xt7wst7dvm0x https://exploreuk.uky.edu/dips/xt7wst7dvm0x/data/mets.xml The Kentucky Kernel Kentucky -- Lexington The Kentucky Kernel 1998-01-15 Earlier Titles: Idea of University of Kentucky, The State College Cadet newspapers English Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Kernel The Kentucky Kernel, January 15, 1998 text The Kentucky Kernel, January 15, 1998 1998 1998-01-15 2020 true xt7wst7dvm0x section xt7wst7dvm0x

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ESTABLISHED 1894

UNIVERSITY OF KENTUCKY. LEXINGTON. KENTUCKY

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INDEPENDENT SINCE 1971

Fraternities want IIBIII, Ilﬂt mandate

By Mat Herron
\t'zgu‘ Iii/17w

Help us btit don‘t tell us what to do.

In not so many words, the (ireek coin--
munity is essentially saying this to L'K
administrators about making campus
social fixiternities alcohol—free.

if approved, a policy would mean no
alcohol in Greek hotises. l’eriod. l’ra—
ternity— aiid sorority-sponsers.
the
:her
ist—
165,
;. It
:ale
. on
ing
her
ng.

[a]-

CF-

)ld
)le

Memos show HJH targeted teens

By Lauran Neoroaard
AP [Medical Writer

WASHINGTON — Secret
RJ. Reynolds memos show the
No. 2 cigarette maker targeted
teen-agers as young as I} in a
plan to steal its competitors’
youngest smokers — and even
created a special brand aimed at
boys.

Code-named Project LP, a
1987 memo stamped “RJR
Secret” says the company was cre-
ating a “wider—circumference
nonmenthol ci arette targeted at
young adult male smoker (primar—
ily I3-24 year old male Marlboro
smokers).”

And other RJR papers illustrate
that the highly popularjoe Camel
cam aign, the hip cartoon charac-
ter t at peddled the Camel brand
until last year, targeted teens
despite the company’s repeated
denials.

A 1973 marketing memo says
that to help lure “younger
smokers” away from Philip
Morris’ Marlboros, the leading
teen brand, “comic stri type
copy might get a much higher
readership among ounger peo-
ple than any other type of

copy.”
The document defined

“younger smokers" as those ages
H to 24.

Shortly thereafter, the Joe
Camel cartoon debuted in France.
He was brought to the United
States in 1987, and Camel sales
began to rise among the nation‘s
youngest smokers.

RJR provided the papers to
California attorneys as part of a
$10 million settlement of law—
suits brought by San FranciSCo
and other communities that
accused Joe Camel of targeting
teens. Rep. Henry \Vaxman, I)-
Calif., released the papers
Wednesday.

The documents make “clear
the extent to which RJR and
other tobacco companies are tar—
geting our kids,” said San Fran-
cisco Cit Attorney Louise
Renne. “I you can get a oung
person to smoke before t ey're
18, they are then hooked for
life.”

RJR did not immediately
return calls for comment. The
company ended the joe Camel
campaign last year, after the Fed-
eral Trade Commission moved to
ban the character.

The memos' disclosu.es pro—
vide more ammunition for critics

of the proposed national tobacco
deal.

Congress begins this month
debating the settlement, which
would end state lawsuits against
the industry if tobacco compa-
nies pay $368 billion over 25
years and curb their marketing
practices. Rep. Thomas Bliley,
R-Va., requested \Vednesday
that the nation's five top tobacco
executives attend a Jan. 2‘) con—

ressional hearing to explain
how they would implement the
deal.

The pro osal would give
cigarette ma ers immunity from
most smokers' lawsuits — and
critics say the industry should not
be granted such broad protection
until it releases millions more
secret documents that show how
addictive tobacco products are
made and sold.

Already released documents
have uncovered industry attempts
to target minors to take up smok-
ing _. because studies show eo—

le who don't begin smo 'n
liefore l8 probably never wil.
RJR competitor Liggett Group
last year even admitted the indus-
try targets teens.

But the new papers rovide a
detailed look at RJR, showing a
company worried about future
profits because its chief competi-
tors seemed to have locked up the

youngest smokers.

“This young adult smoker, the
[4-24 age group represents
tomorrow's cigarette business,"
says a 1974 RJR marketing pre-
sentation. But Philip Morris and
Brown (St \Villiamson had more
smokers that age, the paper goes
on to say, which “su gests slow
market share erosion fir us in the
years to come unless the situation
is corrected."

So R'IR developed a marketing
plan that its top officials hoped
would help, as evidenced in a 1980

memo by future company chief

executive (LI I. Long: “Hopefully,
our various planned activities that
will be be implemented this fall
will aid in some way in reducing
or correcting these trends," he
wrote.

The strategy included “a
direct advertising appeal to the
younger habits,” with “more
true—to-life young adult situa-
tions." The ads were to run in
magazines, such as S arty Illus—
trated, that are wide y read by
teens. Efforts to target young
males specifically included spon—
soring sports-car racing and
developing T~shirts and other
paraphernalia that could provide
“a million walking billboards for
our brands."

Krmut‘lfy Kernel, 'I handily, Imam) 15, [998 8

Highly educated people
lounil to have less sex

By Mike Robinson

.‘lirormred I’rrri ll 'rim

CHICAGO — Soiiiaybeigno—
rance really IS bliss.

Americans with college degrees
get less sex than those who fin-
ished only high school. and those
who went to graduate school get
even less, according to a study in
February's American Deiiiograpli—
ics maga'liiic,

The study is based on 10,000
interviews with Americans con—
ducted over the past decde by the
National ()pinion Research (len—
ter at the University ofChicago.

High school graduates average
58 sexual contacts a year, while
those with some college average
()2. Those with four—year college
degrees average 56, and those who
have been to post~graduate school
average a paltry 50.

“Americans who have attended
graduate school may have the
money and the smarts, but they
report being the least sexually
active educational group," said the
study's authors, john Robinson of
the University of Maryland and
Geoffrey (lodbey of Penn State.

However, book smarts may not
be what's at work here, according

to one researcher.

Tom Smith, director of the
National ( )pinion Research Center’s
(ieneral Social Survey. said people
With two-year college degrees tend
to be younger adults and would nat—
urally be more sexually active.

The study also found that peo-
ple who work at least ()0 hours a
week also report having more sex
than those with more leisure time
-—— an average of ()5 contacts a year.

“People who report having the
least free time are married, have
children at home and work long
hours," the authors said. “I‘iach of
these groups also reports having
more sex."

()ther findings:

V The rich do not have a lot
more sex than others. Those in the
top one—tenth of the income dis—
tribution report merely above—
average sexual frequency.

V Some Americans are definitely
sexier than others. About 15 percent
ofadults engage in halfofall sexual
activity, and 42 percent of adults
engage in 85 percent of all sex.

V jay/z. fans. gun owners and
those who lack confidence ”1 the
president are among the most sex~
ually active Americans. Just why
was unclear.

Someone

trusses you.
1-800-COLLEGT ®

YES YOU CAN!!

3.. KST. RE

: ll
' l‘ Student Center Hours—”(1 06 Student Center Annex) ,
' is 7:45 A.M. TO 3 nM. - JAN. 16 7:45 A.M. - 5 RM. - JAN. 17 9 A.M. TO 4 nM.
" Med Center-Hours (763 Rose Street)
; (it'll-1:11 i’m‘i
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' , , , ,3 ,, V , a ‘ om

4 ”Monday. Jillllltll‘t Ii. I998, Ken/nth [\i'mrl

Do you have a LEARNING DISABILITY or

ATTENTION DEFICIT DISORDER???

If you are a UK or LCC student with a diagnosed
learning disability or ADHD, we have a discussion
group for you!!!

LEARN how ADHD/LD affects your life:

interpersonally, academically & emotionally.

GAIN support and accomodation resources,

imformation on learning styles, problem—solving
experience and new study strategies.

'For information and to schedule a meeting with the
group co-leaders during January, call 257-8701.
The group will meet on Thursdays from 4:30-6:00p.m.,
starting late Jan-early Feb.
Cossponsered by the UK Counseling and Testing Center
and the UK Student Health Services.

Free Stuff is Goodil

Legal Service....Crisis Cards...
Tutoring...Designated Driver Cards...
Credit Counseling...Campus Phones...

SAFECATS Safety Escort Program 3Z3—FREE..
Fax...Links...Networking...
Faculty, Student and Staff Phone Books

Provided by your
Student Government Association

120 Student Center
257—3 191

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TAVERN EI- GRILL

LAUGH TRACK LIVE EVERY TUESDAY!
WELCOME BACK STUDENTS!

SUPERBOWL HEADQUARTERS! 0 GO BIG BLUE!

333 S. LIMESTONE ' 254-5000 ° LEX., KY

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Mon-sat
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A“ day Sunday

M - Silk Panties
T - Brain Tumor
W - Fireball

Th- Sex on the Beach

F - Cuervo (1.50)
S - Kamikaze
S - Melonball

”“3933

DilIeRSz'ONS

We Want You

Ric Flair and the Kernel needyour [yelp

.. 'm really tired ol
('1' _ .. writing practically

every entertainment
story that goes in this
damn paper.

This means that you
have an excellent opportti—
nity to get your foot in the
entertainment door by
helping otit down here at
the Kernel.

’I'his excellent
opportunity will not
only make you a bet
ter person, but you
will also find that
you are more
respected around
campus. People will
start to look up to
yoti.

get in touch with me.

V Music Critic: Does
music itiake your world go
around? If so then this is
the perfect thing for you.
You don‘t have to be a
music major, or even know
.i wltole lot about music.
\ll you need is aii opinion.
I’Ius yoti get cool, free
(Il)s, and who could argue
with that?

V .\Iovie Critic: Do
you think you're the next
(iene Siskel or Roger
libert? 'l‘here's nothing
qtiite like tearing into a
really poorly made film.
Yoti want more? How
about getting into the
movies you review for free.

V Humor Writer: So
you think you’re a coinedi—
an, huh? lf humor is your
thing, then iust try and
make me latigh. lfwhatcver
you come tip with is even
partially amusing, that
should be good enough.

V Book Reviewer:
The only real qualification
for this job would be liter—
acy. If yoti like to read and

would like to write com-
mentaries on fine litera-
ture, or even trashy novels
for that matter. then this is
the position for you.

V Fine Art “'riter: :\rt
exhibits, dance ensembles
and the like are incorpo-
rated into this position.

V Theater critic: .v\ny~
thing from L'Is' 'l'heatre to
Lexington's Off—
Broadway series to
traveling shows
that come through
(iinncinati or
Louisville is fair
game. If you like
, theater. give this a
try.

V General

So the bottom 0.J080l| Cool Stuff: This
line is if you are Stanloton one is wide open.
interested in any of [inn-mitimn-m It could be any-
thc following posi— Ifdnw thing froin a
tions. you need to V restaurant review

to a story about how peo—
ple are pissed off because
all the radio stations decid—
ed to tip and change fre—
quencies.

So there it is. If you
have ever wanted to write
or if yoti just really like one
of the jobs listed above.
this is your golden oppor-
tunity. Yoti not only get
the free stuff. but there is
also a good chance you
could get to talk to cool
bands. authors or actors.

You are not limited to
any one category either. If
you want to try your hand
at everything. great. You
don't even have to be an
outstanding writer. Just as
long as you can ptlt a few
words together to make a
sentence you‘re perfect. I
can help you along with
the ﬁner points of writing.

Anyone interested is
encouraged to drop by the
Kernel office located in
rooin 035 the basement of
the journalism building.
[Criteria/Hillel]! It'd/fur f). ﬁlm”
Strip/emu I.\' Milli/“711111)?” .s‘rnmr.

Fuzzy

By 0. Jason Slapleton

i HIV / mow/rm I .li'll/f

I‘irotn amongst the many pig farms in
(.Itampaign. IlI.. tomes a band that is not afraid
to get down and dirty.

lltitii. a font piece from the quaint college
town has itisi teleaseil its fourth full—length
(.I). /)~::'H.:'./i./ /\ Ilia/.riizulrif is its second
release on I\’( . \ Records

I ty mg to describe the band is .t little hard
to do. I Illlll doesn‘t sound like anyone else. bill
.it the saint time the music is strangely familiar.

I‘ll//_\ guitars are what the hand does best.
.\latt Ialboti and lim lash ptit warmth into
the songs with their
ever-so slightly dis,
tol'ted thiit‘tls.

\Ylnle the duo are
not going to be maks
mg names for thems
scI\ es among the gut?
tar elite like _loe Satri

MUSIGT’CUIC’U‘ .itii and Yngwie
V \Ialmstcen. they do
know how to work

well within the con—
te\t of their band.

*‘k'k

(0m (if-WT) \Yhile [hurl/amt] Ix
Ilrilrenrem'i/ is not

‘Downwardis even close to being a
Heavenward‘ very structurally w rit—
Hum ten album, it does
haye a very smart.

(RCA Rt’i‘nrds‘) _ , ., ,
" almost scientific air.
I here are times when
it is .is if Hunt is fol-
low mg a comple\ Iorinula that only they
know It is so complex that no one else can
tompt‘ehend w hat it is. and thus seems \aguely
tltaotlt

'I his strange mivtnre L'1\L‘s the songs a bit of
a inotii‘nlul feeling. not qtitle as depressing as
soitie ol the stqu coining otit of Seattle iii the
early ~‘le. but more like the sweet melancholy
that sometimes makes life iust interesting
enough to get through.

'I'hc Iy ries tlietnselyes tell these satl tales not
by any direct fortn of narration. but rather by
giving the listener a constant stream ofimagcs
that suggest the general idea of w hat the band
is trying to get across.

I his let-ling is brought to the front clearly
in "\ls. l..i/aitis " I he title would suggest the
sting lias stitilctltlng to do “Illl tlL‘Jl , Hr Ill‘L‘
alter death I he disturbing thorns proliferatcs

guitars highlight of Hum album

I’lwlu fill‘llli/‘r'ti

[BORING 'HE‘VENWIBD' ‘I )nri'n mm/ It I leilrcntuiu'tl‘ ix tltefan/J and latex! re/t'ilseﬁvml Hum. The

ulltum ix iii/til. lint IIIII ain't/1mg Hurtful/ding.

that suggestion. “Set the crosshairs back on
one/You said w e‘d oiily die here in the
sun/’I'he way your headstone shines/I only
wish that it wa