xt7z0863823m https://exploreuk.uky.edu/dips/xt7z0863823m/data/mets.xml Kentucky Kentucky Press Association Kentucky Press Service University of Kentucky. School of Journalism 1946 Call Number: PN4700.K37 Issues not published 1935 Aug - 1937 Oct, 1937 Jul - 1937 Aug, 1939 Oct - Dec, 1940 Jan - Mar, 1951 Aug - 1956 Sep. Includes Supplementary Material:  2005/2006, Kentucky High School Journalism Association contest 2004-2005, Advertising excellence in Kentucky newspapers 2003-2005, Excellence in Kentucky newspapers newsletters  English Lexington, KY.: School of Journalism, University of Kentucky Contact the Special Collections Research Center for information regarding rights and use of this collection. The Kentucky Press Press -- Kentucky -- Periodicals The Kentucky Press, October 1946 Vol.17 No.12 text The Kentucky Press, October 1946 Vol.17 No.12 1946 2019 true xt7z0863823m section xt7z0863823m i6 2 . , .
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sVOLUME SEVENTEEN 0W, ,9 46 NUMBER TWELVE } .
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116 KPA‘ weEk'ies Public 0 inion Voiced On Advertisin ' ‘
§Pn ABC Roster P g 1. i
3' . . . . To provide information on the current attitudes of the wage earner families toward ‘
i-Compared with the showing oi other . . . . - . . 1
t , . _ advertising. Macfadden Publications asked the members of their Wage lzarner Forum . .
dates, New 1011; for instance, the weekly . . , . . . . v .
, ,’ to answer the following questions, which were designed to reveal their thinking on ' :
iewspapers of Ixentuckv are rather slow in . . - .- . . i i
is. . . ’ . _ some of the broad general aspects of the subject, says the Bureau of Advertising. _ j
{pining the ranks 01 ABC audited news- ' . ‘ P
i . . . . U . ‘ , , , '. . . .' . 7 . . ”
izpel‘sv sixteen now being enrolled. In the Question. Do you think adx ertiscments help to give you bettei products for your money .
'eport in June of the NEA committee. how- Answer: Yes No Don’t Know No Answer . .
i, I. k, .. ‘ . . . . Husbands 74.0% 24.0% 0.6% 1.4% . 2 '
Eier, \entuc y wasone of four states that Wives 714% 20.4% 1.0% 12%
ad gained the largest proportion 0f ”5 The affirmative answer is given to this question by three out of four men and j i i
iiota. ' women in the Forum: by more of the older men; by fewer men in the North; by more . i _
V, BL” compared ““11 the showing 0f “"0 of the women in the South and Far West than in the Middle West and North. . T '. .
' or tlree i. 3-. '). . ‘ i . .. . . . n
' l 1 . years ag< 0}”. present rostei 0f If Question: Do you think advertisements add to the cost of things? -‘ -
veekly newspapers is a marvel of 'accom— _ . . :
. . - _ . , Answer: Yes No Don’t Know No Answer . 3'
iplishment. According to adVices from other Husbands 60.3% 37.6% 0.7% 1.4% . i ’
I’progressive editors. we will see many ~inore Wives 54.5% 41.9% 1.7% 1.9% ‘ 1
. late newspapers on this growing ABC roster There is a tendency for more of the older women to say that advertising adds to ;
as soon as the initial audits are completed. the cost of things. j 3
“any state editors 113W already taken the Question: “Would you be satisfied to see advertising removed from: magazines . . . . . _‘
initial steps; the delay is due. .in most in- newspapers . . . radio . . . billboards . cars and busses?" ; "
“”6654 t0 the dearth OI “duo” m the Magazines Newspapers Radio Billboards Cars&Busses . ,] _
lBC organization. Hus. Wife Hus. Wife Hus. Wife Hus. Wife Hus. Wife 1.“ 1 “-
. From statements made by advertising agen- Yes 5.0% 3.5% 4.1% 3.1% 25.3% 29.0% 26.5% 23.2% 19.6% 17.9% ‘ . >
. - .- l . l ' I 1 l V N0 90.9% 91.8% 90.9% 92.1% 71.1% 66.8% 69.5% 72.8% 74.8% 77.1% ‘ ;
1165, “g U f” “W13 HEY mai- “3' “1e “‘3“ No Answer 4.0% 4.2% 4.8% 4.5% 3.3% 3.6% 3.9% 3.7% 5.3% 4.5% ’ : ,
. iostal requirement of sworn Circulation will Don’t Know 0.1% 0.5% 0.2% 0.3% 0.3% 0.6% 0.1% 0.3% 0.3% 0.5% . .
it“ wholly satisfy them or discriminating 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0% 100.0%
idvertisers. What they want to know is. who It is interesting to note that newspapers received the least number of affirmative ‘ ‘l
iflid how much when and in what numbers replies among both the men and women in the Forum. with magazines ranking second. .i .1 '
he resultant coverage of trade territory. Billboards received the greatest number of affirmative replies from the men. while radio . ‘ ‘g
i hese questions are answered by ABC audits. received the greatest number from the women. . . ’_
; KPA members who have answered these A study of the replies as shown in the Macfadden report indicates that in the case '
»- « Iiiportant queries via ABC membership to of radio advertising there is a greater proportion of affirmative replies from both men '
late are: i and women in the Middle West and a lower proportion in the South. More younger ,
News-Journal, Campbellsville: Carrollton women say they would like to see advertising deleted from the radio, and the same _ .
Yews-Democrat: ‘Cynthiana Log Cabin; applies to younger men as\against older men. The greatest proportion of affirmative ’ . :
ddyville Herald; Elizabethtown Enterprise; replies among the women in the different city-size groups came from towns of between :‘ —
. arrodsburg Herald: Hodgenville Herald- 25,000 and 100,000 population; the lowest from towns of 10.000 to 25,000 population. '
ews; LaGrange Oldham Era: Lancaster In the case of billboard advertising, variation of opinions, both of husbands and _ = .
‘8ntral Record; Leitchfield Gazette: London wives, is present between the residents of different city-size groups, with a greater pro- 1: i ,.
entinel-Echo; Murray Ledger and Times; portion of affirmative v'otes in the smaller and medium-sized cities. There is also a V i
"ewCastle-Eminence Local; Owenton News- decided variation in opinion among women by age groups. with the proportion of - i 7
'1‘ erald; Paintsville Herald: and Paris Ken- affirmative votes increasing with age. ' . i ,‘
llrkian-Citizen: The greatest proportion of affirmative votes for removing advertising from cars and i i ‘
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‘ 131 ‘1
i 1 1.11 '
:‘l 1;: 111; Page Two THE KENTUCKY PRESS October, 1946 t
-" 91 3111' "1
, 11 1 111111 busses came from the men and women in the Middle and Far \Vest. Opposition to this mailings at the designated oflices the data for
.11 i 111 1111 form of advertising is greatest among the men and women in the smaller cities, and such matter were collected for one full quar— -
- 11; 1 111 decreases as city size increases. Least opposition by age to this form of advertising is ter rather than [or the 4 weeks used in gath-
I 111 1 111 1111 among the women of 3044 years of age. while there is little difference in the opinions ering the statistics for the other classes of 1
1111 111111 of men in the different age groups. mail. .'—\ccordingly, data were secured as to
11 111 Question: “What criticisms would you make of any recent advertising?” the number of copies and separately ad.
1 11111 111 1111 Answer: While fewer than one-third of the respondents had any criticisms to make. dressed pieces at each of the several rates.
-1 11111 11111 1111: those who did register complaints direcetd them against: the copies being reported by States, man 1
111 111 11 11111 (l) Extravagant and misleading statements and claims tries. provinces, and ports of exit, for a com-
1 111111 11 ' (2) Billboards which distract from views plete single issue of each publication mailed
'1 11111 11 1111- (3) Post~war “dream model” advertising at the designated offices during the quarter
; '111111 111' 11 (4) Advertising of merchandise which is not available ended December 3], l944.” 1
111111 '1111 (5) Advertising which is too long A profit of $241,616.84” was reported on
1 11 11111 11111: '1 (6) Advertising which has too much reading matter first-class mail: a gain of $31,300,348 on do-
1111111 11‘ 111 (7) Amount of time devoted to radio commerCial: mestic 1111. mail: 11 Profit of $2,624,943 on
111111 1 1 (8) Singing commerCials, “‘IIWOYIFg commerCials, etc. 1 1 fourth class and $53.297,823 on foreign
11111111 1111 \Vith advertising faced as it is with its greatest opportunity and at the same time mail—due to ”the fact that the Army and
11 1111 11 1 confronted with its most difficult job to date, we must be cognizant of the opinions of Navy assumed a large amount of the expense
1'111 11 1 these wage earner families. These families constitute the largest single group of families of handling and transporting these types 01-
. 11111111111 1 in the country, and their enhanced purchasnigpower, willnigness to spend and attitudes mail. and to the temporary increases in
. 11111111 1 toward advertising will play a decisive role in determining the success of advertismg rates under the Revenue A“ of 19431"
1‘111111 1111601011. . . .. . 1 , .1 ., 1 1. , ‘t' . , t . [I 1 _\] 1 C t (1 Those figures are for the fiscal year of 1
1 1111111111 11 Seven newspapers se ectcc at 1411]( om 1i 01mf par ictprin 51 in 11c . 11mm.- 1 05:1 an 1915 whereas the enormous increases in
. 111111111 Revenue Studies since 1941 have been studiec 101 cost tiencs in tie cc itoria an me- POW‘I wages were not granted until 1946.
1 11111111 chanical departments during the 1941—1945 period. ; 1 . . Inasmuch as salaries constitute 75 per cent
11111 1 Figures submitted by these newspapers, showed progressive rises in costs, in many of postal costs, the indications are that the
1 11111 11 instances over 50%. Composing roomlccists for1 th; 1newspapeninI L11C11-113101Nn1000 cfirclu- alleged deficits will be substantially boosted
11 1111 1 1 lation bracket have more than doub ec 1n tie vzyeczln perioc stuc ie . one 0 tie in subsequent cost reports and alleged profits
113111 1 1 papers have shown decreases in any of the costs stu ie . materially wt.
11 1111 '1 1 Comp. Room Edit. Cost
1111131 CostPer Per Edit. Mech. Cost .
11‘ 1 11 Newspaper . 1 Yezi‘s Colélligch 0213. Pgrg’ggge
. 11 11: Under 5000 Circulation 1345. $4154 1 $ :87 9:52 Courier Journal—Times 1
.5 : 1 i . - . s . .
1111111 1 1 Between 5-6,000 Circuia:ion fig Egg E2 123% Gets Televrsmn Permit
’11‘11 , 11 Between 6 8’000 CHOU a ion . ' i i i 1 ' i H 1945 5.65 1.62 1413.7 .-\utliori7.ation was given to The Couriei-
11 1 Between 8-10,000 Circulation 1941 2.44 .69 5.94 Journal and Louisville Times Company Sept.
1- 11111 1 1 t 15 20 000 Circulation 13:? 2‘33 1'33: 127: 19 by the Federal Communications (ioni—
1111 1 Be ween ‘ 1945 6.92 2.06 22.46 mission to operate a t'OIllIDCl‘Cllll televiSion
, 1113i? ' Between 20—25000 Circulation 1941 4.57 1.60 10.52 station. The application was the first tip
1 11 1 25 35 000 C'rculation 13:? $23 :2: gig proved for Louisville and one of the first
11 51:11 1 Estween _ 1 1 1 1945 9:97 4.97 25:75 '0" the South. .
‘1' ":11 1 ___________________————————__. However, Orrin Towner, technical dirCC-.
11 11 1 1 1 . 1 1 tor of radio station \N’HAS, said television
' 1 ‘ 11 Quarterly Reports Now “1 111? allleged deficit [01.11115 (1111855 01 news broadcasting cannot begin in Louisville for l
1 <1: Rama By Ruling w '6
1 1 1 11 09] F2] ‘1 111‘] Y. 1011’ 1' 115. lit“ 851 $1 " between October 1, 1947, and January l3-
.1 11 1 Latest Cost Ascertaininent Report of the h ‘1 ’ ‘1 '5 1g It “19“” (1161 t e precec mg ‘l948.
1 1 ' year when the defiCit was $16,077,000. . . , . .
1 i‘1 1 P0“ Office Department for the fiscal year ' 1 1 The reason for this delay, lowner said.
1 11 of 1945 (just made public shows an increase 1 The 10155 asstgned “1’ ”free-in-county” PUb' is that the television equipment has not 161
1 1111 in the amount of the alleged deficit for han» “film"? '1" ,1945 “.135 $343822] 2'5 compared been manufactured. Besides, the studio has
11 1 i1 dling second-class mail. According to this “1th 111/”(14900011111 U44: U114” .tliensub- been designed for the new Courier-Journal,
1 1 1 11 official report the revenues in 1945 on piib- (1“‘1‘319‘dnm1 0f “11 (”1'61 publications the Louisville Times and VVHAS building whld'
. 1 1 1111ishers second class amounted to $26,223,011 1’05”] tables showed th's defimt had dropped will not be completed until some time in tlic '
1E . 111 111 and the apportioned expenditures aggre- "111111.01“ 153291179090 in 1944 ‘0 1132919551490 late spring of 1947.
1 1 111 gated $133,149,791, resulting in alleged ‘IEE' ““5 elaSSification includes magazmes and all Thus television has been added (in name
1 i cit of $106,926,780, an increase of $6,383,709. other ”me “"6 P‘lb'mm‘mS “'1'“ than new only as yet) to the three other radio facili-
1 1 1 in the alleged deficit over that of 1944. Com- Palm” ties—“7HAS, a 50,000-watt clear-channel 50"
1 1 1 parison with the 1944 report reveals that the The Departmental reports states: “Relative tion, which has been broadcasting since Jan-
1 1‘ 1 alleged loss on daily newspapers carried in to second-class matter inailled by publishers tion, which liasbee n broadcasting since Jan-
1 1 the mails during the fiscal year of 1944 was and news agents, such publications vary in uary 20, 1946, and facsimile broadcasting,
11 i 11 $34,165,000 as against an alleged loss of frequency of issue from daily to quarterly, which “7HAS has been operating for alniOSt
1 1E 111 ”$40,756,000 in 1945—an increase of 536.591.0110 and in order to reflect a complete cycle of three years. n '1
1 I " i1:
2 1‘ .1 2‘. .
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946 , - l ‘
l
. October, l946 THE KENTUCKY PRESS Page Three _v
the data for 1 ~ »
16 full quar~ lm , 7‘
ised in gath- J . 1,
3r classes of i i
:(tured as to ' , j I
parately ad- ,1 ll,
everal rates, i
A PROMINENT SPOT A
t, for a (0111- . - ; :-_
ltion mailed .
the quarter ' l i
! ON MAIN STREET * a
reported on i i i
),348 on do- l 11
3,624,943 on i ‘ ‘r
on foreign i l
3 Army and l i
the expense 3 ‘ i l
ese types of , l i V’
; » ( ‘ ' I l
'ill3221369 m 1‘ Within the past year A&P has been mentioned as part of the story :3 l
ml vear of ' or dialo ue in at least 47 o ular books of fact and fiction. “ l i
I l . g p p ”w 1
ncreases in l . I“ 3

until 1946. Well, that's perfectly natural, because we provide 6,000,000 Amer- it i 4
75 per cent J . _ _ . l l! 1
we that the 1 Icon famllles WIth good food at ow cost. , 9“} i
ally boosted “ l ‘ , '
leged Profits l Wherever plain people live, the A&P is an important part of their ‘ M I

l M ’
2 daily lives. Years ago it was the familiar red-fronted grocery store. Today 1‘ l
l ,1 g
—— 1‘ the supermarket, carrying over two thousand different items, is as much i I ' _
' i a part of the American scene as the town hall or Main Street or the village l l ; I
l green. . i ‘
'he Courier- l V .
Ill’anl’ 5‘31”K _ No wonder so many chroniclers of American life put the A&P into '
:tions Com— _ . ' l. .1 .
11 television their narratlves! ‘ I; i
he first apl. ‘ J
ol‘ the firsm: We’re flattered to turn up in 47 books. But we know—and we think 3 . j
E; I ,

_ l l' f ' you know, too—that institutions like the A&P are built on generations of E
IIHCEI (erC' y ; ‘
d television hard work and public service. g i,
)uisville 1'01“ - in! g ‘

i the Perl“; If we’re a fixture in American life, it’s because the men and women i ‘
anuary l5-‘ 5i _
I of A&P have worked constantly for over 86 years to do the nation's most l i _-.
OWIWY S‘li‘li efficient job of food distribution. ll, 1 '
has not 39:31:” iii .

studio 1121?:i it? I
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' ‘ III III I October, I94 I
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H I II I TUCKY PR d 11E 15“
I' I I . EN I - - oionul Pro 1ch5 , I
I I III THE K mm Load 1““ “I I6” ""6 "I
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II II , I II II Page FOUI’ . blication of the Kentu seemed also to be 11-1: similar studles “III I Jincs
2'; III I‘ I I .2 official PllliireSS Associatlon IL is, m be hoped l < ”horn (IitieSI C” we
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' I III I III xiii: * “ ortance . 1 Iv have a ‘I . . “s
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II III II III I Ociatlon recogn dissemjflanon 0f yorUSCl‘S (‘ . 'llld hilllllcl [1"011) I rcffil‘e
III III I, k Press 1435 a 673 and ~ the pre- . .1“. (in. UN” ‘ , )roducts I

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IIIIIII. IIIII‘I entatw" 0f - its advert I s the 0 g - I, III 01 Hm 5 “ 16 to I] ~ .
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III III II - t ethzw uzse 0f . - 520715. _ I_.11 soap . I .
- “iI II I. II Istrzc de’r the g - 1 5947783 , . \"lV t0 st . >lse to buy.) First-
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I II III III III non of propag yank home“ and fearle 7‘ individual to pmtIC P in the until the.“ (“an [IIIIII‘ Iith your brand name Iiemindi

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IIIII IIII I - tion Of’ficers \Icv HIIII‘ ‘Id In IIIID 1 (-mirnizm “I NJPAS is the “MVP IhoM‘ ‘I
I III I *Associa ; laws am ‘ . I _ .____ ‘ I ‘ , 1
I! I II - Kentucky Press ‘dent I“ wle Home BC. "I with 11115 subject em h“ . for whiCh MATS IPRIII O

; III I II III A Browningr Presl . n Williamsburg mmittee dealma . . 1) is n11.1'mp01._ I. «Vice campmgns . 0“st IIhut [hf
. ‘III I I I Harold - whitleY Republzca‘; t (0 l th'lt “the PJ‘IIICII) c - public .561 f l ('11 Cooperatlve SP ’1 I l “t ti
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. II I II II. First V1ce Lexmgton P r 211‘6 ;1\.Illx1) _ . “S and C0 . .
III I- II II Fred 13' waChs’ Herald—Lead?!) mint.” . . 1 Commimll,‘ Chfi: a farm accl- Ilist.
I- I I II I d Vice President fi 1d _.__.——~—_ 5111])“ I l [II-”fig SEIICQII O) “ ‘ 2“
III I III I I Tyler MunfOTd) Seconty Advocate: Morgan 9 __——-— R \1m‘1‘i8h II) highway ant < '1 lent’ 5) Regular Ami); FIIII1'I‘
III I II 1 Union C011“ age! , William - “ . -. ” I 11-50. rccrl” n ’ - . 7) sol Iapu ) IS
H I; II II II I tary-Man . B‘ I ) hdclphhh 1 115: 4) 111 _ . “611111011! I
III I III: secre xmgton I m 1111 ( (el , . . file )16\ . .
EII‘II I III I I Victor R' Po§$::;ls’ity 0! Kentucky, Le Recent consumer (11131550 1d Om'lha £111 enlistmehts: 0) foie-St 1 e1 I III-magemenli 9) Iom dd‘
III 1 . . ' :11 ‘ ' ‘ . ‘ ) " ‘ . 3 '
II I ' III II - ExecutiVe Commltteeme" Bran" \lilwuikeeI IndlanaPOIISI - sr)»("llle(1 “na- conservation: 8) [m1 1bit inter-racml :1n(I,I“d‘UU:1
WI I II District . - Messenger: A ‘ .' fact In 0111 - " . wk“ (10 (”On ‘ . , IE ill gm” (3
II I :III I I I . “111115, e Slm' . - “ht 3 bale , . _ US “I 21111 I itfi‘d Amt . . 1er1Ca5 Yo I.
II II I III I Chaitman,(ga$:2)mfitst’ JoeJLlidIn (goréaines’ IIIgIIIIg arket" These SIIIdIes [in Plttil‘nfi III IIIIith prfiju‘II‘IeSII I0) ICII ertising COW" I‘m” so

. II II. I. 0 ’ , d 0 .' , ‘ona 1T1 ‘ «mer 3 ' mlt“ “ . ‘ e (V . I I
IIII III III genbgfén Paducah’ IIS’ZZOE‘I'eenI TIIIlIf‘I’hJIVIIIII [I 1 agqin thflt even the bio” from C011" orld trade. Addle-W I II New York City 18~ Iiertm“:
“III I' 2! m . Bowl . - - Fi t I ‘ :mC ‘ . - -ke( V “' . ‘I (at , I - '
III II II II I e C 1‘ News, Ulsvxlle, . - . \vmv 1111” I . v . 49nd .SLYC . work : '1 )6] ll
“I I ' III III I Park 1 y - {Journal} L07 t Can-onto“! I buving hablts ’ , I “Wide a 17111" ('i1 11 \“VCSL - "mill?“gns [0 ;P‘l
:iII III III Wynn, C3011“e Sun—Democta ’ Dan- , 0 I InitVI Ihe)’ lJ _ . ' I .).1(1\I.made (‘ . COUII' ”gmff, as
III I ders, _Messeflée" - 10 Comm I )1 Advel- ) t these 1U , . I. ,nd yon) II
II‘II - I i1 R San - Advocate ountY niunlt)’ ,, . Bureau ‘ . 1“ . lunlt)’ 5 “I I
IIIIII-IIII [III I gixl‘hI Enos Ewelllrgrman Allen, FwdHiddm’ (lamental “why £01 the .. “All Business 15 on wur low] mm" s Iomed‘

II I I III II Ville; Sizefio’nsburg; Eighth'thl KyI1e White- ' ing’s Often—heard Zl-‘U‘mI" I In"; Messing PWI’ICm ' field.

I! I II , - . re . . Nin , , 115 ~ . - ,
III I III II Times’ _ sterling! _ t_Large, Sey ,, _ . I 0_ “71th
III II ' I II Advocate, Mt_ Harlan; State 3]. abethtown; Locfll- _ . . ~ [“0111 (“ity to (it).- —-———— . . 1g have been II
I I I I d Entefpflse’ use, E 12 I ‘(ks diflel 1 1 Rcuuldtlm“ Ifirst talx
IIII'IIIII II III hea IB Goodman: E136“; Chauncey Forgey’ “’hile vardstl “isc 'll‘C nonetheless PIM'II Laws am 0 e uiring data 011 I {m
III I“, I r - 'en, ’ , ;re-'~ ‘ .1 . , ~ r '21
I I III III III figediate Pithlzfilsl comparisons Permutmle no fewer than 89 n ended effective (It on“;l ngtmasters' The Ismn 01
II' "I‘- III S ‘ —' am) I . .. 11 I ~ , ~ :1 “ mm“ C
III: :I I I I III I Independent, —— Signififant' For ex )116 in teryiewed 111 Ple s0(1)]"1412155 “11111.8 [1 (3‘1“ the (.1053 Of each i ' . 1‘6
gaIIggII _.%— . (em of the PU” .~.. anaukee ‘ )m reads: A‘ . (”masters 2‘61" _
'I':II “I III RIAI pen I 1‘11'1311'An1eucdn II ”mendlllc «iendar )Icm p . d- Imvermg
IIIijIIlIII II NATIONAL €DIT8ATION dominatell’ (’6 . 1ai1v bread. 111 Omaha' I quarter 0f the “II "ed to RCCCPI seam I 1pm
IIII II I III ‘ I ' . . 16 as [helr ( / F0 )Cl‘ (‘Cllt , I 6611 autlor” , [0 the Icon ‘
IIIIII;I II ;I x / A550 _ )refel T} It, only / 1 I110 11mg ) . )mmptl) , I , (
IIIIII I I |g4flm§$‘m} I [N Icenter of the wheat heI-m's third market. “1 s “TU-“ugh- shall 56nd I; ner'll Divislon IIour 10
”‘1: III‘ I Md!“ ’ . ' UK” 1121.” . I (' “5“ I . ) I ;xst€1‘ C ‘ _ I _ In chm“
III III “ I cat rye; (Ind mh proportion drops CICII Third ASSISWII 1‘15th iodical MaII‘ a State Ibusiness
IIIIIIIII .I ‘ . 1 hia, t e I I I. er 811‘ er MillingS I ‘ I
II jIIIIIZ I I“ I . , philade P _ . f NexIbIJaP y, Im the ‘ I I
II. jIIIi} m further; [0 62 1361“ cent- f the philadellfilmns O J t on Form 3931 Sh?“ I g ade l)V each ‘ Pelha
II III I 5, Effectively Opposa -1I the last Session of Seventy-01161)er cent 0 nut butter in infcfl ' 11d (“1195 Publication: m. g the quar“ is (lead
‘I ngzI‘I‘II’II ' ' ' 'on 11 , I - 'h _ k6 )t Pea 0 SEC0 ' “ ‘ ‘ t ( urln I
rim I I, '-h 1.5 Assoclflt1 bills “hu [(1 the" 1 1m 92 1 1ews age“ “he Ilets “6
I I , Publl-S ‘5 . vere [our Surveyed 53 ’ , . no 1658 H“ “Sher am 1 “ llected a I .
IIIEIIIII III I the State IEgISIamre Idwrtising spate (Ind It] eil‘Ip'mtl‘lIeS- In Omdh‘lf“ l is Sticky Spread' PUII The "Iniount of Posmge CO eight of the le’tenua
I'IL. II . . . fl ' . . ._ 1 z , I ‘tlIII . ‘. 1 “y I .
I’I‘II II: I“ , 11 have llmIth‘ . . . of four (11f . Iere consumers 0 _ the llne. L61 . .. ound rates, the - ht of Ifor exar
III/III III‘ “0“ ( . ss assomations Pei cent“ , ried all along I .. ,, get-(Ind-clflss P It": 6 the Welg I ,
IIIII‘I“ I. I ' restricted busmc- chkaging “mes ‘a “tea bag addlCtS ' "hugs subjfx't to I)“ (g 1 the 'Imount 0f IIIHVC '9 I
.‘I‘IIIII ‘.I ' s. “ts ‘ . . “'61‘9 . . - max I‘ ' . “ ‘ . 2111‘ c I _.
IIIIIEI I ferent PrOfessmnll have limited chnUPOdls l Eighty-two pel cent 11 HIV LOVCI Whlle 1n the free county mdllmgsf es collected SIIIIII I each 1;
I?,III. II - v ‘ _ ')--' ( . f 'l ,‘ ‘ ‘. ‘ 1 CI ' . I'h I I itr
1- 'rlIIIIII III One b1“ “0“ ( . ‘1ch PIOIC‘WOIn - I CitV “I Bro .19 )er cent .1 “s apphcatlm ice “It ,“8 m c,
III'IIIII II n by one II I I we 111 “e ’ . I.ukee. only " I second-(35' rrl in accord?[1 ' 5. . 2
I. III 1: , ne colum . would 13 and MilwI Form 333 IWlth
III? III 10 ‘1 O _. “—\n()th€I . . omaha . 1 '- form. how!) on ,I I

I II’I'; II: , , ; )615. A ns u 2 n [115 be 5 _ . .

III.’ II bOX In 116“qu t istS' business Connect“? d Perfel‘red [hen te‘ l '[i761’1§ Of these four the instl‘llftlons [hffl eon nendment relate . ImOYC bl
.IQIIIEII'I II . ' r < > . Cl . I I ' ,' . Ill .

gII'EII I1; —restrl(‘.t€d opt‘éme rtment stores. etc. .\ tlhlre Nowhere (11d {he eference for the goods 0mm. Sections of 1th}? 1 the qbove- ~ . 5 m 10
I:,I.;::; j—I; . . I I a . . I105. - 1c1rpr . '1- . 1 (s 0’ ‘ I

I;I .I .I , “61“: 63P . gthS “ . . , e in U - I onal. r‘ memo

’r‘f-‘1EI “1th Je ’ 'llen (hug “ - (mes 3%“ . (c of ndtl .u-(nuntlng . .

'III'II‘I :;I'I hive forbl“ 1 st 50% m . _ l T116 mfium IWaYS m I .

My; II \Iould I I at CHI . I1(lel€(- _, (1 was a

'sIIIIII I I . . I01umc “as “OI. d 1 fourth mm 1' ious badgrolm ‘

, I III’III; ’I busll’leSS ‘ _ 1) hes, 21" . ‘ . (fill. and Te 1% I I .35
M} I d medlCal 311 P . mg wthh - I» ,.
”In“ IIIII .drugs. an I d advertiseme '

. I “II 1 have (“dame I ,¥
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 ‘5 » ..
946 - October, I946 . THE KENTUCKY PRESS Page Five 5 ‘
l . . . IV. . _ . . . . . . i i
ial products It is my purpose and beliel—as representa- \\ ith the relationship of your Circulation to say that the lact you are on our list can . ,~
dye of a long and considerable user of to our distribution established, the next be of help to you in soliciting other na- 1 .
studies “1111 iieisispaper space, including small dailies and step is a check on your milline rate. tional advertising.
cities. C11. . weeklies~to try to pass along to you some . It will probably interest you to know that Let me 2.151, say at this point. please, that .
f (liHerenceSI Picture of how we try to appraise your pub- we will generally allow a higher milline rate our advertising department and our agemy 1
lications and a few suggestions which—if [or a publisher who is a member of the ABC are always glad to listen [0 01- to read solici- 1
haye'us be- :liey seem practicable to you—would be than for one who is not. And I should tations from your papers. If in our best ‘ ‘ .
. _ . . . ' l ..
y which ad-' telplul to us. like, if I may, to endorse the statements as judgment we have had to pass up the ser- 3 ..
l consumers ‘ to the worthwhileness "f ABC membership. vices of your papers pages. and you believe '_
from coast 1 (Lditors Ame: “”5 article. “11m local T“ proceed, then, “hh H YCViCW Of our that you have valid new information for our 1
re products 1 references deleted. ““5 taken from ”h steps in appraisal 0[ papers new to our consideration. you will find us always glad .
acceptance 1 address to the New Jersey Press A5500} “5“” yotir milline rate falls within the to review the situation with you. 1
g “Evan Le- 1 tiou by Robert M. Gray, ildVCYUSIDg 1111(1 range we have established with our advertis- Now if I may I should like to put be— '
i . . . . I - . .- . 1
19 was right 1 sales manager, Standard 0'1 (‘0‘ 01 New ing agency as sound. they next take a 100k fore you brielly a few suggestions which. if 1
well be to 1._1ersey. [0 our present coverage 0f your specific useable by you would. I believe. be useful 1
:lse ‘0 bur) l - .. - - county. Assuming that it is 10“" and that to us and perhaps helpful to you in securing . '
1 First. let me quality myself a little by . l 1 I _ II ' i
)rand name 1. . . , . . . I you are not an ABC mem)er. tte agency more advertising. 1
. Iieininding you that the Standard Oil Com- 3]] . . I , f tl’ st office ' _ f
ume‘ goods ‘ .. ~. -. , 1 . . . - . “I write )0“ or a inon 1s P0 ' For one thin