’ .‘ Handsome loving cups and other will not only benefit me, but result in with all, in that he wants nothing for i
E ‘ HE”: E r ‘ prizes were awarded for the Best much 300d t0 the K. P. A. as I expect which he does not give value and ex- .. _
l‘ iElEEilg EE Weekly Newspaper; Best Editorial to work harder for the press of Ken— pects fair and honorable treatment .
i liEE‘Efik i E .. Page; Greatest Community Service; tucky in the future than I ever have in from the man with whom he is doing
E} .3' EEEEEEELEEI' EE ' Newspaper Production and Advertising the past. business.——B. F. Witness.
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 3 a; -
3 i3 '3 ”3333'"
3- i .333
3 i; - 1. 3
. August, 1930 THE KENTUCKY PRESS Page Five '- ;? “ 3
3' L3; '3 -‘ 33.3
3' OH__O ins been sixty years “at the stick.” We scription list. Clarence E, Woods, ‘ j , 3
3 wonder if any other printer in Ken- editor of the Lebanon Enterprise, .3 '
3 Personals 3 tucky can contest his claim? We con- threw his office open to James W. Hop- -1“ 3, 3. '
O O gratulate Editor Zoller on his long per, editor of the Standard, and both ' '3 3 333
0616133133111}; sixty years of continuous tallure of office and for his many years newspapers were printed there until :3 ‘ 3 3‘3 3
service, W. E. Easton, editor of the of hale health and serv1ce to his com- another office was fitted up. 3, '3 I33;. 3
3' Stillwater Gazette, observed the anni- munity. HIS letter fOHOWS: Other losers in the fire besides The 7' 31‘ 3 3 3 '
Versai'y of his three score years of Secretary Alcock: I enclose check Standard publishers, were the post- -3 '3 3
3 service August 5' Starting out on the for $5 in payment of 1933) dues, and office, W. W. Wathen, postmaster; C. 3‘ 3‘ :33 3 :3 3
paper as a boy, Easton has the longest regret exceedingly that neither myself J Brawner, dentist; 'C. F. McAtee, 33 33 3 3 3
record of service of any editor in the nor my son Will be able to attend your drugglst; G. R. . Latimer, merchant; 3 33 3 3 3‘3 3
state. The Gazette was founded by his meeting at Somerset. Have. never, as Sam Spalding, anp & Goodin, J' H' 3 3. 3 33 3
father, A. B. Easton, August 6, 1870. yet, been Pl'eient at a meeting or the Elden and S' 13' Edmonds.—Marion 3 33 ,5 ‘-
’ 3- Easton helped with the first issue, press assoc1ation, although I am prob— Falcon, Lebanon. 3 .32 3 3 '
3 though only a boy, and has had a hand ably the oldest printer m the state, as , _T'— 3 5‘ 3 3 3 . '.
3 in putting out every issue since that I set my first type on ecember 26,1870, After being published Since 1890 as 333'
, time —Minnesota Press. and printed my first Job January 5, a semi—weekly, the Georgetown News, 3', 3, .3 3 3
3. ‘ 1871. It was somewhat crude compared beginning with the August 15 issue 33 i 3 ‘3
. ,_ with the work we now do. was published as a weekly under the 3‘ 2 33 , , '
$33;thIgggygfgyéfigflnggfiijdUEYEIW I was born in Miamiville, Clearmont direction of Evan Smith, who recently 3 ' 3 ‘ 3 3 3
No 2 Kelly Automatic press and other county, Ohio, of German parents, Jan- purchased the plant from the 'Allen 3 3 33 33
V e ui ment making it one Of the most uary 21, 1855. I have one son and estate. The News had Its 01‘1g1h 1h 3 ii . ' ,
f/ q p ’ .- - lost a daughter in March, 1909. I have 1885 when the Scott County Democrat i 33 3 3 333'?
complete and up-to—date piinting of— 3 3 _ 3 _ _ 3. _ 3 33 3
flees in the state, and the leader two granddaughters and three gleat was established by Thomas E. Johnson 3. . 33 3 3
among student—owned newspapers in grandsons. Respectfully, and Harry Montgomery. In 1387' thls 3 3 3,3 .
the United States. JOHN W- ZOLLER. firm dissolved With Mr. Montgomery 3 3 3 3, 3, 3
MSW—ANNIVERSARY WEEK—1930 retiring. Mr. Johnson then formed a 33 3" 3,3 ‘
The Lexington Leader has just in— The Breckinridge News celebrated its partnership .With M. R. Garrett, editor 3 333 3
stalled a new Ludlow casting machine fifty-four years Of success, and along 0f the COYlhth Ehterpl‘lsei and the .3 , 3‘ 3 3 3
.v and cabinet. It is building" a three- with it, the owner and publisher bad name of the paper was changed to 3 33 3 3_ 3
g. ' story concrete, steel and brick paper his birthday anniversary on July 22. the News-Enterprise. In 1390 this 13311133 .3 33. 3
warehouse in the rear of its present He was 85. was dissolved With Mr. Garrett retir- 3, 3 3 3.33 3 3
quarters. The building will house the When he was 2.3 years 91d! Mr. Bab- ing and the paper firSt appeared on 3 3 33 3_
v transformers, automobiles and trucks, bage 5“ down hls prinCiples fwd hls Washington’s birthday, 1890, his the 3 3f 3, 3
and the newsprint paper. It will be ambitions which have been diligently Georgetown News under the direction :1 3 3'
modern in every respect carried on through the years, and are of the new publishers, T. E. and F. 3 _ 3 . 33 3 ., 3
being maintained today. Johnson. ' 3, - . 3
. ,3 Our readers, friends and subscribers, _ 3‘ 33 , _ .
, 3 3313111123833: so: 53:33:33,213; 3013:2833: 133:5; who have been so loyal to the editor, Ole Buck, field manager of the Ne- 3 333 3|: 3'3
3 for the printing of the Press from the may enjoy reading the fOHOWlhg para- braska Press Assoc1ation . ,and secre- 3 33 3 , 3 3
' Wliite'ler Paper Company, of Cincin- graph taken from the firSt_ 155118 0f tary of Newspaper Assoc1ation Man- . 3,33 ,3 33)”:
l nati. This company takes this method the NEWS under the ownership 0f M1'- agers, incorporated, has accepted the 3 33- , ,
of showing their interest in the com- Babbage: 3 3 EdILOI‘ShID 33f the Unlthd States PUb’ 3 '3 3
munity newspaper and the work that “From this date. The Breckinridge lisher, published at Springfield, 111., by 3 33 3 3 . 3
is being done to promote the standards NEWS Will be 13111011511901 by qOhh 13- H. L. Williamson. For the. present Mr. 3 3 33 . 3 - 3 .3
, of journalism and the advancement of Babbage, whose endeavor 13'! W111 b? to Buck expects to continue in charge of 3 3 33 3 . 3
3 the Kentucky press. We extend our conduct the paper 50 as. to make W a the Nebraska assoc1ation With head- 3 3 3 . 3
thanks and our appreciation. necessity to the community and a WEI‘ quarters at Llncoln. Ole has'a nation- 3 33 3 33 . 3
______ come visitor in every home. He hopes a1 reputation in newspaper circles, and 3 33 3 3 333 _ 3
. The Press knows of a journalism by being industrious and careful, to should make the U. S. Publisher out- , 3' 33 33
graduate who desires a position on a make it a reliable, trustworthy and standing m trade assoc1ation publica- 3 3 .33 333 .. 3
community newspaper. He has had newsy sheet. It will be a soc1a1 com— tion field, 3 3 33 3 3 3
, reportorial, advertising, and “back of— panion. and good company for you? -—-——————— 3 __= , 35